You should know the drill with THIS Brandy Melville location: arrive close to opening or be prepared to wait in line just to get in. No fitting rooms (all locations), and the sizing is basically one-size-fits-most which is a bold choice for a clothing store. While the prices are reasonable, I'm still not a fan of my teen having to buy things without the option of trying them on first. I'm curious to see how long that latest business model will hold up. Staff was fine during our visit, and since we stopped by on a weekday morning, the checkout lines were nonexistent (whew!). Selection was decent, although for a flagship location, I expected my daughter to walk out with a little (LOT) more. TIP: If you're visiting & shopping in NYC, the no sales tax on clothing and footwear under $110 is definitely a nice little bonus. That was a pleasant little surprise for us. read more

Brandy Melville - Brandy Melville - Flagship in SoHo - Women's Clothing Near Me - New York, New York

Cramped but somewhat organized? I know that's lightly polarizing yet this store is cuteness overload. It's what you expect older teens /early twenties females to wear. I haven't worn their clothing since 2017 as I am conflicted with their sizing and material but I recently brought one of their makeup bags. It was navy polka-dotted and fits a surprising amount of stuff. Service is slow, but that's due to the crowding of the store. Sometimes I'd see a whole line stretched to the end of Prince street! The value is slightly debatable. I wouldn't get their duffles or tanks, but their sweaters are pretty thick and worth the price. read more

One of my favorite places to shop for basics! Everything is reasonably priced and almost everything is 100% cotton. This store has the largest selection although there are some many piles that it's hard to find everything. There are lots of fitting rooms and cash registers so even if there's a long line, you get through pretty fast. Their stock rotates basically every day, so if you see something you like, you kind of have to snap it up. It's terribly crowded Fridays through Sundays and after work but if you come on Tuesday-Thursday before 5pm, it's fairly empty. read more

Nothing this time .My college age daughter wasn't impressed with the merch on this go around. read more

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Come here if you want an anxiety attack induced by spoiled teenagers! No room to walk around, dude employees, and even less tolerable patrons. It is quite literally the most stressful shopping experience you can subject yourself to. Most of the stuff in there is OS so just order online read more

if i could rate this location a ZERO i would. The service here is terrible, its like the employees are paid to talk and be rude. Theres also no reason for there to be this many girls on the floor, the location is tight enough as is, and it's even more tight when the girls are huddled up in groups not doing anything they need to fire some of these teenagers cause i swear they are paid to do nothing all day. They stand in the way of stuff so you can't even properly look at their selection and NEVER say excuse me. 0/10 Experience read more

This was the top of my teens long list of nyc back to school shopping destinations. And it appears she's not the only teen obsessed based on the size of the line outside the store. Once inside there's not too many people, which makes me think the line outside is a marketing ploy. My daughter loves their shirts with #s (why is that a trend), sweatpants and pajamas. I'm a little confused by their one size fits all concept - the line alone was made up of girls of so many different sizes. While I don't see what's so special about their clothes, I do appreciate their fair pricing. It's hard to do too much damage to the wallet with their clothing and my daughters smile after shopping here was priceless read more

I had one of the most humiliating and upsetting shopping experiences of my life at this Brandy Melville location. I came in with my older sister simply trying to enjoy our time shopping. As we were leaving, I was suddenly approached by security and accused of stealing. I was told that I had items in my pockets. I calmly explained that I did not have anything and immediately showed him my pockets, my jacket, and even the sweater underneath. Despite clearly seeing that I had nothing, he continued accusing me and insisted that an employee claimed she saw me put something in my pocket. The employee, Danyela Padilla, then approached me and spoke to me in a dismissive and rude manner. She said, "If you didn't, sorry, but there was something on the counter and you were right there." Her tone was cold and condescending, and she did not seem interested in listening or acknowledging that I had already proven I did not take anything. Her so-called apology felt forced and insincere, with no genuine remorse for the serious and public accusation that had just been made. I was left standing there embarrassed while people walked by and stared. It absolutely looked like I had been caught stealing, and I could feel the judgment from others as they passed. Being falsely accused like this, especially in such a public way, was degrading and completely unnecessary. No one should ever be profiled, spoken to rudely, or accused without evidence. This experience made me feel disrespected, uncomfortable, and singled out for no reason at all. I will not be returning to this location, and I truly hope management addresses how situations like this are handled because no customer deserves to be treated this way. read more

