The mark of a great bike shop with fancy high end frames is a friendly and knowledgeable owner. I popped in just to window shop and was impressed with the fancy frames and bikes for sale. There's shoes and gear here too as well as a small fold of Bromptons! I loved the casual and calm vibe and the few clearly 'not for sale' steel builds on display in the back...yet another good sign of a shopkeeper who knows and loves the craft. One day if and when I'll upgrade my steel horse...I'll be sure to remember Echelon. read more

As you can see by the owners response, they went through their database to try and single me out. This is why I have to post anonymously. It is God's honest truth my review. Why would I take the time to leave a bad review if I didn't receive a bad experience at this store. I 100% had a bike fit and it was a horrible fit and I was treated like a sub-par human by the owner. I would steer clear of this business. read more

I was all set to finally ride and saw the tire was in need of repair. I found this place and headed down. It was fixed in a jiffy and I was able to ride before it got too hot. Thank you! read more

Echelon Cyclery - My bike, good as new - Bikes Near Me - Santa Rosa, California

I have been a customer of Echelon for a few years now. My biking buddies go elsewhere and are always switching bike shops and I stick with Kevin and his crew because they are thorough and always satisfy my bikes needs. I popped in the other day with a little problem and Kevin dropped what he was doing to come and assist me. He explained to me that my odometer receiver. , Which I've had for over five years actually has a little battery in the unit. I had no idea. Kevin has always gone beyond the call of duty and his employees also go to great lengths to be sure you're satisfied . Echelon Bike Shop is owned by Kevin, who employs four or five employees. So shopping and supporting Echelon we are supporting our community. Thank you, Kevin and crew. read more

The folks who work here are knowledgeable, helpful, and unpretentious. I am a newbie and I felt really comfortable getting my bike serviced, and learning about gear and a bunch of helpful tips. I was looking for THE place... this is it. Thank you Kevin and Austin! read more

My family has been purchasing bikes here for a decade. Superior customer service. Knowledgeable staff. Maintenance is done within view. Another excellent example of a family-owned and operated Sonoma County business supporting locals so they can support back. Thank you! read more

Outstanding! Echelon had expert service, great prices, parts I needed in stock, and super friendly staff who went out of their way to help customers. I'd priced getting a replacement part from the dealer where I bought my new bike. They quoted 2x the cost of what Echelon charged. They wanted to schedule a month out, while Echelon had my bike ready within 2 hours. The dealer was actually kinda nasty about it, since they mostly want to sell new bikes, while Echelon was super helpful, talked through alternatives, did some searches online even with me. This is my new go-to shop for all cycling needs. read more

I was in search of my first road bike and was recommended to visit Echelon from a local triathlete. I am so grateful for this! Kevin and his team have been such a valuable, friendly resource to me and my new activity. From selecting the right bike, to deciphering the setup manual for my Kickr setup, I consistently walk away from Echelon feeling I made the right decision on who to do business with. 5 stars all the way! read more

Kevin who owns the job is awesome! Highly recommend Echelon for all your bicycle needs! Great bikes and service. read more

Echelon Cyclery - Sweeeeeet ride! - Bikes Near Me - Santa Rosa, California

I had purchased my first 29er dual suspension mountain bike from a local shop 2 years ago. After my purchase every time I went back for the free adjustments I felt like I was bothering them. I'd ask a question and they were totally rude and short with me. I went into Echelon a few weeks ago and spoke to Kevin. I learned more from him in 15 minutes about my bike than I did in 2 years from the other shop. He was super friendly and informative. I had his shop do a tune up and convert my tires to tubeless. Austin was working the counter when I picked up my bike. He was also very friendly and informative as well. My bike feels BETTER than new now. I highly recommend Echelon! Keep up the great work and customer service approach Kevin and Team. read more

Echelon Cyclery - First ride post tune up at Annadel Trione State Park. Simply Awesome! Thank you Echelon! - Bikes Near Me - Santa Rosa, California

My friend and I stopped in at opening time sans appointment and were assisted right away-- I was in need of some last-minute derailleur maintenance, and they went above and beyond, even diagnosing issues I hadn't initially noticed. The store is also well-stocked with a cyclists dream of stylish and practical accessories. A list of available products and services with prices are posted front and center so you know what you're walking into ahead of time. 5 of 5 stars, 10/10 recommend. read more

BEST bike shop. The staff and the owner, especially Mariko are wonderful! Friendly, very helpful and they don't make you feel stupid. We came in at the last minute the day before the Vineman because my friend got a flat tire from her training ride around the area. Mariko took the time to show my friend how to fix a flat and she really made sure that my friend was comfortable should the unfortunate event happen again. We got tires changed here too since the treads were getting a little worn and they didn't charge us extra for installation. Even showed us how to do it on our own. I only wish all bike shops were like Echelon!!!! read more

