We went for breakfast and got the veggie skillet hash, it was very flavorful and filling. We also shared a seasonal acai bowl which was super refreshing and came with grai. Toast with natural peanut butter slightly salted, it was SO GOOD! The service was great and the experience was wonderful. They have little creamers for your coffee, half and half, vanilla and hazelnut, even had dairy free :) Loved it read more

We searched for a breakfast restaurant and came upon First Watch. We thoroughly enjoyed our menu selections. The menu is great if you have a party with varied food tastes. It will even impress a foodie, yet there were traditional menu items too. The hostess, waitstaff and servers were very courteous, attentive and friendly. The vide is modern warehouse so it was a little noisy. The coffee was excellent as were some of the juices and drinks from their specialty spring menu. We would definitely recommend and be happy to have a meal there again if in the area. read more

Favorite breakfast spot in Oxford! Some of the menu items I love are their million dollar bacon, kale tonic, purple haze, all versions of their eggs benedict (especially the smoked salmon one), the farmhouse hash, the elevated egg sandwich... but hands down my absolute most adored dish that keeps me coming back time and time again is the pesto chicken quinoa bowl! I always add avocado and it's literally the best thing on the menu to me. One really great thing about it is it's versatility- I'll order a poached egg on top to have it for breakfast or can order it as is for any other meal. Either way, sure to satisfy :) service is always fast & friendly, food is always fresh. Oxford is truly blessed to have this place! read more

Best breakfast or brunch in Oxford. Very clean and great customer service. We love eating here

Really delicious! The bacon was really good but my Belgian waffle was fantastic! I tasted my wife's lemon ricotta pancakes and I wasn't mad about it. I would absolutely eat here again. read more

First Watch - Belgian waffle, million dollar bacon and lemon ricotta pancakes - Breakfast & Brunch Near Me - Oxford, Mississippi

Great breakfast spot with good ambience and excellent food. The service is always good as well.

Absolutely enjoyed our breakfast! My husband ordered a pancake. It was light and fluffy with a wonderful flavor. I ordered the chorizo omelet with potatoes and toast. The omelette was packed full of flavor. Service is friendly and fast. read more

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A very pretty breakfast, brunch, and lunch place. Took my girlfriend here for the first time and loved it! The atmosphere is very welcoming, and the staff is beyond friendly. Service is quick and the food is really filling. I ordered the baked salmon frittata and substituted the mixed greens for potatoes. The potatoes are a little salty, but the amount of food for the price was great. Would recommend to a friend. PROS: casual, nice staff, quick service, lots of options, pretty atmosphere. CONS: Some items are pricey but still filling. read more

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I had the kale tonic fresh juice and I had to pace myself because it was so delicious. The market hash with 2 eggs over medium was great. Even the toast and fresh fruit side were good. Service was excellent. Highly recommend. I will go back to try another breakfast item and their coffee AND ANOTHER JUICE!!! read more

First Watch - Kale tonic juice. - Breakfast & Brunch Near Me - Oxford, Mississippi

This may be the only place you can get breakfast in Oxford at 7am... for sure it is the best breakfast in Oxford. Super clean, helpful and friendly staff, great (mostly Heath-conscious) food. What else you you want? Ok, it is a bit cool in the restaurant when they open and they need to Pre-heat the plates! Thank FW! read more

I love first watch but today I got avocado toast to go and the avocado was so brown on it that I couldn't even eat the avocado. It was a really big disappointment and super misleading from what the photo looks like on their website. read more

First Watch - Breakfast & Brunch Near Me - Oxford, Mississippi

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First Watch is the best breakfast food in Oxford. The manager Tyler is fantastic! The only negative comment I have is that the food comes out in waves sometimes. I will finish my food before another person at my table gets theirs. Other than that, very good! Breakfast tacos are so yummy! read more

Always outstanding food and service! There are many good reasons we all keep going back. Always attention wait staff, delicious food and prompt service. A fun place to meet family & friends. read more

