Wow HUGE and MASSIVE and LOTS OF TOYS and my goodness I don't know how it is possible that people accomplish any shopping in here and leave with their hearing intact butohmygoodnesswhatashop. Really - massive - huge - lots of stuff and really we're all just really big kids inside. WOW... an adult could be reduced to the level of a child filled with delight and wonder really quickly. When I was there, a rock-and-roll pirate was giving crazy cubes away to ladies only who slipped him a special pink and black card... very mysterious! read more

It's impossible to not like Hamleys. In your head, you think it'll be full of kids running about, and noisyness and prams and pushchairs. And it's all of those things. But once you're inside, it doesn't matter how old you are, you can't help but PRESS ALL THE BUTTONS. Don't try and fight it. I bet you want to play with that radio controlled car, don't you? And help the nice lady making the jigsaw (seriously, that's her day job, that's all sorts of cool) and oooh look, let's chase the bubbles from the bubble gun dude at the front of the shop. And then, let's go up the secret stairs, that's a bit like a haunted house and sit in the cafe at the top, watching the train set and drinking Slush puppies. Now tell me what could EVER be bad about all that? Hmmm? read more

Even though I was in London as a 21st birthday present I still didn't think I was too old to spend an hour wandering around all 5 levels of Hamleys. There's a lot to see, touch and play with here so beware if your bringing a child along..you might just never get out of their! This place is great even as an adult it's got more gadgets and gizmo's and toys you remember playing with as a child or wish you had as a child. Oh and the cuddly toys are soooooo cute...there's so much more then just teddy bears! Lots of fun! read more

You cant go to London with children and not go to Hamley's! It is just a massive toy shop to us but to them its the best thing in the world (for at least the hour and a half your in the store!) Over 5 floors from cuddly toys and magical tricks up to pre school, girls, boys and the cafe and right down the bottom is the electrical section. They pretty much have every toy you could think of and what I really liked about it was the demonstrators around every corner. Although without them there I would not have walked away with paying for art pens, rainbow art stickers and magic tricks!! Great place to take the kids and the staff were also helpful when I was looking for something to buy for my nephew. read more

World famous, located on Regents street and lots to do for children and adults alike. I was a frequent visitor as a child, and although I could not afford to buy the toys, I had the opportunity to try some of them for free. A visit to London for families must include a visit to Hamleys! read more

A very interesting & colourful toy store on Regent Stree, right in the heart of London. Have visited here a couple of times with my son & we've always spent a couple of hours wandering around the various floors; each of which is themed according to their products & target market (boys, girls, pre-school etc). There's a cafe on the top floor but I've never eaten there so can't pass comment. The prices are quite high, & there's lots of demonstrations going on which entertains the kids but also hightens the 'must have it' factor. The escalators between floors are very congested at weekends & parents with small children need to be 'on their toes'. Beware the ,low flying objects which shop staff are constantly throwing, flying etc. read more

Hamleys has to be the flagship of all toyshops. A must that every young child must try and experience at least once in their life. Its worth the trip to the west end just to see their little jaws drop wide open. No other toy shop comes close to the standard set by Hamleys. Benjisfones read more

I normally visit London every December during the holiday shopping time and even though I'm in my 50's and don't have kids I enjoy visiting this store. Reminds me of the old FAO Schwatz store in NYC except a friendlier staff. They have employees demonstrating toys on each level and it really is a magical place. I love the Lego floor. I love board games and they have every board game imaginable and last visit they suggested a game for my dad for a Christmas gift he loves. read more

If you want to buy a toy, this is the place; to be avoided at all costs around Xmas, unless you enjoyed being mobbed by screaming children and desperate adults. Hamleys have 5 levels of every conceivable toy, game, stuffed animal (a personal favourite of mine - they have the greatest selection in all sizes and species), doll, electronic toy...and it is a lot more exciting than any Disney store. I would recommend not bringing children there, unless they are extremely restrained...even adults loose their self control. read more