Echelon Cycle & Multisport is seriously amazing! I was in the market for a tri bike since I have a couple triathlons coming up and I wanted to be able to be competitive in the races. My husband and I went up to Echelon and were blown away by the amazing customer service. Mariko showed me a couple of bikes, explained the pros and cons of each picked, and then I picked one that was perfect for me. Mariko spent hours with me fitting me to the bike and making endless changes to make sure the bike fit was squared away. I never felt rushed and Mariko answered my plethora of questions. I was able to take the bike for a test ride and never wanted to get off the bike. Mariko told me to ride the bike for a couple of weeks and then she wants me to bring the bike back for a final fitting. Echelon has group bike rides for all different levels that leave from the shop. They also have amazing triathlon gear for the tri geek in all of us. I loved that local riders and athletes would stop by the stop to chat with all the employees at Echelon. It's the dream neighborhood cycle and multisport shop. I'm super impressed with Echelon and will definitely be returning. read more

I brought my bike in for a tune up today. This was my first time using Echelon and I have to say I was very impressed. Phil, the mechanic who worked on my bike went over it with a fine tooth comb and did a fantastic job. In my opinion he went way above and beyond to make my bike ride like a dream. When I went in to pick up the bike he spent a lot of time answering all of my questions. I am very impressed with the service I received and will definitely be using Echelon again. read more

Great local bike shop. The folks at Echelon have been very helpful to me from the day I first walked in to the shop. On that day, I needed a tire because the tire I had was wearing fast when I had my bike on the trainer. They recommended a more durable tire. When I had trouble mounting it, they took care of me. No extra charge. My next equipment swap was a seat. Echelon has a program where you put down a $25 deposit and try as many seats as you want. They have a good selection of demos, and you can ride the demos as long as you like. When your butt is happy with a seat, the $25 goes to the purchase. I don't know that Echelon is unique with this program, but they certainly were patient and helpful with me. Ultimately, I decided I wanted to pony up to get a carbon fiber frame bike. The owner, Kevin, took a lot of time explaining the merits of the different bikes to me. Echelon carries mid to high end bikes, so you are going to spend some pretty serious money if you buy a bike here. I think I got a good deal on my bike because I was able to time the buy during close out season. Kevin did a fit on the new bike and said I can bring it back after I ride a bit to get the fit dialed in. I will definitely take him up on that. I will also take advantage of the year's worth of tune ups included with the bike. In addition to the bikes, they also carry swim equipment for triathletes. Kevin volunteers his time as a mechanic at races in Sonoma County, and he is involved in the local biking community. This is a family run local business that I am very happy to support. The shop dogs are very cool too. read more

Not so well-informed staff. I brought my bike in for some brake adjustment and Kevin couldn't figure out what type of brake fluid was needed, said he never heard of Zoom brakes before. (https://wooshbikes.co.uk/how-to-bleed-your-zoom-hydraulic-brakes.html) He tried to look it up, but found nothing. Either they just only want to work on high-end racing bikes and didn't want to say that, or, need more training? I rode home disappointed. PS The link shows the brake fluid for Zoom brakes is Shimano red mineral oil, fyi. read more

Life changing! I went in for a bike fitting and couldn't have been happier with the service and the result. Kevin was absolutely great and took all the time we needed to get me properly positioned and set up. Next day I felt like I had a new bike! Echelon has a new customer for life and an advocate for others to use them. The whole team there rocks! read more

I have a few Cervelo's between the wife and I and Kevin has always had Cervelo specific parts I have needed over the years and installed bottom brackets in the past as I didn't have a special tool (I like doing all my own wrenching that I can), so when looking for my new S3 Di2 Disc I was hoping to buy here local. Most all my bikes in recent years have been 56cm with somewhere around 25mm - 35mm of spacers under the stem, Kevin & Phil at Echelon strongly believed I would be happier on a 58cm with the new integrated cockpit slammed then running spacers on a 56cm, they said it would be stiffer, handle better, ect. they were right. Already love this thing! A few mods before my first ride, changed the R.A.T. Cervelo axles out for a set of Robert Axle Project axles to clean it up a bit, changed the discs to black Dura Ace and slid on a new set of Conti 5000 TdF edition tires. Will be checking in with them to add I9 or Reserve 45/65 combo wheelset and other bikes in the future, good people here! read more

Echelon Cyclery - Bikes Near Me - Santa Rosa, California

See all

I've been meaning to write a review for this place. New to the North Bay and brought my bike in for annual tune-up. Guys did a tonnnn of work all under the noted tune-up price. I also worked with one of the guys on getting new shoes and clips which they installed for me. Super nice group of guys, quality work and for a good price! Will be my new go to bike spot. read more

