Though my neighborhood is changing rapidly (for better in some ways, and for worse in others), Crown Heights is still something of a food desert. Even if you can find what you're looking for, you're often paying through the nose for "luxury" goods like fresh basil or parmesan cheese in a wedge instead of a shaker can. How does a basic local grocery store consistently just not have, say, chicken breasts? Or chicken broth? (This is making me sound chicken obsessed, but you get my point.) Thankfully, FreshDirect gives me easy access to the groceries of my dreams, at mostly reasonable prices. I love that they maintain a good selection of organic foods and local produce(for those days when I am too lazy to drag my ass to the the green market).The quality of their produce is good enough that I've even been able to get over not picking it out for myself. I can start an order early in the week, lock in my preferred Saturday delivery slot, and keep changing it all week, up until the night before delivery. I am also thrilled to see that the company has responded to feedback asking them to pack their boxes more efficiently, so I no longer have to feel guilty when I receive a giant box containing a single can of tomatoes. I've generally had very few problems with delivery, though I think the delivery staff occasionally get a bit rough with the boxes (but are otherwise very pleasant and courteous). I've had eggs, beer bottles, and some poor tormented mussels arrive broken before. I also once received a spoiled chicken. However, FreshDirect is very responsive with their customer service, and always credits my account to make up for any issues that arise. And sometimes the errors are in your favor, like when they sent me some fresh salsa last week-- bonus! I am also sometimes frustrated with large discrepancies between the estimated weight per item for produce and meat and what they actually send, particularly when I'm planning for large gatherings. If, for example, I need 10 pounds of squash for Thanksgiving dinner, I order three squashes estimated to weigh four pounds each, and don't know until the morning my order is delivered that I'm getting two-pound squashes instead, it's super frustrating, and sometimes impossible, to have to run out to get more. If I had time to go get the food, I wouldn't have paid to have it delivered in the first place. It seems like it would solve a lot of problems to go by total weight rather than by the quantity of items. On the catering tip, I used to order their stuff a lot at work, but I found their party trays to be pretty overpriced, and that they frequently arrived in poor condition-- guac browned, trays tipped sideways, etc. (Believe it or not, Whole Foods has some of the best and most reasonably priced catering I've found-- go figure.) That being said, though, FreshDirect is still awesome. I dub it 95% blessing and 5% curse. read more

Now that Amazon Fresh lowered their delivery fee (just $2.oo more than FD for a monthly pass) and FD rose its minimum order to $40 which is same as that of Amazon Fresh, I have no reason to keep using FD any longer (Also, Amazon Fresh is way cheaper and they can deliver a lot of non-food items too). So bye FD! I won't miss you.I've been using Amazon Fresh for months now and they are really great. Nothing has been delivered broken or rotten. By the way, on my last FD delivery, my soup spilled all over the box and eggs were broken (four out of six). The driver didn't even bring the box to my apartment and just dropped it at the front desk because he knew what was going on (the box was entirely soaked). Can this business be any worse? ============================ I have been a FreshDirect customer (as well as Chef's Table member) for four years. FD is not perfect but overall, I liked it better than Peapod or Amazon Fresh. Until now. Portions have been getting smaller and more expensive every year, so I stopped buying their deli stuff and 4 minutes meals. Out of the stock is occurring more frequently and they let me know only at the time of delivery. If they had notified me earlier, I could have arranged a replacement. But now I have to either go get the out of stock item at a supermarket when the whole point of ordering grocery online is that I don't have to go a physical store or spend another minimum $30 at FD to get it delivered. Their customer service seems to be deteriorating at a very fast pace. Just the other day, I sent an inquiry over the email and got a very nasty reply and my follow-up question was ignored. I ordered a cake for Valentine's day and it was delivered upside down (face down). I would still order from them because Peapod is too messy and I don't like Amazon Fresh's yearly commitment, but I really won't recommend it to anyone. read more

Was told my order was delivered, it was nowhere to be found. My husband tried to approach the truck but was turned away by the driver, wouldn't even speak to him! Now i am stuck sitting around waiting for my delivery. This could have been avoided! I spent a small fortune too! read more

