Would you come here if you didn't have a child? Non. Would you come here if you weren't fabulously loaded? Non. Would you come here if you were a bit worried that your lifestyle and shopping habits had become a little bit pretentious? Non.
Bonpoint is a french couture childrenswear shop. The only reason I went in was with a friend. And she didn't find anything. The interior looks like a museum, all Louis XII furniture effects and stunning lighting. Would the kids themselves like to hang around here? Non.
Look, I'm sure all the clothes are high fashion, all handmade, organic cotton and all of that. Brilliant. But as a firm believer that kids probably aren't the people to swathe in designer labels, I think the whole idea of this shop is a bit silly.
A 'Mal-point' maybe... read more