As any cycling enthusiast knows, it's at your local bike shop where you get a friendly level of service that make the bigger chains seem a bit impersonal. It also pays to give them your business even if it can be cheaper online - you'll miss the convenience if one day it's gone.
However, every once in a while you'll want to browse a wider range of stuff or check out a bit of hardware that those bigger stores will have in stock. Which is why I found myself in Evans Cycles at Xscape recently, primarily drooling over the expensive bikes on show, but there with the intention of picking up a decent set of lights for some winter evening riding.
I hadn't been there long before an assistant asked me if I needed any help, but I told him I was just looking so I could take my time inspecting what was on offer.
When I'd narrowed it down to a couple of choice front lights - one of which wasn't out on display, I asked an assistant if I could have a demo of them. Fully expecting to be told that they didn't want to take them out of the packaging, I was pleasantly surprised when he said he'd just go and fetch some batteries.
I'd been in both the Evans Cycles stores in the Waterloo area of London a while back and I had found the staff just a little bit abrupt. Not in a bad way, but I just got the vibe that they had so many customers of a day that they didn't have the time or inclination to make it a more friendly experience.
With the batteries inserted into the lights the guy opened up a store cupboard to show me how the different lights performed in the dark, explaining that although one had a wider spread, the one with the more focussed beam would be better for trail riding. He also knew and explained the difference between the ratings on the lights, as one used candella and the other lumens.
Back at the counter we had a chat about different places to ride as he re-boxed the light I wanted, and we exchanged some good tips on places we'd been to. During the course of the conversation I told him that I had ordered clipless pedals from my local bike shop and said I was a bit nervous about using them for the first time. He said not to worry, and gave me some great advice on what to be careful of.
With the sale made I left with a totally different opinion of Evans cycles than I'd gotten from the stores in London. What I'd experienced was the kind of friendly, personal service that is so rare, yet makes such a difference to how you feel when you walk out of the door. The fact is, you're more likely to walk back in again at a later date if you're treated like a valued customer and not just another schmo' on the conveyor belt.
So, with the great range of bikes and accessories they have in store and customer service that's a cut above what I'd expect, I'm sure I'll be going back to Evans at Xscape in future when I do need something my local shop doesn't have. read more