A frugality addict, I trek to Big Apple for meat, Stiles for produce, and C-Town (sale items only - yes, I'm that frugal) for general groceries. What could someone like me get out of bougy Fresh Direct? As it turns out, while convenience is a great reason to love Fresh Direct, it's also possible to make a value-based argument. Once you bypass the virtual aisles of pricey produce, FD prices on basics like milk, yogurt, eggs (which always arrive intact), and Grade-A family-pack meats simply BEAT those of non-sale items at even (my beloved, beloved) Fairway -- not to mention D'Agostino's, Gristedes, and Whole Foods. About $2.25 at FD gets you your choice of a dozen large eggs, a quart of quality plain yogurt, or a half gallon of milk. Elsewhere such products range from $3 to $5 each. While its organic selection is far more limited than at a Whole Foods or a Westerly, FD prices on the more widely organic or natural brands -- like Seventh Generation, Arrowhead Mills, Kashi -- are very competitive as well. Moreover, after you try them once, FD siren-songs you with incentives to stay. Their email newsletter REGULARLY announces sales and special offers -- like free delivery or substantial one-time discounts (e.g., 25% off your entire order). If, then, like me, you're a vigilantly frugal but food-preoccupied person, the key to making the best of FD is to be very strategic in what you buy. My advice: use FD every time you've a list of at least $30 worth of basic / heavy items you don't want to lug home every week. That way, more often than not, FD's delivery fee and pricing ultimately amount to a pennywiser choice than the train fare, cab fare, and/or time spent traveling cross-/up-/downtown for that special 'discount' grocery run. My very favorite in-house FD products, by the way, are their parbaked breads (which arrive frozen but taste bakery-fresh once heated in the oven) and their freshly ground honey-roasted peanut butter (which is awesome mixed into vanilla ice cream)! read more

How on earth can you make living even easier? If Amazon made your life easy, Fresh Direct simply takes care of the rest. The selection is good, but not large enough. I do enjoy how there are local choices from local NY farmers who practice organic, non-beak trimmed, non-abusive farming and that FD values them and offers them as a choice. FD, you make my life as an pro-eco-hippy (almost verging on the border of hipSter, god forbid) so much easier. THANK YOU Everything delivered on time and in great condition. If you give more coupons and make things a tad cheaper, i promise to tack on another star! oh, and please improve the selection of dog food-- its seriously slim. read more

I have used Freshdirect for years, but in recent months they have been beyond awful. Every week, I order again hoping that this time they've finally returned to who they used to be. But no. Each week it's a new and worse nightmare. Today only half my order arrived, only 1 out of 2 bags. The second bag arrived 5 hours after the delivery window!!! I really like their food, which is WAY better than Peapod food, but the delivery problems are just beyond terrible. Freshdirect has become as bad as the MTA, late and dysfunctional. It's so sad to see the former conveniences of New York degrade this way. Don't order from Freshdirect unless you are willing to wait at home for many hours and make multiple phone calls to customer service. Peapod has drab mediocre food, but what you order actually arrives, and on time. Good bye Freshdirect :( It will be Peapod from now on, unfortunately. read more

I heart FreshDirect. Great for: - high-quality meat - raw chorizo - freshly ground honey roasted peanut butter Good for: - making someone else carry cases of vitamin water up your stairs - stocking up on toilet paper and paper towels - a wide selection of milk, cheaper than your local grocery - impulse-buying slightly overpriced wine and beer that you've forgotten about by the time it arrives, so you've already gone out and bought more anyway Bad for: - avocados (frequently rotten or badly bruised) - bananas (just not very good) - eggs and yogurt (expect 1 in 4 containers to be busted open and leaking all over the rest of the box) read more

As someone who has been stuck dealing with the grocery store of hell- Food Emporium. Fresh Direct is a God sent! I have never ordered ANYTHING that shows up at my door the next day! EVER! I really love the 4 minute meals Smart and Simple. These little heavenly means are 500 calories or less and your would never know it because they are awesome! My personal favorite is the salmon and asparagus with dill fingerling potatoes.....nom nom!! I am on Weight Watchers currently and this is only 9 points.....sweet Jesus! My only complaints are two things: 1. nutritional information is not always on the packaging of Fresh Direct made foods, but, I contacted them on their web site about a particular product and they got back to me almost immediately with all of the info. A+++ for the promptness!! 2. When you place a order they give you a time frame, for instance they can say it will be at your door between 2-4PM...well, almost always it has come a little after 4. If it happened once or twice...ok....but now I almost always expect it. Oh well. If you live in the delivery range I really really recommend Fresh Direct. Their fruits and veggies are the best I have found other than from local markets. Its also much cheaper than Food Emporium, and a lot of other grocers. Happy healthy eating!! :) read more

