I eat at First Watch in Oxford multiple times a month. It's my preferred food destination when I want something relatively healthy. The food is always fresh and hot. The wait staff are exceptional. I love the menu selection as I prefer breakfast for lunch most days. The only drawback is how loud the restaurant is. Obviously a full restaurant is going to be a little loud. Would be nice if they had a couple of sound absorbent tiles around. All in all I would highly recommend them to anyone visiting Oxford. read more

I always tend to get the same item when I eat here. This time was no different. My food was good. I couldnt finish it all and my watermelon drink was very refreshing. Saw some strange things while we waited (38 minutes) to be seated. This seems to be a pretty popular place here and I wouldnt be surprised if they just opened recently. read more

First Watch - Power Breakfast Bowl - Breakfast & Brunch Near Me - Oxford, Mississippi

This was my second time at First Watch. Both times have been wonderful. The servers are warm and knowledgeable. The atmosphere is inviting but a bit loud. The food is amazing! I enjoyed the winter special strawberry tres leches French toast with a side of bacon. Others in my party had the Works omelette and biscuit n gravy. The coffee was good but a bit strong (and I like strong coffee usually). I love the donut holes and the million dollar bacon apps. Will definitely be back. I didn't realize how many locations there are around the country. Mucho! I even got the app for my phone. read more

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I'm not sure about the warehouse comment in the description. Seems unrelated. It's an overall cute spot. Elote burrito- overall good, could use seasoning in the eggs and potatoes or some of the sauce inside. Pesto chicken quinoa bowl- great! Love the creamy sauce 2 eggs over easy- cooked perfectly Chocolate chip pancake- kids loved it but the bacon was not crispy enough for them. Half n half tea- just didn't taste sweet at all. Service- Eh, I can see they had good intentions but it just fell flat. read more

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The people in Oxford, MS are truly some of the best people. So, it wasn't surprising that the customer service was perfect during our breakfast visit. Food was fantastic and served hot, quick, and made to order! Ambiance is casual! Definitely recommend! read more

First Watch - Avocado Toast - Delicious - Breakfast & Brunch Near Me - Oxford, Mississippi

Such a cute place! The staff were nice and attentive, as well. My Bacado Omelette was alright. The egg portion of the omelette was very good, but it could've used a salsa instead of pico de gallo. I subbed the Greens for the Seasoned Potatoes, and I didn't care for them. A lot of them had more burned pieces and had a bitter aftertaste. Picking through, the potatoes that's weren't burned were pretty good. My husband got the BLT Egg's Benedict. He enjoyed it but thought the hollandaise could have been more flavorful. He also ate my wheat bread with the preserves and liked that, too. The Tres Leches French Toast was good! No complaints there. Overall, it was pretty good. I would definitely try some more stuff if we go back. read more

First Watch - Seasoned Potatoes - Breakfast & Brunch Near Me - Oxford, Mississippi

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Great all day breakfast with homemade tasting biscuits. My only complaint was that when I asked for more iced coffee I wasn't told I needed to pay another $5 instead of a free "top off". read more

This is the first, First Watch, that I have ever been to. I had a chicken bowl and Morning Meditation juice and both were outstanding!

Clean. Prompt and friendly service. Menu has what one would expect for a breakfast/brunch menu. Central/easy location as it relates to Oxford. A little pricey for breakfast (party of four, bill was $72 before tip) but not atypical these days. I was disappointed that they didn't offer alcoholic beverages, as my understanding is a lot of "First Watch's" do. A mimosa or breakfast cocktail would've been nice. If you're looking for a breakfast spot this place will likely hit the mark. I wouldn't call it a traditional "brunch spot" as they don't serve alcohol. read more

First off I have been coming to this restaurant for a few years. Never disappointed. Great customer service. Great food. My favorite food is their eggs and bacon . I love there old fashion looking wood benches to seat in gives you that country feel. They always have seasonal items to choose from. They have specials all the time. Quick note go on their website and get in line for a table. The line can be long but that's cause of how good it is. read more

Their waitlist system is horrible and can not be trusted. Why get on the wait list at 8:15, be given an 60 minute wait time, check in at 9am and wait another 55 minutes and final get a table at 10am. What a joy this place is. This happens every time I go there. After waiting long enough I asked where I was in line and was told I was the next table of 5. I saw 3 more tables of 5 sit down. I asked again and was told I was third in line. This place is not worth this hassle and incompetence. Their waitlist system is broken or their management team is incompetent. read more

