The food just seems so over thought for breakfast food. It's also kind of expensive for some mediocre hipster-esque breakfast food. The service is also pretty slow and it's as if the waiters forget that some tables are dining in the restaurant. I'd rather just go to Beacon. read more

First Watch - florentine benedict and the try-fecta - Breakfast & Brunch Near Me - Oxford, Mississippi

First Watch in Oxford, MS is among the elite spots in town! I've never had something from there that wasn't to die for! Skillets, omelets, pancakes, million dollar bacon, seasonal juices, you name it!! A+ meal and A+ service!! read more

This is a tale of two vastly different meals at the same setting: I had a Morning Meditation juice drink that was very refreshing, excellent abundant avocado toast, with scrambled eggs that truthfully were not really soft-scrambled as I had ordered. My wife had the traditional breakfast with eggs, bacon, grits, and toast. We emphasized that she required the Udi's gluten free bread; when her plate came she remarked that it was the best gluten free bread she had ever seen, shortly thereafter remarked it was the best gluten free bread she had ever tasted, then several hours later had severe cramps and bloating, and is now in her 4th day of discomfort as a result of what clearly was the same bread as my avocado toast. read more

though the food is very good if you're not dining in, there's no reason to because on almost every occasion i've ordered a pick up order they always find a way to mess it up. wether they put the wrong name and make me wait an extra 10 minutes for food that was already on the shelf or get my order wrong completely it's always a hassle. i understand they're a busy spot but don't offer something your not capable of delivering. i love their food it's just very disappointing when i want it in a hurry and it's never fresh because i gotta go through 10 minutes of trying to figure out who even took my order. read more

The food was fantastic. The service and atmosphere in the time of COVID was astonishingly out of touch with reality. First we arrived just after they opened on Saturday. Very few people in the dining room, yet it seemed we were clustered together in the dining room. Then window cleaning folks come in, and we're cleaning over cups and coffee mugs set out on tables for future guests. That was gross. After we got our food, the waitress hovered and asked on multiple occasions if things were ok. Then, while my husband had his fork in his hand and hand over his plate (with plenty of food left), the waitress wanted to take his plate away. Then I asked for more tea, I was offered a to go cup. It was clear despite a virtually empty dining room, they wanted us to leave. Then they sat a man right next to us, which made zero sense...the dining room had 15+ tables empty. Why would they sit someone next to us in a pandemic? We got up to pay and when asked about our experience, were very candid about what happened. The cashier offered no recourse or much of an apology, other than, "I hope when you come back here you have a better experience." Not likely. We have been to the First Watch in Knoxville on several occasions and this experience was unusual considering what we know about First Watch. Management take note: training is desperately needed at this location. read more

Great breakfast. Fresh. Great menu. Great service. Highly recommend for breakfast & lunch.

One of our favorite breakfast/brunch places ever! Great service and atmosphere ever time we visit!

This place may have good food and experience on a regular day. BUT, if it's a game day weekend in Oxford you should steer clear. We signed up on line with a 45 minute wait. We got there and were told 2 more times over the 1 hour and 45 minute wait that it would be 20 minutes. We watched as empty tables sat with dirty dishes for over 10 minutes before being cleared. Finally seated and we ordered right away. Took well over 30 minutes to bring the food and it was not hot, barely warm. Again, may be good on a regular day but they are not equipped for a rush. No hustle by anyone in there to get people seated and fed. Too bad read more

Terrible service! The staff are all standing around on their phones, while the customers are enduring unusually long wait times. Update: I went back to first watch a few times since. The first time about a month ago was just alright. The waiters were slacking still but the food was extremely good as always. The second time, today, the service was SO much better with wonderful food. Good job First Watch read more

This place is really great. It's a nice cozy breakfast spot that's fun to eat at before going to class. I love going here to meet with a friend to catch up and have some coffee. The food is very good as well. I've had the breakfast tacos (so filling) and the egg sandwich. Both were definitely delicious. I plan on coming back to this cozy breakfast spot soon read more

