Doctor here is great and always does a great job. The front desk however is extremely unprofessional and made it incredibly frustrating.

Danny at the front has always been incredibly helpful. We have stopped in with a quick question and he helps us right away and goes above and beyond My wife comes here for her eye exam, contacts and glasses. Whenever she needs anything with her eyes, we use it as a free excuse to drive up to Boulder and make a day of it, first stopping here. Won't go anywhere else! read more

Super friendly and knowledgeable folks with a great selection of frames. They go out of their way to provide great customer service.

So pleased with my & my family's overall experience at College Optical! Moved from Southern California a little more than a year ago, asked around for recommendations, and I am glad that we did. In terms of customer service, interaction, timeliness, and expertise, our experience with College Optical has been outstanding. Dr Holland is a gifted opometrist who has been highly interactive within exams and in his recommendations. I truly appreciated that he gave me numerous contact lens options with solid reasoning, gave me time to evaluate them, and one turned out to make a big difference in my vision and travel needs. The staff has been terrific, prompt in their follow-up and also easy to deal with in all aspects. Michael Dornbusch has been my primary contact, and his customer service and attention to detail has been flawless, a real pro who has made things easy for me. In addition, they have a great selection of frames and sunglasses, and talented staff to assist you in this area. read more

1. The new location is much improved, clean, bright, well organized. 2. Greet staff was friendly and organized. 3. New patient paperwork photocopied one too many times, beginning to look unprofessional. 4. Dr. Holland was warm, efficient, very patient with my inabilty to decide on lens power during the exam. 5. I arrived early to do paperwork and Dr. Holland was willing to squeeze me in early - really appreciated that. 6. Nice selection of frames. 7. The woman (finance grad) who helped me choose frame and bifocal style was excellent - sense of humor, patient, knowledgeable, and she smiled! 8. Overall - great experience, other shops should try tonmatch the customer service of College Optical. Nice team all around. 9. Damn nice bathrooms. {I receive the new glasses shortly and will update review then} read more

As a CU student that has some not-so-good eyeballs in my head, I need glasses. I alse need eye exams every so often. So I come here because my insurance covers it. Actually its a really nice place and one of the best experiences I've had getting my eyes checked and getting glasses. The exam itself is really easy and they were able to talk me through and actually explain what was going on with my eyes when they were done. Its something that I really like because before this, I went to a children's eye doctor who asked "Is this one fuzzy or SUPER fuzzy?" So it was a nice change of pace to get the grown up talk. They also explained the different options I could get (aka glassses or contacts) I decided to go with the glasses and got a pretty great deal with my insurance for two frames. They had a great selection of frames, colors and brands to suit me to find exactly what I wanted. It will pain me to have to find a new place for my eye exams and glasses after I graduate but I hope to live close enough to come back and get it done here. I wholeheartedly reccommend you come here if you need an eye exam and the hardware that comes with it. read more

Not only do they have an amazing selection, but I cannot say enough good things about Ben and Sarah!! Me and my mom have been to college optical many times each time Ben and Sarah are so incredibly patient, kind, and super fun to be around. They make glasses shopping WAY more fun and they truly care about you finding what you love and looking your best. Me and my mom have been to SEVERAL optical stores in Denver and in Boulder and these two opticians are the absolute BEST. Cannot say enough good things about them. Thank you Ben and Sarah!!! read more

Great service from a knowledgable staff! They're observant too. Danny was able Ti anticipate my questions about sunglasses before I was able to verbalized them. Mike and Brenan were warm and welcoming, and Dr. Holland corrected my vision! I don't understand their glass heads, but who cares?; they are pretty clear, anyway. College Optical: Where the Educated Go read more

Worst service I've ever had. The guy at the counter was not only rude but trying really hard to piss me off. I am very nice and polite by the way and I seldom get angry. But the guy is unbelievable and his behavior is just so confusing. I will give stars back if he got some kind of problem; otherwise I really don't recommend this place. read more

Sarah was a pro at picking out eyeglasses for my son. Her suggestions were spot on. He ended up with a pair that looks great on him. Sarah was helpful, knowledgeable and fun to work with. We'll definitely be back. read more

