ET is filled with the most killer selection of things for every budget. My kids are new to surfing, so we're all still learning what's necessary and what isn't in terms of gear. What is immediately apparent once you walk into ET is just how much every single employee there genuinely wants to help you out however you need. There's zero pushy sales bs, and nothing but genuine interaction. We ended up getting a Ripcurl spring suit, some Sticky Bumps, and checking out their huge selection of boards. I was anxious to get a "real" board, but the guy helping us was kind enough to tell me to slow my roll. My kids are on Wavestormers and still getting a feel for it, and the guy suggested not to rush them past that stage. Much appreciated advice, and it means I am 1000% coming back to ET when they *are* ready for new boards. There's a reason places like ET have been open for decades--they're doing it right in every respect. read more

ET is the only core shop in the sb. Best new/used board selections for surf. Dan and Daniel are both extremely knowledgeable on surf + snow and have actually tried all the equipment themselves. They'll beat any other shops prices too ET is for the groms the moms and the boys read more

This is an awesome shop! After recently getting into skateboarding, I came here in December with my brother looking for a complete. When I walked in, they had an entire wall of different skateboard decks to choose from. to the right of the entrance once you walk in, they have an entire surfing section, and in the top floor they have a bunch of snowboarding stuff The guys at the counter were super cool and helped us find the right size and parts we needed. Shoutout to Dylan, who was super helpful and kind while we searched for the right boards, and even gave us shop stickers! This is definitely my favorite skate shop in LA, and I definitely recommend it!! read more

They have everything. Great locals super knowledgeable about all the gear. Helps to have them in the neighborhood.

My favorite surf shop! It's been a while since I came by but I needed more surf wax and knew ET was the way to go. The staff at ET is really friendly, helpful, and positive. They are not your douchey commercialized surf shop. They also are very responsive on the phone if you have any questions. Even years back, I had some questions regarding their wetsuits and surfboards and they really take the time to help me out in-person and over the phone. ET is well-known among surfers and is trustworthy. Prices are fair and competitive. It is super rare and unheard of to discount wetsuits/ have sales for wetsuits but they do here at ET! They have a huge selection of wetsuits and gear here. I always leave here happy and excited to surf. read more

ET Surf - Upstairs Floor - Surf Shop Near Me - Hermosa Beach, California

Great selections, better people! Always helpful and responsive Southbay's best skate and surf joint, bar none

I've been buying there for years. They're always helpful, its a unique throw back to the old days of private surf shops.

Planning on picking up a pair of oniell surf booties but I must warn you this place is dangerous ! You will want to buy everything once entering the store. Crazy selection of surf , skate , clothing equipment and attire . They even sell e-bikes ! Reese was the one who helped me and was super chill . I love the mom and pop indie vibe of this place. I also love that they have 3 parking lots !!!! Check them out . Will definitely be back . read more

ET Surf - View from the second floor . This place is massive ! - Surf Shop Near Me - Hermosa Beach, California

We live close to ET, so my teenage son has been going to this shop for years. He loves to scope things out and then bring me in to buy the stuff he has been begging for. The manager and the entire staff is always so friendly, patient and nice to him and us when we go there. They are super helpful and I strongly encourage any other locals to support this store so we can always have a place close to home for all of our southbay sport needs :) read more

ET is the best , the crew that work there are always super stoked on anyone who comes though their doors. Big shout out to the snowboard rental crew, so helpful and awesome. Great vibes and always hooking up my family. read more

Absolut staying power, it's an original, it's been here as the history of sports have evolved. It's the epicenter! It should be considered a national landmark. I've shopped here me whole life. This is where I got my first skateboard, it's where I got my kid his first skateboard. Whenever I'm in the hood I stop and support. The staff has knowledge they don't short on weak product. You get what you pay for. read more

Went there in the 90s when I was a kid, Jason "Wee-Man" Acuna worked there and he hooked me and my cousin up with stickers and just let us hang out.. the whole experience was very encouraging as a kid. Early memory of a rad experience in a rad shop at the beginning of a lifetime of skateboarding. Met Jason,many times after that and never forgot that day at ET. Thanks Jason read more

Great neighborhood surf shop. We were helped by Victor and Trent. They helped us find a wetsuit for our son for Christmas. They were both helpful, friendly, and knowledgeable. They listened to what we wanted and recommended items based on need/request, not upselling. They were both honest young men. read more

Still the best surf shop in all of the South Bay and probably all of California. Knowledgeable shapers, and if you're more of dry land man get a customer skate made for the best price I've seen anywhere. My dad took me here to get my first skateboard made at the age of 10 and the guy behind the counter that walked me through it and put it together for me was none other than wee man himself Jason Acuna (this was 30 years ago). Even though he doesn't work behind the counter anymore don't be surprised if you run into him or another one of countless pro surfers/skaters since most of them still go there for supplies or just to bs with each other. Great selection of wetsuits and clothes, sunglasses, shoes etc. Cheapest prices for name brands anyone could recognize and they carry other stuff you can only get in California and some you can only get in Hermosa Beach! Highly recommend this spot for a myriad of reasons, not to mention you are supporting a local owned and operated family business which is reason enough for me to spend money somewhere. Also the staff never makes you feel unwelcomed or treats you like a kook like most of these places do. Tourist get the same service locals do so if you're new to skating or water sports or a tourist vacationing and just want some great clothes to take back home that you won't be able to get anywhere else, ET Surf is the best option! read more