First Watch - Breakfast & Brunch Near Me - Oxford, Mississippi

I have a very love/hate relationship with the restaurant. The menu has a wide selection. The omelette and breakfast tacos are great. So is the million dollar bacon. There are a few options I don't like but it's one place I can always get a group of people to agree on because of the food options. The eggs Benedict are ok but could be better. However, the breakfast sandwich was served cold. Cold eggs aren't for me but maybe someone out there enjoys themDon't even try to eat there on game days though because you will not get a seat. The one real problem is the service I've had the server mess up the order a few times, usually forget to bring more water, and if it's full it may take awhile to get anything ordered. Recommendations: breakfast tacos, skillet hash Major Problem: you are in constant need of water or coffee, they never give you enough or come by too refill read more

The food and service were great. Only issue is no social distancing. Tables are to close together. The other customers do not give six. I would ask that people wait outside and not stand in the door so you can not get out. read more

Great food Excellent customer service. Fair prices Menu has a wide selection of very good food.

I had brunch with my daughter at The First Watch in Oxford, MS and I have fallen in love. Their food is delicious and I received great customer service. On this visit I ordered the Trifecta which included a waffle or pancake I chose waffle, bacon and scrambled eggs and a side of potatoes and bacon. The food was delicious and served hot. I will definitely return to try their other foods. If you are looking for a great brunch for approximately $10 , try them!! read more

First Watch - The Trifecta- waffle, bacon and eggs a side potatoes and bacon - Breakfast & Brunch Near Me - Oxford, Mississippi

You only get one chance to make a good first impression, and boy did you blow it. First was given a bottle of water from the tap. No ice in it or anything to make it cold. Then our waiter asked what we'd like to order as we are handed out menu. So we asked for a few minutes to look it over. After 25 minutes of watching our waiter attending other tables and the one right next to us without ever returning to our table we got up and WALKED OUT!!! WILL NEVER RETURN!! Would give zero stars if allowed! read more

The service is great! The food is amazing, a lot of good choices. Our waitress was super sweet would definitely go back again! read more

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Had breakfast at First Watch Saturday and Sunday mornings. Saturday morning was delicious ! Had the BLTE. Really tasty. Service good and fast. Sunday morning was a different story. I never send food back but today it took over 30 minutes to get the food and when it arrived it was cold. Disappointing! read more

Updated 3/23/19: I gave first watch another try this morning and the experience was the complete opposite of my first review. The food was EXCELLENT (i got the Parma skillet hash both times because it is so good). The service this time was so much nicer, as right when we sat down, our server was ready to assist us. I will definitely be back after this great trip! The only downside of this restaurant is how you pay at the front and it's SO crowded with people waiting that it takes an extra 5-10 minutes to pay. I've been to first watch many times, and today was my last time in Oxford Service was garbage, as it usually is, but this time was the WORST service I've ever had. I had to ask another server for drinks after 20 minutes and then it took 40+ minutes for food after we got drinks. Didn't seem like any employees wanted to be at their jobs from the horrible looks on their faces throughout the restaurant. The food was great, as it usually is though. read more

All in all, this place fucking sucks. Don't waste your breathe at this establishment. I waited 45 minutes to sit down to eat. Then I proceeded to wait 25 minutes to get my order. Then waited 45 minutes to get my food. The waitress was so rude and put every other table above us. I had to ask other waiters/waitresses to get a refill on my coffee and water. My food was burnt and also cold. Then proceeded to wait 15 minutes to get my check. I will never go back to First Watch again. My dead dog could make better food than these idiots. read more

First Watch - Love yelping!!!! - Breakfast & Brunch Near Me - Oxford, Mississippi

We've visited this restaurant a few times and every time we have been so happy with the food and the service. The wait is longer on Sunday mornings but it is the best brunch in the area! read more