It's not all that hard to please me in life. I'm a simple guy with simple pleasures. One of these pleasures is having groceries delivered to me via Fresh Direct. Yes, it's expensive and it costs more then the A + P a few blocks away. That being said, the fact that I can have a record spinning and hockey on TV while ordering food makes the price difference worth it in spades. My dear sweet mother introduced me to Fresh Direct when we first moved to Hoboken five years back, and since then the service has been basically stellar. When I got my own place, I continued using the service on my own and have been nothing but pleased with it. I must admit that the delivery folks have been stumped on the use of my buildings intercom system despite clear instructions on more then one occasion, and that's a bit unusual, but they are nice and place the food wherever you want it once they get to my apartment. As others have said, the fish and meats are of good quality and let me toss in that the pre made wraps and cookies are ace as well. The sliced fruit is definitely a win and makes me question why anyone would ever order an entire uncut fruit. Spend a bit more cash and simplify the process. Five Stars and there ain't no doubt. And I'm hanging tough. Over and Out. read more

This is a service that really depends on your individual need or desire for convenience. Normally, I rent a car (Zipcar) once or twice a month and go out to Nassau County to visit markets like Whole Foods and a megamart to get things that I can't can't find in my neighborhood, or for items where the local quality/selection is poor (fish, meat). I've been comparing prices and in many cases FD is no more expensive than the local supermarket and for most meat and fish they are less expensive than WF for pretty much the same quality. Some grocery items are more expensive and there are many grocery items they do not carry, so they'll never be able to act as a sole source. Each person is going to have their own example of which items FD does not carry and how important they are. The convenience factor is high. The online ordering system is easy to use and there's a phone/tablet app. Unless you're ordering at the last minute, the selection of delivery times is pretty huge. I have not had any problems with deliveries or the quality of anything so far. Everything has been "on time" and in good condition. While the packaging issue is not a deal breaker since it's almost all recyclable, I wouldn't use FD for things I can easily find locally since using FD provides little advantage for those items and generates more packaging. FD is not going to replace my local green grocer, wine store or even completely the local Associated, but it will save at least one Zipcar rental a month, equalling $60-70. read more

Dude. Not carrying groceries home? Come on. That's why you moved to NYC. That and decent pizza. I bought the "all you can eat" yearly delivery. Takes the sting out of smaller, frequent orders. Food is pricey but right on. I have them deliver my soda, water, juice whatever's HEAVY when they have it on sale. I used to go more to the local farmer's market, but FD has good produce and is usually right about their "What's Good Right Now" designation. 3 months now with FD and I have never had a problem. Just a little bit cheaper and they'd get 5 stars from me. Worth it. And tip the FD delivery dude. It's not a hobby. read more

I'm so bothered by the service I am receiving right at this moment from Fresh Direct (8/3/2019). I have never written a review before for an restaurant or business but there is a first time for everything. Fresh Direct was supposed to deliver my small order off groceries between 10PM and 11:30PM EST. It is now 15 mins to 1AM and I have recieved no order. At this time of the night there is no traffic or much hindrances on the road. This time frame is definitely not rush hour so what could be the hold up is something I cannot imagine. I have called customer service a few times already just to hear that the driver is about 15 minutes away. That is obviously not true. My last call to customer service was even more upsetting. I was told that the driver marked the delivery as delivered in their system. I'm shocked that is acceptable and even more so that the customer service rep admitted that this has been an on-going issue as of late. Why hasn't this changed yet? Btw, this is not true because this experience has prompted me to review Fresh Direct and I've learned this is the norm for this company. Needless to say I have asked for a cancellation and refund. I can do my own shopping to avoid this frustration. read more

F%^k yeah! My second order was just as bad a$$ easy as the first! I was running a bit late tonight as I'd ordered drop off between 8 and 10pm. Some dude was trying to cut me off for a taxi. Good for me a taxi rolled up and I got it. Why? Because within 5 minutes of walking through the door the FreshDirect.com delivery guy was at my place! Everything was just as I ordered and I'm addicted. They also threw in fresh produce. In my first order, I ordered a bag of fresh clementine oranges. In this order, they gave me a complimentary bag. At first, I was confused but there was a sticker on it explaining what it was. That's a nice touch. It's something that's rare here in NYC, but, after living abroad in a country where complimentary stuff is quite common, it bought FreshDirect.com some points. Using them is so much easier than grocery shopping in NYC. I did a Trader Joe's run earlier this week around noon and the line was insane. I do wish FreshDirect's prices were a bit less steep. However, it's either stick with FreshDirect or wander back into the hordes of impatient New Yorkers shopping for food. For now, I'll stick with FreshDirect. They'd get five stars if the prices were a bit less expensive. read more

