My husband and I purchase new cars every 3 to 4 years so we have had many experiences at different dealerships. That being said, I have never had a better experience than I did at BMW of Reading. We purchased a used car for my daughter's 16th Birthday from Vlad. He did everything in his power to make sure the car was perfect and the first car buying experience was magical for her. So go see Vlad!! Whether you are buying a $25,000 used car or a $100,000 new car you will be treated with the same level of respect and excitment by him. He is wonderful, the dealership is wonderful! They really stand behind their products and truly want you to be happy. I will be a repeat customer! read more

Out of state buyer of BMW i4. Incredible sales and finance experience. Rob Koch and Angie Dietrich are second to none on customer service, professionalism, knowledge, and responsiveness. The price was spectacular as well. Never felt pressured or anxious. They answered all my questions, had phenomenal product knowledge, and were patient the whole time. I have bought quite a few cars and this experience tops them all. The car is amazing as well and was delivered timely and in perfect condition and without me worrying at all. I cannot recommend BMW of Reading more enthusiastically and urge you to ask for Rob or Angie when you stop in there. 10 stars if I could give them... read more

Bmw of Reading - prepped and ready for transport and delivery to me! Love the Abbey Road themed walls! - Auto Repair Near Me - Reading, Pennsylvania

I had the best experience at BMW of Reading ! Andy, Joelle and all the staff were very helpful and accommodating, the service was nothing short of excellent. Purchasing my ultimate driving machine was truly an ultimate experience! read more

I had the worst experience at Tom masano BMW. Their service department is terrible! Kerrie has no clue what she is doing. It's such a shame that a high end car dealer is managed so horrible. Plus they now charge you a 3% fee to use a credit card . Are you kidding me. They try to nickel and dime you then make you fight for something to be covered under warranty. I love BMWs but will never ever buy one or go to Tom masano again. It's funny I also bought a ford explorer from Tom masano and there ford dealership treats you way better. All you get from the BMW dealership is high end bullshit . read more

This is for the SERVICE DEPARTMENT. My 2018 BMW 750Ix (43k miles) was on limp-home mode, I took to the service department without digging into the codes myself. They diagnosed the following needed replacement: injectors #1 and #5 (quoted $3402), wastegate actuator #2 ($2055) and all spark plugs ($707). They bid all three jobs separately (which includes removing all covers, gaining access) when all three jobs were in the same region, for a cumulative MINIMUM price of $6164 plus taxes. Injector #5 was fine, didn't need replacement, only #1 did (obvious, as only plug #1 was fouled, all others were fine). Tech misdiagnosed #5 due to misfires, that were caused by the original coil packs needing replacement. I bought $1200 worth of parts, worked on car 12 hours, and it's now PERFECT. One of their techs could have done the job done in less than 8 hours, even taking their time and a long lunch break ($1200 labor). If they charged DOUBLE the price on parts from what I got, $2400, you'd STILL get a total bill of LESS than $4k. I can't address their sales team, but I can say with absolute certainty that their service department will happily rip your face off, without compunction. Better to use Dubbles or somebody else. These guys are disgusting. read more

This review is regarding the SERVICE department. If you don"t read any further all you need to know is avoid them AT ALL COSTS!!!! We have been taking our BMW to them since we purchased in 2018. Our experiences were never great but because of warranties on the car we were committed to taking it to them. However this last time took the cake. From beginning to end it was a complete nightmare. Kerrie at the front end has never been friendly, acts as though my questions, concerns and needs are unimportant and quite frankly beneath her and her communication is subpar at best. The service techs will find issue with anything and everything and the overall management is practically nonexistent. We should never have to remind them that we have a warranty on parts nor should we EVER have to fight to have that warranty upheld. Charging for gloves, oil mats and washer fluid that I never asked for is in poor taste for any establishment yet alone a BMW dealership!!! Oh and the cherry on top??? The 3% service charge to use my credit card with no warning!!!!! Completely classless. They might hold the BMW name and status but behind it they are managed like an unethical used car dealership. Tom Masano BMW we love our car but you have lost a customer for life. There are numerous other BMW dealerships in the outlying areas who I'm sure will love our business. read more