Very bad quality for the price they are trying to fool people and on top of that this bull****t no refunds policy because they know it is not worth it read more

Large flagship location for Brandy Melville on Broadway. My turns told me there's usually a line here, but when my wife and I stopped by on a Tuesday at noon we were able to walk right inside. The store was still busy with a constant stream of customers walking in and out but not crazy packed. The store was more spacious than locations we are used to visiting in other cities like San Francisco. I was not able to wander around inside with my wife while she shopped because the guard told me no drinks were allowed and I was carrying a coffee. I waited for her at the front of the store. read more

What a horrible shopping experience. This place is a disgrace. I brought my teenager there to shop. First I waited in line to get in, then when we wanted one particular shirt that was up on a mannequin, they told me they actually did not have it for sale. And they would not take it off of the mannequin. Why do you have it up. When I asked one of the associates to help she was snarky and disrespectful. She and her "manager" were giggling and looking back. Then to top it all off, the dressing rooms were closed! For the entire day. So no trying anything on all day. The "associates" did actually no work at all. They walked around in tiny, tiny little tank tops and did not want to help in any way shape or form. I will never ever ever step foot into a Brandy Melville store again. No one should give these people any money. read more

Nice clothes for a reasonable price. Cashier was high af and really checked out tho. I guess i would go back.

Worst employees ever. They're talking about their personal life, nobody can answer any questions and not helpful at all in the midst of a terribly crowded business. read more

As I am strolling around SoHo, the window display at Brandy Melville catches my attention. I've heard of this brand but have never really looked into it. As I walk in, I was immediately drawn to their style. I spot a top I like and check out the tag. ONE SIZE?? Huh? As I check another piece and another, they all say One Size. I'm thin frame and these clothes fit me perfectly. So keep that in mind as you shop here. And the prices shocked me. Most tops and bottoms are very affordable in the $20-$32 range. Brandy Melville is an Italian clothing brand that was established in the 80s. It became popular in Los Angeles in 2009. It has 4 million IG followers. They don't advertise the traditional way. Instead they rely heavily on social media. The clothes are tailored for teens and young women. I am very happy with my selections and I plan to add more Brandy Melville pieces to my wardrobe. The majority of the reviews here mention how rude the security guard and staff are. I didn't encounter that at all. In fact, the two young girls that rang me up were all smiles. read more

Brandy Melville - Women's Clothing Near Me - New York, New York

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Came to this BM to pick up some clothes from my daughter as it's one of her preferred clothing brands. It's located in the Soho neighborhood. The only sign for this establishment is a small BM sign in the front window, so if you blink you could miss it. It looks just like every other BM, nothing different. The store is neat and organized, but I am taking off a couple of stars for the unpleasant store security in the front of the store. I understand that times are tough and that there are a ton of shoplifters, but surely you can treat the loyal paying customers with class and not subject them to rude, aggressive and accusatory treatment. This has happened at this store on two visits, one in 2022 and now this year. read more

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Typical craziness for this time of yr, BW offers a certain style for young woman. Prices were excellent for Manhattan. Employees fell into the demographics, 18-22 and female. Good place for young women to shop. I was shopping for my niece. read more

Was surprised at the many negative reviews. My 12 year old daughter was in love with this place. Security guard may have been harried but was polite. Place is a bit of a zoo - packed with clothes and tween and teen girls! Pretty much no service staff but the checkout folks were polite and efficient. Clothes are relatively affordable and actually made in Italy. All sort of tan, navy, beachy vibe. read more