Going into Echelon for the first time was great! I didn't feel the pressure to empty my wallet when I asked a bit of help and guidance. They will only charge what is necessary and not replace parts at random like I have experienced at a few other local shops. I felt confident leaving my bike with them even though they are not a Specialized brand shop. As for the rest of the shop, I didn't find and garbage products and their prices were great as well! I'll be back in the near future!! read more

I live in SF and am looking for a specific bike make and model. After calling a bunch of shops further and further away from SF (many who were very helpful) I spoke to Kevin. I didn't make any promises of buying a bike from him, but he was still so engaging and willing to share information with me that I felt extremely appreciative of him. He was knowledgeable and clearly a bike lover. If you are considering a bike purchase go talk to him. He seems like the kinda guy that would want to put you on a bike that fits your need, and not his. He gets it-THANK YOU KEVIN! read more

A great shop owned and operated by a wonderful duo. Kevin and Mariko are wonderful to work with, go out of their way for their customers and are super pleasant and passionate about the sports in which the shop specializes in. From seminars and work shops to great selection for cyclist, runners, and Tri enthusiasts, this place is a go to shop for many friends. I've also noticed that they tend to find cutting edge accessories and items that you commonly may not find at other places. They are always prompt in calling when things arrive and service is done. I highly recommend Echelon Cycle & Multi Sport. read more

Great local bike and Tri shop. Kevin, Mariko and the rest of the crew will take great care of you. We have bought several bikes there and they always do a great job. Also, their kits are great looking, always love to see people sporting the Echelon Cycling and Tri kits around town and at races. Stop in and say hi to the shop mascot Koa. read more

A tri shop owned and operated by a true tri geek. Can life get better for the tri customer??? I submit that it cannot! If you are looking for great triathlon gear, this is the place for you. They carry the top tri bike brands and wet suites. One thing that sets this place apart from most shops are the owners passion for the sport. Kevin actively trains and competes in local triathlons in Sonoma county and beyond. This makes Echelon a great choice for new tri-folks to get advice and gear. read more

Fast, friendly, knowledgeable, staff. They provide service and support for the cycling and triathlon community. The owners are more than willing to discuss and explain any questions you may have about your bicycle or the sport of triathlon. They are definitely concerned with providing good customer care and ensuring that the customer is happy with all work or purchases made in their store. It is nice to have a resource like Echelon Cycle & Multisport available in the local community. They carry a wide range of products from the simple protein bar or water bottle, to high end, high quality bicycles and their accessories. The service I have received from them has earned my business many times over. I can't recommend them enough. Scott read more

Mariko, was just amazing she quickly offered to help a stranger in need and charged my Di2 which failed on me (due to my lack of planning ) during the Tour de Fuzz. She rescued my ride back and fixed other not so great things on my bike. Echelon had a great selection of gear too, not found in all shops. Thanks, Mariko! read more

This is a good shop in an excellent location. Free parking in Railroad Square is impressive. I came in earlier in the week to get information about a tune-up for my 2009 bike. Apparently I kept my bike in such a great condition that I just paid for a pro-rated tune up since it was so light. I did get a call about chain replacement to a new Ultegra chain. I said that was fine, but let it be know, and from speaking from others who have used this shop, they almost always want you to replace the chain during a tune-up. I believe they'll try and up sell you for a new cassette. If you know your equipment, you should know when to change your cassette as well. With the new chain, my drive-train is super quiet again. They carry a wide variety of bikes, textiles, and triathlon equipment. Prices are average, but it is a local shop that you should support. read more

Really cool shop... stopped by to pick up a few things I'd forgotten about before Vineman a few weeks back. Though they were short-staffed, Mariko made sure she acknowledged my wife and I while she helped out a customer she had been working with. There was lots of tri stuff that would get any triathlete geek'd out, so if you're in the area, or doing Vineman, make sure you stop by and check it out. read more