The workers here are very knowledgeable, helpful, and nice. I came here hoping to fix a gaping whole where my leash plug in was for my surfboard. One of the workers, Dan, was able to find a leash plug that was a perfect fit and helped me pick a leash. He was very patient in explaining to me how to put the leash in and gave me a lot of advice. FYI, they also sell snow gear and skate gear too!! read more

Daniel at ET Surf sold me a surfboard bag and went above and beyond to help me wrap my glassed on fins and entire board in cardboard to be able to fly it safely. My board survived the flight with flying colors. Customer service and expertise is above and beyond here. I highly recommend ET Surf. read more

Thank you Sonny, for your service and patience in helping my son pick out his new board. We'll be back to see you all soon. read more

ET Surf - Surf Shop Near Me - Hermosa Beach, California

Great organization! Very customer focus organization with outstanding service and products

Initially, I wrote a bad review about a surf shop. Since then, I have stopped by multiple times and still, I am greeted with respect and with people who truly know what they are talking about. Initially, I disagreed with a fin box I purchased, but since that interaction, Andrew along with Dan has helped me resolve this issue. It's rare to find surf shops that don't feel like a corporation, and that's why ET has become my go-to spot for all things surf-related. Highly recommend! Just for the heads-up, all sales are final. read more

ET Surf - Fins - Surf Shop Near Me - Hermosa Beach, California

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This place is about as good as it gets for a local shop. Great selection of boards and wetsuits and pretty much everything else a surfer could want. Staff is super helpful every time I am in. Talking to myself here, but also sharing, make an effort to shop at more local stores and not online. These stores, ET for sure, deserve our business. read more

I always bring my skis and board to ET Surf for tuning. They do a great job at a fair price. The customer service is excellent.

Today, I surprised my daughter for her birthday by bringing her to h this local skate store. The decision of coming here was based from the Yelp reviewers . We were not disappointed! Talk about excellent service coming from Sonny and the rest of the crew. Our daughter was a beginner. Sonny helped my daughter patiently put together a skate that is best for her needs. He did not push anything for her to decide, rather give her different options to choose from during her skate assembly. Some pointers and tips helped her too. My son had a great time shopping for pants as well. They have various other outdoor services such as surfing, roller blades, and bike. This is the best place to be. 5 minutes away from Hermosa Beach . They've been helping the skate community and other needs since 1972. Ample parking for everyone. 3-2-2021 read more

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Awesome shop - service, inventory selection, value, everything. Highly recommend. That's all

Been coming here for decades since a kid in the 70's. Now my kids come here with their kids. Amazing, knowledgeable and real deal staff. They live it! Best products and prices. Great repairs and assemblies of surfboards and skateboards. Awesome selection and expertise. Legendary! read more

Love this shop!! Visited for the first time to buy a surf board and the employees were so helpful. I'd absolutely recommend.

Best surf shop in South Bay........or LA area for that matter. Guys that work here are awesome. They are a true landmark of the community and need to be supported this way. Their own brand is great with tons of cool designs and nostalgic items from the old days. read more

My family has taken turns wearing this sweatshirt for 34 years. I bought this sweatshirt for my son when he was about 12 years old. When he outgrew it, I wore it for many years. When his daughter turned 12, I gave it to her. It is so soft and still looks really good. A big shout out for making quality shirts that last. read more

ET Surf - My Grand daughter at 16, ET surfboard logo - Surf Shop Near Me - Hermosa Beach, California

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Great spot to get some skate stuff!! Great selection, & I had a stuck bolt that they helped me get off the old board. Great service and great prices! read more

I been coming here for over 3 decades! My favorite surf shop of all times. After all these years their customer service is still the best Huge selection of surfboards and gear. Huge inventory of surfboards and fins. read more

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Love this place - ET Surf (and I don't even surf or skate)! My kid wanted a new skateboard and was directed to Zumiez in the mall. Nope, I shop local small business whenever possible and ET Surf got the nod. We dropped in after a killer workout at our local 9Round Hermosa just down the street and "Pops" asked if we needed help. After a few moments of showing us decks, my kid chose one and magic began to happen. Not only did Pops gather the goods, but he assembled the skateboard with pro-precision, skill and without taking all day. Lots of great gear, cool staff and fair prices. Selection & Service - excellent. Like I said, "Love this place - ET Surf." 5 stars Skate And Destroy. read more

