The lovely women working here were nothing short of fantastic. So kind, attentive, & willing to answer any question you may have. Also, as someone from the US, I haven't been able to try on bras in a store back in America since I was maybe 16. So coming here and having a wealth of options was honestly overwhelming, but soso healing. Your boobs are normal!!! The people at Bravissimo help you remember that read more

Quality items at reasonable prices. I appreciated the delicate sense of humor throughout the signs posted, it makes shopping experience so much more fun. read more

LOVE LOVE LOVE this company! I owe the fact that I can stand up straight to them! I usually buy my Bravissimo bras and swimsuits online and the only physical store I've been into is this one at Covent Garden. The store is easy enough to find and is nicely situated in Covent Garden which is great for shopping and eating. The store is bright, well presented and the lay out is good. The downstairs fitting area is very luxurious with lovely décor and a nice couch for bored husbands/boyfriends to sit and wait. The staff are plentiful, very knowledgeable and extremely polite, professional and friendly. I went to be measured as I realised one day that I had absolutely no idea what size I was and that every bra I owned was rubbish and didn't support me at all. The young lady assigned to fit me was very friendly and asked if it was OK for her to be in the changing cubicle with me whilst I was trying on bras which I thought was a refreshing change from the M&S fittings I've had where the assistant will just barge in on you no matter what state of undress you're in. Bravissimo don't believe in measuring women with a tape measure as apparently this is not at all accurate. They do it mostly by eye and it's a real skill. The girl who was fitting me told me it was her first time and when she called her supervisor to check if she'd made the right decision in determining my size, she had got it spot-on and I was very impressed! As it happens, I had been wearing a 38D when in fact I was a 32GG! Once we knew what size I was, she asked me what kind of styles I liked and went to fetch me some things to try on. I can't fault the quality of service at Covent Garden in the slightest. Where the store does fall down is firstly in the organisation of the stock on the racks. On the day I went, it was early and there were hardly any customers yet all the stock was completely out of order. You would think all the sizes would run from smallest at the front and have the biggest at the back. However, once I knew my size I had to spend ages going through the racks checking the labels on every single bra because they were all over the place. The second problem I have with this branch is that there was not a lot of selection. There was only a teeny tiny fraction of items available in the store that are available on the website and in the catalogue. There also didn't appear to be much of the newer lines in the store - a lot of what they had there seemed to be from the last catalogue and not the most recent one. However, you can order anything you want for home delivery and there is no delivery charge if you order in-store. Lastly, knickers. On my visit to Bravissimo in Covent Garden, every time I found a bra in a style I liked and spent ages rifling through all of them to find one in my size, I could never find any knickers to match. It was very frustrating and I ended up ordering most of the stuff that I had gone all the way from Hackney to Covent Garden to buy and bring home. read more

I usually go to the Oxford Circus branch, but I had been struggling to get an appointment there so thought I'd ring up the Covent Garden one and see if they could (forgive the pun) fit me in for a fitting. Managed to book one within an hour for the end of the day, which was amazing - the other branch never has last minute appointments like that going spare. It's a much smaller branch and they only carry Bravissimo, there's none of the Pepperberry clothing line which is a shame as I had to double back on myself to go to the other one to go clothes shopping after first being fitted here. It is slightly off the beaten track and I can't imagine they get a lot of footfall though, only pre-arranged shopping trips, so it's fair enough not stocking everything. My fitter was just as lovely and helpful as any of the fitters in the Oxford Circus branch. What I like most about Bravissimo ladies is how honest they are - they won't let you walk away in a bra that does nothing for your curves, they make sure you buy a style that suits you as well as being one that you personally like. I was very happy with the service. The Bravissimo experience is a bit like when you buy a new pair of glasses and realise you can see again. You realise you have a shape again and nothing is cutting into you. I'll definitely be back next time I need a last minute fitting, it's much quieter. read more

I love this place. I'm Canadian, so I usually am stuck ordering from the catalog and playing duty roulette to see how much my bras will actually cost me, but I make a point of coming by whenever I'm in London. They have a great variety of bras, from plain to super fancy, but still at way better prices than you might pay in other specialty lingerie stores. The stores don't have quite the selection that you can find online, but it's so nice to be able to try things on and get a proper fitting. The staff are very good at what they do and will make sure you don't end up leaving with something that doesn't fit you just right. Make an appointment if you're going to be in a rush though. This place gets busy. Maybe someday I won't have to cross the Atlantic to find a bra store where I can actually afford to buy something pretty. The Covent Garden location is also right next to the Transport Museum, if you happen to be traveling with anyone who isn't too interested in the market or hanging out in a lingerie store with you (ie. my dad). read more

