Fighting eel Kahala moved to a bigger location (I think it used to be the very old 33 butterflies) . This store makes so happy because it's so bright and colorful! With so mane selection to choose from, clothes , bags , note cards , towels and more! service is great, each team member is friendly and helpful and make shopping fun! Fighting eel is a local brand so the prices on certain idea can be in the high side. If you have the money and you love the item, you shop, buy and support local! read more

See all

My daughter and I have been shopping at Fighting Eel since the beginning, and we keep coming back. I have items that are almost "vintage" and still get tons of compliments on them! I went in this morning to get some things from my daughter's wish list and Mia was absolutely wonderful! She helped me get all of the items on the list, despite the morning rush. I'd go back just to shop with Mia again!! read more

We were in the area and decided to stop by this location and I'm glad that I did. I The service was amazing. Kristen was such a great help and so very friendly. She made me feel very welcome and I enjoyed and loved my experience with her. She constantly checked on me and offered pieces I didn't think I would like. She really exemplified awesome customer service. She and the other gal working were very nice. I was very happy with my experience and also that I was able to find items that I liked and fit well. I was excitedn to find a few things to purchase. They do have a good selection of merchandise as well. Some items are a little pricey but I found that they are worth the quality. I would definitely return to this location. Fighting Eel has the best employees! read more

Fighting Eel - Kailua - Outside - Entrance - Women's Clothing Near Me - Kailua, Hawaii

Amazing customer service...it's like have a personal shopper...find the right fit and style!!

Inspired by Hawaii, the clothing, jewelry and accessories all have that Aloha feel and are made on the islands. The clothing covers all basics - shorts, tops, dresses, jeans and simple t-shirts emblazoned with sayings and or flowers. The men's shirts also sport that a Hawaiian theme with palm leaves or flowers but in a subtle, fashion forward way. Fun accessories to complete your outfit are also available like beautiful jewelry by local artists, straw hats and scarves. They also have some gift items. I loved the prints of women and flowers in the back corner. Located right around the side of Whole Foods, don't walk by without stopping in! There are treasures to be found! Support local. read more

See all

Really bummed with the customer service today. I came in no greeting. Someone was being helped and left shortly after. I walked around and was the only person in the store when I made my selection. I had two items in my hand and wanted to try it on, I waited near the register and someone else came in wanting to pick up an online order. She was asked if she wanted to try on, and then ignored me as I stood by the register. The was a cashier just staring at the computer and didn't look up at me once and another in the back room that gave me a smirk as she closed the door. I immediately put the items back on the rack, did my return and left. This store normally has good service, but just not on Sundays I guess? read more

I came here and purchased 8 products for almost $700. I was pretty shocked at the price but their store policy is just like Lexbreezy no refunds only exchanges or store credit within 2 weeks. When I went to exchange my daughters top at Lexbreezy within 14 days they said I needed the actual receipt not the gift receipt which makes no sense. It was a gift why would I have the actual receipt and you can see on the receipt it has the date it was purchased (within 14 days). But I gave 3 stars because all of the dresses I bought for my daughters were too big it was falling of their shoulders. Even the baby romper was falling off my daughter's shoulders we had to pin it back. If I'm paying for $70+ for a dress/romper I expect it to fit very well. For other clothing brands they fit well but not these local clothing companies it's weird. I honestly wouldn't shop here again I just needed a dress last minute for my daughter. Oh and another thing when you're shopping around there's someone following you around the store I guess to make sure you don't steal then they are persistent in trying to sell you other products you weren't looking at just because "it matches" but it really didn't match the colors and print we're different. Because once you purchase you can't return it! read more

3 sales associates walked passed me as I stood at the register wanting to purchase an item. Not one stop to ask me if I was ready to check out. They just ignored me and went about their business. DEFINITELY disappointed. read more