First off, I want to say that I understand that Brandy Melville (especially this location) is a shop lifting hotspot, falling victim to ignorant 13 year old girls. I myself have been shopping here for well over 10 years and never been accused of shoplifting once until today. Saturday 9/28 at 1:00pm the cashier (Mid length light brown hair, big light brown eyes, about 5'2, and wearing hoop earrings), accused me of stealing my own sweater that I bought just the day before. I just finished checking out with another cashier and had a normal guest experience, but when I went to go stand with my sister at the next register over, with my receipt in hand for the 2 products I just bought, the girl handling my sisters transaction asked to see the tag on my sweater that I was wearing. I didn't think much of it at first, so I complied with her request, but I started to get annoyed after she asked me to take off the sweater even more so she could see better. Furthermore, she asked me if I had bought the clothes in my hand, when I literally just did right next to her AND I was holding my receipt!!! As someone who worked high end retail for years, I can confidently say that this girl is an idiot and lacks judgement. Considering my sister and I had just spent about $300, I had my receipt in hand, was at the next register over, and am a fully grown adult, it was an insane request to even suspect me of taking anything. While this review may have little to no impact on any of Brandy's employees, or any of these readers experiences, I hope this cashier feels ashamed and embarrassed for treating me the way she did today and hears about this review so she can do better in the future. read more

As a frequent online shopper of this brand, I decided to visit the Brandy flagship store in SoHo. There was a long line, so I decided to wait it out. Once I was let in, the store felt cramped and chaotic. I felt like the security guards were watching me like a hawk. It wasn't just me, as other reviews had also expressed being followed around. Ultimately, they didn't have the specific top I was looking for that was in stock online. I would suggest shopping online (it's worth the shipping cost) to avoid waiting in line and feeling uncomfortable due to security. read more

This company send out worn, damage and used clothing. I emailed them clear pictures at least 10 times and called. Every customer service representative is worse than the next. They lied about there supervisor- Sabrina, every time I called, first she was "out" then "lunch break" and 5 minutes later she "left for the day". They are the biggest scam. DO NOT ORDER A PEICE OF CLOTHING FROM HERE!!!!! I HAVE NEVER SEEN SUCH BAD CUSTOMER SERVICE IN MY LIFE!!! read more

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First off just wanted to try to put on a sweatshirt in front of the mirror, security guard rudely said I need to go to the dressing room... decided to just leave the sweatshirt looked elsewhere for other things and noticed the security person was following me around, seemed like she wanted to make sure I didn't try anything on but found something I liked and went to the dressed room. There she was again checking people in for the dressing room. Was extremely rude to me once again. Ya'll lost another customer and I will probably never go to ANY of your stores if this is how you select your staff especially in SoHo. Please avoid this place!!! Could find nicer staff and high quality material/lower price at Zara or Forever21 for your daughters. read more

Loved it here, the employees were super nice and helped me find what I was looking for. Just a reminder tho that not everything that's on the app can be find in store. read more

Brandy Melville - Front entrance - Women's Clothing Near Me - New York, New York

I don't understand it...perhaps it's a generational thing. Regardless this brand has captured a market of 13-17 year old skinny girls. They only sell clothes in one size and have been subject to protests and the like in the past. You can buy a t-shirt for $20 that says "Hamptons" or "Hudson Valley" or some other local town. The quality of the clothes here is not very good as many items we've purchased just don't hold up. Yet, they must be doing something right because the place is always crowded. My teenage daughters also tell me that they are "judged" by the staff. I guess this is part of the allure? This is a place I dread ending up in but I'm sure I'll be back soon under duress. read more

