Yesterday my wife and I came into your store to do our shopping as we've done many many times before. We are frequent shoppers as this is our neighborhood store. We recognize that while your store is more expensive than other stores like Woodmans we prefer to shop with you as the quality is better in some departments. We feed our family from your store. We celebrate our holidays with your store. My birthday cakes come from your store. That being said yesterday was to be a quick small visit. As is usual we pulled in through the front door and past the signs saying masks are required. As I had left our home I had grabbed masks for both my wife and myself, which we both were wearing. So we get in and past bakery and into the produce area. I see sumo oranges ! Yay! Best part of my day. Then I see this middle aged man in some kind of black shirt trying to stay relevant with no mask on. I don't see any manager around. Actually, I don't see anyone around. I wait and converse with my wife for just a minute or so. Still no manager. I yell out "put on your f'ing mask " rather loudly. The man ignores and I say it again, or something of that nature. I'm done. We get the things we need and we move to the deli and meat departments , someone approaches and says the situation is being handled . We get to the meat dept and now we see this person is having a conversation with two staff member. He then continues on shopping. The staff member approaches me , and says he heard there was a situation . I tell him the man isn't wearing a mask and that the store it appears to refusing to enforce its own policy. The assistant manager tells me it's not enforced it's a request. The place is now swarming with staff when just 4 minutes ago it was a ghost town. Apparently get loud got attention and I expressed my opinion to the assistant manager that it's a complete failure and disrespect to my family to allow others to prioritize their health concerns over mine. I removed my mask . I'm done shopping at any Festival as they are disrespectful and insensitive to the health concerns of long time customers who shop their stores. I will be shopping at Woodmans which has better prices and actually enforces the mask mandate. I am expecting a call from the store manager Michael but I'm more than sure it will exactly what I got from their Corporate office. Nothing. Hy-Vee is months away from a bread new big format store and this is how they choose to treat their customers? Wow. Consumers have choices. Don't shop there. read more