Rocky was super cool. Made sure my transfer was done in a timely manner. Thanks for the help!

I recently had the pleasure to do business with Rocky at Santa Cruz Armory purchasing a new firearm. Rocky is extremely professional and friendly, an overall easy and pleasant transaction. Highly recommend for any firearm or ammunition needs! read more

It wasn't easy getting an appointment and purchasing my first handgun during the stupid Plandemic. The staff there Robert aka "Rocky" and his wife were very helpful and walked me through the process. Their prices are pretty good considering it's California. I will use them as my go to transfer dealer. #letsgobrandon read more

Eagle Eye Armory - Glock 17 Gen 3 - Guns & Ammo Near Me - Boise, Idaho

I honestly can't think of a more welcoming and friendly duo. Rocky and Jill definitely have to be the best FFL team I have ever encountered. They are an honest family that doesn't push their agenda. In fact I wanted to sell a gun and instead of lowballing me they recommended I sell it online myself and even walked me through the basics--who does that?!! They are the only place I will ever go. I'd give 6 stars if I could. They really are the gun shop without the gun shop attitude. read more

Such a pleasure to do business with, Rocky made acquiring my new shotgun super easy and pain free. Super nice and professional. Highly recommend FFL dealer. Will be using again and again. read more

Rocky and Jill are the best! Down to earth people doing businesss the right way! They were a pleasure to do business with! I plan on returning for more business with them real soon! read more

Used Santa Cruz Armory to transfer a new gun after a frustrating experience with a local FFL. They offered a great price and where helpful. As soon as they received my gun I got a call from Robert and headed up to Santa Cruz to start the paperwork. Now be warned Santa Cruz Armory isnt a brick and motor shop per say, its more of a shed behind a house in a neighborhood. This had me completely confused when my GPS told me I had arrived, but a quick call and Robert was walking out to greet me. Both Robert and Wess are professional guys and they had a small assortment of CA legal AR stuff for sale. Obviously this is a new business, but if they continue to offer great service at a reasonable cost I dont see any reason it will not grow. read more

Eagle Eye Armory - Storefront - Guns & Ammo Near Me - Boise, Idaho

Very hard trying to get ahold of anyone these days. They pick up and hang-up the phone. Emails also go unanswered.

Always helpful whenever I have a transaction or even a question about firearms. Very friendly people at the armory and willing to help. Simple and easy process and great communication every time. I always look forward to interacting with the Armory because I know I'm going to have a great, easy, and seamless experience with no hiccups. I use this FFL instead of one closer to me because of the great people working. Highly recommend the Santa Cruz Armory. read more

Rocky's slogan "gun store without the gun store attitude" so applies. Living in California with all the headaches they give to gun buyers you don't need more headaches from your gun dealer I've driven over 100 miles passing many gun dealers just to spend my money with Santa Cruz Armory just worth the trip for me some many Bay Area dealers just don't get it Rocky gets it that's why I shop there read more

Rocky is awesome! What a great person and supporter of the 2nd Amendment.

NEW STORE LOCATION!!! NEW WEBSITE! today I sped by the new store's grand opening. Line out the door! Good jerb, fellas. I also picked up two cleaning kits for my dad and in-law for xmas. read more

Eagle Eye Armory - Guns & Ammo Near Me - Boise, Idaho

My very first firearm today from Santa Cruz armory. Very easy process with very nice people to work with. Shout out to the owners and hope to do business in the future. Thank you for making my first purchase easy. read more

Eagle Eye Armory - Gen 3 Glock 19 - Guns & Ammo Near Me - Boise, Idaho

This place is great. Rocky is very knowledgable and friendly. He helped me navigate the fuckery of California gun laws as a first-time legal gun owner. For example my second transfer there he reached out to have me double check if I got the Cali legal version of a gun, which I didn't and was able to cancel it in time to not lose any money and order the right one. He also gave me the 4-11 on local shooting ranges. Keep in mind this is not a big gun shop with a huge selection, its essentially a small mom and pops shop. Which is right up my alley because I love supporting small business. I buy online and transfer here, also ammo here. read more

Purchased a firearm through a national gun online company who has a contract with them and paid for it and they refused to honor the price or refund my money. I had to go through my credit card company but I finally got my money back. Stay away from these people they are NOT honest read more

Did a interstate intrafamilial handgun gift transfer, from my son in Oregon, with a pistol that was not on the Ca roster of approved handguns. The transfer went smooth as silk, with the help of the knowledgeable staff, something that is uncommon with these kinds of transfers. read more