I would give BMW of Reading 6 stars if I could. Finance: The best part of my experience, bar none. Angie Dietrich is SPECTACULAR. I was coming in from out of state to pickup the car. Angie was SUPER easy to work with and very organized. She told me exactly what she needed from me, set expectations and met the expectations. Did not try any sleezy Stealership-type tactics (i.e. fear mongering), no upselling me, just gave it to me straight and provided info so that I could make an informed decision as opposed to trying to make the decision for me. However, perhaps the best part was when I had to use my rim and tire insurance 7 months later and couldn't find my contract. I called, left a voicemail and moments later received an email with the contract and an apology that she was on a Zoom call but heard my voicemail and wanted to get my contract out to me ASAP. WOW! Rockstar! Note: Don't take my word for it, just do a Ctrl F for "Angie", it's a recurring theme. MVP of BMW of Reading? Delivery: Super smooth Price: The best Staff: Super helpful and friendly Satisfaction Level: Through the Roof! Conclusion: I am from Long Island and I would buy a car from them again in a heartbeat and enjoy the drive home. . . Hopefully it's an M550i or M5. . . :) read more

Bmw of Reading - Custom Build. 540i X-drive. - Auto Repair Near Me - Reading, Pennsylvania

See all

Edgar from BMW in Reading, PA helped me so much with my car recently! He worked with me financially to ensure I was able to fix my car and make it safe, without breaking the bank. They are always so wonderful at this facility and put you in their newest loaners when you are having work done. I find that they are flexible and incredibly understanding. I always am treated with respect by all the staff members. Will return and recommend to my friends/family. ~ Liz Mannarelli read more

Great car buying experience. Dealing with Ethan and Angie was a pleasure. Answered all my questions and were very knowledgeable. Not pushy on extra products. Highly recommend doing business with them. That's coming from someone 2 hrs away. My local BMW dealerships are snobs. read more

Bmw of Reading - 2021 BMW X3 M40i - Auto Repair Near Me - Reading, Pennsylvania

Bought my first BMW here (2015 328xi) and my experience was great. A couple of years later I inquired several times about a brand new 330xi and was treated like they weren't interested in doing business with me. They said they would get back to me and never did. I drove all the way to Faulkner BMW to buy my new 330xi. These people really do not want your business. read more

I am having issues with my Mini Cooper My husband called and asked if they have the equipment to analyze the computer on a Mini. They said yes and scheduled an appointment. We drove 2 cars 45 minutes from our house to this dealership to find out they don't have the equipment. Someone was "supposed " to call us but never did. That is very poor customer service. All the girl said was they should've called Sorry .... Ugh I would give negative stars if possible. read more

My issue is the failure to protect the health of customers during Covid. Masks are not required and the waiting area seating is only 2' from another customer. I talked to the on duty manger who listened but could only suggest sitting on an uncomfortable chair while my car was being serviced. I like this dealer, but being ignorant on Covid safety is very concerning. read more

I got a GREAT price on my car and extended warrantee. Dave was spectacular and understood all my needs. Angie in financing was a dream! She explained everything clearly! No greasy slim-ball salesman here! The whole process was VERY different from the last time I bought a car at another dealership. No funny business at BMW of Reading. I would HIGHLY recommend purchasing a car here. read more

Bmw of Reading - Auto Repair Near Me - Reading, Pennsylvania

What an amazing team at BMW of Reading!! We leased our first BMW, a custom built X5, and it was the most stress free car leasing experience we have ever had. Leasing from DC, we drove up to BMW of Reading when the car arrived. We had the pleasure of working with Angie Dietrich, who was super organized and made sure she clearly and concisely explained each detail of the lease agreement. We were in and out within 20 minutes. What an A+ team. Once the paperwork was finished, Ethan Stever knew every single detail and option on the new X5. Can't wait to work with Angie, Ethan, and the rest of the BMW of Reading team again. Thank you! read more

Worst service experience and people EVER!!!!They treat you like scum my wife and I just moved heard we both drive bmws and I will never be back!!! Kerrie talks down to any chance she gets it's almost like you are inconveniencing her. We will never be back! read more

