Wow that's a amazing, I'm originally from Seychelles would love to check the place out... I've…read morenever been out at night in London... Been here for a year now lol

Yes, it is an expensive place, but well worth the price in terms of selection, quality and service…read more Some of the most exciting and fun lingerie my wife has ever found. Isadora was incredibly helpful with fit and selection.

Even though it was freezing cold outside, I was too excited about exploring what bizarre new treats…read morewere on offer at Sh this visit to accept the offer of a cup of tea or coffee from the sales assistant who lept up to greet me on arrival. Some people might need a warm beverage to relax them when confronted with the plethora of pleasure giving devices presented in this sexy grotto, I am not one of them, although I have to say, what a lovely touch. What I love about Sh is that they cater for girls and understand that most of us don't want to be confronted by a huge, black wobbly dildo when entering a store. Not to say that you cant buy one, or one covered in spikes or made out of glass or attached to a harness here (you get the picture) but they are tastefully presented and surrounded by feathers, bell adorned nipple tassles and rhinestone handcuffs amongst other wonderful inventions. The staff are pleasant, very knowledgeable and discreet, my first visit to the store was to buy a vibrator and the sales assistant recommended several, based on personal experience and sent me away very happy indeed with a waterproof 'Jessica' (£22). The variety of toys for men and women here rivals any similar store that I have visited and they also have a good selection of lubricants, literature and underwear.

It was the most comfortable experience coming into the store and purchasing my first toy! I felt I…read morespent a long time comparing the different items but I'm glad the ladies helped me out by answering the random questions I had, telling me their honest options about the models and giving me time to look without pressure. I truly appreciate their expertise and I highly recommend to come here if it's your first time or if your shopping in general! Also the cup of tea is quite generous! Thank you again ladies!

This is such an old-time glamorous place to shop for lingerie. There's real sense of nostalgia for…read morethe lost reverence women had when it came to shopping for their underthings. Everything here is such a fanatic combination of rich satins and delicate laces... styles that are both subtly alluring and fiercely sexy. The window displays are ever-changing and never fail to woo me inside... with very few exceptions (most waspies just aren't that flattering...) I could easily cart off all of the darling nighties and luxurious knickers they have hanging on their racks. They support and carry a lot of more boutiquey labels and independent designer brands - which means you'll find stuff here that you won't anywhere else. They even have a line for expectant mothers (literally, yummy mummies, oy). This is also your place if you happen to be in the market for a corset or any other burlesque type fashions - they can even hook you up with the same satiny corset designed for Ms. Dita Von Teese.

The service, selection and quality are all great. Well stocked and easy to get around in the shop…read more Highly recommended

A nice bar for a cocktail in the late afternoon. Friendly atmosphere, well located, and reasonably…read morepriced.

I came across this lingerie brand recently at a small showcase in a bar. It's definitely one to…read morewatch for the future. The first collection was the Lee-Lee collection inspired by burlesque dancers. It is baeutiful girly frilly knickers, slips, bras and even a tutu! Each piece is handmade from either cotton or silk, and the detailing and care that has gone into it is obvious. I particularly like their website shop that opens with an animation of red velvet drapes to scenes of an art-deco / bordello inspired house! Pieces seemed to range from £30 for pants up to £125 for a basque or silk slip - not too bad when you compare it to some of the other brands locally at Spitalfields etc. I'm told by the designer that the next collection is out soon, so check it out!

To actually be open. The shop is not here at all. What a wasted journey. At least take your name…read moreoff the list.

Adult stores usually give me the heebie jeebies, the tacky lighting and huge toys thrust in your…read moreface are enough to put anyone off. Madame Liberty is a refreshing change. The online retailer is new in town but has been launched in an attempt to revolutionise the industry. The sex toys on sale here look beautiful enough to display as ornaments! They stock the major brands including LELO, Jimmyjane, Icicles and Vibe Therapy, all at great prices. The checkout process was unbelievably smooth, no sooner than I had seen what I wanted, it was in my basket and purchased. Delivery is free over £50, which wasn't hard to achieve! I think Madame Liberty will be one to watch as she could rival other well known stores.

