Residents of the oft-maligned state of New Jersey know that it offers so much more than the gritty…read moreindustrial scenery of the Hydro-Pruf factory and gas storage tanks seen in the opening credits of the Sopranos. New Jersey features a diverse landscape that ranges from from the factories of Paterson to the 9,800 farms covering 790,000 acres of farmland in the state.. with a unique and rich tapestry of upscale and blue-collar towns across the state from Montague in the north to Cape May in the south. Just Jersey is a store that celebrates it all. Just Jersey is a independently-owned and -operated retail outlet in Morristown that features carefully curated, locally-produced, and reasonably-priced products that celebrate the rich culture and history of the Garden State. It's a one-stop shop for all things Jersey - high-quality, handcrafted art, jewelry, and clothing products as well as shelf-stable food products produced by local artisans - that make thoughtful, decorative, functional, and tasty gifts for current or former New Jersey friends and family as well as wonderful decor for home or college dorm room to remind family and friends of the culture and attitude of the Garden State and their hometowns. What's more New Jersey than New Jersey-shaped pasta or a "Jersey Girls Don't Pump Gas" keychain or a decorative sign with your zip code or town's name crafted from decommissioned New Jersey license plates? Paul Miller and Tina Bologna, Just Jersey's co-owners and shopkeepers have created a special place in Morristown that serves as a hub of the local community and supports more than 300 New Jersey-based small businesses. They seek out locally-produced products that are uniquely 'Jersey' and produced by New Jersey-based small businesses to stock in their store and website. Every product in the store and website comes with a story that Paul and Tina are happy to share. They also host periodic launch parties in the store to celebrate new vendor and products added to their inventory. To celebrate the recent Small Business Saturday, my shopping companion (.. in full disclosure, a Jersey Girl through and through who lured this then-New York City resident to relocate out to her home state ..) and I stopped in to Just Jersey to pick up her weekly fix of Cape May Peanut Butter Company's Natural Peanut Butter produced in a facility at the Cape May County Airport. We wound up eavesdropping on a conversation between Paul and a local politician on the town/township's political history and buying my shopping companion a beautiful sweater knitted by Paul's wife which she'll wear proudly she's supported a New Jersey-based small business. We will definitely be back! PRO TIP #1: If your small- or not-so-small New Jersey-based business needs to thank its customers for their patronage whether for the holidays or just to say thank you.. why not celebrate the state your business calls home while supporting the local economy? Just Jersey has plenty of experience with creating and shipping corporate gift baskets full of locally-sourced products from small businesses. PRO TIP #2: Just Jersey does not have a private parking lot, but there is plenty of paid on-street parking on South Street or Maple Avenue. Bring change or use the ParkMobile app for the meters ($1 per hour) Monday through Saturday from 8am til 6PM; all street meters are free Monday through Saturday after 6pm and all day on Sunday. If you can't find a spot on the street, paid parking is also available in the Morristown Parking Authority Lot #8 (@ 10 Franklin Street) and Vail Parking Area (@ 110 South Street). FREE on-street parking is located on MacCulloch Avenue, just two blocks from Just Jersey.

Was walking around Morristown and saw this shop which I had noticed the last time I was here…read more Popped in and it was a cute Jersey themed store. People inside were so nice and provided snacks to a dog which I thought was really cool. After browsing I got salt water taffy from Atlantic City and a Jersey hot sauce. They have everything from food items, mugs, clothes, etc. definitely coming back next time I am in Morristown.

We had some time to kill on Saturday while we waited for our table to be ready for brunch and we…read moredecided to browse this little store, there were quite a few groups of women doing the same as we were but this did not make it difficult to shop. 23 South is filled with private and large name designers from jewelry to bags to dishware to travel mugs to greeting cards, all just cute little gifts. What initially drew me in to this store was that I was looking for a new Alex and Ani bracelet that had just came out, the sales associate asked me if I was looking for something in particular and she was able to locate the charm bracelet right away. She held it at the counter for me so that I could continue to look around. I had just moved into my apartment and found a large piece of artwork that I really liked, the sales people told me that it was the last one of that painting and took it off the wall for me, they even gave me a couple of special nails from the drawer to hang it when I got home! I call that friendly customer service and that is what keeps me coming back. I would recommend this store to anyone looking for a little gift for a special occasion or "just because". ..or maybe to someone who is looking to just treat themselves (like me!).

The cutest boutique in town. I come here often when I get gifts for people. I know there is usually…read moresomething trendy or cute that I can get for my friends. I got this adorable ornament which looks great on my tree. Some things are slightly pricy but they really do have such great products.

