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Fluid Surf Shop

5.0 (9 reviews)
Closed • 10:00 am - 3:00 pm
Updated 3 months ago

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Jennifer R.

I want to thank the staff of Fluid for their amazing customer service. I was greeted by friendly faces and they were all so eager to help me. I was just coming into pick up my sons 16th birthday present that my husband had purchased a few weeks back. The staff helped me pick out the correct wax, put on the leash and fins for me as well as proceeded to help me load the board into the car. I am beyond floored with their people skills!! We will continue to shop local and most definitely at Fluid!!! My son was soooo happy with his first board and can't wait to get out there!!

First board
Anthony N.

Great shop! I'm just getting into surfing they helped me out answered all my questions and were very polite

It's maiden voyage on the Bay, Memorial Day weekend

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6 months ago

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10 months ago

Very friendly and helpful employees with a great selection. They were even able to help us get some zip ties we needed!

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6 years ago

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6 years ago

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13 years ago

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12 years ago

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6 years ago

I love how nice the workers were and how fast they got me what I needed all around amazing service

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9 years ago

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13 years ago

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Gusu Paddle & Surf - Never too young!

Gusu Paddle & Surf

4.4(7 reviews)
22.0 mi
•$$

Poor communication, tardy service, and a lackluster customer experience are low marks for this…read moreplace. I found the paddleboard rental offer online before I started on vacation, and I booked the rental online prior to my trip. I specifically booked my rental for two hours, starting at 9 am, thinking I would have enough time to learn, get my full two hours of paddleboarding done, and make a happy memory. Unfortunately, the shop didn't open until 9 a.m. and although I showed up at 8:45 a.m. thinking that I would be a bit early so I could learn a little bit before the start of the rental term, no one was on site until the owner of the shop pulled up after 9 am. She apologized, letting me know she couldn't find her keys and was running late because of that. Then, after I voiced my discontent with the tardiness, noting that I had booked a snorkeling trip to start exactly two hours later, she began to discuss how the lessons and rental are done by someone else and were out of her hands. She further described to me an argument that she and the person running the rental program had the night before, leading to the current tardiness of the instructor/rental coordinator. The rental coordinator finally showed up at about 9:10 a.m., making no apology or greeting me at all, but instead, heading straight back to the office. He then came out at about 9:15 a.m., and finally apologized for starting late, after which he grabbed some equipment, loaded it into a wagon, and directed me to follow him out the door and across the street to the dock, where the paddleboards were stored. From there, the paddleboarding experience wasn't bad. He went out onto the water with me and showed me the basics, and then left me to my own enjoyment. I was out on the water for about 45 minutes, before finally tiring in my legs due to the constant ebb and flow of the water. Overall, the experience wasn't a good one, and with the availability of many SUP rental locations throughout Destin, there's no reason to repeat this experience for anyone.

My friend and I had such an awesome experience with GUSU and Brett. We had never gone paddle…read moreboarding before this, so we are super beginners. The price was extremely reasonable compared to other rental places. We called and set up a meeting time and location with Brett. He was sooooo courteous to call us close to our meeting time to let us know that the conditions aren't good, especially for beginners and he's willing to reschedule with us. It was apparent that he cared about our safety and level of enjoyment more than profit. We were able to reschedule later in the day when the wind and waves died down. He gave us a quick lesson and we were off into the Norregio bay ! The wind ended up picking up so we weren't able to go down the canal but we had an awesome time and Brett made the experience memorable and fun! We'll definitely be using GUSU's again if we're back in Destin. Hopefully the weather is better and we can explore more places !

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Gusu Paddle & Surf - Sunset paddleboard

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Sunset paddleboard

Fluid Surf Shop - surfing - Updated May 2026

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