ET is the only core shop in the sb. Best new/used board selections for surf. Dan and Daniel are…read moreboth extremely knowledgeable on surf + snow and have actually tried all the equipment themselves. They'll beat any other shops prices too ET is for the groms the moms and the boys

My favorite surf shop! It's been a while since I came by but I needed more surf wax and knew ET was…read morethe way to go. The staff at ET is really friendly, helpful, and positive. They are not your douchey commercialized surf shop. They also are very responsive on the phone if you have any questions. Even years back, I had some questions regarding their wetsuits and surfboards and they really take the time to help me out in-person and over the phone. ET is well-known among surfers and is trustworthy. Prices are fair and competitive. It is super rare and unheard of to discount wetsuits/ have sales for wetsuits but they do here at ET! They have a huge selection of wetsuits and gear here. I always leave here happy and excited to surf.

SPYDER is but far the best surf shop in LA county! Thanks…read moreReno Makani for the recommendation and the VIP Surf lesson when I was in Hawaii. Mahalo & Shaka

This location has a larger selection of decks, trucks and wheels for your customizing skateboard…read moreneeds. My husband got his custom made skateboard here. He was so excited! Owen was super helpful and got everything my husband needed for his customized skateboard. This location also has a large selection of surfboards and clothes.

Great shop, friendly helpful staff. A South Bay must! Has all the gear you need for the beach !read more

Good people working at this surf shop, bought a pair of sandles that was 1 size small, used it in…read morethe sand, came back and asked if I could swap it for my size cause the grip was to tight, the kind Manager gladly made sure I got my fit. Thank you! See you again

Signed up for the rewards, WAY TOO MANY texts, emails, etc. App is janky, sales advertised are…read moreoften not reflected in the app and/or website merchandise. All staff at the store were nice and polite, have bought a few boards here in the past few years. I guess last straw for me is the line/collaboration with Huntington Beach Police Department. Of all organizations/causes to align yourself with, this is a weird one to me. Hard to imagine HBPD needs additional funds; how about some ecological organizations? Idk, won't be shopping here any more.

All I can say is the customer service is straight trash at this location worst one I've been too…read more All these young kids don't even welcome you or ask if you need help. Literally walked in and around the whole shop why these kids were just talking to each other. Must be nice to get paid to just have a convo with homies all day. -5 stars on this shop and location

Dive N' Surf has the most amazing staff who are so gracious, friendly, helpful and with expert…read moreexperience and knowledge that can help customers. The selection is diverse and expansive. They run sales once in a while that feature great discounts and deals. I'd recommend Dive n' Surf for your amphibious activity needs, including of course surfing and anything you might need with the beach and ocean they probably have here.

My favorite Dive shop in California. No waiting for fills. Wonderful staff. They always try to go…read moreabove and beyond expectations.

Summer swimsuit shopping FUN!! The staff here is helpful and nice, no issue on fitting swimsuits…read more Enjoyed shopping here, the staff helps with finding the right sizes and not snobby at all. Sale items are great value and the fabric of the swimsuits and the styles and designs are fantastic! Lots of variety and sizes available. Can't wait to visit again! Metered parking everywhere and parking paid lots nearby.

Nice staff; but not honest on their pricing. They will advertise "additional 25% off" from 50% off…read moreclothing but will take the 25% from the half off figure. Initially was told by the staff that it would be a 75% off price but that was not the case

I needed some board shorts and decided I wanted to shop locally. First off, just their hours are…read moreincredible. 6:30am-6:30pm? Are you kidding me? So if you've forgotten/need something for your morning *or* afternoon session, they've got you covered. Huge selection of all of a surfer's accoutrement. I'm a big guy - 6'6" 300lbs, so I was prepared not to find anything. I was wrong. There two pair of 40" waist RipCurl shorts that were PERFECT. I grabbed one of their big-ass beach towels just because. Thanks for the fast, friendly, RELAXED, thorough service, guys. I'll be back.

Chill and that full on cool mood here, my buddy dropped in to rent a board and wetsuit. There is a…read morelot more here too! Decent value, excellent location, parking is tricky as usual.

Absolutely love this brand!!! I get so many compliments every time I wear these shirts and they…read morefit my body so nicely! I follow them on IG so I get updates on new stuff They make the best gifts too

Love love love this shop! Great merchandise, good prices, and the employees are super friendly…read more Some great friends here. Don't miss out and stop on in!!!

Came in to try to find a decent priced hoodie or sweater that I liked since it's chilly at the…read morebeach today. The two girls working at the shop never bothered to even greet me, let alone offer help. Instead they're standing at the counter talking to someone who seems familiar to them but I don't think works there. Maybe he's a regular. I could understand if they were helping customers, but they're all chatting about movies. While I didn't find what I was looking for (and that's totally okay), it would've been nice to experience some customer service. This literally just happened. I just walked out not too long ago. In my reviews, I'm getting to a point of saying judge for yourself. I don't want my experience to deter yours, but just to help you be aware. I hope your experience will be better than mine.

All my favorite brands, great location, and central to a lot of other stores as well.read more

This is a nice little spot tucked away right off the beach. I like novelty and gift shop type of…read morestores because they always have the most unique finds and treasures. They have these nice hard-card wallets that are customizable and expensive and look like they can endure a war. lol The shop owner was so cool and talked to us the entire time we were there. The store lured us, but his vibe kept us. And we will be back for one of those cool wallets.

Several weeks ago I was on my way to San Diego and stopped at Javaman for some coffee before the…read morelong road trip. Upon getting out of my car at Javaman I saw this store 'Wicked.' I looked in the window and saw bikes, skateboards, clothing, iced tea, and ecofriendly attachments for your Iphone. I looked deeper into the store and observed a very cool shirt which had a multicolored fish next to a multicolored fish surfboard and thought it was worth me coming back when the store was open to check out exactly what this store had to offer. Yesterday (11-23-2012) I found myself again at Javaman and this time 'Wicked' was open. I walked in and observed all of their clothing to be preshrunk organic cotton. I asked the gentleman behind the cash register if they still had the shirt I was looking at several weeks ago, he said they did but the only size left was a medium and I needed a large. I still tried on the shirt in the bathroom / changing room and discovered it to just be a little too small and with a price tag of $39.00 a shirt has got to fit me perfect for me to invest that much coin on a shirt. The cashier said the shirt I wanted was out of stock and they could not order anymore which was a disappointment but quite honestly I am not sure I would have paid $39.00 for a t-shirt even if they had my size. I walked around the store and checked out several other items they had to offer from books on surfing, to ecofriendly shoes & sandals, I did not find anything that I felt the urge to buy. I thanked the cashier for his time and left. This store is located right next to Javaman & a Jiu-Jitsu studio on Pier. The store itself is quite small and too darn close to the beach to be finding any kind of discount. I hope more stores like this pop up here & there but this close to the water you are paying for the overhead to keep the lights on and I have to give this place a pass. I might be back if I am at Javaman and looking to kill time but other than those circumstances chances are this was the first & last time I walk in the door. With saying the above, if you are Xmas shopping for that Ecofriendly person this might be a spot you want to check out they have it all and when I mean it all, I mean IT ALL. I am giving this place 4 Stars instead of 3 because they are a local business that is Ecofriendly, if this review was solely based on the prices it would be 3 stars.