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    Dez Penaloza

    4.9 (35 reviews)
    ModerateMakeup Artists
    Closed 7:00 am - 6:00 pm

    By appointment only

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    Services - Dez Penaloza

    Makeovers

    Makeup application

    Makeup consultation

    1 More Service

    Makeup lessons

    Dez Penaloza Photos

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    Recommended Reviews - Dez Penaloza

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    Laura B.

    Dez and her team are amazing! She made me feel so beautiful on my wedding day. She totally got my vision from day one and did an incredible job bringing it to life. She did a stellar job styling me and my sister's curly hair. Anyone with curly hair knows who tough it can be to find someone who knows how to work with your hair! Dez did such a great job making my curls pop - it was like my dream good hair day come to life! She totally gets how to make you feel like yourself- but like the coolest, prettiest version. She is super professional, easy to work with, and had great rapport with my whole family. 10/10!

    It was an absolute joy and a privilege to have Dez work on my hair and makeup for my wedding day! She got my style right away and was immediately 100% on board with what i wanted, which was a colorful, 60s retro inspired look. She knocked it out of the park for my trial and somehow even exceeded my expectations on my actual wedding day - I can honestly say I've never felt more beautiful or more confident! She has such a sweet and calming personality that immediately put me at ease during a stressful, nerve wracking day. She's also super adaptable - a few people in my party weren't very specific about how they wanted their hair & makeup to look, but that wasn't a problem for Dez. She really worked her magic and made everyone look and feel gorgeous. And my hair & makeup lasted beautifully throughout the night. Dez and her partner also worked really well with my sister, who is non-verbal due to a developmental disability. Their sensitivity and kindness to my sister while they also dolled her up for my wedding really meant the world to me. I could not recommend Dez and her team enough!!

    Maggie D.

    I friend of mine referred me to Desiree Penaloza for my bridal make up. She had shown me photos of her work and I was impressed so I called her. Desiree met with me a few months prior to my summer wedding for a trial to see how I wanted to look for the big day. I provided her pictures of the look I was going for and she nailed it. I had never felt more beautiful! She was able to highlight my natural beauty without making me feel like I had too much on my face. I got home from the trial and my fiancé noticed right away how pretty I looked. It was such a relief during that crazy time that I had found her! YAAAAAY! Not only did she use quality products, she airbrushed my foundation on which was SO cool. My complexion looked flawless. That first day I left it all on for almost 8 hours just to test the longevity- and it passed the test! I really only needed to touch up my lips! On the day of my wedding Desiree was a calm oasis in the storm of craziness. She had great music to put myself and my bridesmaids in the mood to celebrate. She was super professional and patient and I had the utmost confidence in her work. My overall experience with Desiree is 5 stars. I highly recommend you book her for whatever your occasion may be. She is a gem! Thank you Desiree for making this bride feel her best- I'm so thankful you were part of my big day!

    Erin B.

    I was lucky enough to have Desiree do my make up for my wedding in October. She took her time, listened to what I wanted and the results were better than I had wished for. She did my mother and sisters make up as well, and they all looked so beautiful. Our makeup looked fresh even at the end of the night. I wish I could have my make up done everyday by Desiree! Looking forward to booking her for the future!

    I've never felt as beautiful as the weekend of my wedding thanks to Dez l. Here are three reasons why I highly recommend booking her: #1- Immediately upon meeting Dez , I loved her energy. I got the sense that she felt genuinely honored and excited to be part of our huge milestone. Energy is so important to me and she brought that same vibe the weekend of my wedding. It honestly felt like I had another friends around while I was preparing for my rehearsal dinner and wedding. My entire bridal party loved her. #2 - I reviewed makeup options to ensure my team had experience working with Black women. Dez provided photos ahead of time to share with my sister-in-law so she was assured that she would be in good hands. It was important that my sister-in-law could get ready with me and feel beautiful on such an important day. The day of my wedding, when Dez gave my sister-in-law the mirror to check out her look, I was so happy to see a huge smile on her face. She turned to me and said this is the best she's every looked. #3- Dez is a professional. She was great at communicating and taking feedback. She gave us timely quotes, set a good schedule, and overall delivered excellent service. For a weekend so important, you want to know you're hiring dependable people! If Dez is available for your event, do not sleep on the opportunity to book her! It was some of the best money we spent on our wedding celebrations.

    Tara C.

    I've worked with Dez twice, she's just that good. The first was as a bridesmaid for my friend's wedding and I loved her so much I hired her for my own wedding. She is down to earth, hilarious, and feels like an old friend. Very quick to respond, listens, and DELIVERS. I don't typically wear much make up and she made me feel beautiful, yet natural both times. Could not recommend her enough! Dez is YOUR GIRL!

    Britney H.

    Dez is AMAZING! I was recommended to her by a friend who also got married, and after looking at some photos of weddings she had done, I was sold! She is very responsive, helpful, and makes any bride feel at ease. The makeup trial was fun and made me feel even more confident about my special day, and my actual wedding day was even better. All of the ladies in my bridal party had so much fun, and we looked beautiful as ever! Thank you Dez!