I've resorted to ordering groceries online.. because.. I dunno. Laziness. Ha. Aside from that, FreshDirect itself isn't too expensive as some claim. There are certain items I would never order from them, such as household items, pet food, certain fruits - as these would be much cheaper in a pharmacy, petsmart, or any fruit stand/market, etc. Then again, FreshDirect itself is much cheaper than shit places like Morton Williams or Gristedes, and the quality is MUCH better. I take it as we pay a little *more* per item than we would at Pathmark for the convenience. Seriously, who doesn't love food delivered at their door at their desired time slots? There's also a large variety of food on the website, and it makes grocery shopping sort of fun. There's no need to search through the aisles looking for items A, B, C anymore. The food itself is also very fresh, and always delivered on time. What I love even more is they offer $50 off an order of $125+ for new customers for their first TWO purchases, which totals $100 in savings. Even better when you refer pals and receive $25 credit each time someone signs up and places an order. I've actually saved a lot because of this. There's also alot of $25, $30 off codes people can look for online as well. Btw, for meat lovers, their dry aged bone in NY strip is AWESOME. Rub a tad of salt and pepper on it, and pop it in the oven for 10-15 minutes (depending on how you like your steak), and walaaaa! Delicious, and honestly easier than microwaving a frozen entree meal. read more

I love you Fresh Direct. You make my life easy. For the haters who can't understand the appeal, the produce is consistently great, the prices are awesome (it doesn't break the bank if you shop correctly, in fact it's comparable and in some cases *cheaper* than some NYC super markets) and the list function is so awesome that shopping the old-fashioned way starts seeming more and more clunky the longer you use Fresh Direct. Kudos to a great institution that makes my life a little less aggravating. read more

I've used Fresh Direct twice, and found their service to be timely and their website efficient for selecting groceries. Granted, it isn't exactly cheap, but when I didn't have time to go to the supermarket, Fresh Direct was there for me. Selecting your groceries from their user-friendly website is the easy and fun part, but Fresh Direct is not for those who need only a few items. You have to have a minimum of $30 worth of groceries (pre-tax) in your "cart" before you can check out and schedule your delivery. Need only a carton of milk? Ran out of eggs? Sorry, New Yorker in need, but Fresh Direct won't help you out in those instances. It's off to the corner store or supermarket for you. Everything I have received from Fresh Direct has been exactly what I have asked for, and nothing has been delivered spoiled, bruised, broken or in any way unfit for consumption. Here is where my disclaimer comes in: I've never purchased meat from Fresh Direct, and that is where I draw the line, at least for now. I will go to the grocery store for that necessity. I think if I were living in crowded Manhattan and didn't have ready access to a good butcher shop then I MIGHT purchase meat from Fresh Direct, but right now... I just can't bring myself to order a package of chicken sight unseen. Maybe it's me, but I just don't like the idea of not being able to see and select that type of grocery product for myself. Is it me, fellow Yelper? Yes, it's probably me. All in all, Fresh Direct is really a fantastic service. I've never had a problem with the delivery of my order, and the delivery guys have always been friendly and shown up well within the designated time window. For people who don't have time to shop, lack a car or are homebound for whatever reason, Fresh Direct provides a valuable service. And just think: with winter right around the corner, you don't have to brave the "must-get-bread-and-milk-now-because-it-might-snow-a-half-an-inch-tonight" hordes who take over the supermarkets in bad weather. No, sir, not when Fresh Direct's in the neighborhood. They're taking care of the shopping for you. read more

Several months ago, I'd have given FD 5 stars all the way. Unfortunately, the quality of the food has declined while prices have increased steadily. Broken eggs, poorly refrigerated items, thawed/smashed frozen foods, packing the bread in the same box as a watermelon (really?!).... Each time, customer service is excellent. They refund, add additional "apology" credits, etc. But it keeps happening more frequently. My order this morning was supposed to be here no later than 10a.m. They likely won't be here for another 20-30 minutes, according to the service rep. Unacceptable. And I haven't even see the quality of the food at this point. Sure, they issued a $10 credit for the inconvenience, but my life is on hold waiting for these people. We're moving soon so it will be a non-issue, but I just can't work with FD anymore. Maybe peapod, icart, or boxed will be a better substitute. read more

