This rapidly growing, veteran-owned business is really taking off! (Pray excuse the Air Force flight-themed pun)
The young owner (whom I met years ago) started out with one truck parked over at the Hickam BX. He now has additional trucks and several kiosks/brick & mortar locations across all the major military installations on Oahu. From Schofield Barracks, to the Pearl Harbor NEX, to the AMC Pax Terminal, and several other sites, it appears he has found a successful marketing and branding strategy.
His latest addition is the coffee shop "grotto" on the ground floor of Bldg 1102, where the old Green Bean Coffee franchise used to be. While Green Bean Coffee was a victim of the economic/political impacts caused by COVID, we hope that Drive Thru Joe flourishes for a long time.
Here's why I appreciate DTJ:
- You order a small coffee and you receive a medium... at the cost of the small!
- They have Keto-friendly protein foodstuffs like eggs
- Super friendly
- Specials and discounts daily
- Military themed board of fare
- Faster throughput, and reduced interval queuing ("IE-speak" meaning the line now moves faster because they've refined processes and procedures.... When Green Bean was operating there, the line would snake clear around a quarter of the hallway)
Spartan decor but the coffee is superb and the food is quite good. No need to spend money on fancy frills when it's a fast turn on serving customers and high quality food & coffee that's important.
Mahalo for reading my review. read more