The place is very upscale cafe with an industrial look. The menu offers diners something other than traditional eggs and bacon, but at a price. We were there on a Saturday morning and it took the waiter a while to get to us. Then after we ordered there was another long wait. When questioned, he apologized and said he "forgot us." Not what you want to hear when you're hungry! Otherwise it was a good dining experience. read more

It's sad I have to write this review because I think the food taste great. The reason for the one star is because the manager (blonde lady I didn't get her name) was so rude. I was picking up an order for Bitesquad and I called to let her know that I was outside whenever she was ready with the order and she responds "Every time you guys call I have to stop what I am doing." She said it in such a nasty tone and then decided to hang up on me. Then when she brought out the food to me I explained that I was disappointed with the way she treated me and then she said "well then don't come back." I was in shock it was by far the worst customer service I have ever experienced. I refuse to eat at a place that has a manager with this awful attitude. I will definitely let all of my friends know about this situation! read more

We arrived at 10 and were given an hour and 20 minute wait. We had 40 minutes added to our wait without notice and we were told they were just waiting on a table to be cleared. There were multiple empty tables waiting to be cleared and at least 3 workers seen walking around aimlessly. When we were seated there were dirty glasses with lipstick stains left on the table. When we told server she said they were fine, we showed her stains and she replied, "I guess the bus boys don't care". She brought new water glasses and coffee cups that were dripping wet and STILL had lip stains. We had to use limited napkins to dry, and wipe the glasses. We went 30 minutes without check up and needed more water/coffee, over 40 minutes for food. We left the restaurant at 1:30. If we hadn't waited over an hour or knew how much more time would be added to our wait we would have left. read more

First Watch - Breakfast & Brunch Near Me - Oxford, Mississippi

If the 7th straight loss to Alabama hadn't already ruined our weekend, our experience here certainly would have. We put our name in (for a party of 2) at 9:45 and the host told us that it would be about 45 minutes. 10:45, the host told us we were 37th in line and had another 45 minutes to go. 11:30, the host told us we were 44th in line. My question is, how can a party go down in the list rather than up? It was very disorganized and due to the overcrowd of people, it was almost impossible to come in and out of the restaurant. Though the food is good, we will not be dining here anymore. It is obvious that we need more breakfast options in Oxford. read more

Holy crap this is definitely my favorite place for brunch!! The açaí bowl was delicious and beautifully plated. I love all the yummy toppings. My boyfriend got the yogurt parfait bowl it was great too. We split the million dollar bacon which is drizzled with maple syrup not pictured was my kale tonic juice which was so refreshing I got 2! read more

First Watch - Açaí Bowl with almond butter on whole grain toast, million dollar bacon, yogurt parfait bowl with blue berry muffin. - Breakfast & Brunch Near Me - Oxford, Mississippi

The food is great!! I have eaten there 3 times and have loved every meal!!! I have had the soup of day, 2 different sandwiches and the lemon ricotta pancakes are out of this world!!! read more

The food was good, the service was good, the atmosphere was good but nothing was exceptional. The wait was not fun. We called ahead and waited almost an hour and a half once we got there. We shopped little while we waited. We then went in and sat down to wait for our table. The young man hosting did seat right away a few cute coeds who walked in. And yes Im sure. I was close enough to hear him ask if they had come in earlier and the young lady said they just got there. He then asked if they wanted to sit outside and they said yes. I didn't say anything because we were sat right then also. read more

I do not have enough good things to say about this place! It has become a staple for me throughout my time at Ole Miss. The A.M superfoods bowl is so refreshing and the million dollar bacon is worth the hype. If I go at lunchtime I like to get the pesto chicken quinoa bowl. Reasonably priced for the quality of food you receive.. great waitstaff, clean building, awesome atmosphere. I love you, First Watch! read more

Gave us cups that smelled strongly of bleach - could not drink the water. All food came out at different times with mine being 15 minutes later than anyone else's at the table. 45 minute wait for a table then a 45 minute wait for food. Did not bring the side salad with the meal it was supposed to come with then waitress argued that it did not come with one. Showed her on the menu that it did and finally she brought one. Food was meh at best. I felt like I should not have paid for the meal. Oh. And no apology offered. Do not recommend. read more