We had a delivery time scheduled for 9-11 pm. The delivery was 1 1/2 hours late. A food substitution was made without our authorization, and at our cost. When I phoned to inquire about the delay, the phone delay was 45 minutes. How much worse could service be. Beware read more

Good idea, poor execution. I haven't had trouble with the delivery service itself, unlike the people who commented, but their selection and quality of products is just sad. They try to dress things up as if they are a gourmet store, but they just don't know what they are doing. Let's see... The selection of crackers and such is better at Gristedes. FD's idea of a good cracker is Triscuit. Whoever slices cheese over there has only a theoretical understanding of cheese. It's as if they sat down a Martian and had him read a book on how to slice cheese without any sort of visual aids. You get a .5 lb slice that is the thickness and dimensions of a thin paperback. How am I supposed to cut that? The produce is just weird. I have stopped ordering "local fruits and vegetables" when I realized I'll never get anything that I would have picked out in a store myself. The arugula tastes like wood shavings. The parsley is tree-sized, tough, and flavorless. Nothing is the size you expect... Ugh. And quite often, they are out of things, which you don't find out until you're ready to check out. No, I don't want to wait for three days for watermelons to become available. I am going to haul my lazy ass over to the corner grocery store and schlep the thing home myself, thanks. So the only thing you really get out of the experience is convenience. If you can get everything you want and if you can get the delivery slot. Do yourself a favor--get some exercise and go to that grocery store. It's better for the environment and you'll get better prices. read more

Now that I have a baby going to the grocery store is quite the production. Freshdirect has made it that I no longer need to deal with that chore. They deliver the groceries right to my door. I order every week now. Here are some of their best items I couldn't get at a normal grocery store: Joe 6 pack, a pack of 6 random beers Sourdough dinner rolls half baked ready for the oven Chicken kabobs Tuna steak Fuji apple juice Freshdirect mineral water Register online. They will send you free delivery coupons read more

We've been using Fresh Direct for a little over two years and am very pleased. The items arrive exactly on time within a 2 hour window and in perfect condition. Their delivery team is always efficient and courteous. All the produce is fresh. On the rare occasions that something is missing or damaged, a quick email gets the problem solved within an hour. Usually a full refund of the item is given even if, for example, only two eggs got broken. The Monday freebies are a real treat as well. It gives us a chance to try something new and we have ordered the item the next time. One freebie, a bouquet of irises was forgotten and the driver told us they would send it later the same day and they did! And I had told him it was ok if they couldn't! They also have eliminated the boxes they used to use and now provide recyclable bags which we return to them each week. So much less work for us not having to break down boxes and so much better for the environment. They are expanding their offerings and we now can get most of what we need from them whereas we used to have to go to several stores. In the end it's just so much more efficient not to drive to the store, walk around for an hour loading the cart, unload the cart at the cashier, reload the cart and go to the car, load the car, drive home, unload the car and then bring in the groceries to put away. What an inefficient system! Lastly, they offer digital coupons, sale items, chefs table weekly specials, and a delivery pass to reduce your costs significantly. An added bonus is to be able to add wine, beer and liquor to the order. The future of grocery shopping for sure. We live in one of the outer boroughs just for clarification. read more

I've been a Fresh Direct customer from its beginnings. While the company has experienced some hiccups along the way (as most any company does), I have to give them very high marks across the boardfor range of products, ease in shopping, delivery efficiency, and customer service when I have a problem. The website is easy to navigate and I can shop weekly in 10 minutes or so. What a timesaver! They have always been quick to credit me when I get a product that is damaged or subpar (which is rare). And they have good sales and deals and even freebies. Fresh Direct has long been and will continue to be my go-to market as long as they are around. Thanks!!! read more

Oh Fresh Direct, how do I love thee... Let me count the ways: 1. Your free 2-month delivery pass means I can order and not pay either a delivery fee or a "fuel surcharge." I like that. 2. You have an excellent selection of food, great organic and local section as well. 3. Your delivery man always hits on me and next time I may just take him up on the offer. He's a Fresh Direct item I DIDN'T order but one I'd be happy to try even though I haven't opened the package, but it looks good anyway. New York has so much to offer in so many ways but one thing I love about this city is the ability to get anything delivered at any time. Fresh Direct isn't the most flexible but they do have a great selection, the prices are reasonable and they're efficient. read more

