Cancel

    Open app

    Search

    First Watch

    3.8 (176 reviews)
    Open 7:00 am - 2:30 pm

    Order First Watch Takeout or Delivery

    First Watch Photos

    Business Info

    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Hipster
    Casual
    Trendy
    Moderate noise

    You might also consider

    More like First Watch

    Recommended Reviews - First Watch

    Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
    Yelp app icon
    Browse more easily on the app
    Review Feed Illustration

    Reviews With Photos

    Avocado Toast - Delicious
    Nessa R.

    The people in Oxford, MS are truly some of the best people. So, it wasn't surprising that the customer service was perfect during our breakfast visit. Food was fantastic and served hot, quick, and made to order! Ambiance is casual! Definitely recommend!

    Strawberry Tres Leches French Toast
    Ryan R.

    This was my second time at First Watch. Both times have been wonderful. The servers are warm and knowledgeable. The atmosphere is inviting but a bit loud. The food is amazing! I enjoyed the winter special strawberry tres leches French toast with a side of bacon. Others in my party had the Works omelette and biscuit n gravy. The coffee was good but a bit strong (and I like strong coffee usually). I love the donut holes and the million dollar bacon apps. Will definitely be back. I didn't realize how many locations there are around the country. Mucho! I even got the app for my phone.

    Seasoned Potatoes

    Such a cute place! The staff were nice and attentive, as well. My Bacado Omelette was alright. The egg portion of the omelette was very good, but it could've used a salsa instead of pico de gallo. I subbed the Greens for the Seasoned Potatoes, and I didn't care for them. A lot of them had more burned pieces and had a bitter aftertaste. Picking through, the potatoes that's weren't burned were pretty good. My husband got the BLT Egg's Benedict. He enjoyed it but thought the hollandaise could have been more flavorful. He also ate my wheat bread with the preserves and liked that, too. The Tres Leches French Toast was good! No complaints there. Overall, it was pretty good. I would definitely try some more stuff if we go back.

    Waitlist system can not be trusted

    Their waitlist system is horrible and can not be trusted. Why get on the wait list at 8:15, be given an 60 minute wait time, check in at 9am and wait another 55 minutes and final get a table at 10am. What a joy this place is. This happens every time I go there. After waiting long enough I asked where I was in line and was told I was the next table of 5. I saw 3 more tables of 5 sit down. I asked again and was told I was third in line. This place is not worth this hassle and incompetence. Their waitlist system is broken or their management team is incompetent.

    Walter H.

    First Watch is a great place for Breakfast! Casual, clean and friendly service! The food is consistently good! My favorite is still the Million Dollar Bacon! If you like bacon, it's to die for! The French toast is pretty special too! But I've never had anything there that I didn't like!

    Nequel B.

    What's not to love. First watch is always a hit. The food was great and the fresh juice is always on point. Came here with my friends it wasn't too busy which is nice this place fills up quickly. Definitely a family oriented spot and can get pretty loud.

    Pesto Chicken Quinoa Bowl
    Znzworked4me ..

    My first time eating at First Watch. Excellent dish. Complements of Chef Andrew. You can definitely taste the freshness of the dish.

    Enjoying coffee

    See all

    Photo of Paul E.
    82
    16
    2

    5 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Great breakfast spot with good ambience and excellent food. The service is always good as well.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Business owner information

    Photo of Jennifer G.

    Jennifer G.

    Helpful 1
    Thanks 1
    Love this 1
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    5 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Business owner information

    Photo of Hanna F.

    Hanna F.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    5 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Great food but super long wait. Worth it though! The iced coffees were great, the pancakes were delicious and the omelette were yummy!

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Business owner information

    Photo of Jennifer C.

    Jennifer C.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    5 years ago

    Business owner information

    Photo of Jennifer G.

    Jennifer G.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Great coffee! Their service and food is wonderful. Great environment. !!!!!!!!!!!!!!!!!

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Erv R.
    0
    20
    1

    4 years ago

    I get to First Watch four to five times a year. Service with a smile. Always a good breakfast!!

    Business owner information

    Photo of Jennifer G.

