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    E W Hobbs

    4.7 (79 reviews)
    Open 11:00 am - 8:00 pm
    Updated 3 months ago

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    Soft serve with rainbow  sprinkles
    Tina B.

    They have both soft serve and homemade traditional ice cream here. We usually stop by here when in Salem Willows. Attentive and quick service. Can't go wrong with ice cream! My daughter got the chocolate marshmallow along with pistachio Ice cream and really liked both.

    A little bit of the grounds at Salem Willows
    David R.

    E W Hobbs is a landmark. Not only for the fact that they have been located in Salem Willows for just about ever, but for the fact that every kid and adult alike in the area that ever went to Salem Willows will always have fond memories of their wares. Let me start with the Salt Water Taffy, I have been eating it since I could chew. They still make it the old fashion way and if you are lucky you can watch thru the window while the old tyme machine stretch's that fabulous taffy until it is perfect enough to cut and wrap. They offer many many flavors so make sure if you have never been to get the variety box so you can try them all. Hobbs also has the very best popcorn around. They actually have flavored popcorn and have had it for over 40 years. My favorite is the Peppermint flavor, you can recognize this by the color, it's pink :) they sell popcorn by the box, in sticks and small prepackaged bags. They also offer a few other select fair type products which are all just as great. A trip to Salem Willows is not complete with out a bag of goodies to take home from E W Hobbs. This is a solid 5 Star establishment. Make it a priority to go here if you visit the Willows.

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    11 months ago

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    1 year ago

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    2 years ago

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    2 years ago

    Best popcorn ice cream taffy and the service is excellent prices aren't bad either plenty of parking been a customer all my life

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    2 years ago

    Best popcorn you'll ever have. A must stop when at willows for Icecream and popcorn bars.

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    9 years ago

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    7 years ago

    Love the ice cream and molasses popcorn both made on the premises. frozen pudding flavor and maple walnut.

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    11 years ago

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    4 years ago

    so many fun various flavors of delicious popcorn. def recommend trying some if you are a fan & in the area.

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    6 years ago

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    Ask the Community - E W Hobbs

    Review Highlights - E W Hobbs

    Was very disappointed two weeks ago when I went to the Willows with friends on a Wednesday and they were closed.

    Mentioned in 14 reviews

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    Kakawa Chocolate House - Counter/seating

    Kakawa Chocolate House

    4.3(117 reviews)
    1.6 mi

    Kakawa was a fun stop! Pricey, but that was to be expected. $30 for two 3oz drinking chocolates and…read more4 truffles. The sipping chocolate was very fun and I liked that it was all almond milk based. They had many different flavors but we ended up with one classic with whipped cream and one Marie Antoinette which was very floral and yummy! You could sample any before you commit which I really appreciated. We got 3oz cups which definitely felt like enough because the drinking chocolate is so rich. We also got a small box of chocolate which fit 4 truffles. We got a goat cheese, top hat, horchata, and Earl Grey. All good & clearly high quality. The two young ladies working were very friendly and helpful. The decor was cute and there was seating available inside, but Essex Street is very interesting so we opted to take our drinks to go and walk outside. I would love to come back when it's warmer and try the brownie sundae!

    I first came across this place while visiting PEM. The hot chocolate samples weren't really my…read morething one used almond milk (not my preference), and the other was way too herbal. That said, the caramels tasted fresh and the brownies were really good. I would go back for a brookie. It's definitely on the pricey side. The sipping chocolate might've been better if I'd ordered it with regular milk instead of trying a sample. Overall, it's expensive, but at least the quality is decent.

    Photos
    Kakawa Chocolate House - Hot/Drinking Chocolate Flight

    Hot/Drinking Chocolate Flight

    Kakawa Chocolate House - Hot chocolate flight, plus whipped cream. We ordered American, Chai, Tzul and chili flavors.

    Hot chocolate flight, plus whipped cream. We ordered American, Chai, Tzul and chili flavors.

    Kakawa Chocolate House - Hot chocolate flight

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    Hot chocolate flight

    Whimsy's - $6.99 for this pretzel

    Whimsy's

    3.9(29 reviews)
    1.7 mi

    Whimsical little spot--Whimsy's is a charming Salem boutique and dessert shop with very witchy…read morevibes. This Salem gift shop is packed with Christmas decorations, holiday ornaments, candles, and witchy goodies, + chocolate and ice cream. I picked up a heart ornament with painted gold accents. The staff was incredibly friendly, and we chatted for a while--he even shared a recipe for German mulled wine. Whimsy's is great for unique gifts, seasonal decor and sweets. A must-visit boutique in Salem for holiday shopping and magical/one-of-a-kind goodies.

    Whimsy's Ice Cream Shop - 26 Front St, Salem, MA 01970…read more On a cold Hallows Eve (41 degrees!), we decided to grab ice cream while waiting for our 8pm tour. BEST. DECISION. EVER. This has to be one of the best ice creams we've tasted in the entire Massachusetts area--rich, creamy, and packed with flavor. And the portions? Huge and super well-priced. We came here to celebrate my wife's birthday, and Whimsy's made it extra special. Salem during Halloween is absolute chaos, but this little shop was a sweet escape. The vibe is cozy, the staff is friendly, and the ice cream is pure magic. Whether you're braving the haunted streets or just craving something cold and delicious, Whimsy's is the place to be. Hands down, the best ice cream parlor in town. Pop Highlights: * Eating ice cream in 41° weather = legendary move * Generous scoops, fair prices, and unforgettable flavors * Perfect spot for a birthday treat (wife approved!) * Salem may be wild, but Whimsy's is worth the stop Final Verdict: Go visit. Celebrate. Indulge. You'll leave with a smile, a sugar rush, and the feeling that you just found Salem's sweetest hidden gem.

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    Whimsy's - What $26 will get you...

    What $26 will get you...

    Whimsy's
    Whimsy's

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    E W Hobbs - candy - Updated May 2026

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