A great place to buy clothes while your waiting for your train. This store is right in the shopping…read moremall at Victoria Station towards the Southbound overground rail platforms. 'Next' is a chain of women's clothing boutiques that has long and tall length pants for us gal's over 5'8". What I liked about this particular store: Very helpful service, they guy showed me and found all my sizes that come in tall length both jeans and pants They take both English pounds, Euros and the all mighty US dollar...:-) You buy something unique looking by the time you get back to the US (wont find that outfit in a store in CA) Not badly priced considering that you're shopping in London

I always want to carry everything home from Carry Me Home- one of the cutest kids stores in London…read more The shop stocks some great childrewear designers like Oh baby and Beauty and the Bib. If you don't have children but your friend has just had a baby then you HAVE to head to Carry Me Home for a cool present. The 'Been Inside For 9 Months' sleepsuits are so gorgeous that I am planning on buying one for a friend who is due any day now. The fruit shaped bibs make meal times a little less messier and are so stylish! If you cannot get to the West End store the owner also has a stall at Spitalfields market on a Sunday. The website is excellent but a little dangerous to my bank account because I always see something I want to get for my son or friends' babies! Carry Me Home will also personalise vests and bibs which make perfect presents. custom

Took me a few minutes to find (on the 2nd floor), but once there all was good…read more I'm not a baby clothes aficionado, but this store made my life easy. Their selection is really well procured: cute, unique and a thoughtful array that felt the opposite of generic. I wanted a unique gift that had some character and I felt like the store owner had a bunch of options that fit the bill. The owner (don't recall her name) was very helpful, not pushy, and pleasant. Also, I don't know what baby clothes are supposed to cost but I thought the prices were quite reasonable for the quality.

From the outside the shop already looks cheerful but when you go inside it even makes you happier!…read moreThe shop is made out of very bright clothes and accessories! They all have cute/funny prints on it. Often food/animals/monsters ate portrayed on it! The prices are very good and affordable for something as fun and cute as this! The shop is mainly for girls but downstairs they also have a small collection for men!

I'm a huge fan of David & Goliath clothing and accessories - their T-shirts are adorable…read more My favourite things are the luggage tags and keychains - they feature very clever designs and my friends always ask me where I got them. My favourite lines are "Boys are stupid, throw rocks at them." "Come to the dark side - we have cookies!" and "Spooning leads to forking." The graphics are so cute and the taglines are so funny. I don't fit into most of the clothes here, so it's a bit hit and miss - the "L" pants are made to fit a size 8 (US) and even the XL sized T-shirts are tricky because they shrink down a size when they are washed. If you use your dryer to dry your laundry (i.e. North American tourist), definitely buy a size up because all of their cotton shirts and PJ pants will shrink. If you're a UK-er who uses a laundry rack to dry most things, then that isn't necessary. There are lots of cute t-shirts (usually on sale) in the basement. If you're in Soho, check this store out.

I was feeling like a bad mom. I hadn't bought any Easter treats for my son, not nary a sight of…read morefake plastic grass, pastel eggs or the like. Not a thing. To be fair he can't really have any of that stuff anyway, but I was feeling like if there were a blog that featured moms that were not living by the Pinterest-way-of-life, I'd have been on it Then I ran into Purple Shop -- snagged him the baddest, raddest rabbit shirt every created -- hand stenciled and made with love by Owner Dot, the mistress of the coolest kidswear in Shoreditch. A rabbit shirt! A soft white, cuddly tee-shirt with a funny rabbit and a sign that says "Warning, I bite!" Which is both hysterical and ironic, as my child does bite (as a joke!) Ok, mostly. So of course the shirt was darling (£15) -- but really it was the service that stunned me. Dot was truly lovely herself, too. Engaging, sweet, talkative and funny...and super talented! I frankly almost forgot I was shopping in London (Shoreditch no less) and probably looked a bit stunned. Perhaps my skill of chit chat has withered all these days living in London, I am not sure. I so enjoyed my little stop in that I made a vow to return to check out the rest of the wares. I'm currently in search of a cute little girl to buy a Levi's dress for -- artfully crafted from pre-loved Levi's jeans into the cutest damn dresses you'd ever see, seriously. Hipster kid stuff? Yep. Better than fake plastic grass, if I don't say so myself. My little biter bunny didn't really seem to care either way, but I like it!

This shop is a truly amazing experience, the customer service was absolutely brilliant and made me…read morefeel right at home when I was looking for something to get my niece for her birthday! The kids wear is incredibly fun and durable, my niece won't stop wearing it, I highly recommend this shop!

This is without a doubt the most delightful childrens clothes shop I have ever been in to. Both the…read moreboys and girls clothes were beautiful, bright and of fantastic quality. You expect the layout of most designer shops on the Kings Road to be special and this one does not disappoint. instead of the clothes being hung together on hangers like in your average shop, every hanger has a full outfit put together on it. They all look great and it is a clever technique to sell more stock. The only reason I have not given this store 5 stars is because the price of the clotheing is a little too pricey for me. The prices ranged from a pair of socks at £8 to a coat I saw for £69, however, as mentioned before the quality is excellent. Even though I would not usually spend this amount of money on a toddler's clothes I am tempted for a special occasion as they are so lovely. There was one shop assistant in the store and she was very helpful.

