Ever since I was a kid, which was like centuries ago, my parents as well as my grandparents would consider Excelente cooked ham as the best of the best, the first among equals. Sure there were a few other hams available, but for us it had to be Excelente at our dining table, especially on special occasions like Christmas or New Year's Eve.
Good thing that my grandfather had a business in Avenda Rizal back then, so when he was feeling extra generous -- which was often -- he would send someone to buy a kilo or two of Excelente ham.
Fast forward to a couple of decades ago, and I went to Quiapo to do some Christmas shopping. I remember the great taste of Excelente ham, so I bought some for my growing family, who all loved it.
Fast forward some more to today and I was extremely happy to note that Excelente is alive and well and continues to manufacture ham that is, well, excellent.
The story has branched out into other processed meats like sausages and bacon, which I have to presume are also terrific. There was a steady stream of customers in my short visit and for convenience's sake, the place now also sells ready to eat ham sandwiches at P60 per.
I guess the owners believe in the old saying, 'If it ain't broke, don't fix it.' Yes, sir. The taste of Excelente ham hasn't changed after more than half a century.
If I could give it six stars, I would. But since I can't, I happily give it my precious five stars. read more