First Watch - Waitlist system can not be trusted - Breakfast & Brunch Near Me - Oxford, Mississippi

It's a chain restaurant but the best breakfast option in Oxford. We don't really have world class restaurants in Oxford so it is not hard to see that this place is the best option for breakfast choices. read more

First Watch is a great place for Breakfast! Casual, clean and friendly service! The food is consistently good! My favorite is still the Million Dollar Bacon! If you like bacon, it's to die for! The French toast is pretty special too! But I've never had anything there that I didn't like! read more

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What's not to love. First watch is always a hit. The food was great and the fresh juice is always on point. Came here with my friends it wasn't too busy which is nice this place fills up quickly. Definitely a family oriented spot and can get pretty loud. read more

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i ordered a very simple to go order (side of bacon and side of potatoes). it said it would be ready at 9:24 am. i ended up leaving at 9:54 am, so i waited 30 mins for a simple to go order. My friends to go order got handed to someone else even after we asked them to double check and they had to remake that also. Overall, terrible experience for simple to go orders. read more

Food is good. Usual breakfast fare with some additional specialties. Loud but otherwise pleasant ambiance. Waitstaff generally pleasant. However, the waitlist system is ineffectual. Your place in line isn't set until you check-in at the restaurant, so it saves you no time. The method of checking in and paying at the front is inefficient and frustrating. You stand in line 10 minutes to check and get a 30 minute wait and then you stand in line another's 10 min to check out. Why bookend a pleasant meal with two aggravating experiences. read more

This place was awful! The food was inedible, My omelet the only way to discribe it was gross. it had a strange texture, dry, cold, and flavorless and the avocado was not ripe. Everyone at our table had undercooked potatoes "extremely undercooked" also inedible. We told the waitress but after our long wait for our cold food there was no way we would wait for replacements. Just a heads up before you spend 80.00 dollars on breakfast for 3 people! read more

First watch has good food, but they need to take it serious when a customer tells them about a wheat allergy. I made it clear, I have a wheat allergy and it was overlooked, and I made it home and my food had wheat in it. I had to drive back to First Watch. They cooked my food without wheat the second time. read more

I love this place! While I do wish it was open for dinner, that would be my only complaint. Everything is very fresh and there are options for every taste. The service is excellent and I have never had a bad meal there. It has become my go-to whenever I come to Oxford! read more

Long lines, but worth the wait! The food is always great! I've been to several FW locations and have never had a bad experience!

The food is always fresh and good. The large menu has lots of healthy options, good protein, fresh fruits as well as comfort food like biscuits & gravy. They offer a nice mix of sandwiches and soup and the artisan bread & jam is to die for. The wait staff are excellent- efficient and nice. One warning: bring a coat. The restaurant is always freezing. Not just cool or even cold - it's a walk-in freezer. My husband & I both wore coats today (it was 82 degrees outside but we came prepared for the arctic blast) & I had a wool scarf over my legs. Come prepared! read more

My first time eating at First Watch. Excellent dish. Complements of Chef Andrew. You can definitely taste the freshness of the dish. read more

First Watch - Pesto Chicken Quinoa Bowl - Breakfast & Brunch Near Me - Oxford, Mississippi

Well worth the way for this breakfast place. Service and quality of food was great! Server offered to switch our table to inside after noticing we were too hot on the outdoor patio. Blueberry lemon cornbread was out of this world. Not sure if it was a seasonal menu item but it was delicious. Will be visiting every time I'm in Oxford to drop off daughter at Ole Miss read more

This is the BEST. I love everything about First Watch. Especially the Lemon Ricotta Pancakes. read more

First Watch - Enjoying coffee - Breakfast & Brunch Near Me - Oxford, Mississippi

Delicious. We were staying at the hotel in the same center and decided to check it out for breakfast. It was busy but service was still quick. Best pancake I ever had. Easily. And I am super picky about pancakes I hate when they taste like they came from a box mix. But these were SO fresh and delicious and made from scratch. 10/10. My picky child even ate all of his food so that says it all. Food was hot and fresh and service was excellent. Highly recommend read more

Best brunch! So many delicious and healthy choices. I Love to start with fresh juice and they have great options, my favorite has beet in it! And the Avocado toast is a must order. Service has always been great and the waitresses are kind and patient. read more

The best breakfast place in Oxford. Always fresh! The avocado toast is delicious as well and you can't do without the candied bacon!

omg! this place is literally the best; it is so clean and has a great atmosphere! one of the best breakfast places out there! and the food was TOO DIE FOR! the service was also really good read more

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Our waiter, Harley, was phenomenal. Very attentive but not overbearing. No wait to be seated Fluffy pancakes the size of a plate Morning Meditation drink was perfect Will definitely return. read more

My family loves First Watch! It is our go-to breakfast place in town. Staff is very friendly and the food is always delicious. I love their biscuits and gravy and my husband gets the Benedict almost every time. It can get very busy on home football weekends for brunch hours. read more

Best breakfast in Oxford!!!! Seated right away, service was a little slow but other than that the food was EXCELLENT!!