Hamleys is THE place to take kids for a treat in London, being the only proper dedicated toystore in the Capital. The toys floor in Harrods is the only thing that comes close. 5 floors of everything imaginable for all ages, pepped up by interactive demos & demonstrations. I went to FAO Schwartz in New York recently, and that seemed limited in comparison. Yes, some impressive set displays ($10,000, 50 ft teddy anyone???) but its variety seemed to be in the grips of priviliged suppliers. At Hamleys you get much much more variety & choice albeit in slightly more traditional surroundings. Be warned though, get plenty of rest before visiting. Its a madhouse! read more

I think of Hamleys as the Willy Wonka factory of toys. At seven storeys high, Hamleys is one of the world's biggest toy stores. It's a London tourist attraction in itself, and the sheer size is mind boggling. It has every possible toy you can think of - from cuddly toys of every size (look out for the life-size giraffe), model cars, board games of every description, action figures, dolls, costumes, lego and computer games. Each floor has its own theme, so it's pretty easy to find what you want, and the sales assistants are usually quite helpful (when they're not playing with toys that is). One of the highlights is the Build-a-Bear workshop on the 1st floor, where you can design your own cuddly toy, from the animal, to the clothing, even to the sound effects inside it - you can record your own voice if you want! You don't have to be a child to come here. You don't even have to HAVE a child to come here. It's just a whole lot of fun! read more

Going in here is officially scarier than the thought of finding your parents at it. I have never in all my days seen so many people, and that's not even including the small ones which you don't see and end up stepping on. Places like this are why the internet was born! That said I bet it's great if you're a kid. read more

Tickle me giggly and make me a kid again! I want to grow up in Hamleys! This magical 7 storey toy store is the perfect model of what happiness is in all about in its entirety. From the moment you walk through the exquisite doors which are generally decorated by staff hired from 'once upon a time land', you are surrounded by toys, teddies, games, models, cars, bubbles, and anything and everything conceivable to stimulate a child's imagination. There are displays galore ranging from magically appearing snow in the Christmas time, to remote control cars, to magic markers, and flying UFO's. If you're intending to leave without blowing the budget I would recommend leaving the kids at home, this place is an addiction and everything in it is a must have, but, in saying that this store is vibrant, bubbly and an adventure every child should experience. read more

Once, when I was a kid and we didn't have Toys R Us and other big toyshops, Hamley's had a reason to exist as the world's biggest toyshop. Nowadays, it is not unique for either its size or range of toys, but still does have a unique proposition which is the number of staff either giving demonstrations or in character costume. This means that for kids, a trip to Hamley's is an event rather than just a shopping trip; a great place to go, just don't bother buying any of the rather ordinary and overpriced toys there (if you can avoid it !!!). read more

Visited store wed and Fri this week, bought reduced item wed nearly charged full price. Bought same reduced item Fri with another item. Just checked receipt, again charged full price!!!! How often is this happening? I am so annoyed as I have to now return to liverpool one in covid restrictions not followed by everyone. read more

Maybe my kids were too young (2 and 4) to fully enjoy the Hamleys experience or maybe we just went on a bad day, but I was really disappointed and the kids, although they had an okay time, weren't exactly delirious with pleasure. We stuck to the girls, boys and pre-school floors and there weren't that many interactive experiences for the kids or toys for them to try out. I did buy my daughter a few things for her birthday and opted to have them gift wrapped. The sale clerk ripped the tape with her teeth (ew!) and quite honestly, I would have done a better job at home. I thought I was just being cynical because I'm Canadian so used to the whole department toy store experience on a bigger scale. My husband, who's English, said he used to go as a kid and remembered it being a lot better. I guess it just depends whose eyes the experience is seen through! read more

