Cutter and Squidge

3.7 (60 reviews)

ModerateCafes, Bakeries, Patisserie/Cake Shop

Open • 9:30 am - 10:00 pm

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Cutter and Squidge - Blueberry cheesecake - Cafes Near Me - Soho, XGL

Cutter and Squidge - Inside - Cafes Near Me - Soho, XGL

Cutter and Squidge - Cafes Near Me - Soho, XGL

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Cutter and Squidge - Downton Abby decor - Cafes Near Me - Soho, XGL

Cutter and Squidge Popular Desserts

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Cutter and Squidge menu photos

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CUTTER AND SQUIDGE ATMOSPHERE

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Inside

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Outside

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Hipster

Trendy

Moderate noise

Good for groups

Recommended Reviews - Cutter and Squidge

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Samantha L.

My friend and I wanted to experience afternoon tea during our trip to London, so we made reservations here on a Monday afternoon. They have a vegan option, so he opted for that and I went with the standard menu. It came with a scone, 3 types of sandwiches (cucumber, ham & cheese, and egg salad) and an assortment of sweets (two of the sweets were vegan and then the other two were macarons for the standard menu and a brownie and cookie for the vegan option). The scones were our favorite. I was not a fan of many of the sweets, except for the one that came in a jar (not sure what it was, some type of pudding/custard).

Jennifer H.

We decided to do the Potions Room afternoon tea experience since it seemed unique, and I overall had a great time! The ambience was super cool (lots of magic/wizard themed decor). They give you a robe to wear and a wand to play with. The storyline of being in a potions class was a little cheesy in my opinion but would be fun for kids. I mainly enjoyed the tea experience and the food! You get a choice of 1 tea (unlimited refills), and you "brew" your own potion (you just mix three liquids to make a fruity drink). Then, the staff brings out an assortment of finger sandwiches and sweet treats. It took quite a bit of time for the food to arrive, so a lot of the two hour experience was just waiting. The snacks were quite good (my favorites were the finger sandwiches and the scones). At the end, we got an ice cream treat. When I placed the order online, I thought I ordered the standard adult ticket, but it seems like they treated my ticket as vip so I got an extra drink (chose the hot chocolate bugs - chocolate and coffee liquor), and you get a goodie bag with some treats and a mug.

Vidya P.

Honestly, I had seen this on so many lists, and I was quite excited to try this place out. Everything looked delicious, but I guess it just happened to be the day that I was there that a lot of the choices had nuts (and I'm allergic...). Slight disappointment. My husband enjoyed the sweet treats, but definitely said it was a tad too sweet for him. Need to give this another try when we're back next.

T L.

Went there for the magical potion room tea. Set in the basement if cutter and squidge, a lot of time and effort has been put into the experience. A great time for the value. We went for the noon sitting and stayed until almost 230. The vegan food supplied was delicious; highest remarks for the mushroom pie and the desserts. Would also recommend the chocolate cupcake and scones. The room can fit around 15 people and you are sat in tables of 2. Would recommend this experience.

Iris T.

I first saw and heard about this from my sister. The photos were cute and everything looked so delicious! They also have a Hello Kitty Afternoon Tea until the end of August 2016. When I finally booked our tickets to London, I decided that I needed to visit. It's pretty small but easy to find. They had several patrons already sitting. Their sweets were displayed prettily at the front and were clearly labeled with names and prices. Everything was cute. The prices differed depending on flavors and whether or not you were dining in. The biskies were cute but on the smaller side. We decided on their matcha (green tea) cake which was decidedly more magnificent on a sizing scale and though pricing is on the steeper side, a little more reasonable since we were sharing. It was a thinner slice (we Americans are used to thick, artery-clogging, diabetes-inducing slices, don't you know) multi-layered with alternating green tea cream and strawberry cream fillings. The cake itself isn't the lightest but nor was it too dense, so it was fine. It wasn't the highest on the moist scale but it definitely wasn't dry. The cream wasn't the sweetest but nor would it be something that I would say was perfectly sweet, either. It could have been less sweet... or perhaps it is meant to be eaten alongside tea or coffee. We had purchased lightly sweetened bubble tea before so the cake was a little on the sweet side as we were washing it down with our bubble tea. Even so, I thought the strawberry complimented the matcha well and the matcha flavor was apparent, so kudos for that. The staff was nice and friendly. The place is cute and could be slightly cramped if they get a higher volume of people at the same time. They have a single (small) unisex toilet and offer Hello Kitty themed merchandise as well as tea and tea pots. All in all, I think it was a little overrated and priced, but cute and worth a visit if you have the time to check it out. It is also a good place to stop by to chat with friends; there was even a family with kids when we were there. The food isn't bad at all but just not all that reasonably priced.