Keana at the Kailua location has the most outstanding customer service ever! I've been contacting 3 different FE locations for a specific dress that's been sold out everywhere in my size. I was put on a waitlist, but thought it'd never come back in. Today, I went down to the Kailua store for another piece from another drop. After paying, I decided to ask her if she could check to see if any locations had the sold out item I wanted since she's so friendly. She said another location had it, and immediately offered to call the store so that I could purchase it via phone and have it transferred to a location closer to me. When the other store wasn't picking up after a couple of attempts, she offered to keep calling the store and contact me once she could get a hold of them. She was respectful of my time. Since I did not want to cause any hassle, I said I would drive to that location. Then she offered that I could call the other location, pay over the phone, and ask them to transfer the dress to a location closer to me. I later called the other location and told them what Keana suggested I do, and they happily helped me purchase the item I've been searching for! In sum, Keana ensured that I got the item I wanted in the best way! I so appreciate it! I seldom write reviews, but this customer service experience was awesome! Thanks so much, Keana! read more

Ohhh nyyy what a hidden gem in kailua !! The easy to find location is perfect with ample parking and lots of perks surrounding the cozy little store ! I have recently been paired w Stephanie who is a wonderful liaison for my fighting eel addiction! The ladies at kailua are so very pleasant and welcoming. My first experience w them was early Friday morning after the holidays with the fish release! I waited in line and upon entry I was able to get exactly what I wanted on my wish list. Stephanie immediately came to my aid and assisted me which made my day. Thank you ladies for this positive and productive experience. I'll be back for sure ! MAHALO Stephanie! read more

Talk about beautiful & fun prints!! And super soft & comfy materials! Was in search of an aloha print blouse for my tween daughter. While at quick glance it may appear that the shop doesn't have much, look again! We found this cute dress/blouse (depending how you wanna wear it!) for our girl. A bit pricey but worth it to me!! Cute mother/daughter matchup outfits too!! read more

Fighting Eel - Kailua - Children's blouse - Women's Clothing Near Me - Kailua, Hawaii

Customer service and quality of clothing is why I go here. I first discovered fighting eel at made in Hawaii. Bought several pieces and came back to the store to purchase more. read more

Excellent customer service by Taylor today!! I was hesitant to come here today because we had just come from the beach - still salty and sandy from a day on the water and I didn't want to trek sand all over the place. The ladies working were welcoming and all smiles. It's not often my daughters shop together anymore (since one of them lives off island) so we seized the opportunity to shop despite our appearances. Taylor accommodated all of us by starting three separate dressing rooms and never fussed or outwardly rolled her eyes at us with all the various changes and exchanges (if she did, I never saw or felt it). She told us about their frequent shoppers "card" rewards (buy up to a certain dollar amount and you get a percentage off with your next purchase) - no cards given just your info (name, email, addy, bday, phone number). Love that many of the items here are from local designers and vendors. I like keeping it local and helping to grow Hawaii's economy. They have a small selection of children's (girls) clothing to match the "mommy" outfits. Great selection of short & long dresses, sleeveless and sleeved dresses and blouses The girls and I love our new outfits and thank you for such a great shopping day! Thanks FIGHTING EEL....my daughter's going to have to live at home a lot longer now that she has bills to pay (Taylor would get this). ***LOCATED RIGHT BESIDE WHOLE FOODS - JUST TURN THE CORNER - SAME BUILDING read more

Fighting Eel - Kailua - Women's Clothing Near Me - Kailua, Hawaii

This is a small, cute beachy boutique tucked away in the Whole Foods strip by Paul Browns in Kailua town. It has cute bathing suits. Resort wear, beachy totes and jewelry. I like that's it's not so cluttered with pineapples and turtles like other stores. Unfortunately, unless you are a size 0-6 and just won the lottery, you may just want to look around. It is terribly pricey, and catered to skinny people. I prefer the service at the town location over Kailua. Kailua staff sometimes may not acknowledge your there, snd it's not a very big store. I would give it a 4 for its merchandise but 3 for service. I would still shop for a gift for my skinny friends off the sale rack lol! read more

Fighting Eel - Kailua - Women's Clothing Near Me - Kailua, Hawaii

All of my experiences here have been positive. I love their clothes, especially the dresses. Customer service is great and all of the sales associates have been very nice. The shop is always clean and organized. read more

4.5 stars This store isn't as busy and feels much more relaxed than the stores in town. They also usually have more sizes and styles since they're not as busy. I love Fighting Eel because of their soft material and styles. Not everything fits me great but some styles work really well. I think they do a great job catering to all different body types. They are a bit pricey but super comfortable and versatile. Also, Sara is the best! She helps feed my Fighting Eel addiction and keeps me up to date with what's going on. She's super friendly and helpful. Whenever I come in, it's always nice to see her and work with her. Although, my wallet says otherwise. ******** super cute clothing relaxed and comfy vibes here come on a payday read more

