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    Cognition Cyclery

    4.4 (257 reviews)
    Closed 11:00 am - 5:00 pm
    Updated over 3 months ago

    Services - Cognition Cyclery

    Bike repair and maintenance

    Cognition Cyclery Photos

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    Recommended Reviews - Cognition Cyclery

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    Reviews With Photos

    My global haul ST

    These professionals are exceptional. I acquired my Specialized Global Haul ST there last year, and from the point of sale to picking up the bike, it was a seamless experience. Customer service is outstanding, and I recall the owner, whose name I cannot remember, being a very affable individual. Although I encountered issues with the second battery I received, they replaced it without hesitation. I would definitely return to this establishment and purchase another bike in the near future.

    Road bike

    Ordered a tarmac sl7 from incycle and had it shipped to be picked up from cognition, everything went by smoothly! They were super prompt whenever I had questions and were quick to update me when the bike was ready to be picked up!

    Specialized Turbo Levo Carbon Fiber Mountain Bike, Old Man Mountain Bike Rack, Ortlieb Panniers, grocery shopping

    Jeff, thanks so much for your hard work selecting the Old Man Mountain rear bike rack and customizing and fabricating the hardware to fit my Turbo Levo without touching the carbon fiber! I feel so fortunate to have found you and am so glad I went to Cognition Bikes to help me solve this challenge. Thought I should share picts of my first big pack adventure...to Safeway! I choose 2 Ortlieb back-roller Panniers. The adjustable clips allowed me to scoot the packs to the back so they cleared my shoes. Without this feature, my heels would have hit the bag. The packs, bike lock, insulated bag and two large ice packs weighed 14 lbs. I was able to fit 36 lbs of groceries inside, by not rolling down the top of the panniers. This worked fine for groceries, but I would definitely want to roll down the packs tightly on on singletrack or if in the rain. I maxed out on volume, but in terms of weight, the bike and rack handled perfectly, and I am sure it will handle 70 lbs without any problem. Next time I will try the front rack. Riding didn't feel any different, except for one thing, the bike was much more stable,because of the low center of gravity. I could ride with no-hands and it tracked straight. My ride was just over 10 miles. From Canada Rd., up across the HWY 280 over-pass to Ralston, then on the road to Crystal Springs Safeway. I covered dirt, gravel and asphalt, a few hills and a couple curbs without any problem. I did feel the wind at one spot, but did not have any issues. My goal was to be able to carry a large volume of mushrooms on my bike, while deep in the woods while mushroom hunting. You have successfully done that and so much more! Thank you, Catherine G.

    Julio O.

    On 11/24/2023, Ben was able to get me an e-bike I had been trying to find on the internet to no avail. Note: One of the customer representatives (84795) from Incycle Bicycles told me they looked at very bike shop and couldn't find one in my rider size. I guess at that point I had to investigate on my own. I called his shop, Cognition Cyclery in San Mateo and he had one on the floor. I was very impressed with his professionalism and his willingness to help me with this purchase over the phone. He made sure I got everything I needed as far as any additions/upgrades (tubeless) to the 2022 Specialized Kenevo SL, S-Works. He also made sure my suspension was all dialed in. At the time my only concern was the location and distance of the shop since I was coming from San Jose. Man, this place was really easy to get to and the parking was super convenient. If you plan on purchasing an MTB, I encourage you to come visit this shop and ask for Ben. Of course his staff is ready and willing to help you with anything you may need help with. The vibe at the shop is very good. Come check this place out and I hope my review helps you out is someway. Julio,

    Free bike setup clinic! They even fed us!
    Karen C.

    It's all about the service!! I'm a frequent visitor to Cognition. They're a friendly bunch and answer all my questions, which are legion. Yes, they're pricey - but still a good value. Earlier this week I had a squeaky pedal during a ride. I went directly to Cognition and received prompt and courteous service - quickly diagnosed my issue and not only applied bike grease to both pedals but showed me how to do it myself. No charge of course! A couple of weeks ago, they held a free bike setup clinic after the store closed, showing us what to do before a ride (not just checking the tires and lubing the chain!). They even fed us - pizza, beer, and other beverages. Sadly, they're currently closed on Sunday and Monday. Not by choice - these guys need days off to ride and they're short staffed. Cognition has kept my 2009 Specialized Tarmac in great running condition. I will most definitely be purchasing my next bike from them!

    "Turbo Levo".... amazing mountain bike!
    Edwin R.

    This is like shopping at Louis Vuitton, for "cyclers." They have some pretty cool products.... Their window displays and merchandising are amazing!! They have a huge selection of "Specialized" bikes. They also have great selections of name brand accessories including ABUS locks, Shimano, Thule racks and more.... But I think the best service here is they will fit you with the right bike. It's like having your very own private tailor, made to fit. Their customer service here is also fantastic. If you love to cycle like I do - call ahead and ask to join their Saturday morning group rides. It's a great way to meet new friends. I might jump on it at some point, but I have since upgraded to an electric bike (ebike) so I can tow my dogs behind. Overall, great place to get inspired and the staff are also very kind to provide you great education on how to care for your bike. Cheers!

    Mountain View location is closed.
    Parag S.