Walked in and no greeting from the 2 sales men. Chipper receptionist looked up from phone to do a mild greeting. She indicated to the sales man sitting literally a fingernail away and he looked up and gave a mild greeting ( mild greetings must be the company policy) Showed him the cars on my phone that I liked and he said one was sold and the other available. He pulled it around for a test drive and we went out. We chatted but he really did not use the opportunity to sell me on the features of the car or the benefit of their services. I liked the car so we proceeded to the paperwork and also my trade in. Processed the pre qualification ran my credit etc. Then the bombshell!! "You won't be able to take possession of the car for about 3 weeks due to a recall" are u saying that u work at a BMW dealership and don't know about a recall from Nov 2017??? I have another vehicle so I said no problem and left a deposit check. Today I called around 3pm for an update as I still have to do more paperwork and he gave me the " I was just gonna call u" sure yeah right!!! He proceeded to tell me that he has a great Acura with even more bells and whistles than the BMW and that it would only be a mere $20 extra a month with a longer term. What??? I looked up the car and It's $4,500 more than the BMW. So I decided to read some reviews and check the BBB ratings. NOPE! Not doing it! I called and cancelled. I am very puzzled that this can happen but since they are not the only fish in town I'll take my Hard earned $$ elsewhere. read more

Purchased used car from dealer 2011 pathfinder with a warranty from Jay Simon. Had a rattle sound and took it to Nissian for repair after 3 months of owning car. The dealer informed me that the drive train , suspention , exhaust and engine compartment was completely rusted out and the warranty would not cover abything. The suggested i get ride of car they would not work on it. After contacting dealer and Jay the suggested I see what legal recourse I have. I basically have a rust bucket that is potentially dangerous to drive. Would not purchase anything from them they trick and deceave consumers Here is an update: 10/13/2017 I have contact dealer multiple times. I have emailed Jay Simmons and still have not gotten any help. Now they are telling me its only surface rust, I purchased and extended warranty and Nissan who has documented the rust and problem will not warranty it or work on it. Here are the contact emails to all the people at the dealer please email them and put fraud in subject line. You take a look at the pictures that Nissan took and tell them if you would buy a car from them? Tom Masano (888) 387-9342 Copy and paste to an email let them know joel.powers@masano.com jay.simon@masano.com, eric.salem@masano.com, dave.horrigan@masano.com, rob.koch@masano.com, michele.grim@masano.com, ben.will@masano.com, bryan.baxter@masano.com read more

See all

Be aware. We bought used car from them. They did not disclose condition of the car. After a month we found out that they sold us rusty car. We called and asked for help but they refused yo even talk to us. I would not reccomend them to anyone They are cheaters read more

I was looking at purchasing a used BMW and contacted BMW Of Reading via phone and email, as I live out of state. I had questions about the cars service history, it's condition, etc and requested pics and other pertinent info. I never received the promised info so I contacted Kevin Pitts, the GM. I must say, at this point Kevin was straightforward and made sure I received the necessary info, along with his "best sales price" After reviewing the info and multiple emails back and forth I decided to drive the 75+ minutes to view the car. Upon arriving at the dealer the car was just being finished getting cleaned up, which was expected. The salesperson pulled the car up for a test drive, at which point I noticed her there was no gas and waited 20 more minutes while she got gas (again not a big deal but not convenient either) We took the car for a test drive and upon driving it I realized the car had nearly 6,000 more miles than I was led to believe and was advertised, both online and in the emails I received, which in this case was a big deal given the age and my plans to drive the car minimally, if purchased. When we got back to the dealer I asked what the best price would be and was told I was already quoted it. I asked to speak to the Used Car Manager, Jay Simon. Jay arrived and his demeanor was not very inviting and it was obvious his appreciation of customers was lacking. He said the error in mileage was insignificant and refused to move any more on the car. At this point we were $600 away from a deal, which I pointed out and he still refused to budge (It was also 2 days before months end) To reiterate, I drove 90 minutes to look at this car and expected the mileage to be 63,000 (not 68,500) Jay continued to downplay the mileage saying it wasn't a big deal. I again made it clear I'd but the car for $600 less which was a very fair price for the car. Jay again said no. At this point, I got up and left. I contacted the GM via email, explained the situation and said I'd buy the car If they'd move $600 more, nope. He said Jay, the Used Car Manager, had the authority to "make a deal" I presented a different scenario. I asked if a customer returned a leased car and it had ~6000 more miles that allotted would it be insignificant.... This I was told, would be "different" let's not forget, going over mileage on a lease is at least 0.25/mile which would be $1500.00 My point is simple, if you want to do business with an honest and trustworthy car dealer STAY AWAY.... Kevin was at least professional, Jay on the other hand made it obvious his big head outweighs his sense of business and earning customers isn't his strong suit. I hope this helps if you're looking for a new/used car with BMW of Reading!!!! read more