See all

Bad customer service. When you walk into the store, no one greets you. I wanted to return a purchase I have bought and the manager was rude. So I went to the other location in town. Horrible service in this Kailua location. I'd recommend everyone going to Mahina's or Tori Richatds. Plus, their clothing are not the greatest. Never going there ever again!!!! read more

I love FE clothes. When they came out with towels and other home goods, I was thrilled. I had a problem with a purchase and sent an email, not expecting a quick reply. I was pleasantly surprised that not only was my problem corrected promptly but there was absolutely no hassle. I worked in customer service previously and this was one of the best customer service experiences I've had. I'm hooked and will continue to support FE and local merchants! read more

This is a cute boutique but only shop here if you're size XS-M because even the large size runs small. I found some tank tops I wanted to try on but I was still wet from the beach so decided to purchase them and try on at home. The sales associate, Kristen, said that the "return policy" was 14 days. She also mentioned that sale items were final sale. What she FAILED to mention is that there are no real returns, only store credit or exchange. Then when we went to return the items today, she was quiet and didn't say a thing. Shameful. They've lost a customer. How can you shop somewhere when you can't even trust the sales associates? The manager said it's on the fine print on the receipt... but at that point it's too late because the card has already been swiped and they have your money! Don't recommend. You're better off shopping at Amazon even. read more

I want to give 0 stars to this over priced store with the worst employees ever. No customer service what so ever, they look at you like they are better than you. I will never support a place like this. read more

One of my biggest pet peeves is when I'm browsing a store & the employees don't acknowledge my presence; it's not that I'm high-maintenance, I just want a friendly, "Hello" so I know, you're interested in having me as a potential customer. Even if I drove out of my way to visit a store & intended to purchase something, if no one greets me, I'll walk right out of their doors. Originally, I wasn't planning to stop by Fighting Eel (because I didn't know it was right next to Whole Foods Market Kailua) but since I'm rarely on the East side, I thought, "When in Rome..." & decided a quick visit wouldn't hurt my wallet. When I walked through their doors, I was immediately greeted by a smiling employee (brownie points:) & as I leisurely examined their clothing, jewerly & accessories I realized no one was pressuring me to purchase anything (major brownie points!). My casual encounter with Fighting Eel, slowly turned into an infatuation with the gorgeous & locally made jewelry, which caused me to flirt with the gorgeous line of stationary within the store & eventually led me to pulling out my wallet & purchasing items I'm in love with. I bought a two more items, but I don't want to spoil the surprise, because one is a future gift for my older sister. If you're in the mood for shopping or looking to purchase a little something for a friend (or yourself), I highly recommend a trip to Fighting Eel Kailua. Their staff Eel is extremely friendly & thoroughly interested in having you as a potential customer (they'll even ask about your day) + they have a rewards program that gives you another reason to stop by & see what's new. read more

Fighting Eel has clothing for the young (or young-at-heart) who want to rock a "beach luxe" style that can be casual or dressed up a bit. Since its 2003 inception, the FE clothing line has been well received and is beloved by its loyal customers. Featured in boutiques and department stores across the United States, Fighting Eel has turned its eye toward increasing its market share in its backyard, first with its flagship location in downtown Honolulu, and now with its newest location at Kailua Town Center. Let's be honest. With practically the entire line created from polynosic rayon, not everyone can wear this look successfully. But for those who can, FE apparel offers chic comfort in a full array of clothing, from beachy bridal to tropical resort to sportswear separates. Although I will not be one of its style adherents, I can see why others would really love Fighting Eel clothing! The line is priced commensurately with other area boutique retailers, generally ranging from $100-200. Sales associates are helpful and friendly. With a nod to Kailua's status as a Japanese tourist spot, their signs are bilingual (not sure if the help is as well). Fighting Eel is located in the newest Kailua Town Center property development at the corner of Kailua Rd and Hinano Way. Hours are 10 a.m. to 6 p.m. Mondays to Saturdays, and 10 a.m. to 4 p.m. Sundays. Yelp 365 #125/365 read more

Fighting Eel - Kailua - Women's Clothing Near Me - Kailua, Hawaii

See all

This is a great place to shop love this store staff is wonderful. All the clothes are super cute can't wait to go back and shop again.

