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    Dollar General Store

    4.0 (1 review)

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    9 years ago

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    Decorate

    4.7(15 reviews)
    5.5 miChatham Arch
    $$

    Super cute shop on Mass Ave. They specialize in home decor. If. You want something with a Hoosier…read morevibe this is your place. A variety of candles, pillows, towels, kitchen items and small food items. Definitely worth a visit!

    Whenever I shop in a home decor/gift shop, I try to get a sense of how the owner is hoping to brand…read moretheir business. I'm looking for that "Why would I come back here?" appeal that makes a business a destination instead of simply going to a big box store to get something. So when I stopped in after seeing a friend's photos of the shop, I first noticed that the staff was personable and inviting. I really like when a place that is offering things for your own home makes you feel welcome in their business. It sets a tone. As I browsed through the different rooms in the shop, each was a little different. There are some standard items like candles, knick knacks, some women's jewelry and accessories, and even a few toys. But what I sensed was there were two themes that seemed most apparent. First, the store is loaded with holiday items. I came here just a few days before Christmas and the place was loaded with unique items that were affordable (though not cheap.) There were ornaments (marked down by 40%), table items, and things you'll just have to come in and check out for yourself. I also noticed a second theme that was promoting downtown Indy. They had pillows with the names of neighborhoods on them. Those would be great as house/apartment warming gifts. Even the candles mentioned earlier had neighborhood names on them, though I am not certain who determined which scent represented them. (Note that all the fragrances were pleasant, not some actual scent you might smell outside!) And the staff were friendly and welcoming. That goes a long way. Although I didn't buy anything on this visit, now that I have been here, I will add it to my shopping list on small business Saturdays as well as when I stop on Mass Ave. Review #3463

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    Dollar General Store - fashion - Updated September 2026

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