BMW of Reading not only offered the best price on the new BMW I was looking at, beating my next best offers from other dealers, but also provided all the accommodations necessary to ensure the long-distance sale could be conveniently completed. When I arrived the vehicle was ready to go, beautifully detailed and above all made to be an exemplary experience. Everyone at the dealership was a pleasure to work with, but Jay is the man! Go to him for your BMW needs, as he provides excellent communication and cares about making the sale a pleasant experience. Thanks, BMW of Reading! read more

This was the worst dealership I have every purchased a car from. I purchased a "certified preowned" car from them at the end of June before my 30 day warranty was up the car started smoking ... check engine light came on plus the oil light. I was told to take it to any dealership to get it looked at. I took it to the Mini dealership in Mt laurel NJ. I had to back and forth 3 times and BMW dealership said they are not going to cover the repairs. So now I'm stuck with a $9000 car that needs a engine and I have not had the car a month read more

I called BMW of Reading in January after looking at a pre-owned 2017 BMW M2 I found online. I reached Jay Simon, salesperson, and setup a time to look at the car. Upon arrival it had already been cleaned up (in the dead of winter!) and ready for a test drive. I was interested in the car, but made Jay work for my business. After several rounds of discussion, we made a deal and I was handed off to Michelle in finance. Michelle also worked with me to get the best deal on an Ultimate Care warranty and made financing a breeze. I drove away very happy - but my story didn't end there. There were a few items missing from my car including the second key fob remote, and Jay came through on every promise and went to great lengths to insure my happiness. I couldn't be happier with my purchase and the team at BMW of Reading exceeded all of my expectations. You can buy a car anywhere, but not every dealership will treat you as a valuable customer. Do yourself a favor and go to BMW of Reading and ask for Jay Simon. read more

Bmw of Reading - 2017 BMW M2 - Auto Repair Near Me - Reading, Pennsylvania

i am giving 1 star only because it will not allow me to provide -0-. I've bought a new car every 12-18 months for the past 40 yrs. the last 10 years I've been buying online for the best deal/price (knowing when I drive off the lot, the relationship was over). I decided this purchase, I would buy local just to have the "local care Masano" BMW of Reading advertised. i paid $3k+ more at BMW of Reading than if I would've driven 2 hours to New Jersey. I regret that decision now. Please don't make the same mistake, go with your gut (this dealer doesn't care) - Details on the horrors I am experiencing to follow.. read more

It is to my disappointment, once again that Tom Masano Enterprise (specifically BMW) has let me down. I took my car to get my tires replaced only to find out that my car was ransacked with all my items in my glove box disheveled and many items missing. I kept a second wallet in my car only to find that it was gone with $500 in gift cards, my work badge missing, name brand cologne and sunglasses gone... yes, even my sun glasses. The service manager has repeatedly denied this from happening and has done nothing to rectify or try to come a resolution for this incident that has apparently never happened in the 7 years of employment. There are no cameras outside the building where customer cars' sit over night, leaving them vulnerable to theft/damage. I am still waiting to hear from the GM on this incident, which you would think would be their priority to call a customer once something like this happens to one of his dealerships. There is no set mitigation plan, nor training on how to handle these types of situations, besides awkward silence over the phone line and repeated denial that staff would never do something like this, not saying they did- could be negligence of the car not being locked? Who knows. I was told to file a claim with my insurance company on an incident that happened while my car with in possession of Masano staff. Moral of this story, I was once again let down by Tom Masano Enterprise. Whether it's sloppy work at Mercedes or theft On the premise of BMW. AND the only reason I had to come to BMW oF Reading was because I had flat. Until there is a proper protocol, don't take your business here, or even if your car is warrantied take it to BMW of Lancaster! I have filed a police report for this incident. TBD... read more