It`s a great place to just visit to look around or buy toys. It`s spread over many floors around 5 I think and has all the latest and classic toys you will ever need. You can also book birthday parties and have a private function. Watch out around xmas as the store will get very busy so don`t leave it till the last minute as you will be crushed The location is in the middle of regents street and when you walk along you cant miss it. Great to go around xmas the lights are great and they put on many demos read more

the largest toy shop you,ll ever go to. very expensive but guarenteed to find what you,re looking for always very very busy the harrods of the toy world I'm sure someone told me that this is the biggest toy shop in the world or something, but it's also one of the busiest and certainly one of the most expensive! The window displays are always fun, and in some ways it's possibly more of a tourist attraction than an actual shop the whole world knows the emporium of play things. We always pay a visit when ever we go to the smoke. At some point in my life i have bought some thing from each floor - having a boy and a girl lol. U pay over the odds tho, but thats because of the name I guess. Recently bought some Dr Who figures at £9.99 ( £8.99 at the Dr Who exhibition and £7.99 in Woolies). still you gotta pay for all the staff I guess. read more

'Hamley's' must be one of the most magical stores in the world. Famous for it's toys, games, gadgets, gifts etc, this is one of the best places to have fun! Situated at 188 - 196 Regent Steet, London, it has 7 floors filled to the brim with every toy imaginable. There's things that move, talk, squeak, or just plain old fashioned teddy bears! The Regrent Street store is no doubtedly the largest of them all, and one of the most exciting places to visit. Whether you've got children or not, do take the time out to visit Hamley's. You will truly have a brilliant time. read more

This is without a doubt one of the most magical and exciting shops i have ever been to. The layout and the way the toys presented in the shop are magical. I spent a small fortune here last christmas for my 2 children but it was so worth it, i dont think the prices of toys where more than toys r us or any other of those big toy shops. Christmas is an extra special time to go so if you can go in december. The staff there are world class and a great credit to the store as they help create the atomosphere.Everyone was bubbly and smiley. They also have toys set up so you can have a go and theres usually a member of staff there to show you what to do. read more

I remember going here as a kid every Christmas with parents to see the life size animal cuddly toys and look around but going back now it seems to be really busy and congested and a bit too manic to be fun. I feel really old but it's just not as enjoyable to visit as it used to be; and there don't sem to be as many original gams and toys for all ages as there used to be. I guess it has bcome a tourist attraction in it's own right and can't expand to be better laid out due to lack of space. read more

This is THE toy shop. Hamleys is great toy shop located on Regent Street. It has 5 floors of toys catering for all age ranges, from toddlers to teenagers. They sell almost every kind of toy you can think of, from dolls to racing cars. There is even a build a bear workshop where you can create and customize your own bear, you can even see it being made. The machine that holds all the stuffing is interesting to watch! This is definitely a place to visit with the kids, but only if you have the patience to spend hours there! Unless you are a big kid yourself! read more

Hamleys is an amazing place... Not just for kids, but for anyone really.... These guys have comdined a childrens heaven and an adults guilty pleasure all in one! Anyone coming to london HAS to visit!! read more

who was more excited me or the kids lol a huge selection of toys on diferent themed floors. console games etc on ground floor where i left the big boys and a cute girls floor with nails manicure etc you could spend hours in here. I love the guy who dresses up as the entertainer, he was in rock mode the other day while launching paper jamz read more

Hamleys - Toy Stores Near Me - London, XGL

Watch out for the prices! The same toy that I bought for 22 pounds at Hamleys was 17 at Debenhamns!

We felt nothing but disappointment at the standards of the store. It was dirty, cramped and AWFUL. As other reviewers have said it should be a store all children should visit once and enjoy the experience - but surely the staff should be more aware that the experince is something that should be enjoyed as well as the buying of the toys. VERY SAD read more

Attention all kids if you love toys you will love Hamleys Toys store it is located in Regents Street London. It has five floors fool of all types of toys to gadgets for all ages, even mums and dads will love it! Parking is not the best as it is London you would really need to get there by tube or bus. Hamleys is open seven days a week. Just make sure you bring lots of money as the kids will think it is Christmas. They even have a cafe for pit stop you can get a cuppa and check how much you have spent so far. If you are on holiday it is worth a trip there. read more

Hamleys is great for everyone if you are just looking or if your buying you will enjoy your visit.with build a bear, make up, colouring. Hamleys a kids dream a paradise I would miss it but I had responsibilities to live my life. Every time i see it I see all of my memories. My memories of paradise. read more

Maddening. Even for a Tuesday. But great fun and interactive for the kids. No screens needed!

