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    Reformation

    3.3 (46 reviews)
    Closed 11:00 am - 6:00 pm
    Updated 2 months ago

    Reformation Photos

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    1 year ago

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    6 years ago

    The sweetest girls work there, so helpful and fun. The clothes are amazing , especially ref vintage section.

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    14 years ago

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    12 years ago

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    12 years ago

    Went with the girlfriend. The clothes are great and with loads of style. A little bit pricey on the edge but you won't regret it!

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    11 years ago

    Great selection of clothing a reasonable prices. We went to 4 other boutiques in the area, but this was by far our favorite!

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    11 years ago

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    Page 1 of 2

    Ask the Community - Reformation

    Review Highlights - Reformation

    Super helpful, not at all pushy ( the clothes sell themselves) and helped me choose two awesome sweaters for the brutal winter.

    Mentioned in 2 reviews

    Read more highlights

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    Azaleas - Lingerie, all-year swim from all your favorite small women-owned labels.

    Azaleas

    3.9(64 reviews)
    0.6 miEast Village
    $$

    Update: 3 years later and many expensive scar patches later, the scar is faded but definitely still…read morethere. Really wanted to like this place and the girls were nice. But the bathing suit I tried on had a security tag with an exposed metal wire that attacked my arm. And then also an exposed / open safety pin that thankfully I avoided. Again, the girls were really nice (provided a wet paper towel and neosporin - no bandaids though) and apologetic but good service is not worth a potentially permanent 5in+ long scar.

    I cannot say enough good things about Azaleas, Cindy the owner, and her incredibly patient and…read morehelpful staff. In the winter, I updated my boring bra collection with the most beautiful, perfect pieces from Azaleas (a five star experience that I previously reviewed). This summer, I got a whole new bathing suit wardrobe - picked up nearly every Hunza G style they had in stock, a couple vitamina bikinis, and that amazing Haight red one piece. I love the selection and they made shopping convenient throughout the last few months. Free shipping and then I utilized the in-store pick ups from the coffee shop next door. Now that the shop reopened, I purchased even more bathing suits (whoops!) and Carly could not have been more patient with me as I tried on approximately 100 different suits (thank you!). A wide range of styles and price points but I also trust Cindy to pick really high quality, well-made pieces which makes it easier to justify paying more for the quality. The customer service I have received here is unparalleled and I feel so grateful to have Azaleas as a neighbor in the East Village. One quick warning: the shop may look small but you can spend a lot of time inside!

    Photos
    Azaleas - Biggest in-store swimwear and lingerie selection downtown

    Biggest in-store swimwear and lingerie selection downtown

    Azaleas - Bright and airy space

    Bright and airy space

    Azaleas - Large selection of small, women-owned brands in swim and lingerie

    See all

    Large selection of small, women-owned brands in swim and lingerie

    Reformation - womenscloth - Updated May 2026

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