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    First Watch

    3.9 (497 reviews)
    Open 7:00 am - 2:30 pm
    Updated 3 weeks ago

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    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Casual
    Moderate noise
    Dogs allowed
    Good for kids

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    Recommended Reviews - First Watch

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    Kale & Berry Salad
    Cindy C.

    Best part of First Watch is consistency throughout all their locations. I wanted breakfast but opted to get my veggies in today. Kale & berry salad had plenty of fresh veggies with strawberries and blueberries. The dressing was delicious too. Service is always excellent. Highly recommend!!

    Looking out over the main room.
    Andrew C.

    I simply haven't found a better breakfast joint that suits my picky palette. They got your usual classics, like bacon and eggs, egg sandwiches and pancake combos, but they always find a way to add a cool flavor twist. Breakfast barbacoa tacos are awesome and the healthy options are always a hit (the Tri-Athlete for me). The stuff is always fresh and flavorful, the interior warm and inviting and the service top notch in all the three locations I've been to.

    Kids Bacon & Egg
    Chris C.

    Brianna was our waitress during our rather late breakfast, not quite lunch at First Watch today. She was so sweet. I had so many questions for her and so many requests because different food restrictions and allergies, likes and dislikes. We ordered a total of 4 entrees. We shared the breakfast tacos. Ours were a kind of twist on their menu listing. We requested flour tortillas. That was do-able. the eggs were done more as a scramble with chorizo. We asked for the cajun chicken on the side as well as the pico de Gallo. The kitchen was so nice to do that for us. the beans were so tasty, black beans. They were not only cooked nicely but they were so flavorful and tender. I really liked those. Off of the seasonal menu, we ordered the strawberry tres leches French toast. Brianna did warn us that it was pretty sweet. It was but I think because of the way that we cut it up and ate it, we spread out the sweetness and made it so that it wasn't AS sweet as it could have been. The caramel sauce was fantastic but the strawberries were absolutely amazing. My lil one had a one egg and sausage breakfast, with fruit. She asked for a sausage link instead of the strip of bacon. Her meal was simple but great for her. Her meal was $8. Her Dad had a honey-dijon-pecan salad and a 1/2 sandwich. I think the sandwich was shaved ham and gruyere. The salad topping and dressing was warm, such an amazing flavor!! He shared some with me and I have never said this before but this salad's toppings had you begging for more greens. You wanted to use up every little bit of the dressing and topping. Delish!! The restaurant was busy when we arrived and died down shortly after our order had been put in. There isn't a ton of work on the walls but one piece that I did notice was the mural on that wall that read, "I love you more than bacon." Lies! LOL Another thing that I had off of their seasonal menu was their lemonade with the butterfly pea tea. That was not only beautiful but it was delicious too. I'm glad I ordered it, although it was $5.49. I'm on vacay. That was my little splurge. Our entire meal was about $60. I was shocked. I actually thought it would have been more. I had to give Brianna a nice tip. She was so great about making sure to check with us when ever there was a question or concern about food ingredients. That was so super wonderful. Would I come back here? Yes! I might do that tomorrow before I have to fly home. We don't have a FIRST WATCH restaurant out near us, not that I know of. thank you so much for the wonderful service, great ambiance, the clean restroom, the awesome potential meeting high-top table that has the outlet out along the side of it. That's a nice detail to note. And most importantly, thank you for taking such good care of us. (more pics to come) Visited on August 6th 2025 Waitress: Brianna Today, August 7th, my family and I came in around noon time. Their menu isn't different at all but there were so many things still that we wanted to try. I ordered a traditional breakfast: eggs, toast, potatoes and choice of meat. I ordered the chicken apple sausage because I wanted a link but to my surprise it was a patty. Now I'm wondering if I like it as a patty more or a link. LOL. Regardless of the presentation of the meat, it was delicious and so flavorful, not dry at all. My little one had the most ginormous choc-chip pancake with some scrambled eggs and sausage. She loved it but at the same time, after making I about 20% of the way through, she said it was too much chocolate. My hubby had the elite burrito. He liked the elite flavor and the chorizo but at the same time, the chorizo wasn't enough. The waitress, Peggy, was very nice. She went out of her way to bring him a little more chorizo because the burrito didn't appear to have much chorizo in it. Her gobbled up that burrito, no problem. One of the things that I really liked today was the blackberry iced tea used to make an Arnold palmer. One goof is that we did order the blueberry lemon cornbread but it never came out. Peggy forgot to put the order in. I give her props for being a seasoned waitress and not writing out our order but not only did we order it the first time, we asked about it again too but it still never made it to our table. we asked bout it a few more times but it still never came. finally when Peggy brought us the bill we asked that the blueberry lemon cornbread be removed from our bill since it was never brought. Oops!! Peggy apologized and brought it out to us anyway. that was nice of her but I still would have loved to have been able to enjoy it with our meal. Visited on August 7th, 2025 Waitress: Peggy Total $61.04