I don't normally write reviews but after my experience with both Rocky and Chris at Santa Cruz Armory I had to! I am pretty new to guns and I don't have much knowledge about the lingo or brands but I was never made to feel stupid, like I did at Sportsman's here in Campbell. I would drive over the hill any day for their excellent service and great prices. I am a strong believer in treating people how you would like to be treated and these guys get that. I know I have a lot to learn and always have a bunch of dumb questions but they would always take the time to explain and offer suggestions. I never felt pressured into buying anything unlike some local shops that would act like I was wasting their time. Chris and Rocky are both very knowledgeable about guns and pertinent California gun laws. I knew from some reviews the store was not that big but I really like the peaceful feel when you pull up and for a small store they sure pack a lot of guns and accessories in there. I am sure with their amazing customer service they will move to a larger store but truly I like the family feel of this shop. I recommend Santa Cruz Armory to anyone who will listen. I am glad to see there are still stores out there that care about customer service and amazingly this one is a gun shop! Thanks for all the help guys, you have a customer for life! read more

Rocky is very helpful. He offers good service, he's friendly and respectful. He keeps his appointments and I'd use him again in a heartbeat. If you need help 'yesterday', Rocky might not be able to help you, but then I don't know who can. While I had to wait for a couple of weeks to pickup my gun, that was no big deal to me. Guns.com sent me a California non-compliant version and SC Armory sent it back once they received a shipping label from Guns.com. Rocky didn't ding me a dime for that, which was thoughtful and appreciated. I recommend 'em. read more

Man! It does not get any better than this. Yeah it's a little different then pulling up to a "store" but this place really did me right. Went in with something specific in mind and was shown something better at the same price range. Yeah. Better. They even had another product I needed on the shelf less than other places. Customer service, selection, attention to details and overall experience A+ Will be a repeat customer for life. read more

Great place to learn and buy. Support local. They wont shoot ya wrong. (Pun intended!) But really - great group of folks. read more

I was looking to buy a lower receiver and S.C. Armory had them in stock. As a first-time gun buyer, everything was new to me, and they guided me through the required steps and answered all the questions I had. The staff was very friendly and helpful, and I felt welcome and didn't feel awkward to ask dumb questions. I was happy about my visit and certainly, recommend the place. read more

In 2015 and then again in 2016 they were at an NRA dinner and auction event. I had heard good things about them but hadn't dealt with them until 2015 at this event. Prior to them being at the 2015 event, ANOTHER armory was present and I had told my husband the jack ass representing that armory was a complete dick head to an older woman who came to the back of the event to give paperwork on a gun she won. He was a douchebag with a chip on his shoulder. When S.C. Armory worked the event last year and this year, they were super kind, helpful, and extremely knowledgeable. We also attended a third event they were at this year and every single one of them were helpful and just fun to be in the same room with. When my husband went to the armory to start the paperwork on the guns he had won, they again were super kind and knowledgeable. They do things strictly by the book and for that alone they get 5 stars. They know Ca laws, they are all super kind and friendly. I can't wait for the next event we attend and they are there, they make it all a pleasant experience. Good for you S.C. Armory, way to show your competitors, stay classy and kind! read more

Casual atmosphere, clean shop, very friendly and attentive staff, but...where are the guns? I understand that it is a small operation and maintaining a gun store in California can be a challenge but I think I saw maybe a dozen handguns in all? That may also be a generous estimate. There were a few shotguns and AR's on the walls but, again, it was slim pickens. Not a knock on Santa Cruz Armory as I'm sure they could order in whatever I'd like without a problem, but it'd be nice to have some product to ogle over and window shop. Again, great people and nice place but not the place to go if you're looking to browse or see a wide selection of firearms. I was really hoping for more after reading all of the glowing reviews. read more

Rocky is cool, professional, and very knowledgeable. This being my first time here I didn't know they had a store down in Scotts Valley. They had olive Glock 17s for you Glock fans. Good selection and employees are very helpful. Overall, it was a good experience and I'm excited to return. read more

Picked up my first lower receiver here this week. They make it easy. Great location, much better than the old shed. The prices are really nice as well on lower receivers Will be getting another one soon read more

Very disappointed that SCA closed. Great place. If another retail location is opened I will be back in a flash.

I assume that everyone that thinks the prices here are good are new to firearms and don't know how to do a Google search. Several guns I'm interested in cost $100 less than what is at their store so I could save money buying online and then transferring however I'll still get charged $75+ for that. Now I understand a store has to make a profit but I'm often in the predicament of how I want to purchase a firearm because I don't know if being ripped off in transfer fees is more of a hassle than being ripped off on the price at the store. Now that price is out of the way I do have to say the service here is excellent compared to the typical curmudgeon run gun shop. I assume being young I get associated with the COD playing trust fund kids of Santa Cruz rather than the veteran who grew up in a state with firearm freedom so I often have a hard time getting past the lying BS of many gun shops. Fortunately the guys here aren't pretentious and act like I've never held a gun, and I'm sure they're great for people who haven't. I would love to give them a five stars and I'm sure every white collar person will however I just can't get over how much more I have to pay to buy something from here. It's 80% AK and AR receivers for me because of this but maybe one day I'll be a little less stingy and overpay for a handgun I can't mill out. read more

Bought a NIB Glock 19 from Robert at Santa Cruz Armory. I'm based at Travis AFB and I happily drove the 2 hours south for his price which was still cheaper than I could have bought one here, gas included. Very friendly guy, wasn't judgmental like most gun shop owners. He made a customer for life! read more

