I had the opportunity to get invited to a Yelp hosted party here, and came out of interested.
100 Squared is definitely a breath of fresh air for Westfield, which is a shopping mecca for all the common brands (Zara, Gucci, Gap, etc).
Instead of focusing on brand names, this is basically a marketplace/bazaar for independent designers who want another channel to showcase their products.
I'm not a fashion designer myself, but I'm also a designer - just from a more digital perspective. I can relate to the "not work for the man" part so I like this place a lot because it gives another outlet for independents or small businesses to hustle their wares. So 5 stars for this place because it supports small business / independents.
Anyway, there are clothes (women's fashion), and jewelry. But beware that the clothing sizes are more designed for "hipster" sizes. (i.e. if you're beyond say a size 10 or Medium - result of having a vegan or soy milk diet, then theres probably nothing for you here other than jewelry). But then again, theres even less for guys unless you're into cross-dressing at hipster sizes.
PS - 300th Review!!! read more