My daughter and I, plus her crew, had an amazing time at Frankie Jane. What a beautiful shop and…read morethe owners, mother and daughter, Holly and Tatum, are lovely and so helpful. We never thought we would find such a great store in Utah. Before our appointment, we thought we would end up someplace near our hometown near San Francisco but every dress they suggested for my daughter was beautiful and looked great on her. They definitely listened and understood how my daughter wanted to look and feel on her wedding day. We are thrilled that we did not have to go anywhere else. I highly recommend this shop and don't think there is a better place in Utah and beyond for wedding dresses. The experience looking for a dress should be fun and joyful and the owners, Holly and Tatum, made it that way for us.

I am extremely disappointed with this experience of buying my wedding dress here, especially…read moreconsidering the cost. This situation has been eating me alive since I left the shop with my dress! I spent around $5,000 on the dress (not including additional fees for expedited shipping), and unfortunately, the final product looked NOTHING like what I originally ordered. Didn't fit me at all. I had been under the impression the entire first appointment that this dress would fit perfectly and was being made to my size, and would need very minimal adjustments. Then I was informed later by Tatum herself that they ordered dresses in "a standard size". We requested a very small neckline adjustment (about 0.5-1 inch higher), but when the dress arrived, the entire top portion had not been extended up it had been moved up. This has left the cups 1 inch above where my boobs actually go. I'm having to wear silicone boobs to fill in that area because of how much baggy it looks on the breasts. The whole dress was a complete disaster. There was a part of the dress that was sewn in incorrectly, and my seamstress had to take apart the whole skirt and re-sew it on in order for it to look normal. I had to spend an additional $600 with a seamstress just to make the dress wearable, and even after those alterations, I'm still not fully satisfied with how it turned out. Which is really disappointing because this dress should be everything and more, especially for the price. I reached out to Tatum respectfully explaining my concerns, but the response I received felt very impersonal and dismissive. It seemed more focused on closing the issue than actually addressing what went wrong or acknowledging the situation. It felt like she was taking all of the things I had said very personally, which is not a good look on a company if you get emotional about someone emailing you about some concerns. Not to mention that when she responds to emails and bad reviews, she uses ChatGPT. For such an important purchase, I expected significantly better quality, communication, and accountability. If I could go back in time, I would NOT come here! Yes, it seems like a very nice dress place but behind the scenes it's not.

I just purchased my dress from Affordable Bridal Boutique last month. I worked with Jamie and she…read morewas incredible, knowledgeable, and kind. I came in twice because I was being indecisive and she was so helpful and patient with me both times. The selection of dresses here is astounding. I believe anyone can find a dress here because of their variety and prices.

I found so many amazing options here for my wedding. Very flattering, modest, elegant, tasteful…read moreselections overall. The service was impeccable and the employees are very kind and attentive. I had to walk from a ways away, and I was running late, and was greeted with a cold bottle of water & a smile from Reagan. I came alone with no guests, and I felt very cared for even still. After a nightmarish experience at a rental wedding dress shop the day prior, this was a complete turnaround, and just what I needed to feel beautiful and confident for my wedding. I ended up buying a dress, veil, and tiara here. I'm so pleased with this location, their selection, and their staff.

I got my gorgeous wedding dress from here and I LOVE IT! My mom and I stumbled upon this place…read moreaccidentally and kind of went in for fun but it turned out to be my favorite bridal shop I went into! The girls were the absolute sweetest and so helpful and nice. They really tried to get to know me and asked about my fiancé and my wedding. I was very pleased with my experience!! 10/10 recommend. Disclaimer** wedding dress selection is kind of small and many of them are not that cute but there are a couple worth trying out for sure! They also have bridesmaids dresses as well which is nice!

**DISCLAIMER** I was a customer back in 2013, so this was a different location. However, I'm…read moreassuming all else stayed the same! I loved my experience with Allyse's. I had a wonderful and attentive employee helping me, even though I was just a walk-in without an appointment. I was actually living in Oklahoma at the time, so a lot of the business I did with them was over the phone after I put the dress on hold in person. They were so kind and patient with me and my alteration requests (taking it in and also adding buttons on the back). I had absolutely no issues with the costs, timing, and pricing. I recommended this salon to my cousin not too long ago, and I thought I should write a review!