I bought a Cervelo P5-6 from Echelon back in March 2014 - needless to say, for a lot of money. Everything seemed OK, despite the terrible bike fit that they provided - remedied by Pedro at Sports Basement. I was told that the base bar had been switched out as part of the 3T Aduro base bar recall. It has recently come to light that this was not in fact the case, the base bar failed, luckily not injuring me. When I checked the serial number, it turns out that this bar should have been part of the recall and is now being taken care of by Cervelo. To add insult to injury, I switched to the low mount so that I could still use the bike while I wait for the base bar to come through. Upon switching it out I noticed that there was tape around the wire that connects the shifter to the junction box and on to the front derailleur. It appears that a bike mech (at Echelon I presume) had pinched the wire when installing the aerobars. The wires are so thin that when I was changing it they came apart essentially ruining the front harness. I am astounded that a bike shop would fail to inform a customer of these issues when purchasing such an expensive product. I was assured that the base bar had been switched out as part of the recall and was not informed that the front harness had been compromised. Furthermore, I did not receive any documentation or anything when purchasing the bike. I didn't complain at the time, I had already paid for the bike when I asked for this. I have never bought a bike before or since that did not come with various spare parts, documentation etc. Needless to say, I do not recommend Echelon and will not be shopping there in the future. read more

Being new to Sonoma County I wasn't sure what to do when my Felt F55 aluminum frame cracked under the seat post. Luckily I found Echelon! (and luckily I bought a Felt, which comes with a lifetime frame warranty. Felt, you rock!). Echelon worked directly with the local Felt rep to get the new frame swapped out and I was riding on a new F5 carbon in no time. Not only were they a huge help in working with the manufacturer but they gave me some good advice about my riding setup as well. I would definitely recommend Echelon to anyone in the North Bay Area looking for a great LBS. They are knowledgeable, approachable and listen to what you need rather than just pushing products on you. Plus, the shop has a good selection of road and tri bikes to gawk at. Well worth the visit... read more

Kevin and his knowledgable team are very friendly, experts at what they do, and offer a complete line to support Multi-sport Athletes at all levels- no egos here at all! I was sincerely impressed how accommodating and supportive they were to my needs and questions. They superseded my expectations and I highly recommend them to everyone. I live in PA, but will buy from them again simply because of how cool they treated me. Thank you guys! I had a great Vineman 70.3 because of you! read more

The staff isn't very helpful they gave me no indication that they could make routine repairs and maintenance on my mountain bike. The work they did do on it I didn't ask for on top of that they didn't even do the work I requested. They had no problem charging me $126.00 to grease a bearing and put on a chain that was not even needed. The had the bike for 2 weeks which during the duration they felt no need to contact me to update me on the progress on my bike. I just showed up one day to get the bike and they told me they were waiting for a part but the bike was sitting put together ready to shove out the door with a bill for nothing done I asked. They have horrible customer service skills. Do not take your bike there read more

There is a reason these guys are so good. They know bikes, they love their customers, and they give personalized service. I stopped in to get my bike tuned up and they were very professional and discussed with me every step of the way what they recommend and why. Totally legit business acumen that understand customer service. I highly recommend them for their excellent service. read more

I didn't really think my Domane needed anything, but it'd been a few years since my last tune-up so I figured it was time for a go-over. I took it to Echelon for a tune-up. OMG!!!! It's like having a brand new bike! I wondered if they put a motor in it! I'm usually bringing up the rear, but today I was out in front the whole way! WooHoo! read more

These guys have 5 stars for a reason-- I stopped in there today to have my simple, fixed-gear bike looked at, with the idea that I would be dropping some money to get it tuned up. Kevin was gracious enough to spend some time looking it over - for free - and he said that things looked good on it, and it probably didn't need a tune up. An honest guy, providing honest, good advice, is invaluable. I'll be back again! read more

Was spending just a few days in Guerneville for chilling and getting in some nice road rides. Snapped a derailed cable on Coleman Valley Road mid Wednesday afternoon. I thought my next day's ride was now shot. I called Echelon at 4pm. Brought the bike in by 4;30. Kevin had it fixed while I waited and I'm ready for tomorrow's King's Ridge ride!! Even if this might not be the case on a busy Saturday they realized I was FUBAR without them and took care of it no problem. Great stuff. Thanks Echelon! read more

Very easy to rent bikes for the afternoon. Bikes were in great condition. Will be back!

This little shop carries a surprisingly wide range of merchandise, all of good quality and reasonably priced. Kevin and Mariko are as pleasant and knowledgeable as can be, and they are genuinely interested in matching your needs with the most appropriate product, rather than simply trying to make a sale. In addition, they'e both generous with their time and very willing to share their expertise if and when the customer finds it helpful. In many respects, Echelon Cycle & Multisport models what every good store should be! That's why they're quickly developing a loyal clientèle. read more

I had a fitting at Echelon with Mariko and she did an awesome job. She is incredibly thorough and really cares that you have a great cycling experience. - Matt V. read more

Great place, I only came in for tubes, but I could spend a good few hours here just checking out the latest and greatest accessories. The people working here are exceedingly nice, knowledgable and helpful! I wish I could buy everything I wanted to and I'm glad the salesman didn't pressure me into buying more than I can afford! I'd happily return in the future for all my bike's needs! read more