I love it here! I live in Verona but go to Morristown specifically for Colly Flowers. They have the…read morebest cards and whenever I go in there are different items displayed. Last time they had so many plants- and don't get me started on the fun holiday stuff. The owner has such a good eye! In addition to my husband now exclusively ordering me flowers from them, I've used them for every occasion I've needed flowers for since they opened. Sent flowers to the hospital for a new baby, ordered flowers for my mom, ordered custom pieces for Christmas that were amazing, etc. They use unique flowers arranged loosely because they are modern and true to the style they have always been. Colly Flowers has been the only florist I've found outside of NYC that delivers with this quality!

Always amazing flower delivery from here! Our go to spot. Thoughtful, well designed and lasts a…read moregood amount of time. Highly recommend - also super professional with delivery.

A group of us met there last Sunday and what a fantastic time we had. I've never done anything like…read morethis but the instructors guided you through it all. I had Pat and he really listened to what I wanted and he was so great explaining everything. Very pleased the way my pumpkin turned out. Will definitely go again. Thank you!

The staff were very helpful and knowledgeable. The place was well maintained and well equipped. The…read moreentire experience was fun and memorable. Shout out to instructor Ben for his patience, enthusiasm and sweet personality!

I visited Willow for the first time today and I will definitely return! It's a lovely shop with an…read moreinteresting collection of styles. Most importantly, I received outstanding personalized customer service from two friendly and attentive staff members. Downtown Morristown can only thrive as a destination, attracting and retaining a variety of businesses, if residents and visitors regularly patronize quality small businesses like this one.

From the owner: Boutique shopping in the heart of downtown Summit & Morristown NJ. Women's, men's & gift boutique…read more One on on personal styling. Open 7 days a week.

I absolutely love shopping at this boutique! Maria is wonderful and always makes me feel so welcome…read morethe minute I walk in the door. She and her team are incredibly friendly, attentive, knowledgable, and always willing to help find exactly what you are looking for and also give you great ideas if you are not certain. They have all the latest trends, and so much more! There are gift and shopping ideas for everyone (of all ages!). I have called Maria in a pinch for a gift, and it is immediately wrapped and waiting for me when I run in to grab it. The boutique has such a warm and inviting atmosphere, and the selection is beautiful. You can immediately see how much thought and care goes into every item she carries. It's one of my favorite places to shop, and I always love stopping in. If you are looking for a beautiful place to shop with AMAZING customer service and a welcoming personal touch, I highly recommend Regalo of Morris Plains, NJ.

I just moved to the area and am so glad I stumbled up this gem of a store. The owner, Maria and her…read morestaff, are so helpful and friendly. A nice array of gifts for everyone and at many price points. Definitely worth a visit!

I had a particular combination of items I wanted in a gift basket. It had to include premium vodka,…read morebut also ingredients for a quick dinner (vital in a pandemic lockdown) plus some munchies. Pompei made it so easy to customize exactly what I was looking for, provided helpful suggestions, and was careful to stay within my budget. The package was out for delivery the next business day. The recipient said"I am going to keep the card of the basket company - they did a fabulous job and it was so well packed." Highly recommended!

I have to admit I wasn't sure purchasing this type of gift online. They were able to fill my order…read moreas well as deliver it very quickly. I ordered a Miller Lite gift box with snacks for my boss for his birthday. I definitely will use this company again! Thank you so much! This company killed it!!

Bought custom furniture from Butter+Velvet. It was delivered a few weeks ago, and I just love it…read more Is a great addition to my living space. I worked with the manager, Gabriella; and she shared many helpful decorating tips. Her thoughts and insight is amazing! We will be returning. Great store in downtown Denville, and Gabriella was knowledgable and not pushy at all! Highly recommend and will be returning.

I have been a customer of Butter and Velvet for many years! Everything in the store is curated…read moreperfectly for wonderfully unique gifts ( but I always find something for myself every time I go in!) I have also used the design side of the business for years and have loved every single item they have helped me choose from furniture, lighting, wallpaper, linens ,paint color and decorative objects. Also Kelly and Michaeline are both extremely talented and warm- a great combination!

I love getting treats for myself or for family as gifts from this place. Super high quality…read morechocolate! The staff is super friendly and gave great suggestions. Lovely business!

I love chocolate and couldn't wait to try this shop! When I arrived I parked on the street nearby…read more I walked into a nice chocolate shop and they serve ice cream during the summer. I had: Dubai Peanut Butter Bar m&m pretzel Chocolate covered oreo Salted Caramel Peanut Butter Melt Away Almond butter crunch I loved it all but my favorite was the Dubai Peanut butter bar! Delicious! I enjoyed my time!