I've been using FreshDirect for years, especially when we lived in Harlem, where decent grocery stores are in short supply unless you want to truck on over to Fairway. Now that we're back on the UES, I've started scaling down what we purchase from them because of decreasing quality. PROS: Good selection of prepared foods, pantry staples, and higher-end items, it is pretty awesome to be able to order heavier items from them and not have to carry them up the stairs myself. I like their meal kits - very convenient for a working person - I can have dinner ready to go in 30 minutes or less. CONS: There has been a decline in the quality of their produce - they often arrive either completely unripe, or just on the verge of going bad. The baked goods are pretty tasty, but completely overprice. I get that there is some effort that goes into baking, but $20 for a mixed berry tart? Yikes. Finally, there is a damaged item in nearly every order - broken eggs, a leaking carton of milk, etc. They always reimburse me for the bad items, but it is an inconvenience. We'll continue using them for heavy stuff and staples that aren't going to go bad, but now that we're within walking distance of the 86th St. Fairway, I've shifted the majority of my produce and meat purchases there. read more

We used FreshDirect for part of our Thanksgiving dinner. The service, will all the follow-up emails, was wonderful. Everything came on time, packaged very well. The 12 pound turkey was wonderful and fresh! the only thing is that the side dishes were rather expensive and quite bland-tasting. The roasted vegetables and the black wild rices dishes were especially disappointing. there simply could have been more seasoning used to make everything tasty. read more

This service has totally tanked. I've found it impossible to actually receive everything I order. Stuff is always out of stock or "unavailable for delivery". They've started putting everything in bags rather than the nice, neat boxes they used to use, so now delicate items sometimes arrive squashed or mangled. I am intensely disappointed as I'm not an occasional shopper, I (used to) use Fresh Direct for my weekly grocery shopping, but since they've gotten so completely atrocious, I'm looking for alternatives. Probably the only good thing I can now say about Fresh Direct is that they're better than Amazon Fresh, but that's not a particularly high bar. (BTW, I'm not in San Francisco, I'm in New Jersey). read more

Second time FreshDirect customer. First time had absolutely no issues, driver was on time and very polite. This time? Order was supposed to arrive between 5-7. Was told my order was 'next to be delivered' around 6, so I camped out downstairs (I live in a dorm). An hour later? Still no delivery. Get a call and was told Freshdirect tried to get in contact with me 2 times. Didn't receive a call, but whatever, I live in an area with unreliable service so it's possible the calls just didn't go through. Then I was told it would be around THREE HOURS before my delivery would come. So I cancel my plans to go out with friends and stay home to wait. At past ten, I call customer service to get an update; they tell me it'll be here by 11 at the LATEST. Well, 11 has come and gone and I still have no delivery and at this point, I'm starting to lose hope. Call customer service again and they promised it'll be here within 20-30 minutes, so we'll see how that goes. It's awful; I can't believe I wasted an entire evening on this. Also, absolutely no compensation was given. The one star I gave them is for customer service because at least they were nice and tried to help, although they couldn't do much. Delivery though? I'll be trying a different service next time. read more

Meh. I like to cook and keeping a kitchen stocked in NYC is tough. FD seems like the perfect solution, and it could be. But deliveries are often late (only a little annoying I guess); the delivery men can be a little rude (sure their job probably sucks); food is packaged badly so that raw chicken is dripping on whatever else is in the box (gross and really a sign that the packing people didn't do their job correctly); and then quite often the food I order is hardly "fresh." I had several items go bad after a day in the fridge both meat or produce. The company will credit you back the item if you contact them, but now you still have to get yourself to the corner grocery after a day at work in order to cook dinner---the very thing you wanted to avoid. read more

We decided to give FreshDirect a try after having a very bad experience with AmazonFresh (rotten produce every week, late deliveries, many other problems). Well, unfortunately it seems as though FreshDirect can't get it right either. The main reason we're trying out grocery delivery services is convenience. We work long hours and it's a pain to lug heavy groceries across the city, so we want a service that will deliver our groceries while we're at work so that we can use them when we get home. That's what FreshDirect seemed to offer, and they certainly made good on that promise, but none of it matters if the groceries are all spoiled by the time you get home. **FreshDirect does not use ice packs, dry ice, or even insulated bags/boxes to package your perishables** They literally just put your frozen food in regular plastic shopping bags and cardboard boxes and then leave them on your doorstep. We chose the 3-5pm delivery window for our first delivery, and when I came home at 6pm, all of the frozen food was mushy (not just thawed, but mushy) and the dairy items were room temperature. Obviously we had to throw most of it away. AmazonFresh uses insulated/padded bags, dry ice, and ice packs that will keep your frozen food frozen solid for hours and hours, which makes sense considering that they give you the option to have your groceries delivered while you're not home. For whatever reason, FreshDirect doesn't do this despite offering the same option. Be warned: unless you plan to be home for the delivery (which is a pain considering the 2-hour windows), then do not order perishables, as they don't package them properly. read more

