Let's hope this time it is a decent renovation.
David jones could be amazing :
people go there for the designers , for the luxury and the food , fashion , many other the things the general stores do not provide ,
But in recent years they got rid of all the Designer labels and stock and it became just any old store.
It is looking tired , run down , not luxury at all!
let's hope this time around they get it right , sydney luxury stores in sydney are growing rapidly : they really need to become a market place for designers we don't have or about to enter the market here.
The general selection is crap on a good day & the sales are a joke, not to mention seeing brands in the sales lines from years ago that hey have not still sold. ( being brands they no longer stock or haven't stocked for years).
Stock brands that cover a wide range of budgets but also it needs to be a lot more upmarket as this is the flagship and has no real purpose at the moment.
however this doesn't mean you need to stock crappy quality merchandise like they have been in past years.
it's selection of perfumes is ok selection could be better, but the relocation of it isn't great and the set up of it is bad. and i'm not talking about the temporary location either.
worst part of all is they launch brands they haven't stocked before or in a while and don't advertise it or do anything to help it sell don't display it so people see it, they hide it in the back of the store behind a pillar and expect it to fly off the shelf.
Eg: like when they stocked Dior Homme for 6 months and just suddenly removed it from stock list and said we don't sell it anymore ... what company does that !.... they constantly do this.
it won't move if no one knows about it!
worst part is not only is the men's section awful : not much range all street ware and then jumps into preppy , with not much other selection in-between .
the accessory selection is awful no good quailty options at all , it's either unbranded crap that is falling apart on the shelf or it is just as bad quality $$$ item. price isn't always reflection of quality !
the suit section is even worse , stock 3-5 major brands and that's it and even the selection of them is bad too. do they really need to stock labels that are even in cheap stores like MJ bale...;.... i mean really this is DJ's and not paddy's market.
the service is awful not to mention the staff assume your wealth level there a lot and that's quite distasteful and when they do find out you have money and boy does their tune change suddenly they are brining out the champagne and water.
what happened to that 5 star service they speak so highly of .
if this new renovation they do doesn't have anything that really makes me people want to shop then that's it ... please please bring back all of the designers and give us an amazing luxury experience really going to make me think about going to other places.
overall its not to bad if you can forgive some of those things i mentioned , its more how they have displayed the label just thrown them in next to cheap brands that hide it and wouldn't know anything is there.
new store needs a good layout and a great line to go with it as i'm sure it will be smaller then previous store . read more