This was the first place I went to look for prom dresses and almost immediately found the perfect one. There was a big variety of dresses in all colors, patterns, sizes, and prices. Jameson helped me SO much!! He was so fun, so nice, so helpful, and made the experience 100x better. I highly recommend!! read more

Boulevard Bride - Prom Dress - Bridal Near Me - Lake Saint Louis, Missouri

Cute shop! I stopped in because I had needed directions to the public restroom, however the female working this day was so nice and let me use theirs. Honestly the kindest person! So I stopped and looked around and sent the business site to a group chat to my friends with kids looking for prom dresses. Great staff and B E A U T I F U L dresses! read more

Boulevard Bride - Entry - Bridal Near Me - Lake Saint Louis, Missouri

They have a beautiful and wide selection of dresses! The staff could not have been more kind, welcoming and accommodating! They are patient and make you feel comfortable every step of the way! I was so thrilled with my experience as was my whole group! I said YES to the dress & I could not be any happier with my decision! read more

What a wonderful place this is! We had gone to several bridal shops before driving out to this one, but none of the others compared. They have mimosas available, but we don't drink alcohol, so they offered us sparkling grape juice! We were tickled! The dress selection was wide and fit many different tastes. Additionally, each dress has a picture on the outside of the bag so that you can see what it looks like on a person. This made it so easy to know which to pick up to try on and which not to! From the minute we walked in, the owner and the staff were so sweet. The owner's daughter, Cameron, was working that day and we were lucky enough to have her be our stylist for our appointment. Her and her mother were super sweet, made us feel right at home, and helped us find the perfect dress for my best friend. I was so happy that this is where she "said yes to the dress!" read more

Boulevard Bride - Bridal Near Me - Lake Saint Louis, Missouri

Everyone was so helpful and kind. They made picking out dresses way less stressful. The dress selections were amazing and all different!! Definitely recommend this place for prom dresses. read more

Really great experience trying on and buying my wedding dress! It's very laid back but elegant all at the same time. We had mimosas and I was able to try on as many dresses as I wanted. Staff is friendly, patient and full of knowledge and ideas. I recommend giving this place a shot! read more

Boulevard Bride - Bridal Near Me - Lake Saint Louis, Missouri

I bought my dress in 2021 for my wedding earlier this year in 2023. My bridal consultant was Chloe, and she was an absolute dream to have. She did such a good job picking out dresses that fit my style that I described, and it didn't take long for me to find my favorite! I came in with my mom, and they offered us both mimosas, and were so accommodating & truly felt invested in me. The owner was so nice at giving suggestions & personal advice for what I should do, which was especially helpful as a destination wedding bride. Truly obsessed with my dress & felt like a princess on my wedding day. 100% recommend for both dress selection & amazing staff. read more

Boulevard Bride - Bridal Near Me - Lake Saint Louis, Missouri

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I had no intention buying a dress at my first store and especially because my mom is out of state and couldn't join. Everything looked great and it was so hard to choose. I believe the worker's name was Madison and she was so helpful and friendly. I did not feel pressured at all. I decided to pull the trigger and buy a dress! I caught everyone off guard since I said I wanted to wait for my mom to be included. I also got a veil that complimented my dress. Prices were more than fair and I'm glad I went here. Thank you! read more

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I would not recommend this store for anyone who is expecting good customer service and/or their order being accurate. My husband was fitted by someone (unskilled for that job apparently) for a tuxedo to rent. We emphasized with the staff over and over of the imperativeness that we get the order on time to leave for the destination wedding and we were assured that the tux would fit and the order would be complete and delivered to us right before we were needing to leave. Unfortunately, as I expected could happen, they did not give enough time to have the tux order fixed as they botched the measurements so badly that a new set of replacement items had to be ordered. It would have been all ok, if the person who received the replacement order would have bothered to open the package to ensure all replacement pieces were delivered but oh no, that did not happen. We unfortunately left with a partial order and were stuck piecing together the missing parts and only were told how sorry they were for the screw up. But that didn't help us at all. It's not the end of the world of course, but our nerves are fried and we are really so very disappointed in the store and their inability to get the small details right. I just hope that they don't mess up on someone's bridal gown which of course is the most important piece of clothing in the entire wedding. Think twice or make this your last resort before trusting them with your wedding attire. read more

For customer service beyond the store, I whole heartedly do not recommend this bridal shop when searching for your wedding dress. Despite the common shipping delays that are beyond their control, they could have done a much better job in providing status when additional delays occur. My fiancé had to reach out to them many times just to get updates on the ship date and arrival. A phone call from the store associates to simply inform us when the dress gets delayed would have been much appreciated to help alleviate the stress of the entire situation. The fact that they were not proactive in reaching out to provide status was extremely poor service on their end. During pick up, the dress only comes in a clear plastic bag. If you need an opaque bag to hide the gown, they offer a gray bag for $25, or a package for $50. Some things to note is that they don't offer alterations on most wedding gowns, and they do charge for shipping of the dress to the store - my shipping cost was $35. I am a huge supporter of local businesses but the entire process was very frustrating. They seem to value your money over providing great customer service. read more