So disappointing. We have first watch in Arizona and it's great so I was excited to have it here. My boyfriend and I went and waited roughly 40 minutes after being on their online waitlist for an hour. When we were seated the server, Tasha, got our drink order and then we didn't see her for probably 30 minutes. She came to take our order and the food arrived quickly. Unfortunately the order was incorrect and the food was incredibly bland. Tasha didn't bring us our drink order but charged us for it among other items that we never received. My boyfriend mentioned the check was incorrect she aggressively grabbed in from my hands while I was still reading it. The restaurant is aesthetically pleasing but that's about it. Unfortunately we will not be returning. read more

A good place for breakfast. A little on the pricy side and definitely for the health-conscious, but we've grown accustomed to sharing million dollar bacon and hot sauce covered tacos once a week. read more

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Great food but super long wait. Worth it though! The iced coffees were great, the pancakes were delicious and the omelette were yummy!

My food was great. I got the ham and Gouda omelet+ spinach and tomatoes with cheesy grits. Good coffee and orange juice. Will definitely be back. read more

First Watch - Ham and Gouda omelet+ spinach and tomatoes with cheesy grits - Breakfast & Brunch Near Me - Oxford, Mississippi

Great place fora delicious breakfast! Got the TriFecta and the million dollar bacon was great, crispy and sweet and seasoned perfectly. Great service and casual vibe. Definitely a place to go if you want a great start for your day! My server was a added delight to my visit, Cambria. I was impressed by her professionalism, knowledge of the menu, and her politeness. Loved her smiling face and awesome attitude!! read more

Food is good. We tried to get a booth. There were many available. They said that seating was done to accommodate the servers, not the customers request. We walked out. read more

I love this place! I come once a week, at least, and sometimes I pop in just to get a kale tonic to go. UPDATE: 7/6/20 They ran out of large to-go boxes, so they tried to push pancakes on me or breakfast tacos instead of what I wanted. I suggested they put the power bowl in multiple boxes. COOL. That's all good. But they messed up my order when I specifically asked for bacon instead of Italian sausage. $15.46 for an incorrect power breakfast quinoa bowl & kale tonic and that's not including the $2 tip. Won't be back for awhile read more

First Watch - Breakfast & Brunch Near Me - Oxford, Mississippi

Great coffee! Their service and food is wonderful. Great environment. !!!!!!!!!!!!!!!!!

I get to First Watch four to five times a year. Service with a smile. Always a good breakfast!!

Love this cute little place! So good! The Lemon Ricotta pancakes are so delicious! Our server, Hannah, was the best! Definitely coming back! Came back for Bid Day Breakfast! Fun atmosphere and great food! read more

First Watch - Breakfast & Brunch Near Me - Oxford, Mississippi

First Watch never disappoints, consistent food, service and scenery no matter the location around the country. Love that you can put your name on the list on the app. read more

Food was pretty good. Service could go either way. The sever we had intentionally or unintentionally had a weird air about her, was kind of passive aggressive to me but nicer to my boyfriend? I could be wrong but as a black person I pick up on the micro aggressions. read more

First Watch's manager, Tyler Stamper, was very rude to one of his employees. He yelled and screamed at her in the kitchen loud enough for the customers to hear. I was eating with my child and she asked me why he was so angry with her. This particular server has waited on us a few times and every single time she was nothing but sweet and considerate. I can only imagine what she felt like in that moment. Additionally, this is not the first time me and my daughter have visited First Watch and saw the same manager yelling at other servers. It is very inappropriate and disrespectful to the employees and the customers. I have been to many restaurants like First Watch and I have never seen a manager with that kind of attitude. read more

A great place to have a robust, quality breakfast, with family and friends or alone. The online menu is not identical to the in store menu so that's something to keep in mind. Love the patio! read more

No wait time... Our food was superb. Wife had lemon pancakes with bacon and I had the ham and Gouda cheese omelet. My wife truly enjoyed her pancakes which I was able to help her enjoy the wonderful flavor. My omelet was delicious and cook to perfection. We will definitely be back and try other items on the menu. read more

