This is my go-to grocery store. The produce is always fresh, and the store is clean and easy to navigate between aisles. They usually have enough cashiers staffed, so you don't have to rely on self-checkout when you have a full cart, which is a huge plus for me. I also appreciate that they have baggers during busy times, which makes the checkout process much smoother and faster. Their wine and beer selection is one of my favorites, and the meat quality is good as well. Prices on meat have started to get a bit high, but that seems to be the case at most grocery stores lately, so I wouldn't take points away from them for that. read more

I love this store however their store manager I am not impressed with. I know it snowed and ice in places however there was ice at the front entrance of the store and I slipped and fell. All the manager did was go and tell her supervisor and she told me that the store is not liable. I was soaking wet! read more

I am writing to express my disappointment with the customer service experience my girlfriend and I had at Fresh by Brookshire's on the evening of [insert date], around 7:40 PM. Earlier that same day, I was informed by a staff member that the pizza department closed at 8:00 PM. Based on that information, we arrived at approximately 7:40 PM to order a pizza. When we approached the counter, the young lady working there told us they were closed. There was no greeting or explanation offered initially. I explained that I had been told the department closed at 8:00 PM. She responded that they closed at 7:45 PM. Since it was still before that time, I asked to speak with the manager. The night manager, Graham, came over. Unfortunately, his demeanor was unwelcoming and dismissive. He stated that they stop taking orders at 7:45 PM. By the time he spoke with us, it may have been around 7:42 PM, but we were already at the counter before that time. No attempt was made to accommodate us or to clarify the discrepancy in closing times. Instead, the interaction felt rushed and unfriendly. My frustration is not just about the pizza, but about: * Inconsistent information given to customers * Poor communication * Lack of basic customer service and courtesy from management If the pizza department stops taking orders earlier than the posted or communicated closing time, that should be clearly stated and consistently enforced. More importantly, customers should be treated with respect and professionalism. I plan to follow up directly with the store manager, as I believe this experience does not reflect the level of service Fresh by Brookshire's should stand for. read more

Purchased a watermelon and it was complete mush inside, totally inedible. Very disappointed as this is the 2nd time this summer purchasing rotten watermelons from Fresh in Fate, TX! Decided to give another chance after 1st one this season, sorry I wasted my money here again!! read more

FRESH by Brookshire's - Grocery Near Me - Fate, Texas

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You better look at the dates of the food you buy because it will not always be Fresh (sometimes expired) they will change the dates on old meats and mark it up in price so when you see things with 2 or 3 stickers that's why read more

What could be better than sangria while you grocery shop?! Exactly. A few years back I went to a regular Brookshire's and was turned off to the brand. The store was dingy/dirty, multiple items were past the expiration date, and the fresh fruit and veggies looked...less than fresh. I heard about FRESH in early 2024, but didn't want to make the trek to check it out. Well, well, well... I'm glad I made a visit. All of the produce was fresh, they have most staples, and they treat their customers well (my experience and observation of customer service towards others). The store was *very clean and I enjoyed the added bonus of the bar and bakery area. The Thanksgiving stuffing stuffed mushrooms were *chef's kiss*. Not sure when I'll return, but it's on my list. read more

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Love this place. It's just the right size for a grocery store. They have the greatest salad bar and other specialties like in the meat and seafood counters. The cream cheese stuffed bacon wrapped cowboy jalapenos are perfect for a girl like me who can't take the heat. read more

Prices are a bit high, especially when I can drive a few miles east to another Brookshire branded store and find items that are $3 to $5 cheaper. Savings add up when you buy a weeks' worth of food. Overall, the store is clean, but I can't see shopping in a "designer" grocery store in this economy. Don't try shopping on the weekends, too many sight seers wandering (staggering) around the store from one of the bars instore. read more

Their meat is unreal! I've never had such tender juicy meat ever! Im wondering if they get them from their local ranchers because as We all know the chicken breast are normally dry but I grill their marinated chicken at 375' 10 min on ea side expecting them to be on the dry side & boy was i wrong these were the juiciest I've ever had! read more

Very clean, prices are a little high on something's meat sales are great and it is so convenient to where we live and there is something for everyone . read more

The customer service is horrible if you have to return a spoiled item. After purchasing bad monk fish, I was appalled at the rude customer service from a mgr. read more

Every week I ordered couple bottles of fresh juice through Door Dash. Team leader, Bryton always gets it ready by the time I arrive to pick it up. He is a very nice guy and extremely friendly. Even HEB is now opened and I still prefer to come to Fresh because of him. read more

Workers are really nice, especially the manager The cheesemonger is very nice The butchers recognize me and they already know what I want. The pastries are really good. I really like the truffle marinara. read more

Fresh is our closest grocery store. It is a great place for novelties, but it has some staples too. Great produce, wine, dessert, and meat selections. It is pricy, but like I said it is a great place for novelties. Added bonus is the coffee counter and the small playground in the back. read more

Great Food! Came fast, workers gave me some attitude while I was just trying order. Overall great food, but workers were giving me attitude for no reason. read more

