Like many things at Colonial Williamsburg, the bookstore is unfortunately less refined and more…read moretouristy than it was years ago, but I think that's a reflection on the visitors and their tastes and Williamsburg's attempts to adapt to what people will buy. The book sections are smaller than they were, the video and music section is gone, and they've moved some of the food stuffs and home decorations from across the hall to fill the space. Still, there is a good selection of books on relevant history from Jamestown through the Civil War, decorative arts, architecture, trades and crafts, cooking and military history for the serious historian; and of course books on Williamsburg itself. Check out the bargain table for good deals on close out items.

On a recent visit to Colonial Williamsburg, I stopped in to look around. Bought some books and…read moreprints. They were nice enough to let me leave my purchases until I finished with Williamsburg. When I returned to pick up my purchases, I was told the Artist came in and they had him sign the largest print I bought. What a thoughtful thing to do for a perfect stranger. Their sales people are the best. Love this store. I give them TEN STARS for super service. Sarah Texas

I love the huge selection this store has! perfect if you are looking for braiding hair, crochet…read moreextensions, wigs, accessories and haircare product!

This is an outstanding store! I can always find the right product. The staff is very knowledgeable…read moreand helpful. The honor serves in excellence and is always willing to give back to the community. This is an outstanding establishment! I recommend this beauty supply and fashion store.

Excellent boutique in the of Gloucester, VA. Great, varied selection of high-end clothes (and some…read moreshoes), at appropriate prices... The service was awesome, the sales person did a great job helping me find items i like, and was also super helpful in sizing and finding accessories, too! If you are looking for a special little dress or just something cute and fun, definitely don't pass this place up!

Amazing women's clothing store in a small town. Every time I visit my in laws (I live in Arizona) I…read moremake it a point to visit. The clothes are beautiful, exceptional quality. Great selection. Service is wonderful and knowledgeable. Make sure you stop by, your visit will not disappoint.

Great shop in a wonderful location -- among the shops of the Outlets. Good selection of books, and…read moreknowledgeable staff.

Upon first entering the store I was overwhelmed!! There were books everywhere. It took a second to…read moreunderstand how things were organized but once I did I was off to hunt for my favorites. They have the store split between new books and used books. There are cozy couches and a few chairs nestled throughout the store. The vibe of the store feels like someone's home library which I actually liked. Overall this place was cool but if you're not someone who enjoys the thrill of the hunt then this might not be for you.

This was a very unique store, I didn't find anything I truly loved or need. They had a lot of…read morerandom things through out the store. Was fun to take picture with the bear out front and the froggy inside. Did see they had fudge for sale. If you like browsing this is the store for you.

First time in this large store and enjoyed wandering around and looking at the unique things…read moreinside. Fudge in the back like most trading posts and literally tons and tons of random gifts and items. I found two cute stuffed animals for my daughter and a few magnets and other things I liked to remember the trip. They have shirts, mugs, dolls, jewelry, name-themed goodies, snacks, you name it. Checkout was easy and plenty of parking.

The college bookstore has moved to its current location in late '21, and it has become more easily…read moreaccessible. There is plenty of street parking, and you don't have to go through the hustle and the bustle of Merchants Square. The bookstore itself is small and quaint, but it still offers a great selection of spirit wear, accessories, gifts, snacks, and other necessities. Staff here are very friendly and helpful; we recently placed a hold on a gown, and it was ready to be picked up when we arrived. Note that there is no restroom, so you'll be directed to use the ones at the public library down the street. +friendly service +great selection of spirit wear +no public restrooms on the premise +street parking available

When the W&M Bookstore opened my senior year, we rejoiced. Finally. Finally. A place to hang out…read moreand be tragically hip with a cup of coffee and some friends. A place to perpetuate our belief that we were oh-so intellectual with our copies of "Leaves of Grass" and "The Psychology of Close Relationships." The old bookstore sucked because it was small and cramped and had nothing but textbooks and W&M Beanie Babies. The bookstore is a Barnes & Noble, so no bonus points for the indie thing. But...then again, it means the store is always stocked with the latest releases, and that the inventory is huge and varied. It also means there's hardly ever a shortage of textbooks, which are all housed in the basement level. There is an *abundance* of W&M gear here. Everything from your standard hoodies and track pants to playing cards, license plate holders, captains chairs, and foam fingers. You can get the W&M or Tribe logo on just about anything humanly conceivable. A lot of it is really nice, too. There is a plethora of Williamsburg merchandise as well. Same idea as the W&M stock. Upstairs -- along with typical non-book stuff you see at a typical B&N -- is the café, "proudly" brewing Starbucks coffee. Again, no bonus points for fueling the corporate machine. But there are tables and chairs for showcasing your latest Mac laptop along with your genius-making textbooks. I know it's cheesy and corporate, but I ALWAYS stop in here on a trip back to Williamsburg for nostalgia's sake and usually end up with yet another W&M logo'ed item.

Fashion-Forward shop with a great variety of clothes and accessories for women. Very current…read morebrands...Farm Rio's latest released jumpsuits and dresses. Marie helped me recently and, even though she was ready to close, she patiently assisted me and didn't rush me. She even let me continue to shop past closing time! Marie (one of the 3 sisters) was the awesome! Thank you!

This is the cutest little boutique! It's a hidden gem in merchant's square, it's tucked away in the…read morecorner but it definitely worth the visit! The woman who helped me was super friendly and helpful when choosing an outfit. They have a great selection of clothes, there's something for everyone. I came in with one item in mind and they ended up having the perfect bathing suit for me! I've been looking for a good one piece lately and the only one I tried on ended up being the "one". I'll definitely be back for more of my shopping needs!

After visiting Colonial Williamsburg, I took my parents to a local nostalgic place called…read moreWilliamsburg General Store, it's a family owned shop that was filled with snit snat items, apparels, variety of sweet treats, flags, retro toys, hot sauces, specialty soaps, jellies, plush animals and much much more. Also they have a homemade ice cream cafe in the rear of the store called Bigfoot's Ice Cream Shack (formerly Bubba's). All ice cream is made in house with unique flavors such as strawberry cheesecake, pistachio almond, peachy peach, southern blackberry cobbler, orange swirl and many more. There's option from cups, waffle cones, shakes and sundaes. I try their southern blackberry cobbler, peachy peach and salted caramel brownie. They all have their own unique flavors but the blackberry cobbler was creamy, smooth and delicious. All their staff are amazingly friendly, knowledgeable and patient. If I am ever in the area again, I will definitely make another visit to get some gifts since holidays are approaching and can't leave until I try other flavors of their homemade treats. They also have outside seatings too.

Needing gifts for my father's brother and sister, I visited the general store to buy some canned…read morefoods. In addition to the typical assortment of jams, they had canned peaches, beets, and applesauce. If you bought two, you received a discount. The staff were so helpful and patient in taking off the price tags and wrapping them in packing paper for me. I'm glad to know I can find these goods at the general store alongside Simply Southern clothes and other gifts from the area.