I WOULD GIVE THIS PLACE ZERO STARS IF I COULD. I ate her once 5 years ago and swore I would never return. BUT my wife insisted on us going for brunch last week, and I thought yeah sure, surely they've learned how to cook within the past 5 years. Boy was I wrong. I ordered the sausage, eggs, potatoes, and toast breakfast because sorry you can't screw that up. They screwed it up. I took one bite of the non pork, pork sausage, one bite of the powdered eggs, I couldn't bring myself to eat the moldy toast. The potatoes were good, I ordered them cook, but they were raw and that's okay because I like raw potatoes. I would not recommend anyone eating here. read more

Yummy!!! Great service always. I love the online waiting list they have. The lunch deal is super affordable and amazing!!! I recommend it !

My wife and I have been here twice now and we have yet to be disappointed. Breakfast options in Oxford are limited so it was nice to find another option other than iHop, Huddle House, Big Bad Breakfast or fast food I had the Ham and Gruyere omelet and it was excellent with the potatoes. Wife had the Bacado omelet and says it was awesome - crunchy bacon, fluffy eggs, overall delicious. All was brought out steaming warm and very quickly. The servers are attentive and helpful, especially when our table began wobbling as soon as we sat down. Kevin, our server, came to the rescue and stopped the wobble. Hopefully they fix the table permanently. Fully recommend First Watch over Big Bad Breakfast. In my opinion, better food, better atmosphere and better value. While it may be expensive, iHop isn't much cheaper and if you are wanting cheap, hit up McDonald's. Otherwise, enjoy a great meal here. read more

Great food and great service. Everything that I've had so far on the menu has exceeded my expectations. The modern rustic atmosphere pairs well with the menu. Fantastic!! read more

Worst decision that I made this weekend! Long wait to be seated, long wait to get wrong food, long waits to get silverware, long wait to pay bill. ( experience took 2.5 hours) Young lady working front counter about 1pm yesterday should be fired. Dropping F bombs while ignoring 10 people trying to pay their bill. I finally had to say something to focus her efforts on getting people checked out, which caused her to have another temper tantrum like a 2 year old. ( slamming stuff around and being extremely rude) Never once did I see anyone who looked like they could be a manager. Don't waste your time or money read more

Excellent breakfast and lunch spot in Oxford. I recently visited with a coworker in town from Ohio. I had the brisket omelet and it was outstanding. I also had a kale juice drink and it hit the spot. Quick service and a friendly staff. I highly recommend visiting next time you are in Oxford. read more

The food was good, but cold. Nice staff - might have been short handed. Very busy on Saturday mornings

The food, service, coffee, staff all of it was sooo good! There was a lot of people when we went so we just got our food to go, but we only waited around 30 minutes for it so it wasn't bad at all. The food was also super good, and their new iced honey coffee is amazing!! We will totally be back. read more

Service ..never were seated then we were told seating was on pause because of a large party that came in after us .... Hostess never informed any other parties until asked.. this is not the First Watch experience totally disappointed.......! read more

The wait was almost two hours to seat ONLY ME, the female host wasn't very nice but in the end the food made it all better!! The BLTE was great definitely eating here again! read more

First Watch - Breakfast & Brunch Near Me - Oxford, Mississippi

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This is a nice restaurant and they are usually busy. I like the Belgium Waffle with suger free syrup. Small fruit bowl with regular bacon. The coffee is ok. In the kitchen they do not have heat lamps so if they are busy your food will be cold. Not a good thing to me. Otherwise, it is a nice restaurant. read more

The food just seems so over thought for breakfast food. It's also kind of expensive for some mediocre hipster-esque breakfast food. The service is also pretty slow and it's as if the waiters forget that some tables are dining in the restaurant. I'd rather just go to Beacon. read more

First Watch - florentine benedict and the try-fecta - Breakfast & Brunch Near Me - Oxford, Mississippi