1. Serra Toyota

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Milwaukee, WI

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Serra Toyota

2.4 (115 reviews)
Open • 9:00 am - 8:00 pm

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4 months ago

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8 days ago

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1 year ago

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6 months ago

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3 months ago

the staff was very helpful and made the purchase of my daughter's 2020 Toyota Corolla very stress free.

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1 year ago

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9 months ago

Terrible customer service and they lie. Manager doesn't offer to help. Don't spend your time or money there.

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1 year ago

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1 year ago

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2 years ago

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1 year ago

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2 years ago

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2 years ago

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3 years ago

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2 years ago

Purchased a much needed vehicle with Lamar. Very professional and helpful in this transaction! Thank you Lamar and staff!!!

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5 years ago

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Dustin B.

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2 years ago

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3 years ago

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7 years ago

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Dustin B.

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4 years ago

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4 years ago

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6 years ago

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6 years ago

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3 years ago

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5 years ago

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3 years ago

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4 years ago

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8 years ago

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5 years ago

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7 years ago

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4 years ago

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6 years ago

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6 years ago

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5 years ago

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8 years ago

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Ask the Community - Serra Toyota

Review Highlights - Serra Toyota

“Don Jacobs did what a reputable dealership would do and were in contact with me to remedy the situation.”

Mentioned in 42 reviews

Read more highlights

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My previous card was a ford so I regularly took it to Lake Ford for maintenance. With my new car…read morebeing a Chevy, Lake Chevrolet seemed to be a good fit. Scheduling my routine oil change and tire rotation was super easy. I booked an early appointment. Upon arrival, they took pictures of my car. Guessing to document in case of any damage? The waiting area includes free coffee, sodas and water. There is also a vending machine for a snack. Upon completion, my service advisor shared no additional services needed to be completed which makes sense since it's relatively low mileage. Only taking a star off due to post communication. Day after my visit, I received a text and email for 10% off deferred recommended services. I checked my paperwork and nothing was recommended. I called to follow up. The service advisor shared that due to mileage, a new cabin air filter would have been flagged but they checked mine and it was fine. I thanked him and shared I was initially upset about the text and email thinking information had been withheld and I had just been in. They mentioned it was part of their AI system and still were making adjustments. Well imagine my frustration when i received yet another text and email today around d my deferred maintenance. I will still come here because I prefer going to the dealership for maintenance however frustrated by the AI messages.

DO NOT DO BUSINESS WITH THIS LOCATION!!! This dealership is in violation of of Wisconsin…read moreAdministrative Code Section 139.04 which states that dealerships need to report the condition of a motor vehicle. As it relates to me, they failed to report the dead battery (discovered when attempted to dot he test drive, followed by a faulty TIME/SERT kid, a completely rusted out exhaust system and brakes/brake pads that were shot. Apparently, the safety of customer means absolutely nothing to them as long as they make the sale. The general manager, Dave, refuses to take any accountability and told me to my face that he doesn't care if I inform others that they are endangering people along with wasting their money. And for the record, ALL of this was reported to them in the first few weeks of the purchase, they just repeatedly lied about its condition. Negative 10 stars.

Rosen Kia Milwaukee - Our new used car!!

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Oh car dealers, you evil bastards. Purchasing our last car was like pulling teeth. We were jerked…read morearound by several dealers and unimpressed with so many places. Dealing with Rosen Kia was a little different. The actually negotiation was great. The sales guy was awesome. He didn't BS us much. In all honestly, it didn't even feel like he cared or not to sell the car. Finishing the deal was a little hairy. The finance guy was a bit of an ass and we almost had to walk out to get the APR we were originally promised. But, when all was said and done we got the right car at the right price with good financing. (And just for the record, from my three stars for a car dealer is high. Most everyone else gets one. I hate car dealers)

I am writing this review to warn others, especially if English is your second language. Do not…read moretrust their paperwork! ​I purchased a 2025 Sportage Hybrid here (my second car from them in 90 days). I trusted them when they said the car had 31 miles. I later found out through GPS data that the car had been driven over 100 miles more than disclosed. It was essentially a demo car sold as new. ​Worse, they used "Tied Selling" tactics in the finance room, forcing me to pay $467 for a service plan to get a rebate. I had to fight with Kia Finance for weeks to get that money back (which they finally refunded, proving the dealer was wrong). ​They also refused to fix a factory defect on my other car (X-Line), costing me nearly $500. I tried to resolve this privately with the owner, but they chose to ignore me. This is how they treat a repeat customer. Take your business elsewhere.

Diamond Jim's Auto Sales - Diamond Jim's Auto Sales 5848 S 27th St. Milwaukee WI 53221

Diamond Jim's Auto Sales

(13 reviews)

Copernicus Park

Unexpectedly Surprised! Jim, aka Turk, the 2nd generation…read moreowner of Diamond Jim's is a 10 out of 10 and if the scale was out of 100, he would be a 100 out 100. Here's my story: I have had over 35 Corvettes and had been looking for a 2015 Corvette - Daytona Sunrise Orange Metallic - convertible - 7 speed manual for 18 months and finally found one and it was at Diamond Jim's in Milwaukee, WI. I called and spoke with Jim and he suggested that we FaceTime and we did for it a good 20 minutes. Car was great except the tires were a little worn ... not a problem ... I put a deposit down and scheduled a flight from Southwest Florida to Milwaukee with the plans of driving it back 1,430 miles! I have never flown cross country to buy a car before so I was a little nervous to say the least. We arrived at Diamond Jim's and met Jim ... the car was everything he said it was and better (fair price too)! This is when things turned to the unbelievable and quiet frankly, shocking ... Jim said he felt uneasy selling me the Corvette with the slightly worn tires so he replaced them with brand new OEM exact factory replacement Michelin tires!! I have another, identical Corvette and recently replaced the tires on that one for a whopping $2,000!! Jim apologized for not giving me a full tank of gas (it was 1/2 full) ... I said, "Let me see, a full tank of gas or $2,000 worth new tires!!" He laughed and said the construction in front of his dealership prevented him from filling up the tank! He's a true gentleman. Then, to add to this amazing person that I just met, Jim called us about 2 hours later during our drive home making sure that we were doing OK!! Lastly, we plan on buying another car within the next year and there is no doubt that we will call Jim, take his word for the description of the car, pay for it and ship it to Florida ... we drove the 1,430 miles in 28 hours and we don't plan on doing it again! I have been buying cars since the late 1970's and I have never had a better experience than I did with Jim at Diamond Jim's and I give them the highest recommendation possible!!

Do not trust or believe them or their sales team they are paid actors nothing more they wont let…read moreyour own mechanic look before buying or after only their hand picked mechanic big red flag , there 100 point inspection check is a guy with a clip board not a mechanic , way to many mechanical problems with the car i bought there to even mention from day 1.. 3 major issues the first day and week with many many others to follow the first month so i paid $8,000 for a huge paper weight sitting in my garage ! Wouldn't trust them bottom line ..i do believe they fully knew the car had severe mechanical issues ..

Serra Toyota - car_dealers - Updated October 2026

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