This is a nice little spot tucked away right off the beach. I like novelty and gift shop type of…read morestores because they always have the most unique finds and treasures. They have these nice hard-card wallets that are customizable and expensive and look like they can endure a war. lol The shop owner was so cool and talked to us the entire time we were there. The store lured us, but his vibe kept us. And we will be back for one of those cool wallets.

Several weeks ago I was on my way to San Diego and stopped at Javaman for some coffee before the…read morelong road trip. Upon getting out of my car at Javaman I saw this store 'Wicked.' I looked in the window and saw bikes, skateboards, clothing, iced tea, and ecofriendly attachments for your Iphone. I looked deeper into the store and observed a very cool shirt which had a multicolored fish next to a multicolored fish surfboard and thought it was worth me coming back when the store was open to check out exactly what this store had to offer. Yesterday (11-23-2012) I found myself again at Javaman and this time 'Wicked' was open. I walked in and observed all of their clothing to be preshrunk organic cotton. I asked the gentleman behind the cash register if they still had the shirt I was looking at several weeks ago, he said they did but the only size left was a medium and I needed a large. I still tried on the shirt in the bathroom / changing room and discovered it to just be a little too small and with a price tag of $39.00 a shirt has got to fit me perfect for me to invest that much coin on a shirt. The cashier said the shirt I wanted was out of stock and they could not order anymore which was a disappointment but quite honestly I am not sure I would have paid $39.00 for a t-shirt even if they had my size. I walked around the store and checked out several other items they had to offer from books on surfing, to ecofriendly shoes & sandals, I did not find anything that I felt the urge to buy. I thanked the cashier for his time and left. This store is located right next to Javaman & a Jiu-Jitsu studio on Pier. The store itself is quite small and too darn close to the beach to be finding any kind of discount. I hope more stores like this pop up here & there but this close to the water you are paying for the overhead to keep the lights on and I have to give this place a pass. I might be back if I am at Javaman and looking to kill time but other than those circumstances chances are this was the first & last time I walk in the door. With saying the above, if you are Xmas shopping for that Ecofriendly person this might be a spot you want to check out they have it all and when I mean it all, I mean IT ALL. I am giving this place 4 Stars instead of 3 because they are a local business that is Ecofriendly, if this review was solely based on the prices it would be 3 stars.

I always like supporting small business and this one is local to my stomping grounds in South Bay,…read moretoo. I came across them at a hotel in the area that carry local brands in their store. I scored the v-neck pullover that feels like butter. Seriously, it's really soft and works well for those evenings at the beach, where a hoodie is too much. Even their customer service is good - I had a question about care and they responded on a weekend (and it was a real person). I just ordered some shorts and a t-shirt and will now make Fundamental Coast part of my fashion rotation (ha!). Good, quality, local, small business with good customer service. I love that. Get yourself some now.

From the owner: Hermosa Beach Grand Store Opening. Come check out Fundamental Coast!read more

Grizzzly loses a star for continually breathing down my neck every. single. time. I'm in there. It…read moremakes me SO uncomfortable at this point, that I'm afraid to try anything on for fear they'll think I'm stuffing something in my handbag. I took a friend who was in town visiting and she even noted (without my warning) she felt like she was being watched. A few *Important* notes for the ladies of Grizzzly: 1. I'm a local and I completely support local businesses! 2. I have NEVER shoplifted and I have no intentions of doing so either! 3. I've been in your store over a dozen times. You think by now, you would recognize me! Please get it together because I really, really, really love your shop!

Was looking for Birkenstocks at the local South Bay Malls and no one had them. So searched for…read morelocations on the Birkenstock locator website and found a few that had only two styles. So Grizzzly Clothing pop up on the locator as well and I headed there from Hawthorne and sure enough found a several styles in stock. This place in Hermosa Beach has an awesome vibe of men and women's clothing. I definitely will be going back. Thanks for the great customer service.

Absolutely love this brand!!! I get so many compliments every time I wear these shirts and they…read morefit my body so nicely! I follow them on IG so I get updates on new stuff They make the best gifts too

Love love love this shop! Great merchandise, good prices, and the employees are super friendly…read more Some great friends here. Don't miss out and stop on in!!!

Vans rocks !!! The…read morecustomer service was excellent here with very friendly staff. Parking was easy. The selection was good, all Vans :) - - So, rather than shop at a shoe store or shoe dept with a few choices, you can come here and get a more robust selection (and probably a plethora of sizes too)

Took the kid for a non-gym pair of Van's. Fast easy purchase. Kid was happy and so is Mommy…read more The staff is very proactive and helpful. I didnt have to ask for anything. Parking sucks. We snuck into the designated Yoga spot and luckily they were closed that day.

I work at slay across the street and it was my first time in there. I needed comfortable jeans…read morequick and fast. The staff is very friendly and caring and are very helpful. The staff is just super friendly and nice overall I felt very welcome there.I will definitely be going back there and recommend this place to everyone!

We stumbled in quite by accident and met the designer of the men's attire and the lovely store…read moremanager. Both were so nice and welcoming. We didn't buy anything today but we will definitely be back!

I love these clothes, and one of the few company's that have sizes for a 6'3" guy. Plus the…read morecustomer service was on another level. I dropped in to see if they could help w a shipping issues and Karlen and Elissa went above and beyond to fix my problem.

Totally random, but I came by here because it was very breezy and my skirt needed a little safety…read morepin (it kept getting blown off by the wind, and I wasn't down for a Marilyn Monroe moment!). The staff was so kind and lovely for getting me one promptly, even though it was a busy Saturday afternoon. Honestly little things like that are so important and I will definitely be recommending this business to anyone who is looking to upgrade their capsule wardrobe (especially since they are very transparent about their business and its impact on their environment!).

The location is good. In downtown Manhattan Beach so parking is not as easy but manageable…read more The service was good. Very friendly and pleasant. There is a good selection of clothing. And there is a sale selection to provide value for people looking to a bargain.

i really love this brand i also love this location…read morealways friendly associates and avail for assistance, if needed the store is clean the layout of the store is easy to understand the selection is great and trendy their prices are competitive compared to other athleisure brands parking: metered street parking or there is a paid structure across the street

Great shop, friendly helpful staff. A South Bay must! Has all the gear you need for the beach !read more

Good people working at this surf shop, bought a pair of sandles that was 1 size small, used it in…read morethe sand, came back and asked if I could swap it for my size cause the grip was to tight, the kind Manager gladly made sure I got my fit. Thank you! See you again