I had such a Fantastic Experience & I do Highly Recommend Brines! Thomas recommended that I shop here for sneakers as I have had some foot issues. Bill was great fitting me for the Aerial sneakers. I had such an amazing experience shopping here! The selection is incredible, covering everything from running sneakers to casual everyday wear. What stood out the most was the Excellent Customer Service by Thomas who dowas incredibly helpful and patient. Bill was very knowledgeable about finding the right fit for my feet and a Great Selection: They carry a wide variety of top brands, styles, and sizes that are hard to find elsewhere. The Pricing is very reasonable, compared to a Good Feet store and you do get a much better price for the sneaker and foot insert at Brines. My feet felt so much better and I have heard this from many others. I will definitely be returning for my next pair. I Highly recommended! read more

I've never had anything but excellent experiences at Brine's, both at the Concord store and their old Sudbury location. The staff is very knowledgeable and friendly, and they stock a lot of items for a small, independent shop. Brine's has been owned by the same family for over 150 years, which is pretty incredible in this day and age. I stopped in today to pick up some workout clothes, and found exactly what I was looking for, all at great prices. Check out Brine's next time you need any sporting equipment! read more

Working with Brine sports has not been a pleasant experience. Poor communication and I wish my local soccer club would work with another vendor. read more

Buyer beware.. This place is horrible. They're rude and they have no clue what customer service is. I will never give them my business again. I'm a huge proponent of buying from small businesses like Brines but this store doesn't appreciate their customers at all. After buying a pair of cleats online they refused to honor the return and every email they sent me was blaming me for not returning it within the week. When they shipped me the shoes the box was beat up and the shoes were creased. Be careful buying from this place. read more

I was looking everywhere for a pair of under armour clutchfit drive 3 basketball shoes from 2016 and they had a size 13 as advertised. I got my shoes and i couldn't be happier! read more

OK, it's a small business, not a giant sneaker specialty store like Marathon Sports (where I ended up buying very expensive custom-fitted weird-looking shoes that gave me blisters--so much for that) or a huge "we do all sports" like Dick's. But it does carry a wide range of shoes, bathing suits, local team uniforms, tennis stuff, parkas, etc. The salespeople are helpful and honest, and the important thing is that it's HERE and you can walk in and get what you need TODAY. When a visiting house guest forgets his bathing suit, or your kid loses her sneakers, and you need it NOW, you can't beat Brine's. read more

I live in Concord which is the only reason I shop there - as little as possible. Bought a sports watch there recently and needed some help deciphering the 2 point type on how to set it sans reading glasses. Basically told me to get lost. Can't believe that a high cost, low volume sports store in Concord would provide such a low level of service. Not worth it unless you need a tire needle or knit hat in a pinch. read more

I believe in supporting local business but this place is hard to like and I'm not alone in that view. Most of the staff is extremely rude and believe me I'm pretty thick skinned but yelling at customers! They need to figure out that being pleasant isn't that tough and will pay off in sales. So it's off to the mall for me and hope the owner has a discussion with them on basic people skills cause I'd really love to give them my business read more

Being a Concord resident and a strong supporter of local stores I decided to order my kids basketball uniform from them. This is going down as one of life's regrettable decisions. Its frustrating when you place an order and after weeks of delay, multiple in-store follow-ups and un-returned phone calls are told that you did not follow the right ordering process. For those of you in NASA, if you think launching a rocket ship is complicated process wait until you have to order a kids sports uniform from Brines. And of-course customer service is non-existent. My last phone call ended with being told - "i am only helping out with the family business, work here on weekends and have a regular job". read more

Brine's has a good selection of equipment for many different sports. The prices are a tad high but the sales help is eager to please - they will even direct you to another store if they think another place will have something more in line with what you want. Would definitely recommend them. read more

Small chalk full with top of the line gear from a long list of sports. This company has been around forever! With the pressure of lower prices at chain sporting goods stores this New England staple is surviving. I just recently picked up playing tennis and went here to buy some gear. The staff was knowledgeable and respectful to my budget. Obviously they will not carry every line of Nike shoe or shirt like Nike Town but you would be surprised at the selection of equipment and clothing. Great quality and fair pricing keeps me going back for anything from new tape for my racket to picking up a new racket it self. read more