Love this place. Dr. Holland knows what he's doing and he goes the extra mile to make sure your vision is as good as it can be. The staff is relaxed and helpful. Just really nice people. Get your glasses and contacts there. You won't be sorry. read more

I've been coming here since we moved to Colorado a few years ago and I've been consistently pleased with them. Their selection of frames is astounding, plus they'll order add'l frames / colors for you to come and try, which I *really* appreciate. We've had a few dif't insurance providers and they've taken all of them -- I refuse to pay out-of-pocket so I appreciate that. What has stood out the most for me is the thorough service: this last pair of prescription glasses just weren't working for me, and the entire staff (inc the OD) clearly wanted me to be happy with the finished product. To that end, they ended up seeing me umpteen more times (okay, five) and redid the lenses thrice more as well. I was seriously impressed and pleased with how accommodating they were, always making me feel that what they wanted was for me to have glasses which work and enable me to see better. Got 'em. read more

I do not like to shop; however, I needed new glasses. I went in and Sarah made it painless. She picked out a number of frames, pulled even more frames, gave me feedback and is also just a nice person. Thanks to Sarah for making it painless! read more

Be wary of the positive reviews on this page, College Optical has a complete monopoly on the CU insurance plan. It is the only place we can go, and therefore, it's not smart to leave a bad review when these are far from anonymous. They'll be in access to your eyes in the future, so who would write anything bad? We can't go anywhere else. It was this fact that led me to get laser eye surgery yesterday. I am not exaggerating, it was the terrible, unprofessional and uncaring service I received at College Optical that got me thinking about other options. I got LASIK yesterday and could not be happier. The next day, I'm writing this review. The staff is unprofessional, sloppy and deeply uninterested in pleasing customers- more concerned with lunch orders and gossip. The actual doctors were nice enough, but the front desk staff and the people who do the initial testing were bad enough that I elected to have my eyes carved open instead. The equipment is dusty. Instead of leading you around once your contacts are out, they expect you to wander the halls to find rooms and sinks by yourself. They also charge 100 dollars for a contact prescription, which is annoying, but fine, they don't make the policy. What they also don't do is provide any transparency or honesty up front about this. They know they have students trapped, and so they just surprise people at the end and- I'm not kidding- sit there smugly as you express surprise. Because they know. They know you can't do anything. Well, College Optical, I did. Thanks for the encouragement, Lasik is awesome (I would recommend Beyer LASIK on 30th). read more

Awesomely patient, outgoing, and flexible staff. I went there to replace a pair of lost and very dear sunglasses. Sarah endured my changes of heart multiple times, eventually over-nighting a pair from another retailer and matching their price. Haven't gotten an eye exam there yet but plan to the next time I need one. Shockingly nice selection of frames. Highly recommend this place! read more

College Optical is wonderful! They are always attentive and ensure that my prescription is up to date and correct. Their selection of glasses is incredible. At each of my visits, they spent time with me to pick out glasses, fit me for contacts and discuss my insurance benefits. Not once did I feel rushed or unheard. Most importantly Dr. Holland and the rest of the staff are always friendly, helpful and honest. 100% would recommend this business. read more

Been going to College Optical for at least 15 years. Dr. Holland is very thorough, he explains everything and visually shows you. You never have to wait more than 5 minutes. I waited 45 minutes for an eye Dr. in Loveland once and decided it was not worth it, so I drive to Boulder. Sarah is absolutely the next best person working there. She takes the time to truly help you pick the glasses that suit you best. Very helpful and genuine. read more

I had an exam done by Dr. Boyace Holland last summer. No complaints. Seemed like a nice guy. All CU students with the gold health plan are covered for a full eye exam here, so it's definitely worth checking out. I bought a year's supply of my contacts here and the price (after rebate) was very competitive with prices found at the big-box stores (surprisingly). Nice perk: grab a burrito from Illegal Pete's before/after the exam. Downside: have to pay for parking. read more

I only had a short experience with College Optical but they were great. I'm from Oklahoma City and was vacationing in Boulder when my lens popped out of my glasses. They fixed my lens and even gave me a free hard case so it wouldn't happen again since we were on our bicycles. Great service. I highly recommend! read more

I had a loose frame with a screw missing on my glasses. I went to LensCrafters, and they said they couldn't help me. The guy at College Optical fixed it in five minutes. Great service! read more

