LEGO® Store Leicester Square -- the legendary LEGO flagship store right in the heart of London's Leicester Square, just steps from Chinatown! - Two floors full of LEGO creations & interactive experiences - Build your own minifigure at the Mosaic Maker & Minifigure Factory - Photo spots featuring London landmarks in miniature, such as the two-story-high Big Ben and life-size double-decker buses. A must-visit for LEGO fans, families, and creative explorers! 位於倫敦萊斯特廣場的 LEGO® Store Leicester Square -- 世界知名的 LEGO 旗艦店，就在唐人街旁！ - 兩層樓積木世界，超多模型與互動體驗 - 自製專屬人物與馬賽克拼畫 - 兩層樓高的大本鐘、真人尺寸的雙層巴士等倫敦地標積木合照景點 無論大小朋友都會愛上的必踩景點！ read more

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We just happened to walk by, and I'm glad we did. I loved all the Harry Potter displays! My bf liked James Bond's Ashton Martin. Big Ben is also a major feature. Because we came around the holidays, there was a Christmas display. Cute! read more

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This is a Lego Gem for children and adults alike , daughter's 14th Birthday . Wearing a badge and was wished a happy birthday by both members of staff and customers alike. The other bonus was this shop is a wonderland for Lego enthusiasts both young and old , it has great kits and lots of hands on things to do in the shop. Just a quality shop for a quality ageless product . It's a must , when you go to London , we even had people in Carnaby street asking where the shop was when they seen us with the bright yellow Lego bag . brightens up Leicester Square. Well done to the Lego staff and product team . read more

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Date of visit: September 5, 2022 I was very intrigued at the concept of "London's version of Times Square" at Piccadilly Circus and while the flagship LEGO store in NYC is actually at 30 Rock and not Times Square, it was reminiscent of the mania that is LEGO New York. The store boasts an impressive selection of LEGO sets at different price points, including some little London/UK sets that would make for good souvenirs for the folks you decided to leave at home. Also impressive are the large-scale LEGO models, including a double-decker bus, a scene from the Harry Potter books/films, and a large rainbow tree. Unlike other LEGO stores, though, not all of these are made totally of bricks; the Gringott's Bank scene seems to be made more of other materials than of actual LEGOS. Staff is harried yet friendly and if nothing else, this is a fun place to stop when you are wandering around Piccadilly. read more

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If you know me, you know I'm a Lego nerd for life!!! like literally, FOR LIFE!!! When I discovered there was a Lego store in London, near where I was hanging around I knew I HAD to pay them a visit. Honestly, one of my most fun moments there and I did A LOT! I was in Lego heaven. As I approached the store I noticed a line, no biggie I had a little time to kill before theatre. I jumped right in line and fist pumped an employee with a large Lego fist on and eagerly waited to get in. The line moved super quick and I was being greeted and entering in less than 5 minutes. Upon entering what didn't my eye catch? Oh my! They have a tube station, Big Ben, Phone Booth and more!!! It was a very exciting experience if you adore Legos the way I do! Not long after being in the store an employee was passing out and stamping Lego Passports! Now don't get me wrong I'm excited as hell to fill my United States Passport up with stamps but there's no feeling to describe being gifted a LEGO Passport. Holy Wow!!!! and it being Stamped!!! Fun fun fun!!! This is the moment I realized there was a Lego store in Berlin and Paris that I missed (I was partially devastated and knew I'd need to get back to Paris and Berlin pronto!). I purchased the one very specific London figure only sold in this store (put him together in 5 seconds ;) and snapped a few photos and was on my way. If you love Lego or your kids do, I'd strongly suggest you pay this store a visit. It was sooooo much fun!!! read more

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This is a typical lego store, which is a great thing. They have a lot of space and have specific lego builds for the location. The theme here was Harry Potter and the UK also. What I found cute and most impressive at this location was the lego passports they were stamping Visas in and handing out. MY SON LOVED IT. We've been to about 10 and this one was the biggest. Better than NYC! read more

Largest Lego store in the world. It's madness to stand in line but actually worth the visit as a free thing to do with kiddos.