Brandy Melville - Women's Clothing Near Me - New York, New York

Ok before I go on a tangent I will say that I like the clothes that are available in this store. The clothes are what get the one star . Now get ready for the needle to scratch on the record. The downside.....the staff is just awful, dreadful, confused....I could go on for days but it's a review not a novel. As a consumer you have no idea who works in the store so you risk embarrassing yourself by asking a fellow shopper, "do you work here"?. Let's get name tags or have them wearing shirts with the store name.....something so you can find help rather than walk around aimlessly trying to figure out who is staff and who is a shopper. The staff at this particular locations needs to be overhauled and RETRAINED. How do you work in a store and have no idea of what merchandise is in the store????? If you don't know where an item is wouldn't it make more sense to refer a shopper to a more knowledgeable sales associate rather than walk around like you are coming off of propofol after surgery. I was told after each sales associate allegedly came to help me a series of these really unacceptable responses: "I'm new here", "I don't recall where I saw it", "let me ask someone else to help you" ....which took foreverrrrrr for a new person to come over to offer assistance. I was told four times "someone else would come help me" and each of the total of five employees was more clueless than the last. I have worked retail at a very well known store B _ _ _ _ _ _gdales and granted I didn't know every item in the store but I did have the sense to find an actual person who could help a customer. This is not a good way to run a business and for those of us who are shopaholics....it's the fastest way to get us to leave empty handed which is exactly what I did. I went to several other stores in the area that are efficiently run and spent my money there. read more

great clothes good price great service honestly just great overall but yeah i have always loved it read more

the rudest people i've ever encountered at the fitting room. corrected me and gave me a look when i was one number off on the quantity of items i wanted to try on. then i was wanting to try on something really quick in the clothing area and when the security officer told me to try on in the fitting rooms I apologized and starting taking off the shirt. Then he accused me of stealing one of the sweaters I had on. I told him my sweater was from Aritzia and told him I could prove it to him. He didnt even care to check. Cant believe I still bought stuff after all of that. read more

The security and lady who's always working the fitting rooms are SO mean. I've been many times now and have never had a pleasant experience But this Brandy location has the best selection by far and often find things before they're even on the website. Worth the trade off imo~ read more

I would give this place zero stars if I could. Miserable experience at this disgustingly sweaty location. I was waiting for a friend to finish shopping and took a seat on a small bench near the door. I am recovering from chemotherapy treatment for cancer which has severely weakened all of my muscles and makes it very painful to stand for long periods of time. No sooner than I had seated myself, an extremely rude security worker came up to me and told me that I could not sit. I asked why not and he said that it was because he said so. I went to go sit at a different bench and he again became loud and hostile and insisted that I could not sit. I asked where I could sit then and told me there was nowhere I could sit in the entire store! I was humiliated in front of multiple people. I complained to the cashier who was very nice and understanding and apologized profusely for his actions and said she would be escalating this issue with her manager which I was very appreciative of. Do not come here, let alone if you are disabled - you will be treated horribly and discriminated against. read more

(this is a review coming from a tall skinny white blonde girl so this might not apply to you) The workers here where very nice! :) It was quite crowded but considering i went at 2pm on a saturday that makes sense. I found everything i was looking for deffinitley reccomend. read more

this brandy location is a nightmare to browse and/or shop at. service is just okay but there is a huge selection of clothing which is mainly why people come to this location read more

I had really bad experience today. I came in to the store with my bag of clothes. I walked around didn't like anything and i was about to leave and the security guy told me to show him the receipt .. that I purchased those clothes i almost lost it .. This idiot saw that the clothes were mine because he was tailgating all the time!!! Unbelievable!! Very pissed! I should have call the manager but this idiot kicked my out of the store !! I don't know what management is doing there but i guess they simply don't care!!Never coming back ! read more

Don't waste your time, energy or money here. Went here today (the day after Thanksgiving) with my daughter. First, we had called to check their hours and whether they would have any items on sale. The girl who answered the phone LITERALLY said, "No." and hung up. We arrived mid-day and it was busy. We had multiple bags from our Black Friday shopping at Macy's and Louis Vuitton. We looked around the shop for about ten minutes, in which time we encountered no fewer than 3 employees who walked right in front of us, with not a WORD of "Excuse me," or even one, "Can I help you?" I asked one of those employees if she could help my daughter find a ribbed Skylar tank top. She stood there for a few seconds and then said, "Show me a picture." I'm like, you don't know what products you have in your own store??? And when I replied that I didn't have one and I guess I would just look around to find it myself, she shrugged and walked off without a word. My daughter knew what she wanted to buy, so we gathered the few items and she went to look at the jewelry before checking out. As she stood there in front of the earrings, an African American employee walked RIGHT in front of me to stand RIGHT next to my daughter and just stood and stared at her. After about ten full seconds, she took off to harass another customer. WE WILL NEVER COME HERE AGAIN. Your money is better spent elsewhere where the managers and brand actually cares if their employees are rude and hateful to the customers. read more

Grand daughters favorite place to shop. Made for young girls and the prices are fair.