I visit College Optical whenever I am in Boulder. Their selection of frames is unmatched, all stylish, hand-selected, and unique. I can't emphasize enough: I live in LA, but I go to Boulder to buy my frames. Their service is outstanding. Everyone is friendly, and the experience is free of any stress. It's like everyone is happy to be there, staff and customers. I have even stopped in for repairs--a broken temple or a new case. I don't recall them ever bothering to charge me. They really, really appreciate their customers. College Optical is independent and personal, and it shows; it's like the difference between a shopping at a smart, local record store or buying a CD at WalMart (ugh!). read more

Very unprofessional. I scheduled an eye exam online a few weeks prior to the actual exam, only because they said on their website that they do accept my insurance. I left a comment when scheduling the appointment asking they accepted my insurance, and they did not reply. When I showed up, they were very unprofessional- they explained to me that they do not read the comments on the appointments made, nor they update their website with real-time information of what they do and don't accept. They said verbatim"we haven't​ updated that information in years". I wasted my time and effort coming to this only to be talked down to. A simple reply to the comment made, or phone call would have sufficed, or even an update to their services offered. read more

I've bought many pairs of glasses from these folks over the years and they are always great to work with (just wish they had an Erie location!). They are a little pricey but take most insurance, and are willing to remake glasses if they aren't perfect. The optometrist has even given me a free exam when the Rx from another doctor wasn't working for me. read more

The frame selection is great. The eye doctor is top notch and took the time to answer all my questions and even show me the differences between my old prescription and the new one. The salesman called to see if he could get my lenses right away, and I was in luck! My glasses were ready within 24 hours! Flawless service and excellent products. Very happy with my new glasses! read more

I have worn contacts my whole life. Dr. Holland was the first eye doctor that seems to get my prescription right. The whole staff is friendly and extremely helpful and I could not have asked for a better experience. read more

Awesome place! Have been going to them for over 20 years when I was a student at CU myself. They can get whatever frame you desire quickly and on time. I also like that they match any online contact lenses prices. Why would I want to pay some giant warehouse/corporation my money when I can get it for the same price while keeping it local. They even proved this to me by going online and showing me. I don't bag on other reviewers, but this one is too annoying to ignore. For the one complaining that they have a "monopoly" for CU students, shut up! As if they have any control over who CU picks as a provider. It's the other way around moron. Annoying as hell and clearly this person is naive on how things work in the real world and should think before they open mouth. Staff always is helpful, Doctor Holland is attentive and accurate. Nuff said... read more

I called College Optical to inquire about getting new glasses before the end of the year. Non-helpful person on phone, so I decided to drop by to see the frames and hopefully order glasses. The frame selection was awesome, but I wandered around for about 20 minutes and not one of the three persons "working" there said, "hello", "can I help you", "be right with you" , or anything at all. I waited at the front desk for a couple of minutes, and still no attention was paid to me, so I left. I have vision care insurance and money to pay for new glasses. Terrible attitude and terrible (lack of) service. The shop was not busy at all, just me and three employees with no customer service skills. read more

I am a College Optical patient with a very strong and very complicated prescription. I saw the Dr. for an annual eye exam and also to consult about getting a surgery. Unfortunately, I cannot get lasik surgery with my high prescription. The Dr. took his time to go over my options and to update my prescription and got me to see well, better than I used to before. Furthermore, I was heading out of the country and had a very limited time; the staff was very accommodating and helped get me sample contacts that arrived the following day. I came for a follow up appointment and was pleasantly surprised by my trial pair of contacts; I could not believe how much clearer I saw. I cannot thank the Dr. and his staff enough for their great job and professionalism. Also, they have a very good selection of frames and sun glasses, but due to my prescription type and being short on time as well, I ended up just ordering contacts. Next time I'm in town, I will come back to pick out frames. I would definitely recommend this optical store for anyone wearing contacts or looking for nice glasses. read more

Dr. Holland and the staff are so friendly and helpful. I've had such a good experience here.

I love the women who work at this shop and their style is sooooooo fun! Want to find some super unique awesome new frames at a great price? This is your shop. They take amazing care of their customers and feel like instafamily. Ask for sarah, Linda, or Chloe :) read more