Trying bras on all day is not fun. Not fun at all. It makes your back hurt and you wind up wishing boobs had never been invented. Sorry, boys. Until you get to Bravissimo. They know boobs. They know your boobs better than you know your boobs. I was a bit skeptical at first, the selection upstairs didn't look great and the fitters all seemed like teenage girls. Um, how long have you even had breasts for? How can I trust you to know what you are doing? But they really do. The girl fitting me immediately ascertained I was wearing the wrong size (and had been for, oh, about 15 years). She did a lot of hands-on moving of boobs and adjusting, which may be a personal space issue if you are British or shy in any way, but it's the best way to get sized. She brought in a bunch of different bras for me to try on and I left with two lovely ones and a desire to return! It was a great experience and they really seem to know what they are doing. read more

I enjoyed my recent visit and my first in store fitting here, but left not feeling entirely convinced about the fitting result. My cup size went up by a whopping three sizes and whilst I definitely think I'd been walking around with the wrong cup for the last 15 years, I think the girl who fitted me was a touch too generous in her sizing. I bought one bra in store after my fitting at the suggested size and it fits perfectly, yes. But I went to a myriad of other bra shops afterwards and found the new size to be too big / inaccurate 95% of the time. The girl who fitted me was very quick. Not unfriendly, but not friendly either. She seemed a bit bored and uninterested. But rather than putting me off, I am now planning to go back for another fitting with another girl to get a second opinion. I do wholeheartedly recommend all women to have a fitting here. It must be quite a revelation to many as it was for me. And whilst the in store selection is not huge, I found some very nice bras... I'll be trying their online shop, too. read more

A slightly smaller store than the Margaret Street branch, I come here when I can't brave the tube to Oxford street. This location does not have Pepperberry clothing, but they do have lovely staff and a very decent selection of items. They are also more than willing to call the other London branches to hunt something down if they don't have it. For the uninitiated, don't spend time going through the display racks for your size, just grab an example of what you need, and head downstairs to have the right sizes pulled for you. There is no way they can keep all the sizes out on the floor, so your best bet is to let someone go hunt down what you need. It's just really amazing to be able to buy bras which fit properly, look sexy, and to be able to get a proper fitting done by someone who doesn't make you feel as though your shape is freakishly large. read more

Boy oh boy do I love Bravissimo. I originally discovered this place when I was in London for a few months for work, and it was literally the only shopping I wanted to do on a recent visit back. The set up is a bit odd - you find the style of bra you like, and then go to the fitting rooms and they'll see if they have the sizes. It's weird at first, but it ends up being quite nice, as you don't need to sift through all their inventory. Also if needed, they'll do a fitting for you and let you know if you're wearing the proper size. They also have a sister brand called Pepperberry, which designs clothing based on your body type - I haven't tried that out yet, but I love the idea! read more

I don't make a habit of hanging about here, really I don't, but I have had occasion to visit a number of times over the years ( e.g. for fitting out of pregnant Mrs Tigreblanco). The staff have always, in my limited experience, come across as helpful, and there's places to sit and things to read while you're waiting for a fitting. What more could a chap want ? Well, within reason I mean ? read more

Any woman a D cup or above will tell you that the first visit to Bravissimo is a bit like discovering a big bar of Galaxy at the back of the fridge when you're craving sugar and all the shops are shut. In short, it's about as brilliant as you're ever going to get when shopping for lingerie. The shop is bright and bold and full of all kinds of pretty bras and knickers that are a far cry from the D-G styles of old. The friendly and incredibly savvy staff will fit you for a bra without even touching a measuring tape (sounds ridiculous, but it worksthey just 'know' boobs) and they really know what they're doing. If you get a free fitting (and you really should) you'll probably be shocked, you'll probably need to check the label to make sure that really is your sizebut I'll bet you'll leave a good £50-£100 worse off, feeling surprisingly chuffed considering all you've done is bought some new undies. I think they put something in the air conditioning units, myself read more

It seems that finally a market is opening to cater for larger-breasted women in regards to lingerie and swimwear. I for one was relieved to find Bravissimo, who have a great selection of gorgeous bras, bikinis and underwear. I recommend getting fitted there - the staff are so friendly and professional that I was immediately impressed, and they put me at ease. I didn't feel at all embaressed, though I thought I would, and I soon had myself fitted and could choose from their wonderful array of products. And once fitted you can then order online without worrying about trying things on - their sizes are consistant. If you're larger than a D cup, go to Bravissimo, it will change the way you look and feel!! read more

An absolutely essential store for any woman who even THINKS they might wear a size D bra and up. 60% of women in the UK are wearing the wrong bra size, so you're probably one of them. I had a life of shops telling me I could fit into their bras that only go up to a paltry D cup only to have Bravissimo liberate my boobs and promptly upgrade me to a more appropriate FF! They take the time to TEACH you how a bra SHOULD fit and then ensure you leave the shop with several that make you boobs stand high and proud. The clothing range is to die for, full of shirts and jackets that ACTUALLY BUTTON over the chest. Probably a little pricey, they do offer a niche service that makes me willing to pay the price. The swimwear is also the only place you can buy a takini with a built-in bra! Hurrah! read more