Angela F.

For a truly unique, fun, and delicious tea, check out Cutter and Squidge in Soho, London. With a wizard/potions theme, it's charming and interactive. And since it's a lovely bakery, the food is excellent! We really enjoyed the entire experience! The potions room is decorated perfectly and the potions instructor and prefects are charming. A must-do if you are a fan of a certain wizarding book series!

Alison A.

This cafe is centrally located on a corner Brewer street. The joint itself is well decorated and absolutely adorable. Noise levels are appropriate for a quick meeting or intimate dessert option. There are cute little gifts such as mugs, sweets, and other novelties, especially being recently infiltrated with the Hello Kitty stuff. The "biskies" are very delicate and unique looking, though a bit on the pricey side though for such a tiny confection. The cakes are visually astounding and layered with more frosting and cake than you can count. The cake portions though are very dry and dense, and when you combine those two qualities, it makes for an unsatisfying palatable experience, as if you have crumbling scone mix sloshing around in your mouth. In my humble opinion, this is one of those instances where the novelty looks better than it tastes. The staff are very helpful in explaining each confection, and they are very kind as well.

Matcha raspberry bisky & chocolate peanut butter cake

E J.

Where do I start? The cakes, even before you taste them, are drool worthy and a visual delight. The 'biskys' will leave you loitering at the minimalist counter for what seems like ages, turning the most decisive person into the most indecisive as they try to work out which of the wide variety of gorgeous flavor combinations they want to try. The staff are always on hand to give you some recommendations - from their personal favorites to the newest snacks, they're really knowledgeable of the brand and all the ingredients used, not to mention where they were sourced. Perfect for those who have allergies, as they won't steer you wrong just for a sale. Cutter & Squidge isn't the cheapest of places, but it's clear that the final product wasn't sacrificed to make a quick buck here. There is love in every single biskie and cake on sale in the spacious, airy cafe. Well worth a visit with pals if you're in Soho and hankering for a sweet treat. If you're anything like us and over order? No worries, they have you covered with take away boxes if you'd chosen to sit in.

Tara M.

I am not one for buying cake these days if only because I am not a fan of sickly sweet treats that favour the visual over the taste. While a pretty cake is lovely, something that tastes good is preferable. Cutter and Squidge is beautiful and delicious! There are so many flavours to choose from and the combinations are fantastic. I had two biskies and a slice of cake which admittedly was way too much but I couldn't choose! Luckily they gave me a box to take my uneaten cakes home. I recommend the Eton mess cake and the rhubarb biskie, they were both amazing. The coffee is decent enough too.

Chrystel K.

Been to the hello kitty afternoon tea and I had a amazing time! I really enjoyed my experience and the attention to detail in everything. I hope they do more amazing collaborations! Ever since I have always gone here whenever I feel like having a spot of tea and a great biskie! Even when I am meeting friends and catching up this is a great place to go for something different and unique. Staff are lovely and are always helpful and friendly. Their drinks menu is so different and fun. I ordered the pineapple ice cream float and it was a great.

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Sarah B.

10 years ago

This cake shop is well worth a visit. I discovered it recently when I was pottering around Soho. I tried some of the biskies from their latest range which I enjoyed with a lovely green tea. The gingerbread latte and chocolate orange flavours were amazing, full of flavour and not too sweet. I don't have a very sweet tooth and I'm not a fan of over sweet cakes but these were the perfect treat. I should add they are also beautifully decorated so I bought a box for my friend as a gift. She loved them too and was still talking about the green tea flavour a few days later!!!! The cafe itself is a very pleasant spot to have a break away from the hustle and bustle of Soho and the staff are very helpful and friendly. I will definitely be making a return visit to this cafe soon. read more

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Elena P.

10 years ago

Amazing cake selection and biskies. I bet if you pop into this shop, you will definitely want to try something. Very delicious. I've been there twice. I tried both cake and biskies. read more

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Marielle M.

8 years ago

Oh my God. Their cookie with buttercream is really good. It's not to sweet which makes is perfect. We were told you could only find them in London. Worth a visit. I tried four different cookies and the salted caramel cookie was the best. They are heavy to eat so two are enough. I shared with a couple of friends read more

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Jacqueline H.

