One of the very very many (FEW) important things I google-ed when I came to live in Italy was "AVEDA + FLORENCE + ITALY". This was because my color conserve shampoo and conditioner were becoming .. well.. scarce (couldn't water it down anymore, would just be ... water) You know what I found?? Not one, not two, but THREE different AVEDA locations in Florence. WOW. I came to find that these AVEDA salons were all owned by the same person, but each had it's own unique salon space and well equipped AVEDA products store. The Salon(s) Contrasto all have the same typical AVEDA features as I have found in the States, such as.. rich earthy tones and fixtures, distinctive AVEDA smell and unique groovy looking stylists. It's almost like your getting highlights and your upper lip waxed in a temperate rainforest by little forest nymphs.... this feeling only lasts a couple seconds until your friseur accidently yanks the brush a little too hard through your knotty thin hair and/or the extremely loud high pitched voice of the woman next to you is recapitulating the incompetence of her boyfriend / coworker / mecchanic / milkman / librarian etc.
This place is busy so it is not likely you will find yourself the only client at any of these locations. Walk-ins are welcome at the Via de'Neri branches, but the Via della Mosca Salon is appointments only. If your looking for an English speaking stylist I recommend Livio or Antonio. I enjoy Serena, who does nice highlights. Waxing is available and done decently for a reasonable price €5 ( I haven't had it done for awhile so the price may have changed).
The only thing that made me a little sad is that the AVEDA products for sale are more expensive then you would find in the States. They are already a bit pricey, so the extra €€ ' s per product made me shed a tear when I bought my color conserve shampoo. ( I now stock up on products when I go home)
HOWEVER there is an amazing discount for students - 20% off hair services
(something I have NEVER found in any AVEDA store back home)
I have been pretty satisfied with the products and services I have received over the years from AVEDA salons. Salon Contrasto isn't any different.
AVEDA prices are on the high side. I would expect to pay anywhere from €50 -€100 or much more depending on what you have done. Like many salons they charge for washing and drying your hair, which is around € 17 and sometimes
they will try to slip in a nice deep conditioning rinse or something of that sort , which YES you have to pay for b/c it is EXTRA. That is why it is SUPER important to stay informed on what IS and IS NOT included in the cut or color service. Never be afraid to ask or say "oh yes that deep conditioning treatment sounds delightful... how much is that?" If your just going in for a hair cut and don't want to spend €17 for someone to wash and blow dry your hair - TELL THEM that you don't want it washed, I don't think it is really necessary for a cut BUT isn't it sooo nice to have someone wash your hair for 5 minutes, massaging your scalp and LADIES... it has been said that getting your hair massaged increases your oxytocin levels, now isn't that a way better way to splurge than a 200 calorie gelato ??
Splurge !! read more