Gail Elliott is a former top model turned fashion designer. She married an ozzie some time ago and moved to Double Bay where the Little Joe head office for the multinational label is located. But don't let the fact that a model-turned-designer turn you away - it possibly would me if I hadn't seen the clothes in the flesh - there's been so many Kate Moss types doing their own thing and not necessarily with success.
Little Joe started of with camisoles and slip dresses but now have a range that can fill a wardrobe with beautiful, slightly hippy and sexy original cut pieces. Expect to pay $300 for a dress, $110 for a singlet. Pieces are pretty with usually something unique about them - the cut, the material. The friendly blonde in the shop said Gail frequently visits her stores and is super lovely... which is nice to hear - who wants to buy a snooty so and so's clothes.
A favourite piece is the laser cut suede and scalloped sleeves and hemline Loving Cup dress from the Love in Exile Summer 2011 Season for $549.
Opening hours:
Monday - Wednesday: 9.30am - 6.30pm
Thursday: 9.30am - 9.00pm
Friday - Saturday: 9.30am - 6.30pm
Sunday: 10.00am - 6.00pm read more