Such a welcoming environment! We came here stressed about finding a dress and found the perfect dress thanks to all the amazing employees here. I can't recommend this place enough! read more

Best selection and customer service around! 100% would recommend this store to all brides! We purchased my veil here as well as my mom's Mother of the Bride dress! read more

Anika, George, and Jen were absolutely incredible! They spent so much time with us and did not make us feel pressured at all. They are very down to earth and genuine. The dresses here are absolutely stunning! read more

After 3 different bridal shops, my future DIL was feeling like she would never find HER dress. The Blvd. Bride team was absolutely amazing! She ended up being the only bride about 20 minutes after our arrival and she sure got the royal treatment! Jenn truly cares about every single customer coming into her shop; we shopped for my daughter's HOCO and prom dresses here as well and she remembered us after 3.5 years! So many dresses to choose from in all different style to choose from. MY DIL was starting to get all discouraged again and that is when every single person working there that day started helping, asking questions; what do you like about this one? What don't you like about this one.. by asking all the questions they were able to bring a dress to her that was absolutely magical! We can't wait for her to join our family on a beach in Jamaica in Oct 2024! Thank you Jenn and staff.. you are all truly epic! read more

Absolutely horrible customer service and rude and hateful owner. Everytime we had to go in with bridal party were treated like an inconvenience by the owner and staff. Their selection was not impressive and the dresses were ALL delayed... added SO much stress to the wedding party and made for an overall BAD experience. Order your dresses online and give yourself a better experience. read more

Very disappointed in the service and dress options. Dresses were overpriced for the quality and appearance. The dresses were not steamed and the bride was expected to "imagine" what the dress would look like steamed. Owner of the shop did not say hello or offer help. Overall, the experience did not make the bride feel special or important. read more

Boulevard Bride was great. I was looking for a more casual wedding dress, knee length, and knew I had a search on my hands. I booked Boulevard Bride after making the initial stop at David's Bridal to establish a bar for dresses. I read some reviews on Yelp for bridal boutiques in my area and felt like Boulevard was a perfect first stop. I'm so glad I looked around online and chose to go to Boulevard first. I found my dress in the bridesmaid dress section! I love it. The staff was EXTREMELY friendly and the owner was there and really helpful. I was surprised when I walked in with how small it was, but don't let this fool you. they had many beautiful dresses for brides and bridesmaids. I'd recommend to anyone who does not want to be overwhelmed by bridal shopping. :) read more

I came into Boulevard Bride in September and when they told me they could order my David Tutera dress with their loaner program I was so excited! They ordered it right away and I tried it on a month later, said "yes" to the dress and it came today! I'm so excited they handled such a big decision with care and great time management. Thank you Boulevard Bride read more

These ladies are amazing. You can really tell they LOVE what they do. Both when I shopped for my wedding dress, and again when I later picked up the dress I bought, they made me feel like I was the only customer they had. I felt like I had the shop to myself and their full attention. They genuinely seemed like they cared about how I felt in the dress and were as excited (or maybe even more) to help me pick out accessories and chat about hairstyles, shoes, etc. After being disappointed by the big chain wedding dress stores, I could not recommend Boulevard Bride more highly. I'm 6 months away from having to think about alterations, but I can't wait to go back and see them again :) read more

tried to write a review for boulevard bride shop, lake st louis, on their website, but they delete it within seconds of posting guess they just want shining reviews posted horrible place paid $498 for a beautiful dress, measured and ordered dress I got was at least two sizes too big $100 alteration the scope neck had to be made into an off the shoulder to have the front lie flat about 5 inches of material cut off on both sides the dress doesn't hang or fit anything like the dress I ordered i would have returned it but the wedding is to too close my advise is to never shop at Boulevard Bride, Lake St Louis! my money (total $600) was wasted on a dress at least two sizes too big read more

So nice and helpful. Lots of options and different types and price ranges. They had an inventory sale with options as low as $400 and regular as low as $600-$700 up to $1500. Beautiful accessories and good advice from the women helping us. Lots of belt/veil options. Comfortable and fun atmosphere. My sister said yes to the dress here :) read more

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This bridal boutique is THE place to find the dress you want. Each customer is given the white glove treatment. You feel special and you find that perfect dress within your budget. read more