I LOVE THEM! They are amazing with helping you find your dream dress. Steph is the best owner and…read moreis there to help you and ensure all goes well with this stressful time of wedding planning. Talk about down to earth. I recommend this shop to find your perfect dress. I didn't even have to go to other shops. The staff was so comforting and engaging. The dress quality is one of a kind as well. They truly will make your dreams come true. If you're new to the wedding world and want an amazing experience GO TO PRITCHÉTT!! Looking at other reviews, I had Regan and she was thee sweetest and so friendly. So disregard the last review. I think she was amazing! Very involved!

What a wonderful experience! Taylor and Stephanie went above and beyond to help my niece find her…read moredream dress!

Just left and had an awesome experience! Sadie helped us and she was amazing. So sweet and helpful…read more We loved that we were able to pull dresses and our bride loved that she was able to try on the dresses by herself. Such a relaxed, fun, simple environment and super great prices. Sadie was so great and fun! Totally recommend this place.

I had the BEST experience shopping for my dress here! First of all, if you are looking for a dress…read moreto wear to the temple, all of their dresses are temple ready which is awesome because that mean little to no alterations, and they had a great selection of dresses. I didn't feel like I was being hovered over by staff like at other locations and had just the right amount of attention for my liking. I appreciated the easiness if it all. The owner Shelley helped me out personally and was accommodating to me in all of my weird awkward moments. She handed me a bouquet to hold and held a male mannequin next to me so I could envision how I would look on my wedding day. Thanks so much Sweetheart Bridal for all of your help and for making me more excited for my big day!

Some mixed reviews here but I went with my sister as she looked for a dress and we had a fantastic…read moreexperience. The shop was gorgeous and trendy and the owner Brooke was really attentive and my sister got the full bridal experience of getting to pull wedding dresses, getting laced up, and fitted with accessories. They had really trendy styles that ranged from about $300-$800 with a few additional fees. If I remember correctly, this allowed you to rent the dress for two weeks (you could pay an additional dry cleaning fee if you wanted it for an open house, bridals, etc) My sister didn't end up getting her dress here but she was happy with the options, service, and entire experience.

I paid for a custom dress and never received it, and had to scramble to find a new dress a week…read morebefore my wedding. Brooke said she would process my refund and I had to follow up with her 3 weeks later because she hadn't actually done it. There was such a lack of responsibility on her end, she was not professional at all. Do not go here.

This location and the staff were extremely helpful to me. After wanting to avoid them for being the…read moreonly location in Utah that anyone shops at, I ended up going there. And I'm glad I did. And I can see why it's the most popular place to buy at. I spent a couple appts there figuring out what my body sucked at looking good in, and what it looked ok in. The ladies were patient, and helpful, and respectful of my wishes. I'm a picky brat, and needed to be perfect, and honestly hated trying on dresses that made me feel less than perfect. But they didn't waiver in service, and the photo I posted with the blonde employee made me feel like I was important and that's all I wanted spending as much money as I did there and on this dress. They didn't rush me, which is an important thing because I need to add that I was still trying to decide if I even liked a dress right at closing time. They waited until I was done, and then locked up, never making me feel rushed. I loved my dress, and loved my experience. Also, the times I felt the most stressed while purchasing, was when I brought annoying friends or family. Go by yourself brides! Also, I didn't give 5 stars because of the ridiculous schedule the alterations lady had to work with. I had to take my dress elsewhere because of how limited her schedule was. Couldn't do it in time for my bridals or wedding, despite having my dress a month in advance. Also, it's weird they're closed 1 day of the week. Tuesday's? Really? Idk why but I had a lot of free time on Tuesdays, and they were never open those days.

RUN FROM HERE. We were told we would have 2 same day appointments with no extra charge. One month…read morelater, returning for those appointments, they refused to honor what they said and what was on the receipt. They even attempted to up-charge for additional alterations after we were told it would be free. Shame on this store. No bride should ever have to feel this horrible for trying to find a dress. As I said at the start, RUN FROM HERE