Fresh is a great feature to the Rockwall, Heath, Fate, Royse City area. An upscale grocer is much needed and appreciated. From their in store restaurant bays, coffee house, and bar, you can easily hang out and relax as you shop. We always prefer to go here and pick out more unique meats and seafood for a night of grilling. read more

FRESH by Brookshire's - Brisket and jalapeño bbq pizza. Pre-made by Fresh. Crust could be better but brisket was clutch - Grocery Near Me - Fate, Texas

Best grocery store concept in decades; not just bigger - it is more interesting and fun! I hate grocery shopping, but I WANT to go here and grocery shop!! Heck, they even have a bar with $1 beers, so folks can sip while they shop! read more

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Grill outside closes at 8:45 on weekends and 7:45 on weekdays. Expensive and limited selection but clean and always stocked. Outside shaded play structure. Live music. Juice bar. Since the market has contacted me in commentary, I withheld one star because Google says you are open until 10pm and your employees were short and pushy to me while I was hurrying my children before 9pm. We came in at 845 because our kids took long naps and I needed to get them a snack and have them run off the extra energy. (The parks are too hot when the sun is up) While they were making their selections at the salad bar, your employees started packing things up WHILE we were still trying to fill our containers. My children were looking at the gelato as we walked by and the employee behind the counter loudly exclaimed "I'M CLOSED NOW!" When we were grabbing drinks before walking to the checkout line, a cashier thought we were approaching his register and he did the same "I'M CLOSED!" (This from over the cooler I was opening) I said "Okay, I'm just grabbing their drinks." Once we were all finished checking out, we went to the play structure. My toddler is potty training and started taking off her pants so my husband tried to rush her to the bathroom where an employee quickly pulled the door shut and wouldn't let him in with her. So my husband had to carry her all the way inside. The only employee that was actually decent about the closing was the cashier at the grill outside who pleasantly told me the grill hours and explained why they close everything down before the posted 9pm. All of this before 10pm which is posted on Google. If Google has it wrong, maybe update it with them. In the meantime, please don't treat your customers like crap after the stroke of the clock. My husband stops at Fresh nearly every day after work. He drives from Arlington. For now, there are plenty of other options along the way I've asked him to use instead. read more

The food here at the counter inside is great. The deli is unbelievable. The produce section is fantastic. The prices are good here, they compete with other local grocers. The staff and team members are always willing to help find any item. The inside is super clean and organized. Things are so organized. Self checkout is great here. Fuel at the gas station is great. The restrooms are very clean and they have water closets here for privacy. They have draft beer on tap and wine to drink while shopping, they deserve a 10 for this. Sushi bar area is average. They have hot pizza. They have aged beef in the meat area. Lots of fresh foods you cannot get anywhere else in the area. They have different ethnic areas. I can highly recommend this establishment to shop in. read more

I bought fish at 38.99 a lb. A special occasion, a splurge, resulting in a horrible meal. The fish was a bit slimy when i took it out right after i bought it. The smell was a bit fishy but i continued. It was completely bad. It did not cook right and tasted bad. That can be something that happens in stores but when i called the store to let them know - they offered me a refund but they were defensive and rude - like it was my fault. That was the biggest offense to me. I was disappointed about bad expensive fish but even more so they didn't care. That is so sad. They represent themselves like they are better than other stores but bottom line is what makes you better - is better service. I'm out. read more

Beautiful clean store, great produce, gluten free option for me, great variety for foods.

Okay I'm officially old when I get excited about grocery stores. Went to this store and it's the best grocery store l've ever been to. Honestly so much grass fed shit, baked goods, artisanal shit that I felt like a hipster! Also beer! That you can drink in the store.... And 1 dollar Wednesdays!!! WTH is THAT. HOW IS IT POSSIBLE! More places need this, it really was amazing. I will say that the whole time I was there had no idea how they can sustain such a crazy grocery store. Anyways I might consider coming on Wednesdays just for my new drink spot :D Their beer selection by the way is incredibly good for a grocery store. Honestly cool place. read more

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I decided to give Fresh another try and the GM along with the store manager clean and prepared 4 new red snapper filets from their fresh seafood market at no charged and I have to comment how accommodating they both were to keep my business for their store! I can honestly say I was quite happy when I finished my shopping! They earned my trust back as a customer! read more

Cashless policy it's a non. -sense, I had to leave without buying anything because they only had electronic payment options read more

Interesting place to shop. First time I've been in a supermarket that has a bar. Sip your beer as you shop. Nice variety of fruit and vegetables, well displayed. Good meat and fish selections too. Beats the others in the area. read more

Great selections, spotless clean, the employees are always kind and helpful, they always have a variety of foods available in the deli. We love to bring the kids because they have kid buggy's with steering wheels that they just love! They have a bar in the center of the store, great deals, a delicious coffee bar... a playground outside for the kids... I mean what's not to love here? Their bouquets and flowers are to die for as well! We ordered a custom birthday cake from the bakery as well and everyone loved it, it was beautiful and delicious. read more