Nice shop located near Kailua Whole Foods and Longs. I like the layout. Nice and open. It is similar to the downtown store which I prefer due to my living location. They have most of the same items that all the FE stores carry. The staff are friendly and greet you immediately with a genuine smile and desire to assist. I enjoy shopping here as they have cute and comfy clothing which is great for travel and in general. I mainly buy traveling outfits from Fighting Eel as I need comfort for traveling. :) read more

Ok. Faith restored. As an update to my previous review, Fighting Eel came through. I received a call from Kristen, the store manager, who was super apologetic and very helpful in my plight to get my necklace fixed. I really appreciate the conversation we had and look forward to my next jaunt across the island to Kailua, where Fighting Eel will definitely be the first place I stop. Much aloha. read more

A great experience! Super friendly staff who are anxious to help you walk out with something that you love but aren't too pushy about it (which is a hard balance to find). I didn't feel pressured to buy anything but they made me comfortable and tried to help me find something that fit my vision. They were very attentive and ready to get me different sizes and options when I liked a certain color but didn't like the fit. I will definitely be coming back! read more

This is one of those boutiques in Kailua that I feel takes advantage of the tourist with it's prices, and I don't want to like, but I secretly do. The clothes selection isn't vast, but that makes browsing and selecting a lot easier. Occasionally they have Mommy and Daughter matching outfits, and that's pretty adorable. It's mostly upscale resort wear, think loose maxis, palazzo pants, baggy v-necks, shorts, and swimsuits. It's all really cute though. The price tags vary from $50 - $200, but there is a sales section they hide over in the back by the dressing rooms that have phenomenal mark downs. I've managed to buy two dresses there that only set me back $50ish each, down from $195. SCORE! The bags I see are SUPER cute, but I've never bought one. I have had a lot of luck in coming in here to find a gift for someone on more than one occasion. There is also a great, simple, jewelry selection that, honestly, if you scoured the internet you could find most of the stuff for 75% cheaper (ETSY) but if you are an impulse buyer, then you'll leave with a cute new piece of bling. The employees are hit or miss, but seem to have a high turn over rate. I've NEVER seen the same girl in there twice. Maybe they just have a really large staff and each employee works 1 day a week, hell if I know. Anyways, they can range from friendly and helpful to annoyed by your existence. You know, like most retail places. I'm mostly impressed with the sale rack and the ability to run in here and buy a last minuet bday gift for a gal pal that she won't hate. If I wanted a cheap cute bag to carry for a few months, I'd probably check this place out too. read more

Clean interior, adorable layout displaying their merchandise, and friendly/helpful staff. Big fan of FE, so enjoyed the opportunity to visit this location as well. read more

Cute, over priced boutique! The clothes and handbags in this store are really cute, not a huge variety of stuff though. Kinda reminded me of the old "Units" store - same style of tops and bottoms just in different patterns. One of the sales associates was really nice and the other was a pretentious little snot! Reminded me of that scene in Pretty Woman when she walked into that store on Rodeo Drive..... I was actually surprised that the star rating on this place was so high, but maybe I just went in on an off day. Will definitely give it another try next time I'm in town.....gotta see how it lives up to the 4.5 star rating! read more

