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    Diamonds Direct

    4.9 (38 reviews)
    Closed 10:00 am - 6:00 pm
    Updated 3 weeks ago

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    Dallas P.

    Cynthia Cullen was my AWESOME saleslady! She's very positive, patient and customer service friendly. She listened to what I wanted: style & price point. I will definitely be Cynthia's returning customer and will refer people to her. I won't go to anyone else. She's my saleslady. You can't go wrong with Diamonds Direct and Cynthia. Awesome team! The service was excellent from the moment I stepped in the door. Thanks DD & Cynthia for making my visit a great experience. Update #1: We are repeat customers of DD & wonderful saleslady, Cynthia Cullen. My oldest son, Alex, bought his fiancee's surprise diamond engagement. Cynthia has it made to Alex's specifications. It turned out amazing! She absolutely LOVES her ring!!!! Update #2: My youngest son, Christopher, returned to Cynthia Cullen and purchased a gold necklace and a surprise (upcoming November 2022) diamond promise ring for his girlfriend, Niyah. We are DD & Cynthia Cullen customers for life! Thanks SO much. :) Update#3: Returned to Cynthia Cullen at DD for prior purchase exchanges. DD manager facilitated exchange without an issue. I purchased another "double bull horns shaped" diamond ring--that can be worn separate--or as a ring guard for my 1st ring--along with a pair of diamond earrings (with a great security clasp). Cynthia and the manager were both SO patient and kind. Excellent service! I absolutely love my new purchases!!! Thanks so much. I'll be back..... :) Margot

    Aaron P.

    I came into the store without knowing anything about diamonds rings. I have a general idea of the shape of the ring and diamond size. As soon as I walked it, everyone was really nice. I was offered drink and snacks. Joseph was the person who helped me. He was very patient , easy to talk to, and friendly. Throughout the process, he was very transparent in regards to diamond cut, color, and shape. This was a great shopping experience. I highly recommend buying an engagement at this location. Make sure to look out for Joseph, he honestly make the experience very easy and enjoyable.

    Beautiful design they created for my wife!!!
    Justin K.

    If you are looking for a very personable shopping experience, where you will be treated like family, then look no further. This was my first time ever being in one of these stores, even though I had heard the advertisements on the radio and seen on television. Kevin is the GM, and Brian is another manager there who is super helpful. There is a young lady named Susan who you have to ask for if you are looking for that special piece of jewelry for your man or special woman of your life. Susan was able to show my wife several designs and ultimately found the one piece my wife loved and couldn't live without. I highly recommend her as her personality and knowledge was very vast. If you are unable to get to be assisted by Susan if she is with another client, then have no fear. Everyone else who is there is very delightful and knowledgeable as well. I had the privilege being able to watch them all work on Sunday and saw how well they took care of their customers. You can not go wrong by having any of the other professional team members assist you. They all are very warm,welcoming, professional, knowledgeable, and very genuine, good-hearted people. While you are there, they have a wide array of beverages to choose from that are complimentary, such as beer,wine,champagne, coffee, espressos,hot chocolate, and many other items. Their products are pure quality and have even the best amount of radiance. Even in dim light, the diamonds sparkle like stars twinkling in the night skies. Do yourself a favor and head down there today. They are open from 10AM-7 PM on Monday-Saturday. Currently, during this holiday season, they are open on Sundays from 12PM to around 5PM or 6PM. I am very happy as this place can do it all from custom designs to creating your perfect piece from swapping pieces into one another that they have in stock. You owe it to yourself and your special person to experience a truly memorable experience of being graced by the talent that all the associates possess!!! Trust me, you will not be disappointed and will be glad you came by. Thank y'all very much for a wonderful and memorable experience !!!

    After 2 months of research and searching everywhere, we found the perfect fancy vivid pink diamond. We then went to Diamonds Direct in Houston for a Verragio setting and the manager, Kevin Ferrin, was condescending. He called it a cheap lab stone, told us he usually doesn't help people, then walked away while talking to us. He seemed upset because we wouldn't tell him how much we spent on the diamond. We didn't want to tell him because it was a lot of money and I feel uncomfortable having people know how much it costs. He then told us that the Diamonds Direct at another location gave us a price four times more than what he thinks it's worth. He also said that pink diamonds aren't rare at all and that he can get one this size (5.96 CT) anytime for cheap. NONE OF THAT IS TRUE, else we would not have spent 2 months looking. Funnily enough, when I asked him how much it would cost for pink lab melee (must be cheap too, right?), he said they couldn't do that because they can only do natural pink melee. Conveniently, after I posted a review of his terrible service on Reddit, he reached out to me to say that lab melee is now a possibility. He also asked me if my diamond is morganite when we have been to multiple jewelers who knew from the get go what we had, even without showing them the certificate. He also kept trying to minimize the size of the stone which is large at 5.96 CT. We tried to speak with him many times but he was focused on guilt tripping us for not purchasing the stone from him and walking away as he dismissed us. We went to Robbins Brothers right after and felt much more welcomed and respected, and we were given a transparent quote for the setting too (separate price for labor, gold, and melee diamonds). It's a shame because I wanted to work with this location but his tactics of guilt tripping and shaming are not for me. I tried my best to smile through it because I knew my fiance spent a fortune on this diamond and did not deserve to be mocked while we were just happily sharing our joy. I have been to other Diamonds Direct locations and will never go back to the Houston location as they are the only terribly behaved vendor we have had the misfortune to visit.