Short version: Good people, effective at what they do, giving good service with good prices. They're currently open evenings and weekends - it's a small, starting-up business and the owners don't do it full-time ... yet Longer version: I recently decided to purchase my first revolver, a S&W TRR8. Santa Cruz Armory had the best price available (via Gun Genie), although not the best price anywhere on the web. Back and forth a few times with Robert via e-mail, settled the details, he verified that their distributor had one in stock and asked them to hold it, I called in my credit-card number and ... the next day, there were NO TRR8s in the distributor channel - the one was sold out from under us, and the others sold out the day before. Dang. Robert offered that if I found one on the Web, I could have it shipped to him for the transfer. Since I like to support local business, I asked him to check for an MPR8 instead - basically the same thing, with a few mostly cosmetic differences. He found one for $8 less than the TRR8. A few days later, I swung by to start the paperwork, and as I write am impatiently sitting out the waiting period. In person, Robert and Wess are friendly, personable guys and have a good way about them - or at least they did when I came in with my fiancee to do the paperwork. Will I go back to them again? You betcha. Other things being equal, I like the feeling I get from these guys much better than at some of the other shops in the area. read more

Ordered a gun off the web and these guys handled all the transfer and paperwork. They offered the lowest price. Nice and friendly guys. I'm definitely using them again. Don't let the "chicken coop" building fool you; they are professionals and make you feel welcome. read more

I also agree with a previous person. It's ironic I've seen their logo or trademark as a gun shop without the attitude but ironically the times I've gone in there and asked a simple question I've got a smart-ass remark with attitude. One of the guys they're assuming he knows the law when ironically he doesn't but he's quick to point out how wrong I am I'll just purchase my guns and ammo elsewhere.... read up on the law buddy before you start spouting It Off read more

Much larger location than the last one. A fellow and I went here to do a PPT, and they let us in pretty much on the dot at 10am (maybe a minute or two earlier?) The fellow behind the counter (Bob?) proceeded to conduct one of the fastest PPTs I've seen, while showing another employee how he was doing everything and making small talk. Very pleasant, comfortable, and easy, and it makes me a bit let down that I'm an hour+ away, or I'd want to come in more often. The gun shop without the gun shop attitude, indeed! Oh, and they know how to deal with C&R transfers, which can be a huge plus for those of us that are FFL03s. If you're using Google Maps to get here, it's a little tricky, but after a few minutes cruising around the parking lot the big white and black sign will help you figure it out. read more

I've gone to Santa Cruz Armory several times, purchased several items, called, emailed and anything else I could think to do to test their commitment to quality products, top-notch customer service, and treating me like I was a million-dollar customer even though I'm far from it. They always go above and beyond in every single area. I've started to recommend my friends to this little shop and they've all given the same reviews. To me, customer service trumps price, but when you get great customer service at a cheaper price for the top-quality products, you've found a real winner! So far I've only dealt with Rocky and Chris. Both are knowledgeable and don't pass judgement for asking questions or tell you your choices aren't good ones. That's rare in the gun store culture in my experience. read more

i'm surprised to see this setup as a $$$ for a gun shop. they BY FAR had lower prices than any other areas when I went in to buy a glock. plus they have cookies on wednesday. what else do you want? read more

Good shit.... helpful af check em out coo peeps got my Duce five I'm a happy camper you won't regret it they help you and there there for us the community read more

Best gun shop in Santa Cruz county. Easy to speak to, the crew there really know their stuff, lots of knowledge with an easy going attitude. Amanda went above and beyond for me without even asking...outstanding customer service. What ever they are paying her it is not enough! Seriously, great gun shop ..... Highly recommend read more

Very good place very friendly rocky is great thanks sgain I've done a lot of business with them there always great and the ninja is funny

pretty expensive prices. There is another gun shop about 1/4 mile down the street with much better prices on everything across the board. I have had previous good experiences with Santa Cruz Armory when it was up in Ben Lomond so I wanted to try and stay loyal to them. A few months ago I was interested in a small Bersa .380. I asked if they would price match what it is was being sold for right down the street, and they just rolled their eyes and laughed at me... For $29 this place lost a customer for life. Made three firearms purchases since then down the road. read more

Santa Cruz Armory has helped me with two transfers, plus all of my questions as a new owner. They're always incredibly welcoming and friendly, living up to their motto ("The Gun Shop Without the 'Gun Shop Attitude'"). They don't have a huge selection of products, be it guns or other things, but I wouldn't really expect that of a small shop in Santa Cruz. What they do, they do incredibly well. Definitely check them out if you've been turned off by the atmosphere in other places! read more

These guys have been around awhile in the San Lorenzo Valley. This location in Scotts Valley is very convenient. The staff is still consistently friendly and knowledgeable. Very solid shop. I will continue shopping at this business and will recommend this place to my friends and family. At this time, this is the best gun store in Santa Cruz County... hands down. And without a doubt the best shop in this area since Markley's (old ownership) moved out of the Kings Village Center years ago. read more