1. Gold & Diamonds Direct

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Saint Johns, FL

Gold & Diamonds Direct

4.8 (22 reviews)
Open • 10:00 am - 6:00 pm
Updated 1 month ago

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Response time

4 hours

Response rate

100%

Services - Gold & Diamonds Direct

Personal property appraisal

Gold & Diamonds Direct Photos

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Recommended Reviews - Gold & Diamonds Direct

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Reviews With Photos

Custom ring guard made that fits perfectly with my solitaire engagement ring.
Ashley G.

I truly cannot recommend Gold and Diamonds Direct enough and will continue to refer anyone who will listen to this amazing family business! I've now had two custom rings made (rebuilt from pieces passed down through my family) along with having various pieces of jewelry repaired or resized. Sam and the entire staff are professional, respectful and deliver exceptional service and products. They are all also genuinely kind and thoughtful individuals who I enjoy working with, which has become quite rare these days. I highly recommend this business for custom work, repairs and resizing.. and they also have an awesome existing jewelry selection to shop from in the store!

View from parking lot
Paul S.

Staff is friendly and knowledgeable. I have had several watches repaired or adjusted here and the did excellence service for reasonable prices.

I love it!
Susan R.

Chip the owner is an amazing jeweler with over 30 years of experience. My fiancée and I went to him to price a solitaire platinum engagement ring. We had also gotten prices from another jeweler. My fiancée told him his budget and Chip brought in 3 diamonds a few days later for us to view. We had learned about the 4 c's of a diamond, so we knew what we wanted. His prices were very competitive and the diamonds were gorgeous. After choosing my favorite diamond and a setting, we went to lunch and returned to a beautifully mounted Tiffany style platinum solitaire ring. I could not be happier! You need to go here for jewelry purchases and repairs.

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Photo of Nova J.
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2 months ago

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6 months ago

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Sam C.

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1 month ago

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1 year ago

The employees here are so helpful. I trust this jeweler completely. It's nice to have a family owned jeweler in town.

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Sam C.

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3 years ago

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2 years ago

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Sam C.

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3 years ago

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4 years ago

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6 years ago

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2 years ago

Only jewelry store I ever go to. Time after time it is the best service you can ask for. I highly recommended you stop by this place!

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Sam C.

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3 years ago

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9 years ago

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3 years ago

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Sam C.

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8 years ago

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10 years ago

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9 years ago

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5 years ago

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7 years ago

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4 years ago

It was alright, not a great price but reasonable. But that's what I get for selling a Diamond ring last minute

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7 years ago

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7 years ago

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10 years ago

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Ask the Community - Gold & Diamonds Direct

Review Highlights - Gold & Diamonds Direct

“They replace watch batteries, repair broken jewelry and will even clean your rings for you.”

Mentioned in 2 reviews

Read more highlights

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Mandarin Jewelry - just completed adding some extra sparkle to this beautiful Blue topaz ring.

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I found Mandarin Jewelry after going to another jeweler to get my wedding ring resized (twice) and…read morestill being dissatisfied with the fit. They even offered to do a quick repair on my fiancé's ring after I mentioned that they had been saying there was a bend in the band despite just having it repaired. Both of our rings were adjusted perfectly and just in time for our wedding. We waited less time, had a more friendly experience, and paid less to have our rings fixed here than our previous jeweler. I enjoyed my experience here so much that I went ahead and purchased a new chain for my fiancée's necklace that broke a few weeks prior. You can really feel how much they care about their customers at Mandarin Jewelry. If you want affordable prices and to be treated like family, this is the spot for you! Cannot praise them enough. Thank you again!

My grandmother gave my sister and I beautiful pure gold coins and we wanted to make them into…read morependants. I visited another jeweler who stated it could not be done easily and not without damaging the coin. So, I came to Mandarin Jewelry. I stopped in on a random Tuesday and spoke with a woman who greeted me when I entered. She understood exactly what I wanted to do and was able to order the pieces to put our coins into great looking simple pendants. I told them I needed them in two weeks because I was traveling to meet my sister and wanted to take hers back to her and they were able to do it. I was very happy with the workmanship and their professionalism. I would absolutely return for any jewelry need!

Fine Jewelry and Diamonds

Fine Jewelry and Diamonds

(43 reviews)

Excellent customer service! Got my jewelry cleaned in a timely and efficient manner, hight…read morerecommend!

I am sharing this experience to help others proceed with caution…read more Over several years, my mother and I bought, sold, and traded items with Max Fine Jewelry. One of those purchases was a diamond ring my mother bought as an investment for her children. She paid $12,000 for it and later received an appraisal from the seller valuing the ring at $63,000. After my mother's passing, I reviewed her documents and found the paperwork associated with the diamond. When I looked up the GIA inscription on the paper the diamond had been wrapped in, I discovered the stone was lab‑created, not natural as she was told and thought it was. Concerned about this and the unusually high appraisal, we contacted the store. Max reiterated that the diamond was real, stated it had belonged to his wife, and encouraged me to obtain another appraisal--offering to cover the cost. I obtained an independent appraisal, which confirmed that the stone was lab‑created (GIA certification engraved on the diamond) and valued between $3,500 and $5,000 on the open market. When we attempted to discuss this with Max, he declined to buy back the ring for the original purchase price--despite past verbal assurances that any item sold could be bought back for the amount paid. He stated he would only offer $5,000, although my mother paid $12,000. I am not making any legal conclusions, but I want potential customers to be aware of our experience. If you choose to purchase here, I strongly recommend having items independently evaluated before finalizing a transaction. My family is currently seeking guidance from the appropriate authorities regarding the discrepancy between the original appraisal and the independent findings.

Fast-Fix Jewelry and Watch Repairs - The Avenues

Fast-Fix Jewelry and Watch Repairs - The Avenues

(55 reviews)

$$

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I've had a few watches sitting in my drawer needing new batteries. I remembered this place because…read morethey did a great job fixing a broken clasp on a gold chain a few years ago. They replaced the battery in my Movado watch for $29.99 plus tax in less then 15 minutes. This includes a 1 year warranty. I've had other places tell me that I had to send it off to Movado because of the price level of the watch but this location completed the task within minutes at a great price. Couldn't be happier with the result. I also brought in 2 other watches over the last week or so. One dive watch required a higher end battery because of the complexity of it and another watch required the same level battery as the Movado. All watches are repaired quickly and professionally. Next week I'm even going to bring in my old Timex dive watch I used over 20 years ago while in the Navy. They told me the battery for that would be $19.99. The watch cost me about $35.- years ago but it's worth it for sentimental value. Make sure you use the 10% off Yelp coupon that pops up when you check in to save a few dollars. Can't say enough good things about this place. If you need a battery watch or jewelry repaired try this location out. You will be taken care of in a very good way and in a timely manner.

I get jewelry fixed and custom made at this location all the…read moretime! they are experienced, professional, quick & experienced... I highly recommend them!!

Gold & Diamonds Direct - jewelry - Updated October 2026

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