101

9 years ago

The biskie was one of the most impressive desserts I've had in quite some time. There are so many flavors and every one I've tried was superb. This was a recommendation from my sister who raved out Cutter and Squidge and now I see why. I find that this place is at the top of my London list now simply for their delightful biskie (they have many other lovely treats as well, but this one is so unique). The service is great and the value for money is unbeatable. I would highly recommend this shop for all your sweet needs. read more

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S B.

8 years ago

Worst customer experience I've ever had. We had a reservation for tea that we had to cancel because my friend GAVE BIRTH that morning (three weeks early) and the staff refused to cancel or change the reservation to a different time. When I suggested I might come by and pick up the sandwiches and desserts etc to bring to my friend in the hospital, I was told that they "wouldn't transport well" and they were unwilling to package anything up. (How can a sandwich not transport well??) Shockingly horrible and inflexible place that could do with a bit more humanity. read more

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Isabel F.

Elite 16

10 years ago

Cutter and squidge A delightful little place, so cute. The creators of biskies, those are definitely worth a try and they have quite a range on offer! Lovely, helpful and friendly staff. The cakes looked amazing as did the brownies but I wanted to try a biskie but it was really hard to decide on just one. Luckily a friend agreed to half and half so we tried the salted caramel smore and gingerbread biskies. Both really delicious but the smore biskie was so amazing I couldn't resist buying a jar of salted caramel before leaving. They also sell really cute aprons and home made honeycomb, among other things, which were really nicely packaged. So it is definitely staying on my list of places for cute last minute gifts, and while there I am sure I won't be able to resist trying a new biskie. I had some really nice mint tea also- great place for a catch up with friends (especially as this means that you will be able to try more flavours if they are willing to share) read more

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PC Y.

8 years ago

I was over-charged! Double check your bill before you leave as I was getting a few things to take out but they charged me the eat-in prices which added a few pounds to my bill. The cakes (I ate at my own home) were nice sized slices and had a good cream to cake ratio. The cake was moist and had a nice flavor. The cookies in a jar I purchased were ok. Nothing to rave home about. They are not wheelchair accessible so a couple of us could not get in to enjoy. read more

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Jinny N.

Elite 15

202

10 years ago

As soon as I heard about the Hello Kitty afternoon tea pop up I wanted to go. Before I could say the words a friend of mine texted me to say she had booked a table for 3 for me, her and her sister! I love Hello Kitty and have done so since I was child. I am a big kid, but I don't care. I love the styling and the whole Sanrio brand. I also love afternoon tea. It's probably one of my favourite treats. I have never heard of Cutter and Squidge. But recently I haven't ventured at all around Soho. The bakery cafe itself is cute, but small. Not surprising for a Soho location when space costs the earth! So after I found out about the pop up I consciously avoided reading anything about it as I wanted it all to be a surprise. It's a popular bakery so when we arrived we there was a bit of a queue plus we didn't realise that the pop up was downstairs, separate from the cafe. The cute branding within the store made up very excited. There was a little delay with our booking, you only get 1 hour and 20 minutes at your table. The hostess looked a bit flustered as people really wanted to stay longer. I understand but it's clearly stated in the booking. After a short wait we followed the Kitty bows downstairs. It's a cuteness overload! I won't go into too much detail as I don't want to spoil the surprise. It's a small but perfectly formed little oasis in the middle of Soho. As a party of 3, I wasn't surprised to be squeezed onto a table for 2. As I mentioned before they don't have much room to play with. Due to the popularity of pop up the staff are kept very busy. We had to wait a little while to order our preferred teas, so I was a little conscious of the time slot. Teas and pink lemonade were served and shortly after our treats arrived. The afternoon tea is served in stacked bamboo steamers. A nice alternative idea but they could have gone to town with a proper cake stand (I am biased as I am a tableware designer). The menu is extensive but I wasn't expecting so much food! Plus you can order more too! My favourites were the cheese scone, marshmallow and Kitty's mud pie. The overall theme was sweet but the savoury twist was good. We couldn't help overhear the table behind us makes some negative comments to the waitress. They said it was all too sweet and overpriced. Afternoon tea is traditionally a sweet meal, that's why you drink gallons of tea with it. I personally don't think it's overpriced. The concept and the novelty experience is part and parcel of the price. Sanrio HQ oversaw all the recipes and styling. Plus the range of treats on offer is fantastic. Was it all to my personal taste, no, but I tried everything and as a group we all liked different elements. For me the pop up was a great success and I would recommend it to any Hello Kitty fans! read more

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Robert L.