Nice brunch place. The bacon is phenomenal and i personally love their avocado toast.

Rude hostess- checked in online and was pointless- said 30-40 min. After checking in a second time after 40 min- we were told it was another 45 min. Woman greeting was terribly rude and disrespectful. Will never come here again! read more

While visiting Oxford, Mississippi to see our daughter who attends OleMiss, we decided to have breakfast at First Watch just a short drive from the historic Oxford, MS square and OleMiss campus toward Baptist Hospita. This was our second visit and we absolutely love it. The decor is modern nostalgic with sever tables and booths, exposed brick, and an open kitchen. Open for breakfast, brunch and lunch, the menu offerings are gourmet, creative, extensive and inspiring. They offer coffee pots on tables and free soft drink refills and the mostly college student staff are all extremely friendly with Southern hospitality and manners. After traveling the world I must say there's no better breakfast casual dining that will be better, our eggs, sausage, potatoes, and French Toast were perfect. My spouse enjoyed a unique Eggs Benedict BLT and loved it. Looking at the menu, you could try something new, intriguing and different every day for a month and love everything. It's reasonably priced, but worth it. The staff is very friendly and helpful, it's fresh, fun and inviting. A peaceful experience. We noticed mostly locals and families all enjoying it. Easy parking, new building, and excellent food. If you're a foodie, First Watch is your go to breakfast place. Enjoy it, but keep it secret so we can get back in! read more

First Watch - The best breakfast in Mississippi - Breakfast & Brunch Near Me - Oxford, Mississippi

Seriously the worst! Sat on a 25 min wait list while tables were cleaned and emptied. That 25 min wait was a joke. Tables still remained empty for nearly 45 min or longer. Only one of the outdoor was finally used while the other 4 remained empty. That family must've waited @30 min for their order. Finally gave up and went to Panera. Do better First Watch! People spend good money for your food and you can't even provide service. read more

My favorite pancake season is "pumpkin". If there is ever a thing. Tried this venue for breakfast and was pleasantly surprised. Nicely located with plenty of parking (no circling here) & seating was a plus. I kept it simple and ordered their pumpkin pancake breakfast. My eggs & bacon were cooked to perfection. My pumpkin pancake was delicious. The portions were perfect. Settled at your table is your own coffee pot and select creamers so no need to wave down the staff for a refill. read more

First Watch - Pumpkin Pancake Breakfast - Breakfast & Brunch Near Me - Oxford, Mississippi

Best breakfast or brunch in Oxford. Very clean and great customer service. We love eating here

The food was great as well as the service! When I'm in the area again, I will definitely go back!

I couldn't find one negative thing about this place if I tried. Even the washroom was clean and fully stocked. Stopped in here after searching for breakfast places and a referral. So glad I did. The hostess was friendly; atmosphere happy and vibrant and my waitress, Ashley was helpful. The food was amazing!! An English muffin didn't come with my meal but I ordered one to finish my strawberry preserves because they were that delicious! The unlimited coffee was yummy!! Everything was great!! So glad I came here and will return. read more

First Watch - Trifecta with French toast, bacon and eggs. So pretty and delicious! - Breakfast & Brunch Near Me - Oxford, Mississippi

Favorite breakfast spot in Oxford! Some of the menu items I love are their million dollar bacon, kale tonic, purple haze, all versions of their eggs benedict (especially the smoked salmon one), the farmhouse hash, the elevated egg sandwich... but hands down my absolute most adored dish that keeps me coming back time and time again is the pesto chicken quinoa bowl! I always add avocado and it's literally the best thing on the menu to me. One really great thing about it is it's versatility- I'll order a poached egg on top to have it for breakfast or can order it as is for any other meal. Either way, sure to satisfy :) service is always fast & friendly, food is always fresh. Oxford is truly blessed to have this place! read more