    Jennifer G.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Nathan H.
    230
    242
    1032

    6 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Beth Z.
    184
    39
    17

    6 years ago

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0
    Photo of Joe W.
    13
    20
    4

    8 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Ken K.
    58
    16
    0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Helpful 2
    Thanks 0
    Love this 1
    Oh no 0

    3 years ago

    The food was good, but cold. Nice staff - might have been short handed. Very busy on Saturday mornings

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Helpful 0
    Thanks 0
    Love this 3
    Oh no 0

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Yummy!!! Great service always. I love the online waiting list they have. The lunch deal is super affordable and amazing!!! I recommend it !

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Lisa M.
    54
    77
    25

    3 years ago

    Business owner information

    Photo of Hanna F.

    Hanna F.

    Helpful 1
    Thanks 1
    Love this 1
    Oh no 0

    5 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Business owner information

    Photo of Jennifer G.

    Jennifer G.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    It's my favorite place for brunch. Food is always good and fresh. Nice environment with great service.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    6 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Million Dollar Bacon is 20/10 stars . It's sweet, salty, and crispy . Parma Skillet was delicious. I highly recommend

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    Page 2 of 5

    Ask the Community - First Watch

    You might also consider

    Verify this business for free

    People searched for Breakfast & Brunch 199 times last month within 15 miles of this business.

    Verify this business

    Byrdhouse Organic Cafe - Byrd House Salad with Cilantro Lime Dressing

    Byrdhouse Organic Cafe

    3.8(24 reviews)
    1.0 mi

    Finally found a healthy spot in Oxford! Was craving something nutritious and stumbled upon…read moreBydrhouse. Such a cute little spot near the university and they have so many plant based and yummy healthy options as well as a full coffee bar. Service was quick even on a football Saturday, and I had the Acai bowl with peanut butter which was delicious. Great portion size too. The matcha was a little on the sweeter milky side but still delicious.

    The Greek power bowl was great and filling however the price being 25 dollars for the portion is…read moreinsane. I could understand maybe 15-17 dollars but the bowl only had 3 meatballs in it. I loved the food, don't get me wrong but this definitely isn't a place I would go everyday for lunch unless I could afford it. And as a college student, I know I can't. As for the matcha matcha latte, it was a 3/10 for me. There were clumps of unmixed matcha powder at the bottom. My friend got the same latte and she had the same experience. So I would skip on this, not worth the 7 dollars in my opinion. Overall, I'm going back for the food when I can afford it!! It looks exactly like how it is pictured on Instagram and it's organic. Again, the food not the drink. The outside area was perfect for pictures and I truly felt like I was somewhere other than Mississippi. I loved it and plus the service was super fast. They brought the food out in a timely manner and I appreciated that.

    Photos
    Byrdhouse Organic Cafe
    Byrdhouse Organic Cafe - Majik Mint Juice and Morning Glory Muffin

    Majik Mint Juice and Morning Glory Muffin

    Byrdhouse Organic Cafe - Indoor seating area

    See all

    Indoor seating area

    Bluesberry Cafe - Side of Grits

    Bluesberry Cafe

    3.7(27 reviews)
    60.9 mi
    $

    Blues berry cafe was a great little place to hear good blues and eat good food…read more Nice place clean in a good location. It's a must stop and see.

    Ate at this cafe before we headed out of town home. We were pleasantly surprised to find a band…read moreplaying blues when we arrived. Before we could enter the restaurant, however, we had to wade through all the smokers littering the entrance. Cough! We sat down at a table we chose along the perimeter across from the band. I wish I knew the name of the band, but it was a 3 piece band with a female singer, her son on the guitar, and another guy playing drums. They were good. She sang a song she wrote called the Delta. Great lyrics! My husband and I both ordered the French toast with a hash brown on the side. It took forever and honestly, I was getting a little concerned about all the people who kept coming in and out from outside and into what seemed the kitchen area. Our food arrived and it had great presentation and generous portions. Real French bread used! It was very good! After our meal, the female band leader as well as the owner of the restaurant came over to chat. Very friendly and nice conversation with all. Sadly, when we arrived home from our long drive, let's just say, the food did not sit well in our stomach. It was the only meal we had before arriving home. Another restaurant meal I have to pray was prepared with love.

