Now, I don't have a child, so perhaps I'm speaking out of turn here, but I just don't get spending £250 on a little Marc Jacobs jacket that my sprog will be growing out of within 6 months. But then I don't live in Primrose Hill, nor do I have an indisposable salary.
If I did, I may just be tempted to buy a thing or two in here because most of the items are adorable. You can see that the buyers for this store know a thing or two about fashion because the items are mini-me versions of what's going on in the high street. They've also got a lovely range of maternity wear from names like Stella McCartney that are designed not to make you look like a planet - now this is probably an investment worth the price.
Sometimes they have half-price sales and of course lots of accessories, socks, hats etc and I've often picked something up for my little nephew for £15, which isn't all that bad. read more