I have to say, even I was amazed when I walked in. The store was thoughtfully put together. It was so cool! Every sort of LEGO toy you could imagine will be found in the store. The staff was helpful and my kids were soooo happy running (not actually) around and exploring everything they had to offer. read more

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My son and I go to Lego events and Lego stores all the time, so when I found out London just got a new Lego store before our visit, it suddenly made it onto my radar! We had to wait for 10 minutes in line to get in, but we found it to not be over crowded inside, so it was nice. The statues, buildings, Underground train, etc were all so fun to see and take photos with. I found the Underground map, Underground train, Big Ben, red telephone booth and the three dimensional landscape art of London on the wall of the staircase to be very photo-worthy and unique to this store. As for Lego sets, I go so often that I'll be honest - I did not really look at the standard sets that I could find at home (why lug it home?). I asked an employee if there were any special sets and I went straight to those. The portrait piece where you have your face scanned looked fun, but too expensive. The Lego Wall had a fun British soldier but it was sold out. So I ended up getting the third and last unique item - a 9.99 red London Bus from the Creator line. If you see a Lego fan, or have one with you in tow, this is a great stop for some cute London related photos! read more

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This Lego store was much like other Lego stores around the World. It was clean, well organized, well lit, and had friendly staff spread throughout the store. We wanted to get something unique to London and found a couple things and we're very happy with our purchases. If you're going to shop here, unless you don't care, my suggestion is to find some thing you could only find in this London store which would be either London specific or Harry Potter specific probably read more

After learning that this was the largest Lego store in the world, I had to make a stop here during our recent trip to London. It's located at Leicester Square and super busy. There are 2 levels, and lots of opportunities for photos - with Big Ben, phone booth, dragon, underground subway, and more. It was so fun and you're bound to find something Lego-related to buy and bring back with you! We spent at least 30 minutes in here - it's like an amusement park! BTW, they have a photo booth that takes your photo and turns your headshot into a lego set. Expensive to purchase, but some folks were getting it done! WOW. read more

Wow. Lego has pulled out all the stops for this store. The life sized models inside are pretty incredible, with a two story Elizabeth Tower (Big Ben), a tube car, and a 3D mural map of London on the wall at the top of the stairs on the second floor. As expected, you'll find lots of different actual Lego sets inside, with a pretty impressive collection of Star Wars. If they were missing anything at all from Star Wars I'd be surprised, as there were a number of sets I'd never seen before. I didn't have any need to buy anything, but when I do need to get a gift for any nieces or nephews this will probably be my first stop! read more

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Amazing store and staff! Huge shout out to Bey, Sarah, Luke and Kinga! They went above and beyond helping us with our purchase. They're knowledge of LEGO products, release dates of new items, and ability to converse on product lines like Star Wars, Avengers, Botanical Collection, were extensive. The store was clean and they sanitized between customers. We loved the LEGO Big Ben! Awesome experience! read more

So cute! They have a wonderful and personable staff here and the selection of sets is excellent. Went on a Tuesday evening around 7pm and enjoyed the low traffic time. read more

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The famous Lego bricks opened their flagship store in Leicester Square. Expect long queues all day long. Ground floor and upper floor all with shelves full of brick models of any kind (monuments. movie themes, castles, pirate ships). Big sized London landmarks are all over the place ready to be used photo-instagrammed! You can even enter the photo booth that creates your face photo in a brick portrait - amazing! read more

The LEGO Store - Toy Stores Near Me - London, XGL

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Simply amazing! I can't believe that the store built the Big Ben like the real thing...the clock really moves and tell real time, and there is bell music at the top of each hour. There are also many London landmarks all around the store. Workers are extremely friendly. You must visit the store when you are in London. read more

So I'm only a recent Lego convert. I've reviewed the Watford store, so check there for all my gushing about how much I love those little bricks. I'd been wanting to come to the Leicester Square store since it had opened, but I didn't fancy queuing around the block to get in - luckily there was not queue this time! This is no doubt a great store. Staff are fantastic, there isn't any current sets that they don't have. The London bus set is limited to this store - you can't even buy it online. However, it's nuts. Proper crazy busy. For a tourist experience it's great, but for actual shopping, I'll go back to Watford that you very much. read more

My family and I took our first trip to London in March. If you are traveling to London with kids, be sure to take a few kid stops like this one. Lots of fun London landmarks built with Legos inside. Larger than normal LEGO store with lots of fun inside. read more

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Fun place to visit, if you're nearby. The workers were super friendly. read more

The LEGO Store - Toy Stores Near Me - London, XGL

I couldn't care less about legos but my husband loves them so we stopped in! There were some pretty amazing lego creations! We wished their had better a better selection of London themed legos to purchase. read more

The LEGO Store - Toy Stores Near Me - London, XGL

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When I first visited London, I came to know about the worlds biggest lego store in leceiter square. Everything of that store was amazing. I also bought the Batman vs Superman model which was fun. The Big Ben was fantastic and the models of Shakespeare and the queen were adorable in the tube station read more

The LEGO Store - Toy Stores Near Me - London, XGL

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