Super cute children's clothing designed in France. Your child will outgrow everything before you…read morepay off the credit card bill, but that is OK. I shopped from the sale rack and found a cute outfit for my friend's new baby and spent about 70usd on a little shirt and overalls. Ouch.

I LOVE Boden. As an American, the best I can do is shop the catalog. I was so excited to get to…read morecome to an actual store. In hindsight, I should've known that a brick-and-mortar store wouldn't have the selection that I am accustomed to in the catalog, particularly in such a shopping district with expensive rent. The store is beautiful and nicely styled, with ladies fashion on the main floor and kids with some mens downstairs. But there wasn't really space to see everything, and as I should've known, there wasn't the selection that you can find online. Still, if you want to see pieces in person and try on to get an idea of your sizing, it's a charming spot to visit.

I really like shopping at Neck&Neck. They have quality baby and kids clothing that never lose their…read moreshapes. I even wash knitted clothing with other cotton pieces and they still feel the same like how i bought it from the shop. Their collection is completely different than other high street brands. What I like most is the cutest baby shorts what can be also worn in winter. They do good deals so its wise to wait for the sale and If you are a club member you receive e-mail as well as text message in advance. It is not expensive as Petit Bateau and Trotters. The only drawback is the size. Size range is 6-12 m, 12-18 m, 18-24 m ... The size range comes up small for the age tag on the clothing for instance, my son is 7 months his size is from 12 18 m at Neck&Neck.

Another good trip to this location. They have so many festive items, including; homeware, clothing…read moreand decorations. Great place for stocking stuffers and their bath bombs selection is one of the best! So many to choose from, including Disney and Christmas designs, all either £1 or £1.50! Staff on the floor are a bit useless and unwilling to help but the register staff were pleasant. As always - come early to avoid the crowds!

Your enjoyment or appreciation of this place is going to be entirely dependent on who you are, and…read morewhat your lifestyle is. I am not local (American) but I have lived in London as a young poor 20 something. Primark was a Godsend for me. It's also really interesting now that they have expanded into the states (although not where I live) to come back and see how it has changed. When I lived here and had no money this was my go to for anything trendy, or needed. When I moved back to America quite unexpectedly I went there to stock up on inexpensive suitcases to pack up my life and carry back across the world. Any fast fashion or trendy items, this was my go to. Needed something for my home that didn't need to be high quality, Primark. I got a job at AllSaints a few blocks away and we were supposed to wear their clothes exclusively, but we only got a 60% discount (that's a big discount but still not inexpensive for a college kid) so I got a lot of my work shoes here and they never noticed. Now that I visit as a tourist, it's my go to for things like I need an umbrella that I can leave behind when I go home, or it's raining and I didn't bring my raincoat with me today...or it's colder than what I planned for on this trip so let me stop by and grab a few pieces of layering clothes or a coat. The Disney selection makes me wonder why there isn't a Primark in Orlando (because they get very unique Disney licensed items). If you don't have a big budget or are in need of souvenirs, I also recommend Primark. But if you're looking for a luxury experience, this isn't for you. If you're anti fast fashion, please just skip this. It's busy and loud and sort of a cattle call at the till, but it's great novelty spot. The layout has shed over the years bit it's still a great spot for cheep gifts, replacing broken or lost items and getting an unexpected suitcase for any souvenirs if you are a tourist (my favorite suitcase going on 11 years was £25 from here & yes we got another this most recent trip) 3 stars because I've definitely had some weird experience here over the years but generally if you go in knowing what it is and what to expect, it won't disappoint you.

I live in California, USA ...but I visited london and fell in love with the smock dresses. I have…read moresince ordered online and the process is very easy. I have had no problem receiving my items all the way to California. Thank you Amaia Kids!

Lovely postage-stamp sized shop. They carry beautiful, classic children's clothing with a fresh…read morefeel. High quality fabrics are used and the accessories are delightful. Gorgeous bows in different sizes in every tasteful color that you can imagine. The woman assisting me was incredibly helpful in finding some perfect combinations for my little girl. She also told me that they have many of their products available for sale online when you can't make it into their London shop.

The toy store from our childhood dreams! What a great place for children. Good service. Great…read moreselection of toys games and candy. Floors of fun for everyone offering a great value. Amazing toy stores are rare and kids really love them. Watching your child's imagination is magic for parents. You should go, and I'll be back!

I heard this was the toy store of all toy stores and it indeed was. There were 7 floors of product,…read moreeach dedicated to a theme. Suitable for all ages. There were many photo opportunities and lots of demonstrations as well. The sales people worked for the store and there was no pressure at all. We were there a little under an hour and discovered many new items. Our kids really enjoyed the lego and Wicked themed areas. There is also a cotton candy machine where you can watch it being made through the glass, all automated. We somehow left without purchasing anything due to our inability to take it back home.