Dear mOm, There is no such thing as "enough" cloths, let me live my life. Thank you for your time, Sofia read more

Discrimination issue happened at Manhattan flagship store by 7 p.m. Dec 10, 2021 I am a customer went to store located at 519 Broadway to buy stuff. When I completed the payment and tried to go out. The security standing besides the door said" Let me see your receipt." I asked " Is there anything wrong with me why you ask to see my receipt. The man said we are security, we check everyone's bag. I said it never happened to me before when I buy things from here. The rule is stupid. The security said maybe you are stupid. He said many times to me " I am stupid". His attitude and the behavior of another security who wearing a green color baseball hat joined him later are so rude. Less than 10 seconds after I left the store, I decided to go back to make a complain about the security to manager who take in charge tonight and make sure if they check everyone' bag as the rule sets as is. When I walked to store I told the security because of your bad attitude I ask to return my money for everything I bought from here. The security said "go go go get your return! " I told to one employee about the things happened to me and ask if they check everyone's receipt? The employee said it's just randomly. And she said "the security company is not part of Brandymelville, and we are not take charge of them." Then one security guard wearing green hat came here to emphasis that they check everyone's receipt and bag. I asked to show me the evidence that they check everyone's bag. Because I did not see he checked others' bags！He cannot show any evidence and said who you are a customer?You can't see any evidence. He asked me to call police. At the same time, two BM workers, one is an Asian look with a medium long hair woman, another is a white woman who claim that they are two of the managers, they said you already showed your receipt to him and left. There is nothing wrong with him! And those are rules I need to obey.They did not accept my compliant and refuse to give me the general management contact information. The asian looking woman kept interrupting my talk and asked me to leave the store in a loud voice and refused to give customer service contact info. After many requests from me, they gave me customer service tel number, while I was making a phone call to customer service, they were enforcing me to leave store and the security guard with green color baseball hat took my shopping cart without my permission. As I asked customer service to refund my payment, they agreed to do refund at the end. The security guard with green hat asked me to call police when they processing my refund. I ask management to respond to me for what happened tonight. Because of their bad, rude attitude and unprofessional behavior, I feel that I have been treated unfairly. I need them to apologize for discriminating against others! read more

One size clothing store appealing to teenage girls. Service is generally rude-ish. There is nothing special about their clothing fashions.

If you have a teen or preteen daughter I would recommend you let them go in and wait outside. Its a mad house on weekends. As far as I can tell there only security guards (weirdly aggressive - it costs them very little have these clothes made overseas, right?) and cashiers. read more

A bit hard to find, but that doesnt matter. very busy but the lines move fast. Lots of people talk about racial profiling here but I didnt see it, mostly just judgy looks from the workers & such. The girl who checked me out was a little judgy but she was still kind so i dont mind. im a young black girl and I felt perfectly fine. each experience is different & maybe its just because of the time i went but I felt comfortable here. I can't speak for the other locations. read more

I don't understand all the negative reviews. My 13 year old daughter lives for this store. It has great T shirts, cute clothes and is incredibly reasonably priced. I scoffed at it at first because I thought it was just trendy but I've actually bought a few items myself! (I'm 49!) The SoHO store is roomy and clean. There are always a ton of people at the checkout so it goes quickly. I say start your shopping here so you save a bunch of money! :) read more

Brandy makes clothes for dogs. And the black security guard racially profiles every customer who isn't white. I used to come here everyday after practice and I never leave the store without buying something but he ALWAYS bag checks. Not only does he look through my Brandy bag but my personal bag as well and he never speaks, just blocks my path and points to the sign. I never have this problem with the Asian or Latino security guard. read more