I wanted to take time to write this post to personally thank the BMW of Reading team for helping me purchase my dream car. I am a Washington State resident, but Eric, Steve and Angie were willing to work with me through the phone to make the process easy and less stress-free by helping me coordinate the sale as well as the shipping process from PA to WA. I had a ton of questions and concerns and Eric and Steve were knowledgeable and patient with me throughout the whole process. Lastly, how could I forget Angie from Finance! Angie is by far the most delightful person in the industry. She is always willing to go the extra mile for you to make you feel comfortable and satisfied with your choices. Angie is extremely patient and always talks with a smile and joy in her tone. There is no pressure to buy anything, and there is always follow through or a call back when there are concerns. Angie even went the extra mile to make sure that I received my Plates/Registration during COVID. Often we believe that an enjoyable car shopping process is predicated only when you get the best price, but I would argue that a team dedicated to great service is just as important. I would come back to BMW of Reading if only for their great service. My only regret is that I never got to take delivery of my car in person. Thank you again Eric, Steve and Angie! You made my dream come true! read more

See all

Just took my 2012 X3 in for service. No problems until the 100k warranty ran out. Then I got a $4000+ service bill. Service person didn't blink an eye. No professionalism or compassion. Back to Lexus for me. read more

I stopped in to BMW of Reading on a Saturday afternoon to inquire about the 230i and M240i...I was half heartedly greeted by a woman at the reception desk who had purple hair and was wearing flannel leisure pants. I asked to speak to a salesman and was then greeted by Jess Kreider. He did not seem very interested or eager to earn my business, I asked about the 230i and M240i...he said they didnt have either one in stock and didnt know when they would be getting any in...The conversation was awkward...with silences....it almost seemed like I had interrupted him. I mentioned I saw some 230i's and M240i's online at other dealers and he sounded surprised to hear that. I was promised a call on the Monday-salesman said he would check on the arrival to see if any were coming in stock. I gave him my cell # and never got a return call. This was several weeks ago. read more

ah. this is the only BMW location i've been to but I haven't been impressed with the couple of times i've been there. I often know more about the cars than the sales people. I know i'm young but they were treating us like we couldn't afford the car, which i did not appreciate. It definitely was not the best experience I've had at a dealership. I expect to be impressed when I go to a luxury car dealer like BMW. I feel like part of buying an expensive car is getting a dealer that treats you well. oh well. I think i'm going to end up taking my business elsewhere. read more

I saw a car that this dealership had and since the car with this exterior/interior color is not that common I decided to make time on my way of a business trip to see this car. I arranged my travel to do the trip a day earlier on memorial day to have enough time to see this car. I talk to the sales person couple of days before and he said the car is available and I asked him to let me know on the morning of memorial day if it is still available. long story short he text me that the car is available and i rent a car and drove 80 mile there. Saw the car and test drive it and like the car. When the sales person went to find out if the car is certified preown or not they found out that the car was sold couple days ago. This is the most ridiculous dealership i've ever seen. Given the fact that they are tiny and they may have less than 100 car on the lot and 4-5 sales person and a tiny repair shop this shows how poorly it is managed that even the sales person doesn't know the car is sold and they have to waste one day of my time and 80 mile drive from philly each way and the cost of gas and rental. I wonder if they can not even manage such a small delaership how people can trust them with what they do on their car. read more

A month ago, I had an oil change from this dealership and I was impressed with the customer service. There was no wait time to get in for service which is unheard of at most BMW dealerships. They did a good job with the oil change but did not perform BMW's signature service that includes vaccuming and a car wash. Corners were cut and I was HIGHLY disappointed about this and also my car was returned to me dirtier than how I gave it to them for service with oil marks on the hood and trunk. I'm not sure if I will go back the jury is still out with this one??? read more