5 floors of toys for kids of all ages. Staff seem quite happy giving demonstrations. What a great job playing with toys for work.

A great stop for the whole family. I had been to London one time before and never saw this amazing store. When I heard about it from our double decker bus tour I knew I had to stop! It is a HUGE toy store and HUGE is really an understatement! There are at least 5 stories and each story has a theme. The top floor is the Lego floor where you can see a life size Lego model of the royal family including Princess Kate! There is also a large telephone booth to take pictures in as well as the Queen. There is a floor full of dolls and a floor full of action figures and even a floor with all stuffed animals! On every floor there are toys that you can demo and lots of people who work there that can help you and are more than happy to so so. Don't feel like you have to buy anything, just being there and taking pictures is an experience. Let me tell you though it is hard to walk out empty handed! read more

Awesome, just awesome! I could spend hours in this store. A bit on the loud side - but come on.. it's meant to be a store for kids so why wouldn't it be? The staff seems to be enjoying their job (by which I mean that even if they have a bad day it doesn't shine through) - so at least kids feel welcome and have a good time (as did I and my shopping-company - all of us 24 years old and above). read more

Pretty amazing and fantastic. A must-see if you have kids. Be prepared with a lot of energy because the store is bustling with live shows and lots of people!! read more

Regent street means shopping. Well, you have the biggest Burberry store in the world, but if you want to have fun time with your children (or if you want to see your boyfriend have fun like a child, promised!) just bring them here, it' Hamleys! Established in 18th century, Hamleys is the oldest toy store in the world and the place where you can find some of the best toys you will ever have the chance to put your hands on. The store is built over several floors with different thematics, and every floor is filled with games and toys and staff showing the products and trying everything! According to the age of your children, you should be aware that you should not leave your kids alone, some of the modelism toys are pretty expensive and you don't want to pay more than 250 quids for a broken model of a ship! Definitely a place to visit while you are on regent street but please, do not get here on Christmas, the crowd is extreme on these days!! read more

Hamleys most certainly has a toy selection beyond any kid's imagination, but somehow I expected it to be also magical? I didn't think it was. Everything is so incredibly commercial now a days, themed by the latest movies and cartoons, made of plastic and I don't see any value in these toys.. It was more like a circus! During the weekend the place gets so packed that is hard to even walk by the store in Regent Street so I would suggest visiting during the weekdays when you can take all the time and space you need for trying the latest inventions out. The space is quite wicked on the upper floors so browse around the hole store. read more

It's a must for tourists and people coming to London with kids, but I wouldn't recommend this shop to anyone wanting to purchase toys for gifts. It's very crowded, they just sell mainstream and very commercial toys (nothing really original) and prices are usually high. The only thing I like about this store is the candy shop because they have Jelly Bellies :) Otherwise, I'd go to another independent store. read more

We did "build a bear", which actually was not a bear at all, but some amazing fantastic creature. We did 2 of them - for Emma and her cousin. It's well worth the time and money. https://youtu.be/L84u-8WRUjo read more

Complete and utter madness. Is this the UK's answer to FAO Schwarts? Everything in here appeared to be made in China which was my main disappointment. I went to the Thomas section and they didn't have anything that was exclusive to the UK so I didn't bother. It's a huge store with lots of Steiff (ok so not everything is from China). It's just a madhouse though and I wouldn't come if you don't have children at home to buy for! read more

Simply an amazing toy store. 7 levels each focused on a particular age group/category. There's plenty of stuff you can just as easily find at Wal-Mart but also plenty of stuff you can's such as Britains model soldiers. For us Americans they have a great selection of British toy brands such as Corgi and Airfix. Just be clear of one thing: the place gets REALLY crowded at times. Honestly, is this any surprise given that it's a seven story toy store in the middle of one of the busiest shopping districts on the planet?? The people who whine about the crowds must be clueless to think there wouldn't be huge crowds in here. Still, you've been warned! read more

who was more excited me or the kids lol a huge selection of toys on diferent themed floors. console games etc on ground floor where i left the big boys and a cute girls floor with nails manicure etc you could spend hours in here read more