"Due to the party ordering the gowns late and several issues with payments being received, the gowns were ordered later than we advised. I also want to point out that we recommend sizes according to the manufacturers size chart and many bridesmaids in this party insisted on purchasing a smaller sizes, anticipating weight loss. Our policy states you must sign off on the size you choose if it is different than the recommended size, which they did." This was commented by the owner to my original review...I laugh. First off, "the gowns were ordered later than they advised" ... As a business woman and a decent human being, if it was too late & not enough time to order the dresses and have them to us not looking like crap, then she should have TOLD us that before we gave her any money. We could have gone to David's Bridal and they could have worked with us to get dresses in enough time and not have them butcher the alterations. For a fact, I know that we could have gone to David's and had dresses in a month! *Side note, we (or atleast I made a payment July 3rd) ordered these gowns beginning of JULY, event was in November.* Second off, we were measured by the shop as to which THEY used whatever chart she is talking about to figure out which size to order. I know I mentioned that I wanted to lose weight before the event BUT NEVER ONCE SAID ORDER A SIZE SMALLER! If I would have known that the alterations of the dress would have been disgustingly done then I would have gladly ordered the correct size or size up and not order a size down which I NEVER stated I wanted to do. I just got measured and they took those measurements and ran with them. I just want people to be aware that this shop is frustrating to work with. And we had issues with our dresses and want them to be aware that the same thing could happen to them. And obviously she is trying to cover up these issues with lies. read more

Absolutely amazing! I've been to so many bridal shops, and this is, by far, one of the top shops in the area. The owner was so attentive, kind, and funny! Beyond helpful- I have nothing negative to say about my experience here! I was pleasantly shocked at the service and selection! read more

After having such a horrible experience at another bridal shop where I left literally in tears, the wonderful ladies at Boulevard Bride were able to squeeze me, my family and wedding party in that same day for a last minute appointment. They did everything they could to make my vision become a reality. They pulled out dress after dress, book after book and swatch upon swatch! I would truly recommend this wonderful place and these wonderful ladies to any bride to make things go smoother for your special day! read more

i am in high school and have gotten my homecoming and prom dresses from boulevard bride before and i absolutely love everything about boulevard bride. the employees and just so nice and so helpful. they really do try and help you find the perfect dress for you. wether you are a bride or a high school girl. they treat their customers so well and they are just very nice people. the place itself is very well organized and makes it easy to find what you are looking for. i highly recommend going here to look for your next homecoming, prom or even wedding gown. read more

I've shopped at and purchased many different gowns from a variety of stores and companies. I can genuinely say that there is nothing like Boulevard Bride. The gowns are beautiful, unique, and one-of-a-kind! I absolutely adore the employees, the store, and the atmosphere! read more

AMAZING! Jenn (the owner) and the young ladies that work in this shop are by far some of the best people to work with. They were so helpful and very attentive. The shop is clean, tons of selection. Best experience with any bridal shop I've ever had!! The ladies that work here are so fun and so personable and make this a great experience! I will definitely recommend anyone and everyone to make the drive because it is so worth it!! read more

I had a great experience with Boulevard Bride! I was very nervous about trying on wedding dresses, but the staff at Boulevard Bride was very kind, professional, and accommodating. It was easy to set up an appointment through The Knot on short notice. The staff totally understood my priorities and wishes and did not try to pressure me into buying a certain brand or style of dress; they listened to what I wanted and suggested dresses that suited me. They also helped me arrange for alterations through Kaye Nicole Couture, which was very helpful since I lived out of state at the time. Even though I was buying my dress two months before the wedding, Boulevard Bride worked hard to make sure I had a dress that I was happy with. This bridal shop went above and beyond my expectations and made dress shopping a very pleasant and anxiety-free process for me. read more

Terrible customer service skills and not helpful at all when multiple issues came up. Had issues from alterations on dress to tux fittings. Refused to help. Would not recommend them if you want things to go smoothly with your wedding preparations. read more

This boutique bridal store carries some of today's hottest weddding dress designers, like Stella York, Jasmine Bridals and Tara Keely. Visit during a trunk show for special savings!! The staff is really kind and knowledgeable. I recommend it over a big box store any day! read more

These girls were so so amazing! I cant express enough how nerve wrecking I thought this experience would be, but it was the exact opposite once they started to help. I was very undecisive on which details meant the most to me so I just randomly threw out a few ideas I loved and they didnt stop until I found the perfect dress! After trying 7 or 8 dresses on I foubd one I loved but I didnt have the feeling I thought I would....my consultant reassured me how beautiful it was but said she wouldnt give up until I had that feeling and KNEW it was right! Her co worker actually popped in and asked me if I would be willing to go a little out of the box and try one on she had in mind. I agreed abd it was MY dress! Immediately knew and they made me feel like a bride to the full extent!! They worked with me everytime I wanted to try it on and the few obstacles I had with purchasing! They remembered who I was and they remembered the dress I loved! These girls love their job and it shows very clearly in their amazing customer service!!! Highly highly recommend to any bride who needs the push...these are your girls! read more