If you are a female and you have IG and haven't heard about Fighting Eel, you must be living under a rock. No, no, not living ON a rock - we all live on this fabulous rock. No, but seriously, I had heard about FE and, in fact, followed them on IG. But, I didn't really KNOW much about FE. I never thought of myself as a fashionista per se nor did I think I could afford such stylish clothes. On a couple of occasions, I went with my BFF who kept naming off the different styles of tops and I literally asked her, "What language are you speaking?" Well, friends, I've learned there is a Fighting Eel language and I was clueless! So, I'm a little late to the FE party (I must admit), but, in the words of Bob, everything is gonna be alright. You know why? Because I have my girl, Sara in Kailua, to walk me through the FE way of life. Ha ha. It's true, I'm in FE training because Sara guides me through the different styles: Tank Tempo, Pant Sweat (my fave!), Dress Micah, Pant Latte, Dress Perry, Tank Jess, Top Vivian, Tank Laguna, Top Tongs, etc. They are all super stylish and basically the FE style is taking over all of Hawaii. Everywhere I go, I now spot FE styles all over town - now maybe I can't name the exact item, but I know an FE piece when I see one. FE clothing is well-made and, duh, super cute. It's not cheap, for sure, but you are most def paying for quality. (FE has a ton of sale days to snag up styles that you want for cheaper but you've got to really be lucky and early because their sale days are cray-cray.) There's also a point system where you can accumulate points for a discount and double points days are also crazy days at all FE stores. It's true, FE is all the rage right now - their IG proves it. (They don't even need to pay for any advertising or marketing, social media rules the FE world.) Females in Hawaii (and beyond, I'm sure) are all about FE. Males, maybe not. My brother calls FE "Fighting Ewwww" probably because he loses his wife for a good couple of hours when they are visiting us on the Windward side. I know he's totally joking, but the addiction to FE is REAL. Thank goodness for my girl, Sara, for being super sweet and helpful all the time. Her customer service is on par. She even sent me a sweet letter after my shopping visit and every time I see her she is always so genuine. Thank goodness for Sara and for being my "trainer" on the FE lifestyle. Now let's go shopping! read more

I am satisfied that the sales girl had put my 3 bags on hold for me(which actually I bought 2 of three) but MAN her customer svc was (I thought) terrible! She got my bags and then left me alone but NEVER checked back on me after that and I was the only one in the store. She went back to her paperwork, I'm assuming. I also felt like the more questions I asked she was getting irritated. The other girl in the store had finished my sale. I don't like to be hovered by sales ppl but I do like to be checked on, given suggestions,etc. read more

2.11.13 So yes, I am still swooning over my lovely adventures this past weekend in Kailua town...the real reason I actually went over to that side of the island was to visit this wonderful boutique. First off...Happy Anni FE Kailua! Yup, they had a sale and everything this past weekend...and I walked out with nothing :( I have had my eye on the Adele dress for a while now...but I just couldn't bring myself to dole out that much $$ (yet). Aside from offering 10% off in-store, there were some awesome trunk shows (Misha Hawaii, Indiocean) and plenty of giveaways! A friend and I are becoming superfans of Misha, so we try to make it to her trunk shows when she has them! ...and this one just so happened to be at FE! The staff here was also super friendly, and the clothes selection was great. The store kind of just glows. It's located on Kailua Road in one of the newer parts of the shopping area along this street. Eek. I can't stop thinking about that dress...so I guess I'll be back to one of the FE's soon! ;) Yelp 365 Challenge: #042/365 read more

Love Fight Eel! Love this new location in Kailua right off the main road next to Longs Drugs in its new complex. Still in development, they currently have no neighbors. Parking can be found in the lot in back of the building. If you have been to their downtown boutique, this one carries the same items with the same ambiance and decor. Their staff is always beautiful, friendly and knowledgeable. Beautiful women's pieces from their signature line to other trendy brands. If you want comfortable and trendy wear, stop by and Keri and staff is happy to help you find something. You can also find them online at fightingeel.com. read more

The Staff here is amazing!!!! Very helpful, very assertive, just an overall wonderful experience with the staff. Even though we came for Yelp event where girls were just going for everything, all of the staff made sure we were doing ok and were helped. Just a wonderful experience especially for my first time visiting this location. Thanks FE Kailua for such a wonderful experience!! read more

Love this store. Cute stuff but limited selection, so if you like it/ love it then grab it cuz it won't be there later. Staff is ok, they're there if you need them. I like the location in the heart of Kailua, so you're walking distance to many things. read more

I've been a Fighting Eel fan since 2005. I first heard about Fighting Eel from one of my co-workers. She took me to one of their sample sales at their first location in downtown. I still have my clothes from FE that I bought in 2005. Although the clothing is expensive, it lasts for many years & for me, it is worth the investment. Not only are the clothes durable, they are very basic. You can make a dress casual with slippers or dress it up with a belt and heels. Your choice on how you want it to look. These basics are a must in every girls closet. Not only do they have clothing for women, but they also have a clothing line for little girls. I can't wait to have a little munchkin to dress up in FE clothing. =) I love the downtown location, but I'm really happy that they opened up the Kailua location-parking is plentiful & the location of this store is convenient. I live in town, for me, it is always nice to drive into Kailua to go to the beach, have lunch, and do a little shopping at one of my favorite stores. Not only is the location great, the employees are very friendly and helpful. The store is clean and organized. I LOVE IT. I'm so excited for FE's new store in Waikiki. :) read more