Boy am I not surprised to see my zip code ignored. Here's the deal. My zip isn't in their directory of places they wish to serve. But I live closer to all cities in lower westchester than anywhere in Manhattan. And funny enough I saw a Fresh Direct truck in the South Bronx, so today i thought I'd see if maybe zips near me are finally in their directory. Yes! Less than 2 miles NORTH in Westchester. I'm sorry FD, but it doesn't make sense. It's just as trafficy north of here as it is HERE. Actually, the traffic builds up after my neighborhood into new rochelle and Pelham, which is within walking distance. Suffice it to say, I don't think this has to do with traffic or race - it's economics. And they're losing out. I know of many who would order in bulk on my floor alone. read more

I've been ordering my groceries from them for the past 6 months and I LOVE IT!. You can order straight from the website and the next day at your door, They are always on time and they haven't screwed up my order. The food even looks better than at a supermarket. I love it! The produce always comes super fresh and great quality, I have not had any issues with my produce or my eggs. I feel that the prices are also sometimes better, I shop from their organic option and they have a great selection and great prices. The delivery guys are always so helpful and courteous. They handle the packages great, everything arrives fresh and refrigerated. BTW: You have to shop from the recipe option, it's awesome, You pick a recipe and can buy the whole grocery list or some of the items in a push of a button. ! read more

I wanted to try Fresh Direct since my roommate raves about it. I spent about an hour shopping online and tried to use a coupon for 25% off for new customers. Turns out I can't use it because my roommate has an account using our address. Well guess what FD, we don't share food or expenses. I am a new customer and I should be able to use the coupon. My roommate doesn't pay for my food. And for this reason alone, I will never order from you, unless you honor the 25% coupon. read more

I enjoy my orders from FreshDirect. Although I only order them once in awhile because I find most of the prices higher than local supermarkets and I get most fruits and vegetables from my farmers market. But they have a lot of delivery time options, so it is convenient. They do have amazing produce. The strawberries,avocados,blueberries and tomatoes were always amazingly fresh and in great shape, not a bruise or dent on them. I also love the scallops and the quick meals they offer. Throw them in the microwave and a few minutes later you have a perfect lunch or dinner. One problem is that they seem to put 1 or 2 items each in a giant cardboard box. Not very green IMO. The delivery guy will leave me with pretty much a job after he leaves of folding up numerous boxes and throwing them out. read more

I've started having my weekly groceries delivered for me from FD & so glad I am. I especially enjoy their ready made meals. They are fresh, not frozen, pop them in the microwave for a few minutes & you have a nice dinner or lunch. Since I'm always watching my weight, they have a great selection called Smart & Simple where all meals are under 500 calories. It's fantastic! The BF, who never gains a pounds, enjoys having his fatty treats sent to us as well instead of lugging around a few bags from the local market a few blocks away, especially when it gets really cold out. I find FD very convenient & easy to use. It's not more expensive than going to the market & every once in a while I find a nice coupon. Enjoy using their phone app too really user friendly. Highly recommend it. read more

I've been a loyal Fresh Direct customer for about two years. I lived by myself for several years and having Fresh Direct come to me was a very affordable luxury when I didn't have anyone to go shopping with. The prices and selection are good (lots of fake meat options for me!!) and the produce is usually pretty fresh. Not that I order fresh produce that often. :P I order a lot of frozen food stuff as well as paper towels and toilet paper in bulk. One of my favorite things to order is the Seviroli frozen raviolis - it's unbelievably cheap at $2.29 per package...I get two meals out of one bag so I stock up on these like it's going outta style. What bothers me most about Fresh Direct is their ridiculous overpackaging. Sometimes I'll receive four large boxes, but two or three of the boxes will have only an item or two in them - a total waste. The only time the sheer volume of packaging is great is if you know you'll be moving, because you can stockpile your FD boxes in the corner. Otherwise, the service is good; only once was the delivery significantly past my two hour delivery window and I was refunded the delivery fee. Very occasionally, an item will be missing and I've always been credited for whatever I didn't get. If you subscribe to their email newsletters, you get notified of weekly specials and often coupon codes. When I placed an order for my New Year's Eve get-together, they had a promo for a free sample of comte cheese. The size of the sample I got was astounding and it tasted great. Geniuses, these Fresh Direct people. read more