This is a small Ann Summers shop so the number of underwear and outfits are pretty limited! As you…read morewalk through you are greeted by friendly staff who are eager to help you. To the back of the store is the adult toys and the changing room. The staff do go above and beyond as if there is an item that is not on the shop floor they would be able to order this online or tell you which other stores might have it in stock!

I have a long history with Victoria's Secret, which includes one of, if not THE, first partnerships…read morewith another brand by selling Intimissimi in US stores. This did not last forever and I was ever so excited to see a real-life Intimissimi store store in London. The store itself was beautiful - the displays, the decor, the vibe. Because sizing is different than US sizes, I asked for help (it is odd how customer service differs in clothing stores between the USA and UK). After a quick measurement and try on, I did make a purchase of a bra, panties, and one-size tees which I so fondly remember.... those one-size tees are very lovely and fit perfect if you are US size Medium. Anyway, I wish I would have asked some more "personal" style fit questions (but I thought that was the associate's job...) as I was lead to believe I was purchasing a lower cut style and it turned out to be a full-coverage which isn't universally functional for me. The store and brand itself are lovely, but I feel like the customer service was lacking in regard to assistance and sharing product/brand knowledge.

I really love the underwear here. The designs are really delicate and quite sexy without being…read morecompletely brash and over the top. The change their range a lot and also prices are very affordable for excellent quality garments. You have to be careful of the sizes however, as they are tiny. The company is European and is much more well known in Spain, Italy France etc and therefore a bit more expensive out there. That is why I take advantage of the English stores, the first I ever encountered was in Venice and now I am totally hooked. I would suggest going here if you are fed up of your topshop undies and need an exciting and pretty change.

I could not leave this shop. I seriously thought I was going to go into debt here. I saw Latex. I…read morefelt Latex. I wanted Latex! The salesgirls egged me on. Told me I could try to a corset dress or a mini skirt, told me that they would specially fit the latex to fit me. I tried fingerless gloves in Latex and a Latex choker. I looked at Latex Panties of all varieties, Latex hat, even Latex nipple covers. I needed to buy everything in this shop. All I want is a gift certificate to this shop for Christmas and some fingerless gloves as my dirty little secret that I can wear in public (the best kind). Come to Latex Showgirls..you will not be disappointed. The staff is all female and great! Next door they do porn and vibrators but this store is very hot and very select. Channel your inner burlesque queen here or be a Bizarre model for a day. Get gear for fetish parties. Do the whole designer S and M look. Cross dress. Do whatever. L-A-T-E-X H-O-T!

I am from the states…read more I was in London for holiday and while my parents insisted on doing tours (boring), i decided to wander about on my own. It is a bit of a walk from the underground btw. Not a hike or anything, but you have to keep your eyes open. I noticed the many adult shops and actually knew at this partucular time, Atsuko Kudo was selling certain items whose proceeds would go to Japan relief efforts (it was about the time of that crazy tsunami the year before). Atsuko Kudo is a well known name for latex wear: and not just sexy knickers. I've seen beautiful dresses, too! The building is a bit easy to miss. Then you get there and realize there is a buzzer. I was a bit worried, especially since it wasn't as busy a rue comepared to other parts of London. I felt it was borderline suburbia. The staffers were very nice and knew what I was talking about when I mentioned the Japan relief items. I had to describe it a few ways but we met on the same page. They also gave me a few tips as far as other adult stores I was searching for since I did a mix of yelping and london based search engines to compile my shoppe list. A lot of my shoppes were closed, which is why I had a mix of anxiety and dismay when I saw their building and buzzer: I still wasn't quite sure it was Atsuko Kudo vs being a random unmarked business.