FRESH by Brookshire's - Cake & flowers - Grocery Near Me - Fate, Texas

I love fresh especially for the product and already prepared veggies to make meal prep that much faster. However, this time I paid for prepped asparagus only to get home and realize that it wasn't prepped properly. Anyone who knows how to prepare asparagus, know that you bend the stack to where it naturally breaks and discard the woody end. there are those people who boil it into a limp soggy mess, but that is because they don't know any better- if you like it that way, great, but it's not the proper way to serve it. This is a teachable moment for the prep staff. God forbid they were instructed to just cut the stalks with a knife to boost the weight and price... if that's the case, next time just throw in a washed rock at least I can still make dinner in time read more

FRESH by Brookshire's - Not properly done. Break don't cut asparagus - Grocery Near Me - Fate, Texas

Off the bat, they were a great option. Right around the corner and had good discount bins. Lately, quality has diminished a bit and their 50% off stickers look the same but are never 50% off anymore. 20% - 40% off at best. It's no wonder discount stuff sits 3x as long now. Someone in the marketing dept needs a fresh lesson on product elimination strategy. They aren't hurting for $ though. So, they don't really care when stuff sits. The community sees it though and several are choosing to drive (in masses) to Aldi and Kroger instead. We still go for emergency items, like a corner market. read more

Definitely one of the coolest grocery stores I've been to. They have wine and beer that you can order and drink in store while shopping. They also have a restaurant with an outdoor patio and a kids playground! Inside the store they also have a wide variety of all products including organic and exotic vegetables and fruit. They have plenty of ample parking and easy access to their playground. read more

Cashiers are always rude. Either they don't smile, or even say hello or they have an attitude. Today Paula my cashier was stuck up and rude. Not the type of service I'm used to at a neighborhood grocery store. Once more get built in this area - with their service - most will go else where. Not warm and inviting at all. They need a major cashier customer service training. Most consumers will visit their local grocer multiple times a week. I will now go to Rockwall. read more

You can't go wrong in a high end grocery store with a bar and restaurant serving great s and s

It's a good grocery with some fast service fresh food and when it's not too hot you can sit out and listen to music in the sitting area and have a beer or wine. read more

Friendly staff. Family oriented. Convenient (location). Interactive with community (brings us together with live music and Friday wine tasting). read more

Excellent job, great service, alternative to Krogers and the opposite of Walmart Market...

LOOK AT YOUR RECEIPTS. Husband went to grab a few things which should have totaled around $19. The cashier rang everything up and it came out to almost $30. He mentioned the meat he bought was supposed to be $11.99 but rang up $13.99 and the cashier said "oh yeah" and fixed it. Then he bought a regular whit onion and it rang up $13.00 cause the cashier wrong it up as an exotic onion. Apparently they thought he had a few drinks while there and wasn't paying attention. I MEAN, REALLY???? read more

Everyone is so friendly here I always leave in a good mood Rick at the seafood counter and Kim and the Check out are super nice!

I absolutely love their coffee. I always have to stock up when I am there. Plus all of the little cafe options are delicious. Don't miss this burger place on the patio. We had the spicy cheese curds and brisket fries only $7! read more

FRESH by Brookshire's - Brisket fries and spicy cheese curds - Grocery Near Me - Fate, Texas

I am very disappointed and don't plan to go back. 5 minutes from home and I will be happy to drive further for groceries. Yes the outside is great with the music and wanna get away ordeal but Customer service sucks!!!! Plain and simple. I bought some Deli items spent more than I should and when I get home to make a sandwich my cheese was a mess. I could not even get one piece before tearing into the others. So I called to let them know, hey just FYI. Person answered and blew me off transferred me to Deli. Guess what? They picked up and hung up. So I call again thinking oh disconnected. Someone else answered and didn't even let me say, hey I was disconnected. She heard Deli and transferred me. By then I'm boiling. And Deli picked up and hung up. Grrr. So I decide let me call corporate and so they tell me I need to speak with customer service please hold. Then she gets back on the phone to tell me the cust service is not available call back in 10 min. ‍. What company has 1 cust service rep.? So I'm done. I wanted to give them a heads up but instead they lost another customer. Good job Fresh! read more

This place has a fair selection of produce/vegetables and a good sushi bar! Their selection of other items is fairly poor and over-priced. I come here and get what I need then leave quickly. The shopping experience is not good (for me).....mainly because the customers are rude. There's often a crowd of teens playing in the store and clogging the isles. It's like this is the "hang out" spot for teens. Essentially, this is an expensive Kroger with good vegetables. I do recommend coming here if you don't mind rude people blocking the isles in a fairly small store. For me, it's a poor shopping experience. Been here 3 times and I prefer Kroger. read more

Used the gas pumps with debit for a total of $30 and some change. They took EVERYTHING I had in my account as pending, down to the penny. Literally more than 5x the amount in gas that I pumped and I've called only to be put on hold and no one ever answered. I've called back since....no answer read more