    Photos
    Bluesberry Cafe - Band

    Band

    Bluesberry Cafe - French toast with hash brown

    French toast with hash brown

    Bluesberry Cafe - Front of restaurant

    See all

    Front of restaurant

    Starkville Cafe - Breakfast Tacos and black coffee

    Starkville Cafe

    4.0(147 reviews)
    73.4 mi
    $$

    It was like I was on a movie set, in a sweet southern town. Imagine a place where you walk in and…read moreare greeted by name & you see people that you know & they speak & they say "Hey, how are you?!" ...I sat in a booth right in front with a window view & near the door. I was in heaven watching the lunchtime crowd roll in deep. I had the best sweet tea & ordered the BLT w/ fries lunch plate. I was treated with the friendliest faces & best service! Go ahead see for yourself, I got called sweetie & left a big tip! ;)

    I love feeling like I'm stepping back in time. This place gives that vibe. I found it on yelp while…read morepassing through after visiting my aunt in Mathiston. I wanted an old fashioned breakfast and they delivered They first seated me in a booth near the door. Perfect. Then asked if I would "sit upstairs" because it was Brittany's turn for a table. I reluctantly followed them to another room that was so cold you could hang meat. I declined and walked back to the booth. Shirley was my server. I swear I think she said she's been serving here 26 years! Super friendly and accommodating. I had the 2 eggs plate. 2 fluffy scrambled eggs, creamy grits and 2 hand patted sausage patties with a warm, light biscuit. Not convinced the biscuit is made in house but it's still a good one. The sausage has a little kick and I loved it. Fresh coffee. It's worth navigating the construction for the breakfast. I wish I was staying till lunch just to try their burger. Please note that I had already put my grits on my eggs before I remembered to take a picture

    Photos
    Starkville Cafe - Inside cafe

    Inside cafe

    Starkville Cafe
    Starkville Cafe - Loaded hash browns

    See all

    Loaded hash browns

    Ajax Diner - Fried catfish

    Ajax Diner

    4.3(595 reviews)
    1.2 mi
    $$

    Grabbed a dinner plate, a sweet tea (complimentary souvenir cup), and a glass of sky dog. The food…read moreportion was just right! The table had ordered a fried pickles but it was a bit too salty for me. The catfish was great, seemed pretty fresh and it didn't have any metallic taste. The sweet potato casserole was just the right amount of sweet and savory. I was going between the catfish and sweet potato to balance out the flavors. The fried okra was a bit bland and definitely needed the sauce. The service was great - attentive and gave great advice on food options. The interior fits the diner appearance and everything looked pretty clean and tidy. Other people in the party enjoyed their poboys and hash brown casseroles.

    Ajax diner is located in The Square at Oxford. Parking is mostly paid although I hear now there is…read morea deck that is free. Stopped in today with the family on a college visit. Heard we had to try Ajax, the diner, not the soap. We stopped in for lunch before heading to Nashville airport to come home. The diner is about what you'd expect inside. Old, kitschy and full of decor. We sat in a booth an were greeted by a waitress promptly for drink orders. Cokes and waters. They deliver the coke in a neat Ajax cup. I ordered the chicken fried steak. Wife ordered the chicken and dumplings and step son ordered catfish. Everything arrived very quickly and everything was hot and southern deliciousness, except the corn bread. The corn bread was dry and not very good at all. Pretty sure it was yesterday's leftover bread or someone needs to pull it 5 minutes sooner from the oven. Unanimous at the table, Everton e had garb corn bread. No big deal. The chicken fried steak was full of flavor and cooked perfectly. Gravy was great and the red beans and rice side was awesome. All great flavors. Wife loved the chicken and dumplings, good flavor and tender chicken. She got a side of sweet potato casserole and loved it. I had a bite and it was delicious for certain. Step son had the fried catfish, he is not a big seafood eater but he absolutely loves the catfish. I had a big piece and it was cooked perfectly and tasted great as well. The staff was outstanding, the service was great and the food was excellent sans the cornbread. Ajax is a neat little diner in the heart of Oxford. It's a little pricey as is everything in this college town, but it was worth the visit.

    Photos
    Ajax Diner - Dining area

    Dining area

    Ajax Diner - Chicken and dumplings

    Chicken and dumplings

    Ajax Diner

    See all

    First Watch - breakfast_brunch - Updated May 2026

    Loading...
    Loading...
    Loading...