Specialties
At Bluemercury, we believe beauty is about celebrating the uniqueness in every individual and that self-care isn't gender-specific but is color-blind.Now in our 24th year and with more than 180 locations across the country, we're proud to use our platform to highlight the diverse, independent brands that are at the core of everything we do. Those brands span a range of categories, from high-performance skincare and makeup to high-tech devices and hair care, and include Bouclème, Dr. Barbara Sturm, EltaMD, and Pat McGrath Labs. Their common thread is their best-in-class designation. We take pride in the rigor of our product selection and the distinctiveness of our offerings.Visitors to our stores can take advantage of the knowledge of our Beauty Experts, who are available to provide unbiased product recommendations, consult on topics like makeup application or skincare, and prepare free samples of just about anything we carry in store (including fragrance!).
History
Established in 1999.
Bluemercury was founded to help people discover their uniqueness, shining a light on the things that make them delightfully, wonderfully distinctive. We pioneered a client-first service model that emphasized hyperpersonalized, high-quality beauty interactions. At Bluemercury, you--the client--are the center of our universe. Your beauty is our reason for being, doing, and inspiring.As Bluemercury continues to evolve, we remain committed to our original intent to serve people and embrace our new purpose to be the ultimate specialist in the beauty of you. We believe that beauty is inclusive, not exclusive, and promise to deliver unparalleled experiences that celebrate the power of beauty to uplift, empower, and excite all of us.We take beauty personally.