    Ali B.

    Hadn't been to first watch in ages but today my mom invited me and my son to join her and her friend here! We love breakfast so can't say no to that! We were seated right away and they got us a high chair and crayons/paper for my son. Service was mostly good but there were a few small errors, they didn't give my mom potatoes she ordered at first until she asked, and they gave my mom's friend the wrong kind of toast. I got a market skillet and subbed avocado instead of eggs. I shared it with my son and we both enjoyed it! Potatoes could have been a touch crispier but other than that really good and we thought it was tasty! Clean in here as well. Good reliable breakfast spot.

    Receipt from breakfast omlettte
    Robert S.

    Went to this location today try out breakfast, . Pleasantly surprised how good the omelette was plus fruit cup. Service was great and thought it was pleasant ambiance or atmospheric in room. I recommend this place as I'm an elite yelp member. Bri was good waitress!!

    Stephanie C.

    This is definitely a great choice for breakfast! Loved the central location. The food was great, the restaurant was modern and very clean. We waited about 20 minutes to be seated but it was definitely worth the short wait.

    Million Dollar Bacon
    Kristen B.

    Yummy breakfast and excellent service at this location today. Tried the seasonal donut holes and they were sugar bombs but soooo tasty. Million dollar bacon was delicious. Partner selected Brussels sprouts hash and raved about it. The farmer's hash was the other entree and sooo good too. Pricey breakfast but for farm to table you're paying for premium ingredients. Highly recommend this location.

    Menu
    Kaitlyn Z.

    Came on a weekday for breakfast. My boyfriend and I got sat right away which was nice. However, we sat there for about 10 minutes and no one spoke to us. People arrived to tables around us, and they got greeted as well as drinks. A waitress finally comes up to our table and asked if we had been helped, we let her know we hadn't. She apologized and let me know she didn't know where our waiter/waitress was, but that she can get us drinks. we had been there for a while so we just placed our food order with her at the same time. The rest of the time, no one checked in on us besides our food being dropped off. The food was good, but the whole service/ experience just felt unwelcoming. I don't think I'd be back, at least not to that location.

    Potatoes from The Traditional
    Cory S.

    There are so many great breakfast restaurants around Phoenix, though when it comes to First Watch, I have learned it is a chain of breakfast restaurants that is consistent, offers great food, and has some wonderful deals here and there. I've been going to First Watch for quite a number of years and only realized when taking my wife there for her birthday this weekend that I hadn't reviewed it before. First Watch serves breakfast, brunch, and lunch. They have a Jump Start menu with unique dishes along with a juice bar, iced coffee, breakfast cocktails, healthier side dishes, EGG-sclusives, omelettes & frittatas, from the griddle items, power bowls, salads, sandwiches, a kids' menu, and small plates and sides. The two classic favorites on the menu include The Traditional and The Tri-Fecta. My wife and I like to order both and split them both. The Traditional includes two cage-free eggs any style with your choice of bacon, smoked ham, chicken sausage patties, turkey or pork sausage links, and it is served with whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. The Tri-Fecta includes two fresh cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake plus your choice of bacon, chicken sausage patty, turkey or pork sausage link. We ordered both with fruit instead of meat. The pancake was large and warm, the potatoes were tasty, and the fruit, toast, and eggs complemented the meal for both of us. As it's very busy over the weekend, you should get the app and check in online in advance so that when you arrive and check in, you may jump up to the front of the line. We did that this weekend, and the hostess gave me a high five saying that most people do not take the time to do so, so she was impressed that we jumped the line by checking in online (before we left home). The only service issue we had this time was something resembling mold on a cup arrived (for water) though when looking more closely, it was likely soap residue. Either way, it was quickly replaced and didn't come up again. Otherwise, the service was good and food arrived rather quickly with everything correct on our orders. Special tip...go to https://firstwatch.com and at the bottom right of the page where it says "Love Brunch? Join the club," enter your e-mail address and eventually your birthday to start getting Buy One Get One Free promotions during the year at random times including around your birthday. Nothing better than a free brunch!