    Sean L.

    Stop reading reviews and go visit Diamonds Direct! I was absolutely blown away by the huge selection and personalized service. We truly felt like family. I wish we had known about Diamonds Direct when we started shopping, because we never would have needed to spend days trying to find the best deal. When it was all said and done we got a better quality diamond for less money than anyone else could offer us. I was also shocked that the warranty was included at no cost...and the upgrade program is better than any of the other stores. Thank you so much Diamonds Direct!

    Tacori set in London Blue Topaz
    Joseph H.

    Matt Baba did a great job of helping me put together a Tacori necklace, earrings, and ring for my girlfriends birthday. He even had the tact to go in the other room to tell me the price and get my card info (she lives in Houston and I don't). Looking forward to future purchases here.

    So excited to give the love of my life this beautiful ring!!

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    27 days ago

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    3 years ago

    Top notch service! They treat you like family, listen to you, and do not push anything onto you that you do not want.

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    Ask the Community - Diamonds Direct

    Review Highlights - Diamonds Direct

    Matt Baba did a great job of helping me put together a Tacori necklace, earrings, and ring for my girlfriends birthday.

    Mentioned in 3 reviews

    Read more highlights

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    We had the pleasure of working with Kimberly to design my engagement ring. The pricing, turnaround…read moretime, and flexibility working with Kimberly and the Erica DelGardo beat other jewelers we were working with. I really didn't know what I wanted or what to expect and Kimberly was so patient and kind, even when I changed my mind on the direction I wanted to go. I love my ring so much and she really turned our experience around after dealing with quite a few horrible experiences at other places prior to meeting their team!

    I was looking for a good jeweler to buy a necklace as a birthday gift for my (then) girlfriend, and…read moreI happened to stumble upon Erica's shop. Erica and her staff were able to help me through the process of creating a custom pendant, and they were so personable and accommodating throughout the process. The piece came out beautifully; it was exactly what I wanted, and fit my expected budget. Most importantly, my girlfriend (now fiancè) loves the necklace I was so pleased with the necklace that I went back for an engagement ring, and that turned out perfectly as well! My fiancè was over the moon!! Erica and her staff did such a good job and went above and beyond for me on several occasions (such as being flexible with meeting times to accommodate my crazy schedule). They are honest, do quality work, and genuinely care about their customers. I will absolutely be coming back to them for any future jewelry needs!

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    Sent pictures of the jewelry I wanted to sell. Tenenbaum responded they were interested and made…read morean appointment for me to come. They're 1 hour away from me. Hayden took my jewelry to the back where his equipment was and a coworker who was going to assist him. Took 20 minutes for them to come back and say, "Sorry, but we're not interested." Are you kidding me? I now drove an hour back home. Two hours of my time to bamboozle me. Save yourself the time.

    I received a phone call last week from one of the managers at Tenenbaum who had recently had my…read morereview come across her desk. She said that she was mortified by the way the situation was handled when I brought my ring in and was hoping that she could make things right. At this point it had already been 2 weeks since I had brought the ring in so I had long since taken it to another jeweler to have the ring repaired. She was very apologetic and invited me to come back in the store whenever and to contact her personally. I appreciated that she reached out and acknowledged my experience. It doesn't negate the interaction I had with my sales associate and the jeweler but I do respect that she followed up and while I cannot say that I will be a returning customer at this point, I would take it into consideration. Full honestly, I think I would consider making a purchase there again but would likely not turn to them for any alterations or repairs in the future.

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    My friend and I came here to look at sparklies and they had a large selection of rings, necklaces…read moreand basically anything you wanted. I spoke with Kristy Patricia and and I needed a couple of eternity bands resized that my original jeweler said they couldn't do. Zadok's came to my rescue and they made sure that my rings were sized properly and I was so grateful they were able to make my rings fit as they were sentimental to me. Kristy was so kind and kept me updated with the progress of my rings. I am impressed at the level of service with Zadok's, and will not hesitate to call on them for my next jewelry project.

    Remarkable experience start to finish…read more This was my first experience at Zadok and it will not be the last. We came in for a few reasons, quite differently. One, a simple watch battery replacement. The other, a well-deserved wedding ring upgrade. Battery replacement had a few hiccups but solved and fine. Yeah, we might have bought another Cartier the same day. Let's talk about the ring experience. Our Ambassador, Kristi Patricia, was amazing. Her knowledge and dedication to our experience was remarkable. We met for a consultation where we discussed my wife's wants, expectations and desires. It was a personal, special experience. After showing us some samples, she then went on a 2-3 week search for a stone that fit. When we returned, she nailed it. Every stone was brilliant. And my wife picked her stone. A few weeks later and we had a new stone in a new setting. Magnifique! All that matters is, my wife loves her new ring and we owe it to Kristi and the Zadok Family. Customer for life.

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    Diamonds Direct - jewelry - Updated May 2026

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