So my friends and family who live elsewhere always become extremely jealous -- without fail -- when I explain that my reasonably priced, sometimes-hard-to-find-in-stores groceries are placed directly in front of my fridge by unfailingly cheerful delivery people exactly within the time window that I specify. (If we want to get technical, my dog is also generally jealous of this, but it has to do with the fact I lock him in the bathroom instead of allowing him to supervise the delivery process.) I fucking love you, FreshDirect. Throw us a bone with some more promo codes once in a while and you'll earn your fifth star and shrieking 11-year-old-girl-at-a-Jonas-Brothers-show-style devotion from me. read more

I am one of those people who'd rather spend a few hundred on video games than say, Manolo Something shoes. I'm also one of the people who'd rather continue working on my projects than say, go to the grocery store and "feel" the vegetables I want to buy. Why in the hell do I need to feel them for? All I know is that I love Fresh Direct. I've been using them for two years now and have only had one missing delivery. They are always prompt and so polite when someone goes wrong (they forget my Huntsman cheese once). If you're like me and think buying grocery is as boring as waiting in line, you love your job more than housekeeping, you don't like the prospect of lugging heavy grocery bags up 5 flights of stairs (these hands are made for actionscripting, not grocery lifting, man!), and you live in Chinatown where you can't easily buy gourmet cheeses, good bread, or organic, antibiotic chicken, Fresh Direct is for you! PS: FD also sells a nice range of wine and exotic brews. No more carrying heavy alcoholic beverages up the stairs or 20 pound pet food! Oh, and FD has saved my life several times for party food. read more

Many moons ago I used to order Fresh Direct, back when they used to package 2 items per box and you got 5 boxes per order. For various reasons I stopped, but recently I was lured into trying them out again. What an improvement! No packaging waste, which is great. Deliveries are timely and there is a large selection. Prices are comparable to Whole Foods, and I like the free delivery offers and little packages of surprise fruit. The only downside to Fresh Direct is their guestimation measuring system for items by the pound. Usually if I want a pound of something, I don't want 1.25 pounds, which is what you usually end of getting. I would like for them to be more precise with measuring items like meat. I like getting delivery for things like gigantic watermelons. read more

Wow, what has happened to FreshDirect?!?? I have been a loyal customer for 6 years, but my past 7 orders were not filled properly or were not delivered within the delivery window. For one order, they arrived an hour early and left my groceries to rot at my door! Today, my order is an hour late with no ETA able to be provided by their staff. What is going on?! I guess I have to find a different company -- I'm going to miss the fajita marinade Update, only 1 of two bags showed up 3 hours late; the other was "damaged in transit." I then find out one week later that they didn't even refund the items they failed to deliver, but instead issue store credit so you must by from then again. I called customer service for the fifth time and they give me attitude because I want a refund, not store credit. RUN AWAY!!! read more

Love it!! The best thing since sliced bread. Deliveries to my door in a time period of my choosing? Count me in! No lugging BJ's sized packages of paper towels or heavy cans from the grocery store anymore. 99.9% of the time FD delivers when they say they will and every single one of their delivery people have been nothing but friendly and genuine. I love their recipes and the fact that if you like a recipe it is so easy to order all the ingredients at a click of a button as they list them all right there for you. I've been ordering from fresh direct for over a year and a half and have no complaints. You can find out what is in season, what they recommend, and what fish is sustainable. And you don't have to feel guilty about not showing love to the local farmers at the farmers market as FD has local produce too! I love that they have sales and discounts. Yes, as Stephanie Y stated some things are more expensive, but you have to figure out what works for you. For example, I know that lemons and limes are wayyy cheaper at Key Food so if I know I can squeeze a run around the block into my schedule I'll go there for that. Kale is much more expensive at the farmers market so I always get my kale at FD. Everytime I think they have everything they could possibly have, they add a new feature or new products. The iPhone app is great too, the only flaw is you can't see the recipes. read more