This is a terrible Athletic's store. Everything is absolutely ridiculously over priced and the service was terrible. As a Concord citizen seeing stores like this taking up retail space in Concord Center is a travesty. I am ashamed that this store makes its home in Concord and would recommend never shopping here. Oh, and Parking is terrible. read more

My 11 year old can be difficult sometimes to fit into sport outfits . People at Brine's took the time to accommodate both his size and taste for fashion :). We have a great experience when going there and they had been our favorite sport store for last 5 years !!! read more

With "Big Box" stores overtaking our country's landscape, it's really nice to find small, privately owned businesses that understand - and deliver - true customer service. I recently forgot to order my child a new uniform during the online registration process for one of the town sports teams. I realized and confirmed this with the coach a week or so before the season was to begin. Without hesitation the coach copied the owner of Brine's Sporting Goods where the league had ordered the uniforms from. In a matter of minutes I received a pleasant email from Brine's owner with a "how can I help you" tone offering up the sizes of the few extra uniform tops & bottoms she had. She also suggested that if that didn't work she'd place a rapid order to get my daughter the correct size uniform ASAP. Cutting to the chase, she reached out twice more to confirm things and resolve the issue -- which was my own fault to begin with. A page out of the "How To Do Business With A Smile and Keep Customers Coming Back" book. Hopefully my sharing this experience creates some new ones too. read more

Love their end of season sales. Bought nice North Face coats there for about a third of the normal price. Have also had good luck with shoes for the kids and a discontinued pair for me. Service has always been prompt and helpful, and they have come through in a last minute athletic equipment pinch more than once. If you are a local, buy the Concord-Carlisle fundraising discount card from the CCHS students who sell them in the fall and you can save 10% on your purchases at Brine's (and other area stores) read more

Rude person answered the phone when I called to ask the price of a dress in the window. It seemed as though I was bothering him. When he came back and told me the price, he then hung up. Not a store a choose to shop. read more

This Brine's is service with a capital S! Good selection & great sales!! Very helpful, personalized service.

I was recently in Concord Center and went into Brine's to find something sports related. I found the staff extremely helpful and kind, and they even were able to advise me on what kind of sandals were "cool" and worth the money - an advantage for me. They have many years of knowledge and can recommend the best fit for your sports needs. I will definitely be returning - and have been there in the past... supporting our local stores is important in this economy!. The gentleman that helped me was named Bill. Wonderful! Great Job. See you soon. read more

Very disappointed with the service I received today. I was trying to return something I bought last week on sale. I had not seen the sign, when I made my purchase, that says all sale items are final. The man serving me was very grumpy and rude. When I explained that I did not realize this policy and said I wish the cashier had pointed it out, he replied, with a really obnoxious tone, that they couldn't point it out each time as they weren't robots who could say "All sale items are final". I was really disappointed to be treated so rudely....I expected different treatment from a local business. Next time I will choose Dick's Sporting Goods or Sports Authority.... read more

I walked into the Concord store yesterday with two flat tires on my double stroller, which was holding my 8-week-old and 1.5 year old. I explained that both of my tires were flat and asked if they wouldn't mind pumping them up for me. An employee behind the counter pointed to some bicycle pumps that I could buy. I said that I have a pump at home, and asked if they be willing to pump up the tires with an air pump that they have in the store for such purposes. Then, an older gentleman behind the counter (perhaps an owner) barked that the other employee would have to be careful with using their air pump to help me. At that moment, a customer walked into the store so the employee walked away from me and left to go help him. The older gentleman would not make eye contact with me. I waited a few minutes and then left with my broken down stroller and two babies. Both employees saw me struggle to get out of the store with my stroller and said nothing. I thought it was very rude not to help me, especially since I had two babies with me and was clearly in a jam with my deflated stroller tires. Their rudeness was also pretty short-sighted- I planned on buying something from the store for my older son after they helped me. I definitely would not give them my business in the future. read more