11 years ago

This is a great little gem in the heart of Soho. If you like cake, biscuits/cookies in one (called a biskie) and a friendly atmosphere this is the place to be! I have been a long-time customer of this beautiful family-owned shop and can only recommend everyone to check it out for themselves. Five Stars are for Atmosphere / Friendliness / Taste / Customer-Service and last but not least the great location on Brewer Street. read more

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Megan B.

138

9 years ago

We had an absolutely delightful tea in their "genie room." The savory sandwiches and scones were perfectly offset by a beautiful selection of sweets. read more

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Linda P.

8 years ago

Came here after seeing the amazing pastries on Instagram! I wasn't even sure if I wanted to get anything, but everything looks so good and the girl was so nice and helpful that I had to. I got the raspberry "biskie" with a white chocolate pearl designed to look like a gorgeous and much more delicious clam. I am very picky when it comes to bakeries, so this was an amazing find! May or may not be coming back in less than 24 hours read more

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O O.

9 years ago

I got the Chocolate Mud Pie and it was delicious! Super smooth frosting and moist cake.

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Alex J.

11 years ago

Not in London very often but decided to treat the kids with a selection from Cutter and Squidge. After each was divided into four (not easy with a teaspoon), all were then sampled and declared extremely tasty by a very strict tasting panel. A thumbs up from all of the panel !! read more

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Jane L.

10 years ago

I seriously cannot understand the bad reviews! This place is amazing ! I read about it time out and went tonight! The biskie is a cross between a cookie and a cake- How bad can that be?! All I can say is that it's a must visit for a sweet treat. Do it! read more

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Nat S.

10 years ago

Was really disappointed with the quality of the food. I had read the reviews just before going and saw the mixed opinions. It cost 120 for 2 children under 2 and 2 adults- we were made to wait and things were forgotten. The staff were very friendly but didn't make up for the not great food and disappointment and not too mention extremely over priced!! read more

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L A.

9 years ago

Got one of their 'famous' biskies (cookie sandwiches) - so much sugar there's absolutely no flavour at all. I wouldn't have minded paying the almost £5 price for a single cookie but now I wish I'd just saved my money. Really cute shop but desserts are subpar in every respect. Blehhhhkkkk! Won't come back. read more

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G C.

10 years ago

Cool decor, friendly staff and yummy food! Cookies and cream cake was spot on - will go here again!

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James D.

10 years ago

Cutter and Squidge are fantastic! Their cakes are out of this world... its become something of an tradition in our office to order a Cutter and Squidge cake whenever there is a birthday. We take great delight in choosing the next adventurous flavour, our favourite so far... Salted Caramel Choc Heaven - oozing with deliciousness. The biskies are also great fun for any occasion. Don't forget to pop into the new soho store which looks fab, and the secret garden is great fun! read more

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More info about Cutter and Squidge

20 Brewer Street
Soho W1F 0SJ
United Kingdom
Soho
Directions
020 7734 2540
Call Now
Visit Website
http://www.cutterandsquidge.com

Hours

What time does Cutter and Squidge open?

Cutter and Squidge opens at 9:30 AM on Monday, Tuesday, Wednesday, Thursday and Friday.Cutter and Squidge opens at 11:00 AM on Saturday and Sunday.

What time does Cutter and Squidge close?

Cutter and Squidge closes at 8:00 PM on Monday, Tuesday, Wednesday and Sunday.Cutter and Squidge closes at 9:00 PM on Thursday and Saturday.Cutter and Squidge closes at 10:00 PM on Friday.

Mon-Wed 9:30 AM - 8:00 PMThu 9:30 AM - 9:00 PMFri 9:30 AM - 10:00 PMSat 11:00 AM - 9:00 PMSun 11:00 AM - 8:00 PM

Payment methods

Does Cutter and Squidge take Bitcoin?

No, Cutter and Squidge does not take Bitcoin.

Food & Alcohol

Does Cutter and Squidge have catering options?

Yes, Cutter and Squidge does have catering options.

Does Cutter and Squidge serve alcohol?

No, Cutter and Squidge does not serve alcohol.

Indoor Amenities

Does Cutter and Squidge allow dogs?