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    Ask the Community - Dez Penaloza

    Review Highlights - Dez Penaloza

    Desiree met with me a few months prior to my summer wedding for a trial to see how I wanted to look for the big day.

    Mentioned in 16 reviews

    Read more highlights

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    5.0(30 reviews)
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    As someone who has never gotten their make up professionally done before, I am so glad that I…read morebooked Tammy to do my prom hair and makeup! The overall setup of the room was very comfortable and organized, and I really loved the whole process of getting all glammed up. Tammy was so sweet and very detailed with my hair and makeup. She ensured that everything thing was flawless and followed the reference photos perfectly! The pricing is very affordable and definitely worth it, considering the fact that it's a one-day experience. Tammy went beyond my expectations, and I would definitely recommend booking her!

    Tammy is absolutely wonderful! Thanks to all the previous reviews praising and validating her work,…read moreI felt comfortable reaching out to Tammy about her home studio HMU session in Rosemead. From the get go, she was responsive to my text and was clear and communicative leading up to the session. I booked her two weeks ahead of time, and, thankfully, she was available! Parking was easy, and her studio is gorgeous with lots of natural lighting. Tammy is so friendly, and I loved her work. I gave her some inspo photos for hairstyle and simply asked for a natural look, and she worked her magic. I've only ever gotten professional HMU done for wedding/wedding parties purposes, and this was a first for my maternity photoshoot. From this experience, and with her reasonable pricing, I'd want to return to pretty up for another celebration! Five stars all around.

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    Olivia Bridal Makeup & Hair - Pre wedding photo

    Olivia Bridal Makeup & Hair

    5.0(38 reviews)
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    Olivia is amazing. I was on a last minute scramble (as always lol, procrastination and running late…read moreare big Achilles heels of mine!) to search for someone to do a bridal hairstyle on me that very same day, and of course, most solo-run places that offer these type of services either were not available, booked out, out of town for the day, or did not call me back. Olivia not only answered me, she knows exactly what it is that youre envisioning when you try to describe it to her and she can carry out what youre looking for and goes above and beyond on it. Despite having other clients that day, she still was able to squeeze me in and did an absolutely beautiful job on my hair. There was another place that I had called that said they couldn't do that style on me without hair extensions, but Olivia did it super easily with zero need for that and found ways to make my super super long hair work with the style in the most creative and flattering ways. She also takes super small details into account that make a big difference, such as where intentionally creating contrast/differences in certain areas on purpose instead of one consistent/clean edge actually makes it look more flattering on the person, which strands of baby hairs to let out and whether they should be straight or wavy or curled, and what is more flattering for the person's face shape and facial features since it varies from person to person. Olivia transformed me and I ended up having the most successful day because of her and I love her for it, and now I want to go back to her for any other hair needs. I love you, Olivia!! Thank you for turning my last minute stressful day into a beautiful successful one :)

    I couldn't have asked for a better hair and makeup artist for my wedding day! From the trial to the…read morebig day, Olivia was professional, calming, and incredibly talented. She truly listened to what I envisioned and made me feel like the best version of myself. My hair and makeup lasted all day and night, even through happy tears and dancing. I got so many compliments, and I'm so grateful to have had her as part of my wedding morning. Highly recommend to any bride looking for someone reliable, skilled, and kind!

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    Kristie Beaute

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    4.8(49 reviews)
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    Kristie and her team provided hair and makeup services for my wedding, including bride, bridemaids,…read moregroom, and the mothers of the bride and groom. Before the wedding, I had a trial with Kristie at her salon. I really liked the high quality products she used, and she was very careful and took her time to do a good job. She was collaborative, receiving feedback and trying different things. Her makeup style is natural and polished, highlighted with shimmer and feminine colors. She has an eye for what will look nice when photographed. After the trial, Kristie remained responsive, and I mostly communicated with her over text and email. Her pricing was competitive with or even more affordable than other HMUAs of similar style. We had a large group needing hair and makeup, but she assembled a team of experienced professionals and created a schedule to stagger everyone. My party's hair and makeup looked beautiful; everyone still looked very much like themselves, just enhanced. My groom has a perm, and he was pleased with Kristie's styling which made his hair look full and neat in photos. My hair style was an elegant up-do and the face framing curls were gorgeous. My makeup stayed on all night, even after a lot of dancing. I am so pleased to have found Kristie for my wedding. We look so timeless in photos and felt great because of her and her team!

    I found Kristie on Yelp, but I communicated with her via email at first. Then leading up to the…read morewedding date, we were texting. I helped plan a wedding, and the bride decided to hire Kristie to take care of the mothers and the bridesmaids. Kristie courteously agreed even though she did mention she handles mostly brides. The location was outside of Temple City, so there was a travel fee. Leading up to the wedding, there was one hiccup that caused me so much anxiety. All the girls were asking me what time to show up, but I literally didn't have an answer because Kristie didn't tell me. She was busy and didn't give me the schedule until the night before the wedding. We were scheduled to start at 7 AM because there were 6 of us, but only two people are getting worked on at a time. Some girls showed up at 6:50 AM super tired but didn't get worked on until 9 AM. I felt so bad. They could have slept in. The results though were good. The girls felt their requests were handled. One girl needed to use her own make up due to sensitive skin, and Kristie obliged. Kristie had one assistant (Amy?), and they even used the hair pieces that the bride provided. Thank you, Kristie and assistant!