The staff here are always so friendly and helpful, regardless of what we are there for. We go there for skateboarding and surfing. Always happy to support local! read more

Awesome people, HUGE selection! Looking for a board that is sold out everywhere? ET likely has several in stock. I had been looking for the Firewire Seaside in 6'0" for weeks until someone told me to check out ET Surf. I called to confirm they had that board in stock and not only did they have that board, they had duplicates of every size and multiple colors / constructions. They also had full size runs of all of the other brands most popular boards too. I would be remiss if I didn't also mention their great selection of clothing, skateboards, snowboarding / skiing gear, and electric bikes. Don't sleep on this place. read more

ET Surf - Cute-Boi Luke with the SeaSide - Surf Shop Near Me - Hermosa Beach, California

Cool, authentic place with a huge selection for surf gear. Widest selection I've seen for women's wetsuits. Staff was helpful and knowledgable and we left with the fins my bf needed. Overall- great spot to checkout. read more

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Best surf shop ever. Cool, helpful people work here. Prices and quality are great! Been coming here for years with our kids. Great with returns...no questions asked. read more

Had the fin I was looking for. Large supply of boards, fins, clothes. Great all around surf and skate shop.

ET Surf is hands down the best surf shop in the South Bay. Having grown up here, many trips have been made over the years for clothes, boards, shoes, etc. I have kept coming back not only for the huge selection of surf/skate/snow gear and clothes, but more than anything the service. All of the staff is extremely helpful and there is just a very positive vibe to their interactions and they are authentically nice people. I was in store yesterday for some snow gear to get ready for a Big Bear trip. I believe it was Dan who helped me out. He helped me through the whole process as I picked out goggles, helmet, and snowboard pants. Trying on many different pairs of the goggles. I got home and realized the goggles were not right, came back and Dan patiently went through the process of helping me with more goggle try ons. Im sure it was annoying to have to process an exchange and open up more pairs to try. Dan was super helpful and patient throughout. Thank you ET! read more

Love this place. Always find great deals on awesome stuff. The other day, I went to 2 other shops before this one, I didn't find what I needed so I figured it was worth an extra 20 minute drive from where I was to this store and again, I was not disappointed. Came away with everything I wanted for a great deal. All the staff were super cool as well. Thank you ET! read more

This place had literally everything a kid needs to keep busy and active. We were in town and my son waS looking to get a new skateboard setup. The staff was friendly and helpful with all the questions we had. We ended up going with a decent setup that he was happy with. If skateboarding isn't your thing, no worries...they have surfing, snowboarding, boogie boards, and even roller skates. Best local spot I've been to in a while ! read more

ET Surf - Entry - Surf Shop Near Me - Hermosa Beach, California

This location rocks, true skate, surf, and snow store for people who appreciate these sports. The staff is all world, they got my daughter set up with her first true skate deck to compliment her off the rack Penny Board. We actually built around a skate deck and trucks that she was gifted. We got great assistance and advice from Braden/Bradon (BJA) who got us set-up and ready to roll. We got new wheels and bearings which work great for her skill level. This location also has some sweet beach attire, just a really cool shop with kick-back employees, my favorite surf store in the South Bay. read more

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I have been coming here for years and have finally gotten around to writing a review. First of all, despite being primarily a surf shop, E.T surf also has snowboards, roller skates, and skateboards along with gear associated with all of those sports. So if you're looking for any of those things, drop in to E.T. One of the things I love about E.T is that they're family owned and they really take the time to know the pulse of the community. Case in point is that they recently started stocking Impala roller skates, so if you're looking for some roller skates I haven't seen them anywhere else in the area. They also now have e-bikes too. The store is two stories and laid out really thoughtfully. It doesn't have the generic corporate feel that all of the mainstream corporate stores have. I love even just walking around and browsing without anything in mind. If you appreciate surf shops you'll love walking around here. The thing that really sets E.T apart from all the other surf shops though is that as a family owned store, the service here is second to none. Any time you come in here all of the staff will be not just friendly but will go above and beyond to help you out. What actually prompted me to finally write a review for here is that I bought a Carver skateboard here and was having some problems with the trucks. They have skate shop area at the front with all sorts of tools/nuts/bolts etc for skateboard. The guy not only helped me out with the Carver, but I also brought in another board (that I didn't buy at ET) I was having problems with and he helped me out with that too. Of course I can't write this review without talking about wetsuits. Wetsuits are a big pain in the butt to put on and take off and when you're not in the water they get HOT. E.T is the only place I've ever been to that has air conditioned changing rooms specifically for trying on wetsuits. If you're looking for a wetsuit this is the place to go. They also have a great selection to choose from. Lastly, E.T prices cannot be beat. They pride themselves on having the lowest prices of anywhere and seriously, even online you won't find a better deal. I got my Carver for 200 bucks and the exact same model is $220 online. Oh yea, the E.T merch is all super cool. I highly recommend checking out the hats and shirts, they have really cool designs. Support local! read more