No, Cutter and Squidge does not allow dogs.

Does Cutter and Squidge have TVs?

No, Cutter and Squidge does not have TVs.

Outdoor Amenities

Does Cutter and Squidge have bike parking?

No, Cutter and Squidge does not have bike parking.

Does Cutter and Squidge have outdoor seating?

No, Cutter and Squidge does not have outdoor seating options.

Does Cutter and Squidge have parking?

Yes, Cutter and Squidge has parking options. Street Parking

Other Amenities

Does Cutter and Squidge have free WiFi?

No, Cutter and Squidge does not have free WiFi.

From the Business

Specialties

An all-natural bakery with unique signature Biskies, Dream Cakes and more sweet treats. A Biskie is a fresh, unique handmade sandwiched dessert. A creation of biscuit/cookie/cake filled with our special lightened buttercream, handmade jams, caramels and other delights. We specially created our buttercream so that we could halve the amount butter and sugar we use and pack it full of real fruit, premium chocolate and other delicious ingredients for maximum flavour. Not to be confused with a macaron or whoopie pie, a Biskie is a moorish blend of crisp, soft, chewy, cakey and creamy delivering a massive flavour fiesta!

History

Established in 2013.

Cutter & Squidge are two food obsessed sisters and the journey all began from a 'compact' kitchen in North West London. After trading in street food fairs, and developing special products for stores like Harrod's and Selfridges, a pop up store was opened in Soho, London, in early 2015. Due to the success, a permanent store was then opened in September 2015 and is now home of the Biskies and Dream Cakes.

Cutter and Squidge Reviews in Other Languages

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French
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0.3 mi•Fitzrovia

Probably my favorite spot while visiting London (9.5/10)…read more While visiting London, we looked for a great coffee spot, and let me tell you, we found it. Although the interior of the cafe is small, it does have a few seats if you want to enjoy the drink sitting down, but you might have order it to go. When you walk in, the place screams Japan; simple, minimalist, wood padded interior. But the hero here is definitely the coffee; I ordered an espresso, and it was perfect, smooth and balanced. All in all, if you are looking for great coffee, Omotesando is the place to go. My Criteria: 5 stars: The best food I have ever had, or an excellent option given the price. 4 stars: Good food, a restaurant I look forward to trying again. 3 stars: Good food, a restaurant that I am indifferent to. 2 stars: Below average experience, will not go again. 1 star: This restaurant should be closed.

The soy cappuccino I had was incredible - perfect foam/coffee ratio, balanced smooth coffee and…read morecame out fast. I will say there was a long line out the door when I arrived and very little seating. It felt a bit cramped so I drank my cappuccino and left. It's nice for a quick break or takeaway but not the best for sitting down and relaxing. Otherwise, friendly service and excellent coffee drinks!

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Oat Milk Iced Latte & a Kashi (omotesando koffee's signature baked custard)

Inside seating area

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Matchaccino

MoCafe

5.0(1 review)

0.2 mi•Mayfair

The tea here is great!!! You have cinnamon and other add-ons to your tea for a better taste to…read morecertain people. This restaurant has a Arabian taste with other great food such as special appetizers and courses including desserts.

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Tea with the Arabian restaurant taste.

Mortimer's Cafe

4.4(7 reviews)

0.5 mi•Fitzrovia

•£

Lovely little cafe ideal for lunch offering a wide variety of foods including traditional jacket…read morepotatoes prepared by a friendly and helpful staff.

a huge fan of this place! The waiters are amazing, kind and…read morevery friendly. The food is delicious simple and affordable, Also LOVE their cappuccino costs only 2.50 pounds. If you live in London or just visiting i highly recommend you to eat there wont regret.

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3 reviews that are not currently recommended

The reviews below are not factored into the business's overall star rating.

Sandra H.

9 months ago

Title: Ruined My Daughter's 20th Birthday Cake Paid extra for timed delivery -- they showed up 2.5 hours early. Worse, the birthday cake plaque had my daughter's name spelled wrong. Removing it left a huge hole in the middle, making the cake unpresentable for guests. They only refunded delivery and the plaque, but the entire cake was ruined for its purpose. Very disappointing and unacceptable for a milestone birthday. read more

Aimma A.

10 years ago

The Hello Kitty Special brought us here. The staff is very welcoming. Lots of tasty cakes on to offer. It is brilliant find in central London!! They do delivery too :D read more