This shop was great... until I paid. The staff was friendly and knowledgable, and I found a wedding dress I loved. Unfortunately, after I paid in full I was shown my dress and it was different than the one I had ordered! Instead of a zipper back it had a corset back. The staff took no responsibility for the mix-up- saying it was always on the receipt when we purchased it and therefore they could do nothing. A corset option for the dress was never mentioned while I was trying it on and I couldn't find anything on my receipts. While the mix-up might not have been their fault (who knows what happened,) the staff did not handle the situation well and I wish I had bought the dress somewhere else. I still love the dress and will wear it for my wedding, I just wish it was the one I ordered! read more

This shop is AWESOME! This was the first shop we went to when my daughter visited from the DC area. The owner was great, the shop is lovely and warm and we has a great time. Jen was very attentive, she listened and showed us exactly what we asked for and it could not have been a better experience. Thank You so much and she found the perfect dress! read more

We drove down form Minnesota to meet our daughter who will be living here when she gets married. After making some appointments with some larger bridal shoppes, we booked this one on a whim to fit in one more appointment. We never went to the other shoppes. The owner gave us the red carpet treatment. She was knowledgeable of the dresses and so much fun to work with. It was the experience as a mom that I was hoping for my daughter. Fantastic experience I highly recommend for any bride. read more

So let me start by the first time in the store was great, found the dress i wanted . Jen the owner said order that same size (which was floor model) so we did. Dress came in 3 months later. I go in the store to pick it up, try it on with her Manager Stephanie, dress was VERY small and i brought it to her attention but she said it would be just fine and could be let out enough. So i took the dress, they are the experts they should know if a dress can be altered right!!! well get to my alterations lady and the dress can not be altered enough to fit. I go back to Jen's store bring her aware of the issue. She then has me put both dresses back on , her floor model and the dress she ordered me, both of which is the exact same dress and same size. Her floor model would button and zip ALL THE way up , my dress she ordered would only go up a 1/4 the way up! So looks like to me manufacturer problem. She proceeded to tell me i gained 4 inches which is not true , if it was i would have not been able to get back in her store dress again, 3 months later! She offered to give me her floor model but for SAME price as the brand new dress. I think not! I asked her to send mine back and get a size up she said no she couldn't do that either. She then chased my mother in the parking lot as we went to leave and told her to come back in the store and take my dress and not come back. Needless to say my beautiful dress that we paid a lot of money for is going to be so altered that the dress will not even look the same. Had beautiful buttons and beading on the back which will now have a lace up corset. I would never go back to this lady and never recommend her to anyone. She will lie and make things up like she did my measurements. Also gave us a cheap plastic bag to go over my $2k dress. My mom said it would be nice to have a nice bag for the dress and she laughed at my mother. She was so unprofessional and rude. read more

This place was fantastic! Jen, the owner, made you feel so at ease and gives great customer service. She listened to exactly to what my sister wanted and found her the perfect dress, something completely different than what she wanted. The whole atmosphere was amazing. Everyone was so friendly and accommodating, and we brought a lot of people. I would recommend this to any bride who wants a complete bridal experience. You get it all with Jen and everyone at Boulevard Bride. read more

It's too bad the customer service wasn't as good after they had our money. Trying dresses on and picking one out went great. My daughter picked the style she liked and had tried on, with a zipper, and they took her measurements. A month later my mom went in to order the dress. At no time during the first visit or my mom's order were we even asked about a corset. Once we paid the balance for the $1200 dress we were allowed to see it. It came with a corset rather than a zipper in back. My daughter was very surprised but tried to look at the positives of a corset, even though she ordered and planned on a zipper. As she thought of it she decided the color of the corset made it obvious and wanted it in a lighter color. After calling three times I was finally allowed to talk with the manager and told we were wrong and she couldn't or wouldn't help. A simple apology would have gone a long way. My daughter still looks beautiful in her dress and won't let this affect her wedding but Boulevard Bride made what should have a great experience very stressful. read more

I wish I had the energy to write a detailed review on this but it seems that the owner takes no pride in providing customer service and deletes her bad reviews on Facebook citing un-truths. The important thing is that our wedding ended up being beautiful even with the botched dresses. Our $200 dresses were ruined. I have pictures and pages of documentation and backup to warn people. Two words...BUYER BEWARE. Great service UNTIL you get your order. BUY OFF THE RACK and ONLY IF IT NEEDS NO ALTERATIONS. Trunk shows take priority over customers and the blame will be placed on you. 4 of our 5 dresses were ordered 3 inches too small, alterations that were the work of a kindergartener. Owner stated they weren't ordered in time when they were ordered in July for a November wedding. Appointments for fittings were delayed until after trunk show and then blame was placed on the manufacturer (not true). Not worth it to go on. Be warned. read more