    Frittata Rustica
    Joscelyn B.

    Is it a chain? Yes. But is it your average diner style breakfast chain? Absolutely not. I have visited First Watch restaurants from Florida to Ohio to Arizona, and I know exactly what to expect at every single one because the consistency is unparalleled. Service is always good and the menu is more creative than the average breakfast spot, including a rotating menu of seasonal specials. On this particular morning, my best friend and I enjoyed the frittata, the carne asada hash; and as always, a pancake for the table. My hash was delicious and made great leftover breakfast the next morning. Our server had just started working there but you never would have known it. She was a pro! Oh, and another point for First Watch? Real maple syrup. You really cannot get that everywhere you go; and as a New England girl, I appreciate that so much.

    Traditional breakfast
    Shanika H.

    As usual, another great breakfast at first watch! I absolutely love their kale tonic. I love to come here on the weekends. Yes, it can be a bit of a wait, but like to come after 1230. The morning rush crowd has come and gone and a much more peaceful dining experience. The service is always great and I've never had anything here that I didn't like. Justin was great and attentive. They have a nice little patio area for those warm days. Great place for brunch with family or friends or even for a solo brunch!

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    3 months ago

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    7 months ago

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    8 months ago

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    8 months ago

    Love this place. Great any time of the day and order up some food. I like to bring my daughter here. We like it a lot.

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    10 months ago

    Service was great , not a huge crowd, just perfect. The food sooo good!! Highly recommend the portions were big. Recommend

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    Page 1 of 13

    Ask the Community - First Watch

    Do you have outdoor seating?

    If we are coming at 9am saturday the 17th june will there be a long wait for six persons at Promenade?

    Hi! Thanks for reaching out to us, Mikw. We wouldn't be able to tell you now if there will be a wait, however we would recommend downloading the First Watch App to your smartphone so you can check the wait times and add yourself to the list before… 

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    Sweet Paris Crêperie & Café

    Sweet Paris Crêperie & Café

    4.3
    (126 reviews)
    0.8 mi
    $$
    Casual dining
    Private events

    Delicious foods. We had three savory crepes and one sweet crepe and they were all very tasty…read more Beautiful interior and ambiance. I will go back again just for the food and ambiance. The excellence service and hospitality is the reason I would take time to write this review. It's an "order at the counter and you find a table to sit" place. As this was our first time here, we were kinda confused. Iris, the general manager, with the big smile like sunshine, was very welcoming and explained the menu to us. She came check if we were doing well a few times. The other staff also had his big smile when he gave us our foods and drinks. Iris and her team is the cherry on top of our whole experience. We will definitely go back again.

    I rarely leave negative reviews, but this was one of the worst restaurant experiences I've ever…read morehad. The food was honestly terrible--bland, poorly prepared, and tasted like it had been sitting around for far too long. None of our meals were enjoyable, and we ended up leaving most of the food untouched. What made the experience even worse was the manager whose name was Iris. Instead of listening to our concerns or trying to make things right, she was dismissive, rude, and unprofessional. Her attitude turned an already disappointing meal into a completely frustrating experience. A good manager knows how to handle customer complaints with respect, but that certainly wasn't the case here. Between the awful food and the poor customer service, I won't be returning, and I wouldn't recommend this restaurant to anyone looking for a pleasant dining experience

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    Sweet Paris Crêperie & Café
    Sweet Paris Crêperie & Café
    Sweet Paris Crêperie & Café