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    Beauty By Bon Bon - Graduation Glam for our  beautiful graduate who booked us again the following week!

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    I cannot rave enough about Cynthia! She did makeup for my mom and I the morning of my wedding, and…read moreshe absolutely exceeded our expectations! My makeup was flawless, with the perfect balance of glam and natural. I felt so beautiful and confident the entire day. My makeup also lasted all night long without a single touch-up needed. Cynthia made my mom look stunning as well; we both felt like the best versions of ourselves. Beyond her artistry, she was warm, patient, and such a calming presence on my wedding morning. Cynthia is also an excellent communicator and responsive to questions and discussing ideas for various looks. If you're looking for someone who listens, delivers, and truly elevates your whole experience, she's the one. I couldn't recommend her more!

    Florist here! I had to write a review on Cynthia's beautiful work on one of my brides whose wedding…read morewas this weekend at Anaheim Hills Country Club. Our shared bride, Caitie, as well as all her bridesmaids, looked absolutely stunning! I've worked many weddings but was very taken aback at how glowy and seamless all of their hair and makeup was at this event. Normally after standing in the sun and dancing, the wedding party begins to look a bit weathered with natural wear and tear on the overall look, especially with eye shadow smearing, etc. Cynthia and her team, on the other hand, did FANTASTIC work, with everyone looking flawless until the very end of the night! Her and her team have such a beautiful talent of accentuating each woman's natural beauty and features while still keeping everthing natural, but elevated. The blush, the highlight, and more specifically the EYES were all just perfect throughout the entire day. I wish I'd known about this team before my own wedding in 2024, and I will absolutely be referring her to all our future clients.

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    Beauty In Motion Studio

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    I cannot recommend this makeup artist and hairstylist enough! From the moment we started…read morecommunicating, everything felt professional and well organized. She really listened to what I wanted and offered helpful suggestions based on my face shape and style. The makeup was flawless, lightweight, and photographed beautifully. The hairstyle held perfectly all day and still looked great at night. I also had permanent makeup done and I'm beyond happy with the results. The process was clean, gentle, and explained step-by-step so I felt very comfortable. The final look is natural and enhances my features without looking overdone.

    I really enjoyed working with Angela and her team. When I first met Angela for my trial session, I…read morewas incredibly nervous because make up is not my forte, but once I started talking to her I felt instantly at ease. She has such a sweet and fun presence where you didn't feel intimidated. It felt like chatting with a really close friend. And even though we had such great conversations going, she kept it very professional and made sure we got the look I was going for. I gave her some inspiration photos and she nailed it. I felt so elegant and beautiful after she finished. (Pics attached) I also really appreciated that she was so open to feedback and did not make me feel like 'she knew better.' She was also able to work with the hair accessories I brought and made it fit perfectly with the hair style I envisioned. Though I only went for a trial, right after the session, I immediately knew I wanted her for my wedding. And on the wedding day, she and her team did a stellar job. They came on time, got right to work, and there were 0 hiccups. My entire bridal team loved their look and I am so grateful for choosing this team. Thank you so much Angela/Beauty in Motion for everything!!

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    Kim Tran Duong

    Kim Tran Duong

    5.0(4 reviews)
    4.2 km
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    So I had to have a second wedding to my hubby. A Chinese-Vietnamese wedding and I'm suppose to have…read moremy hair and make-up done too?!?! Whaaa... I was desperate to find someone good and at a good price - cuz I paid a lot for my American wedding stuff. So I found Kim on Craigslist and saw her work online... so I figured why not? I emailed and called her and OMG. It was SO last minute, she was able to do my hair and makeup THAT Saturday (I called her on Wednesday). Since my Chinese/Viet wedding was all day, she had to come at 6am to do my hair and makeup. She was a lifesaver! She was very professional and came to my home at 6am and started with my makeup. I told her what I wanted but wasn't sure because I'm not Chinese/Vietnamese, so I'm not sure what his mother would want. She did an amazing job on the makeup. My mother in law loved it. I tend to tear up when I have a lot of eye makeup and she totally fixed it. She made my eyes pop without changing how I looked. The hair was AWESOME. She made it perfect! Curly with on one side. It stayed the whole night too! I just told her what I wanted and she gave me input cuz she knows Vietnamese/Chinese families... so I wanted what would make them happy. She uses high end products - which I couldn't believe I found her from Craigslist AND her prices was AMAZING affordable. I tipped her highly because her prices were ridiculously low (trust me) for something I would pay double and triple for weddings. She did an amazing job and gonna post some of the photos! She was great! I'm totally going to hire her for other events if I need hair and makeup. I loved her so much!!!

    Kim and her assistants were wonderful to work with for my wedding in Laguna beach! They made me and…read moremy three friends look beautiful! Our hair and makeup all came out wonderfully, we've never looked better. Very professional and fun. I highly recommend them!!

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    Dez Penaloza - makeupartists - Updated May 2026

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