    The wheels on the bike go round & round.... Cognition Cyclery was a great shop to frequent and look around at expensive bikes and check out the newer technologies (e-bikes, etc.).. They recently shut down their MV location and moved to San Mateo. I'll have to go further to keep checking them out, but I'm sure I will as the staff there really knows their stuff.

    New cassette and chain
    Joaquin V.

    I bought my 2020 Specialized Epic Evo there and they have taken care of me ever since. I ride the bike hard and wether it's warranty or help fixing a part I screwed up like the cassette and derailleur they have come through with quick fixes which has not been easy to get in the pandemic. I will continue bringing it there, Edgar and the team do a great job

    Specialized Roubaix Expert
    k t.

    First off I want to say that I worked at a bike shop during college, was sponsored by another and have frequented many bike shops over the years but by far my favorite is Cognition Cyclery in San Mateo. I have many closer options but will make the drive just to buy from this specific crew. Somehow everyone at this store is focused on customer service from top to bottom and genuinely wants to make the experience awesome. I've now bought two bikes within the span of a few months from here. My most recent purchase was a road bike. When I bought my new bike, I knew right away the stem was too long and the stock seat wasn't comfortable on my seat bones. My original plan was to buy parts and adjust it myself...bc I'm cheap (about weird things, but not bikes obviously). I'm primarily a mountain biker and have always just made adjustments myself. Well turns out that's a terrible idea - especially for road bikes. My gf told me to go back to Torr and do a bike fitting so I did! Boy was that the best decision ever! I made an appointment two weeks in advance, drove 30 mins to the store, & went downstairs to Torr's lair not sure what to expect. I got on my bike and Torr immediately did a full diagnostic of my pedal stroke, knee angle, sit bones measurements, foot pressure, and arm positions. He asked me questions about any pain or other things I might be experiencing. Then he did all these little tweaks that made a huge difference on how the bike feels! He also suggested inserts in my shoes as I had a little bit of knee pain in my right leg which I am excited to try on a long ride! And of course most importantly he upgraded me to a mimic saddle which fits like a dream. Note my appointment was at noon and it took about 45 mins to fit me. All the while I'm sure Torr was starving but I never felt like he was trying to speed through his service. I'm not sure if I could get through being hangry myself! I'm now thinking about getting fitted for my other bikes...duh Thanks Torr for ensuring I love my new road bike. You just earned a lifelong customer. NPS = 100! Keep it up! Overall I can't recommend enough buying your new bike from Cognition Cyclery and, even if you already have a bike, getting a proper fitting from Torr!

    Essie!!!

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    2 months ago

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    3 months ago

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    1 month ago

    really helpful staff and experts about Specialized bikes. they have services and gear as well

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    7 months ago

    Talk to Ben S. He has amazing bike selection and knows what he is doing. I trust him to get us the best bikes.

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    Business owner information

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    Ben J.

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    2 years ago

    An amazing shop with very friendly and knowledgeable staff. A Specialized owned shop with the backing of a big company. Highly recommend.

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    3 years ago

    This is the best shop on the Peninsula. They sell Specialized bikes. They do great service. Highly recommend them!

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    Page 1 of 7

    Ask the Community - Cognition Cyclery

    How much do they charge to clean and lube your bike chain (without a tune-up)?

    A tune up with drivetrain clean costs $190. To make an appointment call us at 650-393-5031 M-F 10-7, Sat 10-6 or Sun 11-5. Talk to you soon!

    View All 4 Questions

    Review Highlights - Cognition Cyclery

    Torr ended up spending way more than the allotted time, which gave me confidence I was getting the right fit.

    Mentioned in 31 reviews

    Read more highlights

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    This is a review that is about six months late. I live in SoCal and was up for a few days for…read morework. One of my chain rings came loose and, because I didn't have tools, my one window for a ride was closing quickly. I stopped by to see if there were anything they could do for me and was ready to pay for the service. One of the service guys got things fixed for me and, other than shaming me for a dirty drive chain, I was up and running and got my ride in. Special shout outs to: Ryan Brandon Chris All had very welcoming personalities and made the visit to the shop very pleasant. I've been back since on a follow up trip, and this is my NorCal recommendation for anyone looking for help with their bike. ***Added bonus - Burlingame Avenue is right down the road!

    I just had my dream bike built by the fantastic crew at Summit Bicycles in Burlingame. It was a…read morelong-awaited and much anticipated decision to pull the trigger, but I committed and already knew ahead of time that I wanted to have this built here. Reason being about 5 years ago they did a great job upgrading and maintaining my retired Scott Addict. I came into the store with a blank slate only knowing I wanted the Pinarello Grevil as my frame, and that I wanted to recycle the groupset from my Scott to save on cost. Chris helped me from the beginning to the end with all of my concerns, such as any compatibility issues, challenges with sourcing parts, and also very helpful upgrades I wanted to consider with full transparency and all the important details. Thanks again Chris for your help and patience with me and updating me throughout the process. Incredible communication, customer service, and overall professionalism. I've been riding this indoors on the Wahoo Kickr Core and since the wheels arrived, I look forward to putting many miles on it. Hey, I'll most likely be back next year to upgrade my groupset. Cheers!

    Cognition Cyclery - bike_repair_maintenance - Updated May 2026

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