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    Lux Annex Max Kierland

    Lux Annex Max Kierland

    4.4
    (252 reviews)
    0.3 mi
    $$

    Hidden among the glass and steel of office buildings is a pocket of quiet wonder, where pink walls…read moresoften the day and the architecture feels like it wandered out of tomorrow. It is futuristic without being cold, elegant without trying too hard. Of every LUX I have visited, this one feels the most like a hidden gem. The staff welcome you with a kindness that cannot be designed into a building. It lives in the way they remember your order, answer questions with patience, and make space for everyone at the table. As someone who is gluten and dairy free, that kind of thoughtfulness never goes unnoticed. Different milk options and a willingness to accommodate make this little café feel even more like home. The soundtrack deserves its own applause. Walking in to hear Studio Ghibli melodies drifting through the room made the whole experience feel cinematic, as if a gentle breeze from another world had slipped through the front door. My lavender latte was delicate and comforting, floral without losing the warmth of coffee. The matcha with peach syrup was equally memorable--a drink that somehow tasted like spring finding its way into a cup. My mom enjoyed her Americano and pastry, proof that sometimes the classics are all you need when they are done with care. The art covering the walls, the copper glow of the hanging lights, the soft pink chairs, and the gentle hum of conversation create an atmosphere that asks nothing from you except to slow down. Bring a book. Put on your headphones. Sit with someone you love. Or simply sit with yourself. In a world always asking us to hurry, LUX Max Annex is a quiet rebellion. A cozy escape tucked inside the bustle of Scottsdale, where beautiful drinks, welcoming hearts, and thoughtful details remind you that sweetness still exists in ordinary days. Some places serve coffee. This one serves a little more hope with the foam.

    Lux Annex is a cute coffee shop hidden in north Scottsdale. The shop doesn't look like much from…read morethe street, I had drove by many times and did not know it existed. When you go inside, the interior is decorated very eccentric and artistically. The staff is super friendly and this is one of the few spots in the area you can get REAL quality coffee drinks that arent watered down with sweet syrups and milks. Cough cough lalaland. They have a huge assortment of fresh baked items. The quiche was amazing.

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    Inside seating view
    Inside seating view
    Cafe.
    Cafe.
    White Out Cappuccino & Apple crumb galette

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    White Out Cappuccino & Apple crumb galette
    Paris Baguette

    Paris Baguette

    3.8
    (381 reviews)
    0.1 mi
    $$

    First time at a Paris Baguette! Love all the pastry options...so many to pick from. I opted for a…read moreham and cheese croissant (delicious) and chocolate croissant (so yummy)! Love all the cake options too. Concept seems convenient where you can grab your individual tongs, tray and self-serve any and all the baked goods your heart desires. Prices are about standard for this economy ranging from $3-5. Nice that they'll heat the pastries up for you by request. They also offer a few coffee drink options. I'll be back for more the next time I pass by a shop!

    After just going to my first Paris Baguette a few weeks ago, I happened to be near this location on…read moreSunday afternoon and needed a quick bite to eat before an appointment. This location is quite a large one with quite a bit of seating along with an organized line area to go upon arrival. I recently joined the loyalty program and tried something new this time. I was delighted by my visit. When I first walked in, I saw quite a number of customers deciding what to order while a number of them were already in line. There were also a number of employees working behind the registers helping customers. I walked around and looked at the self-serve section, the options behind the counter, and the menu. I decided to order a sourdough turkey melt. It came out nice and toasted and quite tasty. There was a wait until it was ready, but that was to be expected as it was weekend lunch-time. The employees were so helpful and walked me through how everything worked and how to come back and take advantage of special offers. You can learn more about Paris Baguette and this particular location at https://parisbaguette.com/locations/az/scottsdale/16495-n-scottsdale-road. It is open daily from 6 AM to 9 PM. If you go to the website, you can sign up for texts to get a free pastry with purchase. Also on the website, you can find a menu, locations, catering, online ordering, reviews, social media links, and more. Find out about the PB Rewards program at https://parisbaguette.com/rewards. Sign up with the app and earn another free pastry with purchase. You'll earn a point for every $1 spent, take part in challenges for bonuses, and enjoy exclusive offers. While I missed out on a free pastry with purchase plus a free lemonade tomorrow with purchase on Lemonade Day), I look forward to future offers and challenges in the near future. There are also Sweet Treat Happy Hours on weekdays from 3-6 PM where you can enjoy a $2 pastry with any purchase. I look forward to trying other items (food and drinks!).

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    Dining area
    Dining area
    Inside of bakery
    Inside of bakery
    Pumpkin Scone and Maple Pecan Pastry

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    Pumpkin Scone and Maple Pecan Pastry

    First Watch - breakfast_brunch - Updated July 2026

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