I have had the best service here. Everyone just went the extra mile when I had to bring my car in, taking the time to trouble shoot and not overcharging or doing any unnecessary work on my car. They're always quick and polite as well. I'm glad to give this rating. read more

I will never be taking my car back here and I recommend avoiding this dealer at all cost for services. Took over a month to address the issue with my car, incorrectly diagnosed it once telling me it was done, made me take a bus an hour out to Roanoke, only to tell me that they hadn't actually fixed the issue. Then still took them another week to resolve it properly. read more

Called about my airbag not working at it being covered under a recall. Asked when I could have an appointment and the phone operator said July 17th then laughed audibly over the phone. It is may 30th. She laughed because I'm going to be driving for a month without my airbag. Awful service. Hire more people if you're backed out by over a month. Clearly something is wrong with this dealership.. read more

Bought a 2015 VW Passat in 2018. Took it in because the oil light came on at 130,000 miles. 15,000 miles after the powertrain warranty I bought ran out. Coincidence I guess. Southern Team said they saw no signs of a leak and oil change is due in 1500 miles. Oh by the way it was short two quarts of oil, and that it's just using some oil now. Two quarts! You mean it used 35% of the oil it's supposed to have to run adequately and your answer is add oil? Engine oil is not an additive, it's supposed to remain at consistent levels to maintain low friction ensuring engine life span and fuel efficiency. I complemented First Team for so long and said I'd do business with them again. Not now. They lost the loyalty they earned over 5 years with poor service and lack of concern for taking care of customer. read more

Took my car for an oil change and they fixed my car in what seems to be numerous ways and went above and beyond. Harold Woody performed miracles on my ride and was very pleasant and honest with me. read more

When emailing a dealership one would expect a kind and caring associate, but that's far from the case with the staff here

The service department is overbooked, inflexible and enjoys telling lies. This wasn't my first visit to this dealer's service department, it was my third. Each time, the story has always been: "Oh, we're booked solid for today and the next three days. Come back tomorrow and we can squeeze you in." When tomorrow comes, it's the same nonsense. Because of this great dealer (sarcasm in use) I had to forfeit my 10,000 service (which you basically prepay on VWs) and had to go down the street and pay $120. Thanks First Team, you're now officially the last on my mind. read more

I love my suv but the service department is unreliable. My previous appointment was scheduled for oil change and tire rotation. I asked if they could look at hydrolics in back hatch. Two and half hours later when the car was returned they ONLY checked hydrolics. Today's appointment was more upsetting because after scheduling an appointment to have my brakes changed we drive an hour, in a vehicle that brakes are scrubbing to be told they do not have the brakes, wanted to know if I called the parts department and order them? I was not told to call the parts department was not transferred to the parts department. How was I to know I had to order the parts for the service department to do the service I do not understand! so we where forced to get a renta for $35 a day while they order the brakes and mine is fixed. There has to be another place that can service my vehicl that isn't only out to cost their customers more money and actually care that the vehicles get serviced. Don't worry neither of our brand new volkeswagons will be brought back to you "service" department, we actually need our cars serviced! read more

Had a very negative experience trying to buy a car here. I visited for a test drive and then worked with someone over the phone. They tried to sell me on models and colors I really didn't want, told me things that are simply untrue about fuel economy (I do research in this area), insisted on my coming into the dealership again when I told them that between my job and young kids it was nearly impossible to find the time to do so, and didn't return my call inquiring about special ordering a car. I guess they really didn't want my money. I ended up buying the car at another dealership. read more

The buying experience wasn't too bad, but they weren't completely honest and they've been rather rude about the VW issues with "clean diesel." Can't wait to get rid of my dirty diesel and shop elsewhere for a new car. read more

The service department here is absolutely terrible. They had my 09 Passat for three and a half weeks. The first week, it wasn't even looked at. The second week, the mechanic was trying to figure out the problem blind due to the service manager not explaining the problem to him. Another week and a half later my car was finally returned to me without being fixed and charged me $800. There was no communication for the first two entire weeks they had my car. Also, they tried to charge me $4600.00 for timing chain repair! That's almost double the price of a new engine. If you need VW service, skip First Team Roanoke and go to Winston Salem NC. This location is the absolute worst. read more

My experience at First Team was very pleasant from start to finish. Although this was my first brand new car purchase and I was very nervous and apprehensive, everyone at the dealership allowed me the time and space to ask questions, process answers, and make the best decision on my time schedule. Even though the process took the better part of two days, I never felt rushed or pressured which is not the typical experience with most car dealerships, so check out First Team when you are in the market for a new or used vehicle because they will treat you right! read more

I was in the market for a brand new VW Passat and saw on First Team's website that they had the make and model I wanted in stock. I called the dealership to confirm availability and was connected to Richard Eubank who was a real pleasure to work with. Richard was able to answer all my questions quickly and helped me wrap up a deal to purchase the car within 2 hours. Since I was unable to travel to the Roanoke area for a couple of days Richard was even able to set up delivery to my home in Stuarts Draft. This was the quickest and easiest new car purchase I have ever made. Excellent Customer Service! I highly recommend. read more

I have used this dealership for ALL my service needs since I bought my 2004 New Beetle there. They always do a great job. And, they are courteous and efficient. I appreciate their professionalism and their up-front approach in taking care of everything my car needs. read more

I like that I have known my service adviser for years, he knows me by name and always makes feel like family. It seems I always have the same mechanic too. It must be a good place to work because people stay there. I appreciate that. I have purchased my last 3 cars and had them serviced with them. First Team VW is truly a great team:) read more

I am a long time VW user and serviced my car regularly at First Team Volkswagen Roanoke. Mr Woody is the sole person keeping the VW brand a float, totally understaffed and too busy to give customer service. The service office is 3rd world no chairs for the customers, no parking space for the customer. In the lot you get welcomed by second hand car sales people leaning on sitting on their fancy wheeled golf carts. Visiting a dealership should be a welcoming experience. It is intimidating. The lot and show room are full with cars mostly second hand brand X. I do not feel I am in a VW dealership. Sorry to be a snob but you are not in tune with the VW demographics . I will not buy a new car from your dealership. If it wasn't for mr. Woody I would have long gone for the service too. read more

Excellent customer service, great facility and prompt service! I have lived all over the country and out of the numerous VW dealerships I have utilized, I would say this was the best experience! I just hope it continues. Thank you for being so helpful and courteous to me as a first time customer! read more

I'm 9 months pregnant and wanted to get my car detailed before the baby came. Subaru had me schedule my detail at this dealer. I paid $150 for detail, wax, buffer. My car was 1/4 buffered- so many places hadn't been done. My trunk wasn't vacuumed and the opening and door jams weren't cleaned. They vacuumed my car inside but I had to re-do it when I got home under the seats were not vacuumed. NOTHING was even wiped down. I had to clean the entire inside including seats when I got home. I didn't realize how bad it was until I got home, I was and still am so upset they would take advantage of me when it's had for me to clean being this late in my pregnancy. I left a message with Subaru that nothing was completed and never heard back. They also couldn't get me in for 3 weeks. I waited 3 weeks for that. Never again. read more

I got an immediate and helpful email when i asked for information (unlike some dealers who respond, but with things other than what i was looking for)...and then the salesman (george) was great. I was torn between a new Jetta and a Subaru WRX, andthey had a great pre-owned Subaru with low miles that met all my specifications. I also have to say that as a woman i have had less than great experiences with car dealers...they seem to be dismissive and arrogant...but First Team was great. respectful, listened to what i wanted, understood my likes/dislikes...best car dealership experience i've had. read more