I LOVE Fighting Eel! The first time I heard of this brand, was when Nordstrom Ala Moana carried it in the dresses department. Unfortunately, the demand for Fighting Eel was too high, and Nordstroms stopped carrying them... So, I ventured out to Kailua on a mission to find more Fighting Eel pieces. There's a free parking lot for FE and other merchants nearby! So that's always a plus. As soon as I walked in, I was greeted by both sales associates. I was shopping with my boyfriend and as soon as I gave him a dress to hold that I wanted to try on, the sales associate grabbed it to start me a fitting room. They were super attentive and helpful throughout the whole process, and I must've tried on 10 things. My boyfriend was never holding more than two things, before they put them in the fitting room. When it was time for me to try on, the sales associate grabbed the stool from the fitting room, so my boyfriend could sit down while I was trying my items on! A+ for that ladies!!! I ended up buying 5/10 items I tried on, three tops and two dresses. Most of my items were on sale. I spent $310.99 (incl. tax) for my 5 items. Not too bad!! It was overall the best experience I've ever had shopping.............. & I shop a lot! BRAVO Fighting Eel, I will most definitely be back! read more

Ok. Kahala is the store that made me love this brand, but Kailua definitely keeps me too!! Sarah, which is the only name I can remember, but there is a petite Caucasian girl that is SO sweet too! By these two girls remember me every time I come in, which is a lot, but are so accommodating every time I come in. Really, I have the same review for Kailua as I did Kahala. They are accommodating & friendly, which makes the prices of the clothes, well worth it. Quality is amazing too. Plus they're in the vicinity of Target & Baskin Robbins. Haha, it's a full day really. Thanks ladies! I'm sure I'll see you this week!!! read more

I am a huge fan of Fighting Eel, so I love that there's one in Kailua now, since its close to home. The selection is pretty standard, and they have all the newest styles. The only thing that it doesn't have is a sale rack, at least not that I saw. The sale items are scattered, which is kind of annoying, but it's okay. I do miss the days of the Fighting Eel Warehouse on Hotel St. when there were amazing sale bins and special one of a kind pieces. I thought that was extremely cool. Gone are those days, so now, Fighting Eel is just a standard retail store, which is still fine. Of course it is expensive, so come here only if you've just gotten your pay check (or tax return!! YAY). Fair Warning: Not all fabrics are created equal. Some of the fabric that they use are either thin or way too soft, which leads to snags and pilling. Pilling is THE WORST (when your clothes get those little balls or knobbies on it after you've washed it). However, some of the fabric is thicker and doesn't do this, so I try to stay away from the thin ones. Although, sometimes it can't be helped because the prints are sometimes cuter. The sales girls are friendly and super sweet, which is always a plus. Snobby sales people are the worst. YUCK. read more

Yes, I am a guy. Yes, I know they don't have guy stuff. So why would I be writing a review for a woman's fashion boutique? I come here often enough (with my gf, not by myself.. that'd be weird) and can say that the staff (at both locations as well) are always helpful and friendly. At this particular storefront, Rebecca has always been there to greet me and my gf, which she self-named the "Thursday Couple," being that most of our visits just so happen to fall on Thursdays. I was actually surprised that by the 2nd, which was not in time-succession, she remembered who we were. They have quite the assortment of clothes and accessories. I have to say, I don't know fashion, but I know what I like to see my gf wear and luckily, she loves shopping here. Just picked up a crossover bag for my gf recently. She loves it and picked up a matching clutch and different color crossover to boot. This store definitely deserves a visit from those on the other side of the island. Chinatown is closer to those on the other side but I just hate parking there! And for someone from the Leeward side, such as myself, the time spent going to each location is practically identical, with this location usually having less traffic and FREE parking. Keep it up FE staff! read more