2006 Maserati Spyder - Buyer Beware I wanted to purchase a 2006 Maserati Spyder they had for sale. The salesman portrayed this vehicle as being in great condition which convinced me to obtain a pre purchase inspection from Maserati at a cost of $300. The Maserati inspection revealed that the car was in need of $14,000.00 worth of repairs. Then they has the audacity to want a copy of the pre purchase inspection report for FREE! When I requested they meet me in the middle and pay for half of the cost of the report I never heard back from them! read more

Get all my service work done here and they do a fantastic job. Always very accommodating to my needs and provide loaner when necessary for me. Will look to them first when buying my next beemer. They just got their showroom redone and it looks great! read more

Went in today to look for a new car. First of all this is the first time I was ever at a car dealership We're I actually had to find a sales rep to speak to....this sales rep however was quiet frankly the worst I had ever spoken too. He was unfriendly, almost non approachable and just seem like he didn't care at all. He took zero approach to explaining features of the car to me. I actually was a real serious buyer of a car today but I will know take myself to another bmw dealer. Their loss I guess. Bmw of West chester here I come. read more

My wife's first trip for service. The personnel at BMW of Reading went out of their way in answering all her questions and treating her with professionalism. Our first experience is very positive. read more

I went there to look at a car recently. When I got there they told me the car was at the body shop for some minor touch ups. I left my number for them and waited for a call so I could go test drive it. I called them a few days after I left my number and they said the car was still at the body shop which would mean their body shop sucks or there was much more wrong with the car than I was led to believe. Anyway 2 weeks later and I still haven't heard anything. I don't know if the sales staff are rude, ignorant, or liars but I'm definitely not happy with the service I received. read more

Having just purchased a used Toyota Rav4 from this dealership last week, I highly recommend that you have your own mechanic review any used vehicle before purchasing. My son bought his first vehicle from this dealership (based on my recommendation to buy from a reputable dealership, rather than a third party), and after just 28 miles (the drive home) we noticed the car smoked significantly when started after sitting in the driveway for 5 days. Immediately upon noticing this, we contacted the dealership and were informed that the vehicle passed their service review / inspection, and although confirming that it smoked on cold starts (we returned the vehicle immediately so they could check it out), they indicated it was a used vehicle and therefore they had no responsibility for any repairs based on their limited warranty. Specifically, they said we should have noticed it when we test drove it. Interesting enough, the vehicle was sitting out front both times we test drove it, so it wasn't a cold start. You can decide if this was by design or not. I have my own opinion. In any case, they told us to bring it in for a diagnostic, and after leaving it for the week, and confirming it was smoking, they wouldn't agree to evaluate the problem further. When asked about their diagnostic, they said they did a "visual inspection". I already knew it was smoking...I have eyes too! Watch this site (and others) for an update, including more detail on the entire experience, along with a link to the "visual inspection", and BEWARE!!! read more

Do NOT give these people your business. Went into to buy a new BMW-numbers actually worked out, however, the sales man was such a despicable human...I wouldn't buy a bottle of water from them. Walked out-Will be buying at Faulker tomorrow. Your loss BMW of Reading. read more

I cannot speak to all of the bad reviews here, but I, personally, had a great experience buying my BMW here. The staff was all very friendly and helpful. They were quick to respond to my questions and very attentive to my needs. I purchased a new BMW and have had no problems whatsoever. I got a great price for both my new car and my trade in. I'd highly recommend them. read more

Do not go here! I bought an extended warranty for a 4 year old car purchased. Well I had problems with the car, called them 3 times with no response. Basically they took the money and ran, no service after the deal. I decided to sell the car and take a loss. I called the warranty company to see how much I would get back and to my surprise the dealer never sent in my warranty information or a check for payment. So they held over $2k while I paid interest for about 3 months till I cancelled and demanded the check. I have no idea if they ever would have sent it in if I hadn't called and how many others warranty payments could they be holding? I can't wait to be rid of this car and never have to deal with them again. read more

High end pricing, low end service. Our car experienced a flat in a run flat tire. This dealership did not have it in stock. They took 5 days to repair it, during which time the battery light somehow was activated. This light has never been activated before in this car. The dealership couldn't explain why this happened. They then needed to keep the car another day to recharge the battery. They could not offer us a loaner car, so we ended up paying for a rental for the 5 days. When I asked Carrie in service about the level of service, she indicated this was what we could expect from this dealership. We will not return. read more