This was my first experience with a bra fitting, and it was a very positive one. The fitter put me at ease, which I wouldn't have thought possible. She coaxed the information she needed from me, and found several possible bras. She was not satisfied with the fit on the first one and fetched another size, while I tried on the second, which did fit. (Good illustration of the trials and tribulations of finding a good fit in a bra; different styles and makers fit differently.) She was very honest, including telling me that the third one I tried on wasn't as great as the first two. I had this mental image of a bra fitting being a measuring exercise. It's much more than that. This store has an excellent selection but more important it has a knowledgeable and capable staff. If you are uncomfortable with the idea of a bra fitting, this is the place to go for your first experience! read more

I bought a Bravissimo tankini and wore it for the first time on holiday in Turkey in June. After six wearings one of the bra wires broke through. I sewed it up a couple of times but had to spend the rest of my swimming time in a bra a T-shirt. I did feel swindled, because not having a costume I could trust marred a very important aspect of my holiday. Goodness knows what harm could have been done if the wire had actually pierced me during my activities. Plus, daily swimming in both chlorine and seawater doesn't do a lingerie bra any good. But when I came back and reported the fault to Bravissimo, a nice, sympathetic lady telephoned me after my email to report the fault. She really listened. She told me that wasn't what Bravissimo was all about. Return it, she told me, and you can either have a replacement or a refund. So I duly sent it back. Either a replacement or a refund would have been fine. However, another person has emailed me that because it's been worn and washed and they can't return it to stock. They "can't find a fault"even though my makeshift sewing from a travel sewing kit is glaringly obvious. It is quite clearly very dangerous. So, Bravissimo. I have shopped with you for several years, but will never do so again. I cannot see what advantage it is to you to sour relations with a repeat customer. Evidently you think that selling dangerously shoddy merchandise, assuring a customer you will refund or replace, then reneging on that promise is good business practice. However, I disagree. Needless to say I will never shop with Bravissimo again, and I will be passing that advice on. read more

Always love gettting fitted! & the beautiful helpful ladies are open & friendly. Thank you!

I recently visited Bravissimo and I think will regularly do the same in future. Friendly and open staff. Huge variety of clothes and underwear. Quality is also pretty good. read more

At last someone has decided to cater for women who wear a size D or above bra. I can't believe I took so log to find it. The shop is always so well stocked, that if you can't find the size you want hanging up then you can just ask one of the sales people and they will likely have it out back. And if that fails then they are really helpful and will offer to order it and have it delivered for free. Dont bother going anywhere else to by swimwear if you are a D+, it is such a relief to be able to order a bikini top that fits!! Additionally they do a small range of clothes. If you find that some tops dont fit well because your bust is too big that that even if you are a size 10 you end up buying a 14,then come here. Each clothes size eg size 10 comes in 3 bust sizes, curvey, extra curvy and so on. read more

Really great service, so nice staff!

They have a nice selection of clothes and the staff are very friendly.

Horrendous experience. I've been to this shop twice before and it was fine - today I came in and asked to be fitted and was told it was a 20 minute wait. That was fine I said. 30 minutes later I hadn't been seen and they took in the friend of a woman who had just been fitted who decided last minute to be measured. Clearly it was unimportant that I had been waiting for a half hour. I by the way had a toddler with me just for reference. When I finally get seen a woman who clearly had no idea what she's doing keeps trying to fit my breasts into too big bras - remarking that all 8 bras we tried on simply just must not be right for me. I asked repeatedly if she thought the size was correct and she insisted it was. It was not which is obviously why nothing fit. This coupled with the fact that it took her 15-20 minutes to come back to me with new bras each time. I was half naked in a changing room with a increasingly annoyed 2 year old for over an hour. At which point I gave up and started getting dressed. She comes back in at that very moment with new (and hideous may I add - purple with flowers??) bras so I decide ok I've been here this long fingers crossed. Did they fit? Of course not. Because the size was wrong. She blames me for this, because I breastfed. I breastfed 2 years ago lady this is not the issue. I've had enough and go to leave. I'm then left at the bottom of the stairs waiting for someone to help me back up with the pram. Then I get accosted by the woman - oh this is my client. Here is your size card and the name of the bra that was the best. Oh you mean the one that was too big? Yes she says. My head nearly exploded. Then they offer to let me come back to get fitted by a manager I say no thank you. I will not be returning. Then they ask again oh is there anything we can do? No. There was an hour ago when I arrived you could have don't your job properly. Now no. I want to leave. I mean abhorrent service. To make any customer wait for over an hour to find one bra is absurd. To make someone with a small child wait that long and repeatedly bring incorrect sizes and then blame what...my body? My previous pregnancy? I have bras that fit I'm not some sort of mutant I just wanted a new one and wanted to double check the size. Anyway long story short. Awful service will not be returning. read more