Bluemercury began as an online luxury cosmetics webstore and just TWO little beauty boutiques in Georgetown and Dupont Circle in D.C.
Fast forward to 2020, and they've been bought by Macy's (in 2015) and have opened almost 200 U.S.-based stores, including a giant flagship store in Manhattan.
Their Danville store opened in 2018 and is located in Danville Hotel Town Center at the corner of Hartz Avenue and West Prospect, right across the street from Starbucks Reserve.
Just like all of their retail locations, they sell cosmetics and provide in-store facials and spa treatments.
It's a large store, more than 2,000 square feet (almost as big as their Manhattan store).
This is the place to buy luxury products, which are a curated selection of only 100 brands (!!) such as Laura Mercier, Bobbi Brown, Trish McEvoy, Narsissist, Surratt, Chantecaille, Kosas Cosmetics, Darphin, and more upscale brands!
They have their own skincare line called M-61 and their own make up line called Lune+Aster.
I love the fact that their in-house products are ALL cruelty-free, paraben-free, and phthalate-free and *most* are vitamin-infused, vegan, and gluten-free, too!
Plus, they also carry hair care and hair tools like Oribe, Virtue, R+Co., Philip Kingsley, Mason Pearson
What's really cool is they also have a new focus on serving men who like to look good : )
A big bonus is that their sales associates are specifically hired for being knowledgable about make-up and skincare.
It's evident when speaking with the store employees; they are there to help you solve your beauty problems and NOT just sell you products.
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