From past experience, food is good. Service is not so good, today especially. Hostess seated us but we were not approached by a waiter. Forty minutes passed, decided to leave. No waiter, no drinks, no food. Disappointed. read more

I recently went in when it wasn't busy at all and had a server repeatedly call me "bro" and greeted me and my friend with "wassup"... Very unprofessional. Took after the time our food came out to get my drink and another 10 minutes to get silverware. By the time we got our silverware the food was almost cold. Still had amazing food but man they need to work on their serving skills. read more

Great breakfast/ lunch place. Lemon ricotta pancakes with lemon curd and fresh strawberries on top. Morning Meditation juice freshly made. Can't wait to go back and try more dishes! read more

First Watch - Breakfast & Brunch Near Me - Oxford, Mississippi

Their pancakes are huge! This place gets very packed for breakfast/brunch on Sundays so plan for a 30-60 minute wait if you go during peak time. I went on a Wednesday at 9am and was sat right away so it's mostly just on weekends. I had the pumpkin pancake breakfast, best pumpkin pancake I've ever had. The eggs tasted really fresh unlike most restaurants that typically have powdered eggs or something of the sort. Cool spot! read more

It's okay, you'll wait for longer than necessary for a meal that really isn't fantastic. Although the servers are pleasant they are all overwhelmed and therefore service isn't great to put lightly. I want to like this place but we've tried twice and I'm doubt will bother going back. read more

Two words... LONG. WAIT. I went there on a workday for a quick lunch. After hearing about their slowness, and witnessing two gentlemen leaving without food after too long a wait, we did everything we could do to save time...like choosing an outdoor seating, ordering before we even got a table, paying at the cash register instead of to the server. And it still took an hour and twenty minutes. I don't even remember what I ate or how good or bad the food was. All I remember is how anxious I had to be and how non-caring the servers were the entire time. I could have ordered jimmy johns and eaten in peace. read more

My mom and I went for breakfast one morning and had to stop by again the next day because it was so good. Fresh ingredients, good coffee, wonderful service, and a short/ no wait. There is outdoor seating. I would recommend the French toast or eggs Benedict. read more

Not sure how you can mess up 4 orders but they managed to do it with ease. Not sure why you would put yellow mustard and tomato on a kids grilled cheese? Not sure why you order a Cobb Salad and you get tortilla strips and black beans? Not sure why the club sandwich is just a Turkey sandwich made w/ crappy Deli turkey no ham or bacon. Horrible service! This is clearly a breakfast spot, that's why I gave it one star! read more

Pros: food was great, nice atmosphere, convenient location Cons: called to make a reservation around 9 and they said it would be a 40 minute wait, I waited an hour and a half, and then another hour for food, only con was wait was very overrated Probably will go again but will not go during breakfast read more

Always Delicious Food! The atmosphere is so fresh & clean. The servers are always super enthusiastic and helpful. We First Watch!

If it's crowded they will lie about their waitlist. The manager even admitted that they lost business when they were honest about the wait. We were on a limited time schedule visiting our son at school. We had a flight out that afternoon. We were told it would be a 45 minute wait. We felt like that was doable with our schedule. After 45 minutes, we were told it would be 20 more minutes. My son suggested we go somewhere else, but I said we can't get in anywhere else in under 20 minutes. We might as well wait. After 50 additional minutes (1 hour 35 minutes total) we were told we were 2nd on the list. So, we finally sat down 1 hour and 45 minutes after getting on the list. The manager claimed it had to do with a "glitch" in their online check in app. He apologized and offered to pay for our meal. However, during that conversation he admitted when he was honest about wait times the day before they had empty tables at noon because people wouldn't wait. He made a calculated risk with our time and the worst it was going to cost him was the price of a few meals. At that point we left without eating. read more