Residents of the oft-maligned state of New Jersey know that it offers so much more than the gritty…read moreindustrial scenery of the Hydro-Pruf factory and gas storage tanks seen in the opening credits of the Sopranos. New Jersey features a diverse landscape that ranges from from the factories of Paterson to the 9,800 farms covering 790,000 acres of farmland in the state.. with a unique and rich tapestry of upscale and blue-collar towns across the state from Montague in the north to Cape May in the south. Just Jersey is a store that celebrates it all. Just Jersey is a independently-owned and -operated retail outlet in Morristown that features carefully curated, locally-produced, and reasonably-priced products that celebrate the rich culture and history of the Garden State. It's a one-stop shop for all things Jersey - high-quality, handcrafted art, jewelry, and clothing products as well as shelf-stable food products produced by local artisans - that make thoughtful, decorative, functional, and tasty gifts for current or former New Jersey friends and family as well as wonderful decor for home or college dorm room to remind family and friends of the culture and attitude of the Garden State and their hometowns. What's more New Jersey than New Jersey-shaped pasta or a "Jersey Girls Don't Pump Gas" keychain or a decorative sign with your zip code or town's name crafted from decommissioned New Jersey license plates? Paul Miller and Tina Bologna, Just Jersey's co-owners and shopkeepers have created a special place in Morristown that serves as a hub of the local community and supports more than 300 New Jersey-based small businesses. They seek out locally-produced products that are uniquely 'Jersey' and produced by New Jersey-based small businesses to stock in their store and website. Every product in the store and website comes with a story that Paul and Tina are happy to share. They also host periodic launch parties in the store to celebrate new vendor and products added to their inventory. To celebrate the recent Small Business Saturday, my shopping companion (.. in full disclosure, a Jersey Girl through and through who lured this then-New York City resident to relocate out to her home state ..) and I stopped in to Just Jersey to pick up her weekly fix of Cape May Peanut Butter Company's Natural Peanut Butter produced in a facility at the Cape May County Airport. We wound up eavesdropping on a conversation between Paul and a local politician on the town/township's political history and buying my shopping companion a beautiful sweater knitted by Paul's wife which she'll wear proudly she's supported a New Jersey-based small business. We will definitely be back! PRO TIP #1: If your small- or not-so-small New Jersey-based business needs to thank its customers for their patronage whether for the holidays or just to say thank you.. why not celebrate the state your business calls home while supporting the local economy? Just Jersey has plenty of experience with creating and shipping corporate gift baskets full of locally-sourced products from small businesses. PRO TIP #2: Just Jersey does not have a private parking lot, but there is plenty of paid on-street parking on South Street or Maple Avenue. Bring change or use the ParkMobile app for the meters ($1 per hour) Monday through Saturday from 8am til 6PM; all street meters are free Monday through Saturday after 6pm and all day on Sunday. If you can't find a spot on the street, paid parking is also available in the Morristown Parking Authority Lot #8 (@ 10 Franklin Street) and Vail Parking Area (@ 110 South Street). FREE on-street parking is located on MacCulloch Avenue, just two blocks from Just Jersey.

Lovely store. Wonderful selection of all things Jersey. Tina was helpful, not just with product…read moreinformation and selection, but also with having items shipped cross-country. If you're in Morristown, stop in!

The cutest boutique in town. I come here often when I get gifts for people. I know there is usually…read moresomething trendy or cute that I can get for my friends. I got this adorable ornament which looks great on my tree. Some things are slightly pricy but they really do have such great products.

Great selection and service. Always find something when I shop there. Whenever I am in town I stop…read moreby

Surreal experience in glass making! Came here for a team building event and the team was amazing…read more We did more than we thought we would and had a great experience!

We were here in December for a team building event, and we just picked up our glass creations last…read moreweek. We had a great time. There were 6 of us and two instructors, so we got to watch two people at a time making their creations. Most people made a bud vase, but two made flowers, and I made a bowl. A great time was had by all! I'll definitely come back again - perhaps on my own - to make a flower.

I visited Willow for the first time today and I will definitely return! It's a lovely shop with an…read moreinteresting collection of styles. Most importantly, I received outstanding personalized customer service from two friendly and attentive staff members. Downtown Morristown can only thrive as a destination, attracting and retaining a variety of businesses, if residents and visitors regularly patronize quality small businesses like this one.

From the owner: Boutique shopping in the heart of downtown Summit & Morristown NJ. Women's, men's & gift boutique…read more One on on personal styling. Open 7 days a week.

I just moved to the area and am so glad I stumbled up this gem of a store. The owner, Maria and her…read morestaff, are so helpful and friendly. A nice array of gifts for everyone and at many price points. Definitely worth a visit!

Service and selection are great, recommend for gifts and yourself. Great store for browsing, I…read morenever leave without finding something great.

Absolutely beautiful basket and everything was perfectly. The service was great, came on time and…read morethe people are very polite

I have to admit I wasn't sure purchasing this type of gift online. They were able to fill my order…read moreas well as deliver it very quickly. I ordered a Miller Lite gift box with snacks for my boss for his birthday. I definitely will use this company again! Thank you so much! This company killed it!!

Nina, the owner/manager is wonderful. She's helpful, honest and knowledgeable. Nina goes above and…read morebeyond to make all customers happy. More establishments should be run like this. Nina makes her customers feel like their order is the most important order! Judy

Today I went into the Edible arrangements in Morristown store owner Assef…read more This establishment is so neat and clean. Assef was very friendly and helpful and made three beautiful arrangements. I highly recommend the store for quality and cleanliness the owner was very professional.

Bought custom furniture from Butter+Velvet. It was delivered a few weeks ago, and I just love it…read more Is a great addition to my living space. I worked with the manager, Gabriella; and she shared many helpful decorating tips. Her thoughts and insight is amazing! We will be returning. Great store in downtown Denville, and Gabriella was knowledgable and not pushy at all! Highly recommend and will be returning.

I have been a customer of Butter and Velvet for many years! Everything in the store is curated…read moreperfectly for wonderfully unique gifts ( but I always find something for myself every time I go in!) I have also used the design side of the business for years and have loved every single item they have helped me choose from furniture, lighting, wallpaper, linens ,paint color and decorative objects. Also Kelly and Michaeline are both extremely talented and warm- a great combination!

I called from out of state and spoke to a lovely woman and told her I needed to order a coffin…read morecover. I gave her my choice of white flowers and my price point. She listened to everything I said and we agreed on the purchase. I was more than pleased when I arrived at the funeral home. She created the most beautiful arrangement and I was more than pleased!

Flowers from Hannah is exceptional! I placed my order from their online shop then called them to…read morereview the details. This was a very sensitive situation that needed special attention for delivery. They went above and beyond to take care of finding the memorial site. They even sent personal texts that the wreath was properly delivered. The wreath was absolutely beautiful with extra attention to details, and very reasonably priced. I highly recommend this incredible company and their employees and would entrust them with any future event.