I started shopping at Dynamite in my teens, stopped for a few years and just recently started shopping with the company again. Dynamite and its sister company "Garage Clothing" is a Canadian based company that sells exclusively to the female demographic. While Garage targets teens, Dynamite is said to target women in their late twenties. Personally I find their clothes appeals more to the late teens and early 20's age groups.
The company has several locations in Edmonton and I mainly shop at the ones located inside Kingsway, Londonderry and West Edmonton Mall. Kingsway and Londonderry's locations are still set up using their "old" open store layout whereas West Edmonton Mall's has been reno-ed to become their "new age" store with displays out in the front half-blocking the view of the store which makes you enter the store to look at everything and not just window shop. The new store is definitely more modern looking with a glam chic vibe when you first walk into the store with their overhead lighting and sparkling silver displays.
I would describe Dynamite's clothing as a trendy, business wardrobe shopping destination. The quality and prices are decent. ex. blouses for $20 to $30. Dress pants for $35 to $45. They carry tops, bottoms (including jeans), jewelery, belts and lately I noticed pj's.
I like how the company uses different fabrics for their blazers and its not always just cotton. I recently bought a black satin set which the collection consisted of 3/4 sleeve black blazer, black halter vest, black capri's and black skinny pants. I purchased all the separate coordinating pieces except for the pants since I prefer my business dress pants to be flared/boot cut in style. Depending on how the pieces get put together, the pieces can be dressed up for meetings or down for casual Fridays.
I have found customer service to be lacking at times (but I guess thats everywhere nowadays) and I really like that the company's fashions can easily go from a day in the office to an evening out on the town with friends. read more